Interactive Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Interactive that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own engaging and effective emails.

What should go into Interactive emails?

A good Interactive email is visually appealing and highly engaging, incorporating elements like animations, quizzes, or polls to captivate the reader's attention. The most important aspects are interactivity and personalization, which make the email feel more like a conversation than a one-way communication.

• Engaging Subject Line: Use phrases like "Discover Your Perfect Match" or "Take Our Quick Quiz" to immediately grab attention and hint at the interactive content inside.
• Visual Appeal: Incorporate eye-catching graphics, animations, or GIFs to make the email visually stimulating. For example, use a moving arrow to guide the reader to the next step.
• Interactive Elements: Include features like polls, quizzes, or clickable images. Phrases like "Click to Reveal" or "Vote Now" can prompt readers to engage with the content.
• Personalization: Address the recipient by name and tailor the content based on their preferences or past interactions. For instance, "Hi [Name], we think you'll love this!"
• Clear Call to Action: Make it easy for readers to know what to do next with buttons or links that stand out. Use action-oriented phrases like "Get Started" or "Find Out More."
• Feedback Loop: Encourage readers to share their thoughts or results. Phrases like "Tell Us What You Think" or "Share Your Results" can foster a sense of community and engagement.

Let's jump into it and explore 10 email examples of good Interactive emails!

10 Interactive Email Examples

1) Huel

Huel is a brand that offers nutritionally complete, convenient, and affordable meals in the form of powders, ready-to-drink beverages, and bars. This email is a good example of an interactive email because it uses visually appealing graphics and a clear call to action, making it easy for users to engage with the content and feel empowered to explore more about the product.

2) Pair of Thieves

Pair of Thieves is a brand known for its creative and engaging email marketing campaigns, often featuring products like socks, underwear, and basics. This email stands out as a good interactive example due to its visually appealing design and clear call to action, making it easy for users to engage with the content and feel empowered to explore more about the brand.

3) Soft Services

Soft Services' email, featuring the "I Spy with My Little Eye" image, is a prime example of an interactive email that captivates customers. The visually appealing design and clear call to action make it easy for users to engage with the content, empowering them to explore more about the brand in a simple and aesthetically pleasing manner.

4) Ooni Pizza Ovens

Ooni Pizza Ovens' email stands out as an interactive example due to its engaging design and clear call to action. The visually appealing graphics and interactive elements make it easy for users to engage with the content, empowering them to explore more about the brand in a simple and aesthetically pleasing manner.

5) Ubisoft

Ubisoft is a leading company in the video game industry, known for developing and publishing popular game franchises such as Assassin’s Creed, Far Cry, and Tom Clancy’s series. The company did a good job with this email by using a clear and engaging subject line, visually appealing graphics, and a straightforward call to action, making it easy for users to engage with the content and feel empowered to explore more about the gameplay.

6) Volkswagen

Volkswagen's email for the new T-Cross stands out with its vibrant and colorful design, making it visually appealing and engaging. The clear call to action and interactive elements empower users to explore more about the vehicle, enhancing the overall user experience.

7) McDonald’s

McDonald’s interactive email, featuring the "Feeling Like a Winner" image, effectively captures attention with its vibrant design and clear call to action. The visually appealing graphics and interactive elements make it easy for users to engage with the content, empowering them to explore more about the brand in a simple and aesthetically pleasing manner.

8) Uplers

Uplers' email, featuring the "Are You a Holiday Trivia Master or a Merry Novice?" image, is a standout example of interactive email design. The visually appealing graphics and clear call to action make it easy for users to engage with the content, empowering them to explore more about the brand in a simple and aesthetically pleasing manner.

9) Xumo

Xumo's email, featuring the "Who's Your Favorite Monster?" image, stands out with its engaging design and clear call to action. The visually appealing graphics and interactive elements make it easy for users to engage with the content, empowering them to explore more about the brand in a simple and aesthetically pleasing manner.

10) Litmus

Litmus' email, featuring the "iOS 17 is here, are you ready for it?" image, is a prime example of an interactive email that captivates users with its visually appealing design and clear call to action. The engaging graphics and interactive elements make it easy for users to engage with the content, empowering them to explore more about the update in a simple and aesthetically pleasing manner.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning and highly engaging interactive emails. Our intuitive platform empowers you to add animations, quizzes, and personalized content with ease, ensuring your emails captivate and delight your audience.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating interactive emails has never been easier. Sign up for Flodesk today and start crafting emails that captivate and convert. Get started with Flodesk.