Informational emails are your direct line to your audience, perfect for sharing updates, news, and valuable content. They're all about building a relationship, not just making a sale.
Referring to a template streamlines the process, giving you a beautifully designed foundation to build from every time. Here are five essential types to have in your toolkit.
<template>
Subject: Welcome to [Your Brand]!
Hi [First Name],
Welcome to [Your Brand]. We're glad you're here. You've just joined a community of creators who believe [shared value, e.g., great design shouldn't be complicated].
Our goal is to give you the tools and inspiration to [user's primary goal, e.g., create beautiful emails that grow your business]. Moving forward, you can expect emails from us with [type of content, e.g., design tips, feature updates, and exclusive content]—all designed to help you succeed.
Ready to dive in? Your first step is to [a simple, clear action, e.g., log in and start your first design]. We think you'll find it's easier than you expect.
We're excited to see what you create.
Cheers,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: [Newsletter Title, e.g., The Creative Brief | Issue No. 12]
Hi [First Name],
Welcome to this month's edition of [Newsletter Name]. We've gathered our latest insights and inspiration to help you [achieve a specific goal, e.g., elevate your marketing].
[Main Feature Headline]
[A short, engaging paragraph introducing the main feature. This should hook the reader and explain why it's valuable to them, connecting back to their goals.]
Also in this issue:
We hope this issue gives you a fresh perspective for your next project.
Best,
[Your Name]
The [Your Brand] Team
</template>
<template>
Subject: Introducing [Feature Name]: A new way to [achieve a benefit]
Hi [First Name],
We're always looking for ways to make [Your Brand] more intuitive and powerful for you. Today, we’re excited to announce our latest update: [Feature Name].
This new feature helps you [describe the user's goal, e.g., create beautiful checkout pages that convert]. We designed it to solve [user pain point, e.g., the friction of building a sales page from scratch], giving you a simple way to [core benefit, e.g., sell your digital products and services directly from our platform].
It's ready for you to use right now. Just head to your [location in app, e.g., dashboard] to get started.
We hope this helps you grow your business with even more ease and style.
Best,
[Your Name]
The [Your Brand] Team
</template>
<template>
Subject: You're invited: [Event Name]
Hi [First Name],
We're hosting something special, and we'd love for you to be there. Join us for [Event Name], a [type of event, e.g., live workshop, exclusive webinar] designed to help you [achieve a specific outcome, e.g., master email design].
We’ll cover [key topic 1], [key topic 2], and [key topic 3]. You'll walk away with the skills to [main benefit, e.g., create campaigns that captivate your audience].
When: [Date and Time, including time zone]
Where: [Location or Link to Virtual Event]
This event is for [ideal attendee, e.g., creators and small business owners] who want to [user goal, e.g., elevate their brand]. Space is limited, so be sure to save your spot.
We can't wait to see you there.
Cheers,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: An important update to our [Name of Policy]
Hi [First Name],
We're writing to let you know about some upcoming changes to our [Name of Policy, e.g., Terms of Service]. These updates will take effect on [Date]. We're making these changes to [briefly explain the reason, e.g., improve your experience and clarify how our services work].
We believe in transparency, so here’s a quick summary of what’s new:
We encourage you to read the full policy to understand these changes completely. By continuing to use [Your Brand] after [Date], you agree to the updated terms.
We're committed to building a platform you can trust. If you have any questions, please let us know.
Thank you,
[Your Name]
The [Your Brand] Team
</template>
With these five informational email templates as your guide, Flodesk provides the tools to bring your communications to life. We offer an intuitive email marketing platform built for small businesses, helping you grow your list and engage your audience. You don't need any coding or design experience to create, send, and automate emails that connect with your subscribers.
Using our email builder, you can design professional-looking emails in minutes. Paired with powerful automations and beautiful forms, Flodesk gives you a complete toolkit for your email marketing. We provide everything you need to succeed, without the complicated learning curve.
Informational emails are about clear communication and building relationships. These templates give you a starting point for crafting messages that connect with your audience.
Now, bring your ideas to life. Sign up for Flodesk and start sending emails that look as good as they read.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
