Top 5 Gmass Alternatives in 2025

What is Gmass?

GMass integrates with Gmail to facilitate email marketing and cold email campaigns. Their pricing plans range from $25 to $55 per month for individuals and $145 to $1495 per month for teams. GMass offers features such as mail merge personalization, email list verification, automated follow-ups, and breaking Gmail’s sending limits. Additionally, users can benefit from custom tracking links, spam solver, sequences, follow-ups, and API access.

Reasons for Considering Gmass Alternatives

• GMass has a complex user interface that can be overwhelming.
• Customer support is limited and not very responsive.
• Premium features are priced high, making it less affordable.
• It lacks advanced analytics for in-depth campaign insights.

A Quick Look

Here are the top 5 alternatives to GMass:

1. Flodesk
2. BombBomb
3. Litmus
4. Postmark
5. EngageBay

Best Alternatives to Gmass

1. Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture, and monetize their lists—beautifully. It enables the creation, sending, and automation of emails that expand reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, businesses are never penalized for growing their lists.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can be a drawback for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, limiting its usability for larger organizations with complex needs.

Pricing

Flodesk is the only platform with true flat-rate pricing, charging $38 per month regardless of the size of an email list or the number of emails sent.

• Unlimited Emails and Subscribers: Unlimited emails can be sent to an unlimited number of subscribers without extra fees.
• Flat Rate, Big Savings: Costs with other platforms can escalate. Flodesk remains at $38 per month, offering significant savings.

Reviews

Flodesk reviews highlight its exceptional user-friendliness, stunning email templates, and top-notch customer support, making it a beloved choice among users. With comments like "The most beautiful email software!" and "Flodesk is the best email platform I've tried!!", it's clear that Flodesk is a game-changer in the email marketing space.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. BombBomb

BombBomb offers a platform for creating, sending, and tracking video messages. Users can record personal messages, their screens, or upload existing videos, and the platform integrates with applications like Outlook, Gmail, and Salesforce for seamless video communication.

Pros of Using BombBomb

• Higher Conversion Rates: Sales teams report 68% higher conversion rates.
• Increased Customer Engagement: Marketing teams convert more contacts to customers with 2x clicks.
• Improved Support Resolutions: Support teams increase one-touch resolutions by 55%.

Cons of Using BombBomb

• Purchase Requirement for Mobile App: The mobile app requires the purchase of a plan to create, send, and store unlimited videos.
• Complexity for New Users: Some users might find the platform's extensive features and integrations overwhelming initially, requiring a learning curve to fully utilize its capabilities.

Pricing

BombBomb offers pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39.43 per month
• 10,000 Subscribers: $197.14 per month

Reviews

BombBomb reviews reveal that users love its ease of use, communication capabilities, and personalization features, calling it "the best video communication platform." However, frustrations include poor customer service, technical glitches, and a steep price.

"Excellent tool and best video communication platform I've seen." - Keith F. (Rating: 5.0/5)

"The interface is intuitive, but the video quality could be better." - Sarah M. (Rating: 3.0/5)

3. Litmus

Litmus offers an email marketing platform that includes tools for email design, building, personalization, testing, monitoring, collaboration, and analytics. It integrates with various email service providers and uses AI and emerging technologies to enhance email marketing efforts.

Pros of Using Litmus

• Optimize email performance: Litmus helps in optimizing email performance with its all-in-one platform.
• QA test and preview: It allows QA testing and previewing in over 100 email clients.
• Personalization: Users can quickly and effectively personalize every email send.

Cons of Using Litmus

• Pricing Complexity: The pricing structure includes multiple tiers (Basic, Plus, Enterprise, Personalize) with varying features and customized pricing, which might be confusing for potential customers to navigate and understand which plan best suits their needs.
• Potential Overwhelm for New Users: The extensive list of features and capabilities, while comprehensive, might be overwhelming for new users or small businesses who may not need all the advanced functionalities offered by Litmus.

Pricing

Litmus offers various pricing plans to meet different business requirements. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39.60 per month
• 10,000 Subscribers: $198 per month

Reviews

Litmus reviews reveal that users appreciate its ease of use, email management features, and the ability to preview emails across different clients and devices. However, some find it expensive and have reported issues with email client settings and the accuracy of email previews.

"Easy way to test how our emails from Marketing Cloud display on other browsers, platforms, etc. Very simple to send a test message and see all environments at once." - Verified User in Higher Education (Rating: 4.0/5)

"The fact that we can preview how the campaigns would display gives us an idea to work better." - Verbina K. (Rating: 5.0/5)

4. Postmark

Postmark offers an email delivery service that focuses on speed and reliability. Their services include an Email API for programmatic email sending, SMTP service, transactional email, email templates, inbound email handling, and analytics for email performance.

Pros of Using Postmark

• Fast email delivery: Postmark ensures emails are sent quickly.
• Reliable service: The service maintains consistent performance.
• Easy integration: Integrates with various programming languages without hassle.

Cons of Using Postmark

• Limited Marketing Features: Postmark is primarily designed for transactional emails, which means it lacks the comprehensive marketing features found in other email platforms. This can be a drawback for businesses looking to manage both transactional and marketing emails from a single service.
• Higher Cost for High Volume: While Postmark offers reliable and fast email delivery, the cost can become prohibitive for businesses with high email volumes. The pricing structure may not be as competitive as other services that offer bulk email discounts.

Pricing

Postmark offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $3 per month
• 10,000 Subscribers: $15 per month for Basic

Reviews

Postmark reviews highlight its fast and reliable email delivery, but users are frustrated by its limited marketing features and higher costs for high-volume email sending.

"Postmark's speed and deliverability are top-notch, making it a great choice for transactional emails." - Michael B. (Rating: 4.5/5)

"Postmark offers reliable email delivery with excellent customer support, but the interface could be more intuitive." - Sarah K. (Rating: 3/5)

5. EngageBay

EngageBay offers an all-in-one CRM software that integrates marketing, sales, and support functionalities. Their services include marketing automation, email marketing, CRM, helpdesk, live chat, landing pages, email sequences, sales automation, and appointment scheduling.

Pros of Using EngageBay

• Affordability: EngageBay is recommended as one of the best affordable CRM solutions.
• Comprehensive Features: It offers a wide range of features including marketing automation, email marketing, CRM, helpdesk, live chat, landing pages, and more.
• Ease of Use: The platform is easy to set up and implement, with a user-friendly interface.

Cons of Using EngageBay

• Complexity for Beginners: Despite claims of being easy for beginners, the extensive list of features and integrations might be overwhelming for new users who are not familiar with CRM systems.
• Limited Free Plan: The free plan, while useful for solopreneurs and small teams, may not offer enough features for growing businesses, necessitating an upgrade to a paid plan for more advanced functionalities.

Pricing

EngageBay offers pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $26.00 per month
• 10,000 Subscribers: $129.98 per month

Reviews

EngageBay reviews reveal that users appreciate its affordability, comprehensive features, and ease of use, but some find the extensive list of features overwhelming and the free plan limited for growing businesses.

"EngageBay offers a comprehensive suite of tools, but the learning curve can be steep for beginners." - Sarah K. (Rating: 3/5)

"The customer support and feature set of EngageBay are exceptional, making it a great choice for small businesses." - Michael T. (Rating: 4.5/5)

What to Consider When Selecting a Gmass Alternative?

1. Ease of Use: Look for platforms that offer a simple and intuitive interface. This is crucial for users who may not have extensive technical skills but need to manage email campaigns efficiently.
2. Integration Capabilities: Ensure the alternative integrates well with other tools you use, such as CRM systems, e-commerce platforms, and social media. Seamless integration can save time and improve workflow.
3. Pricing Structure: Consider the cost-effectiveness of the platform. Look for transparent pricing plans that fit your budget and offer good value for the features provided, especially if you have a growing email list.
4. Customer Support: Reliable customer support is essential. Check if the platform offers comprehensive help resources, responsive support teams, and various channels for assistance.
5. Advanced Features: Evaluate the advanced features offered, such as email personalization, automation, analytics, and testing capabilities. These features can significantly enhance the effectiveness of your email marketing campaigns.

Which One Should You Go With?

While each of these email marketing platforms offers unique strengths and can be a great choice depending on your specific needs, Flodesk stands out for its user-friendly interface and beautiful email designs. If you're looking for an alternative that combines simplicity with powerful features, Flodesk is a top recommendation. Its flat-rate pricing and stunning templates make it an excellent option for businesses of all sizes.