Top 5 Gmass alternatives in 2025

What is Gmass?

GMass is a tool designed to facilitate email marketing and cold email campaigns directly from Gmail. They offer various pricing plans, detailed on their pricing page. GMass provides features such as mail merge personalization with Google Sheets, campaign analytics, automatic follow-up emails, and email verification. They also offer tools for managing unsubscribes, bounce detection, and A/B testing to optimize email deliverability.

Reasons for considering Gmass alternatives

• GMass lacks advanced CRM integration capabilities.
• It does not offer a built-in landing page builder.
• GMass has limited customer support options.
• It lacks comprehensive automation workflows compared to competitors.

A quick look

Here are the top 5 alternatives to GMass:

1. Flodesk
2. Zoho Campaigns
3. Brevo
4. Activetrail
5. Mautic

Best alternatives to Gmass

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not offer API and web hooks, limiting its utility for enterprises that need to trigger automations from business logic.

Pricing

Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.

Reviews

Flodesk reviews highlight the platform's exceptional ease of use and stunning design, with users raving about its intuitive interface and beautiful email templates. Garnering a stellar rating of 4.4 out of 5 stars, Flodesk is celebrated for making email marketing a breeze for small businesses and creative brands.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Zoho Campaigns

Zoho Campaigns is an email and SMS marketing platform that allows users to create and personalize messages, automate workflows, and optimize delivery times. It supports dynamic content, interactive elements, and A/B testing to enhance engagement and performance.

Pros of using Zoho Campaigns

• Unified Email and SMS Marketing: Zoho Campaigns combines email and SMS marketing in one platform.
• Advanced Automation: It offers custom workflows for automating email campaigns.
• Integration Capabilities: The platform integrates with various CRMs and other tools.

Cons of using Zoho Campaigns

• Marketing Emails Only: Zoho Campaigns is designed exclusively for marketing emails and does not support transactional emails. For transactional emails, users are directed to use Zoho's ZeptoMail service.
• Mailing List Cleaning: Zoho Campaigns helps manage contacts, including bounces and unsubscribes, but does not provide tools to identify and remove invalid contacts. Users are advised to use third-party services for this purpose.

Pricing

Zoho Campaigns offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $9.80 per month
• 10,000 Subscribers: $49 per month

Reviews

Zoho Campaigns reviews reveal that users appreciate its integration capabilities and ease of managing email campaigns, but some find the lack of transactional email support frustrating. Overall, it holds a solid rating of 4.3 out of 5 stars based on 1,047 reviews.

"Zoho Campaigns consist of automation features and affordable pricing which makes the difference." - Sayan B. (Rating: 4.3/5)

"The interface is a bit clunky, but the customer support is very responsive and helpful." - Maria L. (Rating: 2.8/5)

3. Brevo

Brevo offers an AI-enabled platform for managing customer relationships through Email, SMS, WhatsApp, and chat. The platform includes tools for marketing automation, sales management, customer data unification, loyalty programs, transactional messaging, and live chat & chatbot functionalities.

Pros of using Brevo

• All-in-one platform: Brevo combines email marketing, automation, and CRM in a single platform.
• Multiple communication channels: Supports Email, SMS, WhatsApp, and chat for customer interactions.
• Cost-effective: Offers significant savings compared to competitors like HubSpot.

Cons of using Brevo

• Complexity for Beginners: Brevo's extensive features and functionalities can be overwhelming for new users. The platform's all-in-one nature means there is a steep learning curve, which can be a barrier for those who are not tech-savvy or familiar with advanced marketing tools.
• Limited Customization Options: While Brevo offers a wide range of features, some users have reported that the customization options for email templates and automation workflows are limited. This can be a drawback for businesses looking for highly tailored solutions to fit their specific needs.

Pricing

Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $3.60 per month
• 10,000 Subscribers: $17 per month

Reviews

Brevo reviews highlight its ease of use, flexibility, and multi-channel marketing capabilities, earning it a high rating of 4.5 out of 5 stars. However, some users find the platform's extensive features overwhelming and report limited customization options for email templates and automation workflows.

"One of the best email marketing softwares with a seamless user experience and excellent customer support." - Tomáš N. (Rating: 4.5/5)

"The platform has potential but is often slow and lacks some advanced features." - Sarah K. (Rating: 2.5/5)

4. Activetrail

ActiveTrail provides marketing tools for email, SMS, WhatsApp, and push notifications. It includes features for creating landing pages, pop-ups, and surveys, and integrates with other platforms.

Pros of using Activetrail

• Multi-channel marketing: ActiveTrail supports email, SMS, WhatsApp, and push notifications.
• Advanced email editor: The platform includes tools for creating professional-looking email campaigns.
• Personalized customer journeys: ActiveTrail allows for the creation of automated, data-driven customer journeys.

Cons of using Activetrail

• Limited Customization Options: ActiveTrail's email editor, while advanced, offers limited customization options for templates and automation workflows. This can be a drawback for businesses looking for highly tailored solutions to fit their specific needs.
• Complexity for Beginners: The platform's extensive features and functionalities can be overwhelming for new users. The all-in-one nature of ActiveTrail means there is a steep learning curve, which can be a barrier for those who are not tech-savvy or familiar with advanced marketing tools.

Pricing

ActiveTrail offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $23.20 per month
• 10,000 Subscribers: $65 per month

Reviews

Activetrail reviews highlight the platform's ease of use, intuitive design, and effective customer support, earning it an average rating of 4.4 out of 5 stars. However, some users express frustration with limited customization options and a steep learning curve for beginners.

"The platform is good for basic email marketing but lacks advanced features." - Maria L. (Rating: 2.5/5)

"ActiveTrail offers excellent multi-channel capabilities and a user-friendly interface." - Dao K. (Rating: 4.5/5)

5. Mautic

Mautic is an open-source marketing automation platform that enables organizations to manage and automate their marketing activities. It includes tools for building campaigns, creating emails and landing pages, and ensuring compliance with data privacy regulations.

Pros of using Mautic

• No vendor lock-in: Users have the freedom to host and manage their own data without being tied to a specific vendor.
• True data sovereignty: Ensures complete control over data, complying with various data privacy regulations.
• Open-source nature: Allows for extensive customization and flexibility in marketing automation.

Cons of using Mautic

• Steep Learning Curve: Mautic's extensive features and customization options can be overwhelming for new users. The platform requires a significant amount of time and technical expertise to set up and manage effectively, which can be a barrier for those who are not familiar with advanced marketing tools.
• Limited Customer Support: As an open-source platform, Mautic relies heavily on community support. While there are forums and resources available, users may find the lack of dedicated customer support challenging, especially when dealing with complex issues or requiring immediate assistance.

Pricing

Mautic offers pricing plans that are not publicly disclosed and require direct inquiry for specific details. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: Price upon request
• 10,000 Subscribers: Price upon request

Reviews

Mautic reviews highlight the platform's open-source flexibility and robust cross-channel campaign management, earning it a high rating of 4.6 out of 5 stars. However, users find the steep learning curve and limited customer support frustrating.

"Mautic offers a comprehensive suite of tools for marketing automation, but the learning curve can be steep." - Sarah K. (Rating: 3/5)

"The flexibility and customization options in Mautic are impressive, making it a powerful tool for experienced marketers." - David L. (Rating: 4.5/5)

What to consider when selecting a Gmass alternative?

When selecting a GMass alternative, consider the following key factors:

1. Integration Capabilities: Ensure the platform integrates seamlessly with your existing tools and systems, such as CRM, CMS, and e-commerce platforms. This is crucial for maintaining workflow efficiency and data consistency.
2. Automation Features: Look for advanced automation capabilities, including custom workflows, drip campaigns, and automated follow-ups. These features help streamline your marketing efforts and improve engagement.
3. Multi-Channel Support: Choose a platform that supports multiple communication channels like email, SMS, WhatsApp, and push notifications. This allows for a more comprehensive and versatile marketing strategy.
4. Customization and Personalization: Opt for a tool that offers extensive customization options for email templates and automation workflows. Personalization features, such as dynamic content and custom fonts, can significantly enhance user engagement.
5. Pricing and Scalability: Evaluate the pricing plans to ensure they align with your budget and business growth. Consider platforms that offer flexible pricing and can scale with your subscriber base and feature needs.

Which one should you go with?

While each of these GMass alternatives offers unique features and benefits, Flodesk stands out for its intuitive design and ease of use, making it an excellent choice for small businesses and creative brands. Whether you're a beginner or an expert, Flodesk's beautiful templates and powerful automations can help you elevate your email marketing game. Ultimately, any of these platforms could be a great fit, but if you're looking for simplicity and stunning design, Flodesk is worth considering.