Friend Referral Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Friend Referral that have been sent to customers from various companies. Reviewing these examples can help you understand effective strategies and design elements before crafting your own referral emails.

What should go into Friend Referral emails?

A good Friend Referral email is concise and engaging, clearly explaining the benefits of the referral program while making it easy for the recipient to share with friends. The most important elements include a compelling subject line, a clear call-to-action, and an enticing reward for both the referrer and the friend.

• Compelling Subject Line: Grab attention with phrases like "Share the Love and Earn Rewards!" or "Invite Friends, Get Discounts!"
• Personalized Greeting: Use the recipient's name to create a personal connection, e.g., "Hi [Name], we have a special offer for you!"
• Clear Explanation of Benefits: Clearly state what the recipient and their friend will gain, such as "Earn $10 for every friend you refer!"
• Easy-to-Find Call-to-Action: Include a prominent button or link with phrases like "Refer Now" or "Invite Friends" to make it simple to take action.
• Social Proof: Add testimonials or success stories to build trust, e.g., "Join thousands of happy customers who have already earned rewards!"
• Visually Appealing Design: Use clean, attractive visuals and a layout that guides the reader's eye to the most important information.

Let's jump into it and explore 10 email examples of good Friend Referral emails!

10 Friend Referral Email Examples

1) Going

Going is a service that helps people find travel deals and offers incentives for referring friends. The email is effective because it offers a tangible reward ("real money") for helping friends travel, which is a strong incentive. The subject line is clear and enticing, making it likely to catch the recipient's attention.

2) Freelance Things

Freelance Things offers a Friend Referral email that stands out by providing comprehensive advice and resources for freelancers, covering essential aspects such as pricing strategies, pitching, and U.S. tax resources. The email is effective because it not only addresses practical freelancing tips but also includes insights from the book "How to Win Friends and Influence People," making it a valuable resource for freelancers looking to enhance their client relationships and networking skills.

3) Fellow

Fellow's referral email is effective because it offers a 15% discount to friends referred by existing customers, providing a clear and tangible benefit that encourages new purchases. The enthusiastic subject line and well-crafted design make the email immediately engaging and easy to understand, ensuring that recipients quickly grasp the value of the offer.

4) Merryfield

Merryfield's Friend Referral email stands out by offering a clear and attractive incentive—2,000 points for every friend referred. This straightforward and compelling offer is designed to easily motivate users to participate in the referral program.

5) Busuu

Busuu is a language learning platform that offers courses in various languages to help users achieve fluency. The company did a good job with this email by providing a clear and enticing incentive—30 days of free Premium access for referring a friend—which effectively drives user engagement and referrals. The catchy subject line, enhanced with an emoji, makes it more likely to stand out in the recipient's inbox.

6) Coinbase

Coinbase is a cryptocurrency exchange platform that allows users to buy, sell, and manage various cryptocurrencies, including Bitcoin. The Friend Referral email is compelling because it offers a tangible reward (free Bitcoin) for referring friends, with a clear and enticing subject line that directly states the benefit of the referral program.

7) Lumina

Lumina is a company that offers high-quality webcams, and their Friend Referral email is particularly effective. By providing a tangible and desirable reward—a free Lumina webcam—for referring just two friends, the email incentivizes users to participate, thereby potentially expanding Lumina's customer base through word-of-mouth marketing.

8) Thread

Thread's Friend Referral email offers a 30% discount to friends referred by existing customers, making it an attractive proposition for both parties. The email is a good example because it clearly communicates the benefit and includes a straightforward call-to-action, encouraging recipients to take immediate advantage of the offer.

9) Equal Parts

Equal Parts' email, titled "Hello from your new friend in the kitchen 👋 🍳," stands out with its friendly and inviting subject line, enhanced by the use of emojis. The email's clean design, featuring a structured layout and easy-to-read font, makes it visually appealing and ensures that the key message is effectively communicated to the recipient.

10) Italic

Italic's Friend Referral email is effective because it offers a straightforward and appealing incentive—15% off for both the referrer and the friend. The email's clear call-to-action and visually appealing design make it easy for recipients to understand the benefits and take immediate action, enhancing the likelihood of successful referrals.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Friend Referral emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails with ease, ensuring your referral program stands out and drives engagement.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.