10 Followup Email Examples Examples and Tips

In this article, you'll find 10 follow-up email examples from various companies that have successfully engaged their customers. Seeing these examples can help you craft your own follow-up emails with confidence and ease, ensuring they are both effective and visually appealing.

What should go into followup emails?

A good follow-up email is concise and personalized, ensuring it addresses the recipient's specific needs or actions. It should include a clear call-to-action, making it easy for the recipient to know what to do next.

• Personalized Greeting: Start with the recipient's name to make the email feel more personal. For example, "Hi [Name], I hope you're doing well!"
• Reference Previous Interaction: Mention the last point of contact or the reason for the follow-up. For instance, "Following up on our meeting last week..." or "I wanted to check in after our recent call..."
• Value Proposition: Clearly state the benefit or value of responding to the email. Use phrases like "You'll gain insights into..." or "This will help you achieve..."
• Call-to-Action: Include a specific and straightforward action you want the recipient to take. Examples include "Click here to schedule a meeting" or "Reply to this email with your availability."
• Closing and Signature: End with a polite closing and your contact information. For example, "Looking forward to your response. Best, [Your Name]"

Let's jump into it!

1. TripAdvisor

TripAdvisor is a travel company that provides reviews and information about various travel destinations, accommodations, and activities, helping users plan their trips with insights and recommendations from other travelers. The email titled "Did you go to Notteri?" from TripAdvisor is a good follow-up email because it engages the recipient by asking about their recent travel experience, encouraging user interaction and feedback, which can help improve the service and provide valuable insights for other travelers.

2. Avanti West Coast

Avanti West Coast is a train operating company in the UK. The email titled "From Avanti... Are you ready for tomorrow's journey?" is a good follow-up email because it provides timely and relevant information, ensuring that the customer is well-prepared and has a positive travel experience.

3. Duolingo

Duolingo is a language-learning platform that offers courses in various languages through a gamified experience. The email with the subject "🔇 These reminders don’t seem to be working" is a good follow-up email because it addresses the user's inactivity in a light-hearted and engaging manner, serving as a gentle nudge to remind users to continue their language learning journey, thereby increasing user engagement and retention.

4. Sundays

Sundays' email titled "Checking in" stands out as a follow-up email because it effectively re-engages the recipient by acknowledging their previous interaction and showing genuine interest in their experience. This approach not only fosters a sense of connection but also encourages further engagement, making it a powerful tool for maintaining customer relationships.

5. Section

The email from Section titled "You in three months" effectively captures the recipient's attention with a forward-looking subject line that sparks curiosity about their future progress. The company excels in this email by combining a compelling narrative with a clear call-to-action, encouraging recipients to envision their growth and take actionable steps towards it.

6. Iterable

Iterable is a marketing automation platform that helps businesses create, execute, and optimize cross-channel campaigns. The email titled "[Just released] Session Recordings from Activate Summit Europe" is a good follow-up because it provides valuable content by offering session recordings from a recent event, serving as a reminder of the event and reinforcing the brand's presence and the value it provides.

7. Frontman

Frontman's email titled "GQ and Esquire love them: Our bestsellers" effectively captures attention by leveraging endorsements from reputable magazines, creating a sense of trust and credibility. This approach not only highlights the popularity of their products but also encourages recipients to explore their bestsellers, making it a compelling follow-up email.

8. Apple

Apple is a globally recognized technology company known for its innovative products and services, including the iPhone, iPad, Mac computers, Apple Watch, and various software and digital services. The email titled "Get up to speed with a recap of the Apple Event" is a good follow-up because it re-engages recipients by summarizing key announcements and updates from the event, ensuring that those who missed it can stay informed and connected with the latest developments.

9. Google

Google's email titled "It’s not too late to save on Father’s Day gifts" stands out due to its clean and professional design, which includes a clear and concise subject line that immediately captures attention. The use of a sans-serif font enhances readability, while the well-organized layout with distinct sections and call-to-action buttons ensures easy navigation and user engagement.

10. On/Go

On/Go is a company that provides COVID-19 tests. The follow-up email titled "Thank you for taking an On/Go COVID-19 Test" is effective because it acknowledges the user's action, fostering a sense of appreciation and engagement, which is crucial for maintaining a positive customer relationship.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning follow-up emails is a breeze. Its intuitive design tools empower you to create visually appealing and personalized emails that captivate your audience, ensuring your message stands out and drives engagement effortlessly.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.