Feedback Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for feedback that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective feedback emails.

What should go into Feedback emails?

A good feedback email is concise and to the point, focusing on specific aspects of the customer's experience. It should be personalized, showing genuine interest in the customer's opinion and offering a clear path for them to provide their feedback.

• Personalized Greeting: Start with the customer's name to make the email feel more personal. For example, "Hi [Customer's Name], we value your opinion!"
• Purpose Statement: Clearly state why you are reaching out. For instance, "We'd love to hear your thoughts on your recent purchase."
• Specific Questions: Ask targeted questions to get detailed feedback. Examples include, "How was your experience with our customer service?" or "What did you think of the product quality?"
• Call to Action: Encourage the customer to take action, such as filling out a survey or replying to the email. Phrases like "Click here to share your feedback" or "Reply to this email with your thoughts" work well.
• Gratitude and Incentives: Thank the customer for their time and consider offering an incentive. For example, "Thank you for your feedback! As a token of our appreciation, here's a 10% discount on your next purchase."
• Closing and Contact Information: End with a friendly closing and provide contact information for further questions. "Best regards, [Your Name], [Your Position], [Company Name]"

Let's jump into it and look at 10 email examples of good feedback emails!

10 Feedback Email Examples

1) Best Day Brewing

Best Day Brewing offers a variety of non-alcoholic craft beers designed for those who want to enjoy the taste of beer without the alcohol. Their feedback email is effective because it is straightforward and visually appealing, making it easy for customers to share their thoughts and feel valued.

2) Miro

Miro is a collaborative online whiteboard platform designed for teams to work together visually, brainstorm, plan, and manage projects. The feedback email from Miro is effective because it invites users to share their opinions, making them feel valued, and features a clean, simple layout with a clear call-to-action, empowering users to contribute ideas for product development.

3) Verso

Verso's feedback email stands out with its clean design and straightforward approach, making it easy for customers to engage and share their thoughts. The email's simplicity and clear call-to-action empower users to provide valuable feedback, enhancing their overall experience with the brand.

4) Graza

Graza's feedback email is a prime example of simplicity and user empowerment, featuring a clean design that makes it easy for customers to engage. The straightforward approach and clear call-to-action encourage users to share their thoughts, enhancing their overall experience with the brand.

5) TripAdvisor

TripAdvisor is a platform that helps travelers plan and book their trips by providing reviews, recommendations, and booking options for accommodations, restaurants, and activities. The feedback email from TripAdvisor is effective due to its clean design and straightforward approach, making it easy for users to engage and share their experiences, thereby enhancing their overall interaction with the brand.

6) Daily Drop

Daily Drop's feedback email is a great example of simplicity and user empowerment, featuring a clean design that makes it easy for customers to engage. The straightforward approach and clear call-to-action encourage users to share their thoughts, enhancing their overall experience with the brand.

7) RIND Snacks

RIND Snacks offers a variety of dried fruit snacks that focus on whole-fruit nutrition, including the peel, to maximize fiber and vitamins. Their feedback email is effective due to its clean design and straightforward approach, making it easy for customers to engage and share their thoughts, thereby enhancing their overall experience with the brand.

8) Smoosh

Smoosh is a brand that specializes in creating unique soap scents, inviting customers to participate in the decision-making process for their next product. This feedback email is a good example because it features a clean design and a clear call-to-action, making it easy for customers to engage and share their preferences, thereby enhancing their overall experience with the brand.

9) Virgin Atlantic

Virgin Atlantic's feedback email, titled "Tell us all about it," features a clean and straightforward design that makes it easy for customers to engage. The simplicity of the layout, combined with a clear call-to-action, empowers users to share their thoughts, enhancing their overall experience with the brand.

10) Typeform

Typeform's feedback email, titled "We've got a personalized form recommendation for you," stands out with its clean design and straightforward approach, making it easy for customers to engage. The simplicity of the layout, combined with a clear call-to-action, empowers users to share their thoughts, enhancing their overall experience with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually appealing feedback emails that are both simple and effective. Our intuitive platform empowers you to create personalized, engaging emails that encourage customer interaction and enhance their overall experience with your brand.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

We hope these examples and tips have inspired you to create effective feedback emails. Ready to elevate your email marketing? Sign up for Flodesk today.