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Fashion Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Fashion that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing emails.

What should go into Fashion emails?

A good Fashion email is visually stunning and personalized, capturing the essence of the brand while engaging the recipient with exclusive offers and the latest trends. It should feature high-quality images, compelling copy, and a clear call-to-action that resonates with the fashion-forward audience.

  • Eye-Catching Subject Line: Use phrases like "Exclusive Offer Just for You!" or "New Arrivals You Can't Miss" to grab attention immediately.
  • High-Quality Visuals: Incorporate vibrant images of your latest collection, ensuring they are professionally shot and styled to perfection.
  • Personalized Greeting: Address the recipient by their first name to create a more intimate and engaging experience.
  • Compelling Copy: Use enticing language such as "Discover Your New Favorite Outfit" or "Step Up Your Style Game" to draw readers in.
  • Clear Call-to-Action: Include buttons or links with phrases like "Shop Now" or "Explore the Collection" to guide the reader towards making a purchase.
  • Exclusive Offers: Highlight special discounts or early access to sales with phrases like "VIP Access" or "Members-Only Discount" to make the recipient feel valued.

Let's jump into it and explore 10 email examples of good Fashion emails!

10 Fashion Email Examples

1) KHAITE

KHAITE

KHAITE is a fashion brand that has introduced a new Resort Collection, as highlighted in their email. This email is effective because it uses visually appealing design and engaging content to capture the interest of the audience, making it a standout example of fashion email marketing.

2) American Giant

American Giant

The email from American Giant, with the subject "Brighten Up with this Limited-Edition Hoodie," is designed to capture the recipient's interest by promoting a unique and exclusive product. The use of a high-quality image and engaging content helps to highlight the hoodie, making it an attractive offer for potential customers.

3) TomboyX

TomboyX

TomboyX is a brand that offers inclusive and gender-neutral fashion. The email is effective for fashion customers because it highlights a time-sensitive promotional offer, "Last Day to Save an Additional 20% Off Sale Prices," creating a sense of urgency that drives immediate action from customers looking for deals on fashion items.

4) Posh Peanut

Posh Peanut

Posh Peanut's email, titled "Trending for Fall & Selling Fast," effectively captures the essence of urgency and exclusivity by highlighting popular fall fashion items that are quickly selling out. This approach not only grabs the recipient's attention but also encourages immediate action, making it a standout example of effective fashion email marketing.

5) Boody

Boody

Boody's email titled "Cozy SZN" effectively captures the essence of comfort and seasonal appeal, making it an inviting read for recipients. The company excels with this email by using warm, inviting visuals and engaging content that resonates with the audience, encouraging them to explore and purchase cozy, seasonal products.

6) New Balance

New Balance

New Balance's email titled "Modern expressionism" showcases a sleek and contemporary design that captures the brand's innovative spirit. The use of bold visuals and concise, engaging copy makes it a standout example of fashion email marketing, drawing the reader's attention and encouraging them to explore the collection further.

7) Viberg

Viberg

Viberg's email, titled "Service Boot," effectively showcases the brand's high-quality craftsmanship and timeless design. The email's clean layout, striking visuals, and concise copy make it an engaging and compelling example of fashion email marketing, drawing the reader's attention to the featured product and encouraging further exploration.

8) SOREL

SOREL

SOREL's email, titled "Sneakers Never Go Out of Season," captures the brand's essence with a clean design and high-quality visuals that highlight their latest sneaker collection. The email's engaging content and clear call-to-action make it an excellent example of fashion email marketing, drawing the reader's attention and encouraging them to explore the collection further.

9) Burberry

Burberry

Burberry's email, titled "You’re invited to Burberry Bond Street," exemplifies luxury and sophistication through its clean and elegant design. The use of high-quality images, sophisticated typography, and a minimalist layout effectively captures the essence of the brand, making it an inviting and visually appealing communication.

10) SKIMS

SKIMS

SKIMS' email featuring Olivia Munn effectively captures attention with its sleek design and high-quality visuals, showcasing the brand's latest collaboration. The email's compelling content and clear call-to-action make it a standout example of fashion email marketing, encouraging recipients to explore and engage with the new collection.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning fashion emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing and personalized emails that reflect your brand's unique style, ensuring your messages stand out in any inbox.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE