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End Of Year Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for End Of Year that have been sent to customers in the past from different companies. Seeing these examples can help you create your own effective and visually appealing End Of Year emails.

What should go into End Of Year emails?

A good End Of Year email is visually engaging and emotionally resonant, capturing the spirit of the season while offering a clear call to action. It should uniquely reflect the company's brand and values, making the recipient feel appreciated and excited for the year ahead.

  • Warm Greeting: Start with a heartfelt "Happy Holidays" or "Season's Greetings" to set a positive tone.
  • Reflect on the Year: Share highlights and achievements from the past year, using phrases like "We've accomplished so much together" or "This year has been incredible because of you."
  • Express Gratitude: Thank your customers for their support with lines like "We couldn't have done it without you" or "Your loyalty means the world to us."
  • Exclusive Offers: Include special discounts or promotions, such as "Enjoy 20% off your next purchase" or "Exclusive End Of Year sale just for you."
  • Looking Ahead: Build excitement for the future with statements like "We can't wait to share what's coming next" or "Stay tuned for more amazing things in the new year."
  • Call to Action: Encourage immediate engagement with a clear CTA, like "Shop Now" or "Join Us in Celebrating."

Let's jump into it and explore 10 fantastic examples of End Of Year emails that hit all the right notes!

10 End Of Year Email Examples

1) Doppler

Doppler

Doppler's "Our 2024 highlights by the numbers" email effectively captures the essence of an End Of Year message by summarizing the year's achievements through a numerical overview. This approach not only provides a clear and concise recap but also engages the audience by showcasing tangible milestones and successes, making it a compelling and memorable way to close out the year.

2) Lummi

Lummi

Lummi's "Wrapping up 2024 🖤" email stands out as a compelling End Of Year message by effectively combining a reflective tone with a celebratory spirit. This approach not only acknowledges the past year's achievements but also fosters a sense of community and appreciation, making it a memorable and engaging way to close out the year.

3) Customer.io

Customer.io

Customer.io is a platform that allows users to send automated messages to their customers, helping businesses communicate effectively through personalized and targeted messaging. The email from Customer.io is a good example of an End Of Year message because it highlights the user's achievements over the past year, specifically the number of messages sent, reinforcing the value of the service and celebrating milestones with a festive and positive touch.

4) Peloton

Peloton

Peloton is a fitness company known for its high-quality exercise equipment and subscription-based virtual fitness classes. The email stands out as an End Of Year email because it highlights the recipient's milestones for the upcoming year, 2024, engaging users by reflecting on their achievements and encouraging continued use of Peloton's services in the new year.

5) StrangeLove

StrangeLove

StrangeLove's "EOFYEAH Sale" email captures attention with its bold design and clear messaging, making it easy for recipients to understand the promotion at a glance. The company did a good job with this email by using vibrant visuals and a straightforward call to action, ensuring that the offer is both enticing and accessible to their audience.

6) Decathlon USA

Decathlon USA

Decathlon USA's End Of Year email stands out with its clear and compelling promotion of an end-of-year clearance, making it easy for recipients to understand the value and urgency of the offers. The email's design and straightforward messaging ensure that the audience is quickly engaged, encouraging immediate action to take advantage of the discounts and special offers.

7) Hitch

Hitch

Hitch's "🌍🌿💦Together, You Made This Year Matter" email effectively engages recipients by using emotive and inclusive language, making them feel part of a collective achievement. The use of emojis adds visual appeal and emphasizes themes of global impact and environmental consciousness, resonating well with the audience during the reflective end-of-year period.

8) Teachable

Teachable

Teachable is a platform that allows users to create and sell online courses, providing tools for course creation, marketing, and sales. The email titled "Are you on track to crush your end of year sales goals?" is a good example of an End Of Year email because it addresses a timely and relevant topic, engaging recipients by questioning their progress and encouraging actionable steps to achieve their sales goals, all while reinforcing Teachable's brand as a supportive and resourceful platform.

9) Prismatic Plants

Prismatic Plants

Prismatic Plants' "Holiday 2020 Sale: Our End of Year Cheer Starts Now" email captures attention with its elegant and clean design, featuring a soothing color palette that aligns with the brand's natural and wellness-focused identity. The use of a bold, festive title and well-organized content sections ensures that the message is both visually appealing and easy to navigate, making it an effective and engaging end-of-year communication.

10) Vimeo

Vimeo

Vimeo's "Top 18 of ‘18" email effectively captures the essence of an End Of Year message by showcasing the best content from the past year, creating a sense of nostalgia and celebration. The email's engaging format, which includes options to save and share, encourages user interaction and makes it easy for recipients to spread the joy, making it a memorable and impactful way to close out the year.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning End Of Year emails is a breeze, thanks to its intuitive drag-and-drop editor and beautifully designed templates. Empower yourself to create visually captivating and personalized messages that resonate with your audience, ensuring a memorable and impactful end-of-year communication.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE