Looking for the perfect email marketing tool for your WordPress site? We've got you covered.
Here are five great choices to help you connect with your audience and grow your business.
Reasons for Using an Email Marketing Tool
Audience Engagement: Email marketing tools help you maintain regular communication with your audience, keeping them engaged and informed about your latest content and offers.
Automation: Automate your email campaigns to save time and ensure timely delivery of newsletters, promotions, and updates.
Personalization: Tailor your emails to individual subscribers based on their preferences and behavior, increasing the relevance and effectiveness of your messages.
Analytics: Gain insights into your email performance with detailed analytics, helping you refine your strategies and improve your results.
Integration: Seamlessly integrate with WordPress to streamline your marketing efforts and manage everything from one platform.
A Quick Look
Here are the top 5 email marketing tools for WordPress:
Flodesk
MailerLite
Brevo
Get Response
Omnisend
Email Marketing Tools For Wordpress
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of Using Flodesk
No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy.
Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex needs.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's user-friendly interface, beautiful templates, and exceptional value for money. Users rave about its seamless automation systems and the unparalleled support that makes Flodesk a reliable partner in business growth.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. MailerLite
MailerLite provides tools for email marketing, website building, and lead collection. Users can create email campaigns, automate workflows, and build websites with integrated signup forms and e-commerce capabilities.
Pros of Using MailerLite
Simple UI: MailerLite offers a straightforward user interface.
Dependability: Known for ease-of-use and reliability.
Cons of Using MailerLite
Limited Advanced Features: While MailerLite offers a range of tools for email marketing, it may lack some advanced features that more experienced marketers might need, such as advanced segmentation and in-depth analytics.
Template Customization: Although MailerLite provides a variety of templates, the customization options can be somewhat limited, which might restrict users looking for highly tailored email designs.
Pricing
MailerLite offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $20 per month
10,000 Subscribers: $58.40 per month
Reviews
MailerLite reviews highlight the platform's ease of use, affordability, and responsive customer support, though some users report frustrations with email deliverability and the learning curve for certain features.
MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)
Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)
3. Brevo
Brevo offers tools for email marketing, sales management, and customer relationship management. Their services include email, SMS, and WhatsApp marketing, pipeline management, customer data synchronization, loyalty programs, messaging APIs, and multi-channel communication solutions.
Cost savings: Compared to competitors like HubSpot.
Cons of Using Brevo
Complexity for Beginners: Brevo's extensive range of features can be overwhelming for new users. The platform's comprehensive tools for email marketing, sales management, and customer relationship management require a learning curve, which might be challenging for those without prior experience in these areas.
Limited Customization Options: While Brevo offers a variety of templates and automation tools, some users find the customization options to be somewhat restrictive. This can be a drawback for businesses looking for highly tailored solutions to match their specific branding and marketing needs.
Pricing
Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $3.60 per month
10,000 Subscribers: $17 per month
Reviews
Brevo reviews highlight the platform's ease of use, intuitive design, and cost-effective pricing, but users have noted frustrations with limited template customization and issues with CRM list syncing. Overall, the sentiment is positive, with a high rating of 4.5 out of 5 stars.
One of the best email marketing softwares with a seamless user experience and excellent customer support. - Tomáš N. (Rating: 4.5/5)
The platform has potential but is often slow and lacks some advanced features. - Sarah K. (Rating: 2.5/5)
4. Get Response
GetResponse is a marketing software platform that provides email marketing, marketing automation, content monetization, and ecommerce marketing services. It helps users grow their email lists, engage customers, promote products, and increase revenue through various tools and integrations.
Pros of Using Get Response
Comprehensive Toolset: GetResponse offers a wide range of marketing tools, including email marketing, marketing automation, and ecommerce integrations.
High Deliverability Rate: The platform boasts a 99% deliverability rate, ensuring emails reach recipients in over 160 countries.
Extensive Customer Base: Trusted by over 400,000 customers worldwide, indicating a broad and established user base.
Cons of Using Get Response
While GetResponse offers a comprehensive toolset for email marketing and automation, there are a couple of drawbacks to consider:
Complexity for Beginners: The extensive range of features can be overwhelming for new users. The platform's comprehensive tools for email marketing, marketing automation, and ecommerce integrations require a learning curve, which might be challenging for those without prior experience in these areas.
Limited Customization Options: While GetResponse offers a variety of templates and automation tools, some users find the customization options to be somewhat restrictive. This can be a drawback for businesses looking for highly tailored solutions to match their specific branding and marketing needs.
Pricing
GetResponse offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $23.20 per month
10,000 Subscribers: $79 per month
Reviews
Get Response reviews highlight the platform's powerful marketing tools and excellent customer support, but users have noted frustrations with the AI website generator and navigation around creating emails for newsletters.
Exceptional Customer Service For Over 7 Years. The platform is intuitive and constantly evolving to meet our needs. - Richard F. (Rating: 5/5)
The interface can be clunky at times, and the automation features are not as advanced as competitors. - Sarah M. (Rating: 3/5)
5. Omnisend
Omnisend provides tools for email marketing, SMS marketing, web push notifications, and product reviews. The platform includes features like automation, segmentation, and reporting, and integrates with over 130 tools to streamline marketing efforts.
Pros of Using Omnisend
Integrated email and SMS campaigns: Combines email and SMS marketing for higher conversion rates.
Easy migration: Facilitates smooth transitions from platforms like Klaviyo and Mailchimp.
High return on investment: Claims an average of $68 for every $1 spent.
Cons of Using Omnisend
Limited Customization Options: While Omnisend offers a variety of templates and automation tools, some users find the customization options to be somewhat restrictive. This can be a drawback for businesses looking for highly tailored solutions to match their specific branding and marketing needs.
Complexity for Beginners: The extensive range of features can be overwhelming for new users. The platform's comprehensive tools for email marketing, SMS marketing, and web push notifications require a learning curve, which might be challenging for those without prior experience in these areas.
Pricing
Omnisend offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $30 per month
10,000 Subscribers: $166.67 per month
Reviews
Omnisend reviews highlight the platform's ease of use, stellar customer support, and effective automation features, but some users find the design and template options lacking and navigating the dashboard tricky.
Great Deliverability and easy to use. The customer service is top-notch. - Beth G. (Rating: 4.5/5)
The interface is clunky and not very intuitive. It lacks some advanced features. - Alex P. (Rating: 2.5/5)
What to Consider When Selecting an Email Marketing Tool?
When selecting an email marketing tool for WordPress, consider these five crucial factors:
Integration: Ensure seamless integration with WordPress to streamline your marketing efforts and manage everything from one platform.
Ease of Use: Choose a tool with an intuitive interface and easy-to-use features, minimizing the learning curve for your team.
Automation: Look for robust automation capabilities to save time and ensure timely delivery of newsletters, promotions, and updates.
Customization: Opt for a platform that offers extensive customization options for templates and emails to match your brand's identity.
Analytics: Prioritize tools that provide detailed analytics to track performance and refine your email marketing strategies effectively.
Which One Should You Go With?
Each of these email marketing tools offers unique features and benefits, making them all excellent choices for your WordPress site. However, if you're looking for a platform that combines simplicity, beautiful design, and powerful automation, Flodesk stands out as a top contender.
Ready to elevate your email marketing game? Try Flodesk for free and see how it can help you grow and monetize your email list effortlessly.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
