Top 5 Best Email Marketing Tools For Web Designers

Finding the perfect email marketing tool can be a game-changer for web designers. With so many options, it can be tough to choose the right one.

Here are five great choices that can help you create stunning emails and boost your marketing efforts.

Reasons for Using an Email Marketing Tool

• Efficiency: Streamline the process of creating, sending, and tracking emails, saving valuable time for other design tasks.
• Customization: Tailor email templates to match your brand's unique style, ensuring a consistent and professional look.
• Analytics: Gain insights into email performance with detailed metrics, helping you refine your strategies for better results.
• Automation: Set up automated email sequences to engage with your audience without manual intervention, enhancing productivity.
• Integration: Seamlessly connect with other tools and platforms, creating a cohesive workflow that enhances overall efficiency.

A Quick Look

Here are the top 5 email marketing tools for web designers:

1. Flodesk
2. Klaviyo
3. Drip
4. Omnisend
5. MailerLite

Email Marketing Tools For Web Designers

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.

Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

Learn more about Flodesk here.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can limit multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not offer API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex needs.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

• Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
• Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight its exceptional user-friendliness, stunning templates, and unparalleled automation systems, making it a favorite among users who describe it as "the best email platform" and a "reliable partner that simplifies business growth."

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Klaviyo

Klaviyo is a CRM and marketing platform tailored for B2C businesses, offering tools for email and SMS marketing, customer service, and data analytics. The platform integrates marketing, service, and analytics into a unified system, enabling businesses to send personalized messages, manage customer interactions, and analyze data for informed decision-making.

Pros of Using Klaviyo

• Usable for both novices and experts: Klaviyo offers tools that cater to users with varying levels of expertise.
• Helps understand data to drive better customer experiences: The platform provides insights that can improve customer interactions.
• Unified customer profiles for comprehensive customer insights: Klaviyo consolidates customer data for a complete view.

Cons of Using Klaviyo

• Complexity for Beginners: While Klaviyo offers powerful features, its extensive capabilities can be overwhelming for beginners who may find the platform's learning curve steep.
• Costly for Small Businesses: Klaviyo's pricing structure can become expensive as your email list grows, making it less suitable for small businesses with limited budgets.

Pricing

Klaviyo offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $75 per month
• 10,000 Subscribers: $190 per month

Reviews

Klaviyo reviews highlight its ease of use, powerful automation features, and seamless integration with platforms like Shopify, but users also find it expensive and note a steep learning curve for beginners.

Klaviyo for Marketing is an excellent tool with seamless integration and powerful analytics. - Mark H. (Rating: 5.0/5)

Klaviyo has potential but the learning curve is steep and customer support could be better. - Steven A. (Rating: 3.0/5)

3. Drip

Drip is a marketing automation platform that helps businesses run email marketing campaigns and automate marketing tasks. The platform offers tools for segmentation, automation, email marketing, onsite marketing, and insights to engage with customers and understand their behavior.

Pros of Using Drip

• Powerful and affordable marketing automation platform: Drip offers robust automation features at a competitive price.
• Easy-to-use with a visual drag-and-drop workflow builder: The platform simplifies the creation of automated workflows.
• High email deliverability rate (99%): Ensures that emails reach the intended recipients effectively.

Cons of Using Drip

• Spam Folder Issue: Users may experience their marketing emails being flagged as spam, which can significantly reduce the effectiveness of their campaigns.
• Lack of Sophistication and Flexibility: Some users might find that Drip does not offer the level of advanced features or customization they need for their marketing strategies.

Pricing

Drip offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39 per month
• 10,000 Subscribers: $154 per month

Reviews

Drip reviews highlight its easy automations, customizable options, and time-saving features, but users also mention frustrations with pricing, bugs, and a steep learning curve for beginners.

Easy to use automation tool with a clean interface and helpful customer support. - Paritosh C. (Rating: 4.0/5)

The platform is powerful but can be overwhelming for beginners. - Sarah M. (Rating: 3.0/5)

4. Omnisend

Omnisend is an ecommerce email marketing and SMS platform that offers tools for email marketing, SMS marketing, and web push notifications. The platform includes pre-built automations, customizable templates, and real-time segmentation, and integrates with over 130 tools and APIs to centralize data from various sources.

Pros of Using Omnisend

• Multiple Channels: Omnisend supports email marketing, SMS, and web push notifications.
• Pre-built Automations: The platform includes pre-built automations for various marketing tasks.
• Integration Capabilities: Omnisend integrates with over 130 tools and APIs.

Cons of Using Omnisend

• Complexity for Beginners: Omnisend offers a wide range of features and integrations, which might be overwhelming for new users who are not familiar with email and SMS marketing platforms.
• Limited Free Plan: The free plan may have limitations in terms of the number of emails or SMS messages that can be sent, which might not be sufficient for larger businesses or those with extensive marketing needs.

Pricing

Omnisend offers straightforward pricing plans for different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $30 per month
• 10,000 Subscribers: $166.67 per month

Reviews

Omnisend reviews highlight its ease of use, effective automation features, and good customer support, but users also mention frustrations with limited design options, occasional crashes, and tricky dashboard navigation.

Great Deliverability and easy to use. The customer service is top-notch. - Beth G. (Rating: 4.5/5)

The interface is clunky and not very intuitive. It lacks some advanced features. - Alex P. (Rating: 2.5/5)

5. MailerLite

MailerLite provides tools for email marketing, automation, website building, and lead collection. The platform also supports selling digital products and managing paid newsletter subscriptions.

Pros of Using MailerLite

• Multiple Features: MailerLite offers a range of tools including email marketing, automation, and website building.
• Customer Support: Provides 24/7 customer support with a high satisfaction rate and quick response time.
• Integrations: Integrates with various web apps like Stripe, Shopify, and WordPress.

Cons of Using MailerLite

• Limited Advanced Features: While MailerLite offers a range of tools, some users may find it lacks the advanced features and customization options available in more robust email marketing platforms.
• Occasional Deliverability Issues: Users have reported instances where emails sent through MailerLite end up in spam folders, which can impact the effectiveness of email campaigns.

Pricing

MailerLite offers straightforward pricing plans to meet different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $20 per month
• 10,000 Subscribers: $58.40 per month

Reviews

MailerLite reviews highlight its user-friendly interface, responsive customer support, and cost-effectiveness, making it a favorite among small businesses. However, users have also noted frustrations with the learning curve for advanced features and occasional email deliverability issues.

MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)

Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)

What to Consider When Selecting an Email Marketing Tool?

When selecting an email marketing tool, web designers should consider the following:

1. Design Flexibility: Look for tools that offer customizable templates and allow for unique design elements to match your brand's aesthetic.
2. User Interface: Choose a platform with an intuitive and easy-to-navigate interface to streamline the email creation process.
3. Integration Capabilities: Ensure the tool can seamlessly integrate with other design and marketing tools you use, such as CMS and e-commerce platforms.
4. Automation Features: Opt for tools that provide robust automation options to save time and enhance productivity.
5. Analytics and Reporting: Select a tool that offers detailed analytics to track email performance and make data-driven decisions.

Which One Should You Go With?

Each of these email marketing tools offers unique features and benefits, making them excellent choices for web designers looking to enhance their marketing efforts. However, if you're seeking a platform that combines simplicity, stunning design, and affordability, Flodesk stands out as a top contender.

With its intuitive interface and beautiful templates, Flodesk makes it easy to create engaging emails that reflect your brand's identity. Ready to elevate your email marketing game? Try it for free today!