Top 5 Best Email Marketing Tools For Designers

Finding the perfect email marketing tool can be a game-changer for designers. With the right platform, you can create stunning emails that captivate your audience.

Here are five great choices that stand out for their design capabilities and ease of use. These tools will help you elevate your email marketing game effortlessly.

Reasons for Using an Email Marketing Tool

• Efficiency: Streamline the email creation process with pre-designed templates and drag-and-drop editors, saving valuable time for designers.
• Consistency: Maintain brand consistency across all communications with customizable templates that adhere to brand guidelines.
• Analytics: Gain insights into email performance with detailed analytics, helping designers understand what works and what doesn't.
• Automation: Automate repetitive tasks like follow-ups and welcome emails, allowing designers to focus on creativity.
• Engagement: Create visually appealing emails that captivate and engage the audience, enhancing overall user experience.

A Quick Look

Here are the top 5 email marketing tools for designers:

1. Flodesk
2. Mailchimp
3. SendGrid
4. MailerLite
5. AWeber

Email Marketing Tools For Designers

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.

Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

Plus, with flat-rate pricing, pricing stays the same no matter how big the list gets.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk currently does not support SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy.
• Not for All Enterprises: Flodesk does not offer API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex needs.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

• Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
• Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight its user-friendly interface, beautiful templates, and seamless integration with Shopify. Users rave about its intuitive design and exceptional value for money, making it a top choice for email marketing.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Mailchimp

Mailchimp offers a marketing platform that includes email marketing, SMS marketing, website building, social media marketing, customizable templates, marketing automation, reporting and analytics, audience management, AI marketing tools, content creation tools, and lead generation. The platform integrates with over 300 other tools and services, allowing users to sync data and optimize their marketing strategies.

Pros of Using Mailchimp

• High email deliverability rate: Mailchimp ensures that over 99% of emails reach their intended recipients.
• Large user base: More than 11 million users rely on Mailchimp for their email marketing needs.
• Numerous integrations: Mailchimp integrates with over 300 tools and services, enhancing its functionality.

Cons of Using Mailchimp

• Complex Pricing Structure: Mailchimp's pricing can be confusing, especially for small businesses. The platform offers multiple tiers and add-ons, which can make it difficult to determine the total cost.
• Limited Customer Support: While Mailchimp offers various support options, users on lower-tier plans may find the customer support limited. This can be a drawback for those needing immediate assistance or more personalized help.

Pricing

Mailchimp offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $30 per month
• 10,000 Subscribers: $67.50 per month

Reviews

Mailchimp reviews highlight its user-friendly interface, helpful templates, and robust automation features, but users often find the pricing high and some advanced features locked behind more expensive plans.

Mailchimp is a great tool for email marketing with a user-friendly interface and robust features. - John D. (Rating: 4.5/5)

The customer support is lacking, and the platform can be a bit slow at times. - Jane S. (Rating: 2.5/5)

3. SendGrid

SendGrid offers email delivery and marketing services. Their Email API ensures reliable email delivery at scale, while their Email Marketing Campaigns provide tools for creating and managing email campaigns.

Pros of Using SendGrid

• Reliable email delivery: SendGrid ensures emails are delivered at scale.
• High deliverability rate: The platform boasts a 99% deliverability rate.
• Personalized support: Over 100 full-time email experts provide assistance.

Cons of Using SendGrid

• Complex Setup Process: While SendGrid offers a robust set of features, the initial setup can be daunting for new users. The platform's extensive customization options and technical requirements may require a steep learning curve, making it less accessible for those without technical expertise.
• Limited Template Customization: SendGrid's email templates, while functional, offer limited customization options compared to other platforms. This can be a drawback for users looking to create highly personalized and visually unique email campaigns.

Pricing

SendGrid offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $19.95 per month (50-100k emails a month)
• 10,000 Subscribers: $19.95 per month (50-100k emails a month)

Reviews

SendGrid reviews highlight its reliable email delivery and ease of integration, but users often express frustration with customer support and the login system.

Great way to send email from other platforms. The integration process is seamless and efficient. - Franco P. (Rating: 5/5)

The service is reliable but lacks some advanced features. Customer support could be more responsive. - Sarah L. (Rating: 3/5)

4. MailerLite

MailerLite offers tools for email marketing, automation, website building, lead collection, and product selling. The platform includes features like email campaigns, landing pages, signup forms, and integrations with other web apps.

Pros of Using MailerLite

• Dependability and ease-of-use: MailerLite is known for its reliability and straightforward interface.
• 24/7 support: The platform offers round-the-clock customer service.
• High customer satisfaction rate: MailerLite boasts a 97% satisfaction rate among its users.

Cons of Using MailerLite

• Limited advanced features: While MailerLite offers a range of useful tools, it may lack some of the more advanced features found in other email marketing platforms. This can be a drawback for users seeking highly specialized functionalities.
• Learning curve for new users: Although MailerLite is designed to be user-friendly, new users unfamiliar with email marketing tools might find the initial setup and navigation challenging. This can lead to a steeper learning curve compared to other platforms.

Pricing

MailerLite offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $20 per month
• 10,000 Subscribers: $58.40 per month

Reviews

MailerLite reviews highlight its affordability, ease of use, and excellent customer support, but some users find the learning curve steep and have experienced issues with platform stability and email deliverability.

MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)

Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)

5. AWeber

AWeber provides email marketing and automation solutions tailored for small businesses. The platform includes tools for creating personalized emails, building email campaigns, setting up online stores, and automating tasks like responding to leads and promoting content.

Pros of Using AWeber

• Easy-to-use marketing solutions: AWeber provides straightforward tools for email marketing and automation.
• 24/7 customer support: The platform offers round-the-clock assistance via phone, live chat, or email.
• Free account migration service: AWeber helps users transfer their existing email lists and campaigns at no additional cost.

Cons of Using AWeber

• Limited Advanced Features: AWeber may not offer as many advanced features as some other email marketing platforms. This can be a drawback for users looking for highly specialized functionalities.
• Outdated Interface: Some users find AWeber's interface to be less modern and intuitive compared to newer platforms, which can affect the overall user experience.

Pricing

AWeber offers straightforward pricing plans for different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $20 per month
• 10,000 Subscribers: $86 per month

Reviews

AWeber reviews highlight its ease of use, effective email campaigns, and excellent customer support, but users are frustrated with its expensive pricing, outdated interface, and slow customer support response times.

Better alternative for Sendinblue + Best for B2B Emails. - Nikhil S. (Rating: 4.5/5)

The interface is outdated and lacks some advanced features. - Sarah T. (Rating: 2.5/5)

What to Consider When Selecting an Email Marketing Tool?

When selecting an email marketing tool, designers should consider the following:

1. Design Flexibility: Look for platforms that offer customizable templates and allow for unique design elements to match your brand's aesthetic.
2. User-Friendly Interface: Choose tools with intuitive drag-and-drop editors that simplify the email creation process.
3. Integration Capabilities: Ensure the platform integrates seamlessly with other design tools and software you use.
4. Analytics and Reporting: Opt for tools that provide detailed analytics to track the performance of your email campaigns.
5. Customer Support: Reliable and accessible customer support is crucial for resolving any issues quickly and efficiently.

Which One Should You Go With?

Each of these email marketing tools offers unique features and benefits, making them excellent choices for designers. However, if you're looking for a platform that combines simplicity, beautiful design, and affordability, Flodesk stands out as a top contender.

With its intuitive interface and flat-rate pricing, Flodesk makes it easy to create stunning emails that captivate your audience. Sign up for free and see how Flodesk can elevate your email marketing game.