Finding the perfect email marketing tool can be a game-changer for designers. With so many options available, it’s essential to choose one that aligns with your creative needs.
In this article, we’ll explore five great choices that offer simplicity, user empowerment, and aesthetic appeal. These tools are designed to help you create stunning emails effortlessly.
Reasons for using an email marketing tool
Efficiency: Save time with pre-designed templates and automation features, allowing you to focus on your creative work.
Consistency: Maintain brand consistency across all communications with customizable design options.
Analytics: Gain insights into your audience's behavior to refine your design and messaging strategies.
Engagement: Create visually appealing emails that capture attention and drive higher engagement rates.
Scalability: Easily manage and grow your email list without compromising on design quality.
A quick look
Here are the top 5 email marketing tools for designers:
Flodesk
Mailchimp
SendGrid
MailerLite
AWeber
Email marketing tools for designers
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which might be a limitation for businesses looking to integrate SMS into their marketing strategy.
Not for All Enterprises: Flodesk does not provide API or web hooks for enterprises that need to trigger automations from external business logic, making it less suitable for complex enterprise needs.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with a 4.3/5 rating from 80 reviews. Users appreciate the intuitive design and powerful features that make creating beautiful emails effortless.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Mailchimp
Mailchimp is an online platform that offers tools for email and SMS marketing, marketing automation, audience management, content creation, and analytics. Users can create and send email and SMS campaigns, automate marketing workflows, segment and manage contact lists, generate leads through forms, and analyze campaign performance.
Pros of using Mailchimp
High ROI: Users have seen up to 25x return on investment from Mailchimp campaigns.
Comprehensive Platform: Combines email, SMS, automation, analytics, and content creation.
Wide Range of Integrations: 300+ integrations with popular business tools.
Cons of using Mailchimp
Feature Availability by Plan: Many of Mailchimp's advanced features are only available on higher-tier plans, which can be limiting for users on the Free or Essentials plans.
SMS Marketing Limitations: SMS marketing is not universally available and comes with country, plan, and approval restrictions, which can be a hurdle for businesses looking to integrate SMS into their marketing strategy.
Pricing
Mailchimp offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $30 per month
10,000 Subscribers: $67.50 per month
Mailchimp's main pricing packages are:
Free: $0/month
Essentials: Starts at $13/month
Standard: Starts at $20/month
Premium: Starts at $350/month
Reviews
Mailchimp reviews show a positive sentiment with a 4.3/5 rating from 12,767 reviews, highlighting its intuitive interface, customizable templates, and powerful analytics. However, some users find the advanced features limited to higher-tier plans and note restrictions on SMS marketing.
Mailchimp is a great tool for email marketing with a user-friendly interface and robust features. - John D. (Rating: 4.5/5)
The customer support is lacking, and the platform can be a bit slow at times. - Jane S. (Rating: 2.5/5)
3. SendGrid
SendGrid offers a cloud-based email delivery service that includes an Email API for developers and email marketing tools for marketers. The platform supports transactional and marketing emails, providing features for automation, design, testing, and analytics.
Pros of using SendGrid
High Deliverability: 99% deliverability rate.
Massive Scale: Sends over 148 billion emails monthly.
All-in-One Platform: Combines API, marketing tools, and expert services.
Cons of using SendGrid
Complexity for Beginners: SendGrid's extensive features and developer-focused tools can be overwhelming for beginners or small businesses without technical expertise. The platform's robust API and SMTP services are powerful but may require a steep learning curve for those unfamiliar with coding or advanced email configurations.
Limited Marketing Features: While SendGrid excels in email deliverability and API services, its marketing tools are not as comprehensive as those offered by other platforms. Users looking for a more integrated marketing solution with advanced automation, segmentation, and design capabilities might find SendGrid lacking in these areas.
Pricing
SendGrid offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $19.95 per month (50,000 - 100,000 emails per month)
10,000 Subscribers: $19.95 per month (50,000 - 100,000 emails per month)
SendGrid's main pricing packages are:
Free Trial: $0 per month for 60 days
Essentials: Starting at $19.95 per month
Pro: Starting at $89.95 per month
Premier: Custom pricing
Reviews
SendGrid reviews highlight its reliability, scalability, and ease of integration, though some users have noted frustrations with support responsiveness and pricing concerns.
Great way to send email from other platforms. The integration process is seamless and efficient. - Franco P. (Rating: 5/5)
The service is reliable but lacks some advanced features. Customer support could be more responsive. - Sarah L. (Rating: 3/5)
4. MailerLite
MailerLite is an online platform that provides tools for email marketing, automation, website and landing page creation, signup forms, and selling digital products. It allows users to create and send email campaigns, automate emails based on user actions or schedules, and track performance with reporting tools.
Pros of using MailerLite
Simple UI: The platform is known for its easy-to-use interface.
24/7 Support: Customer service is available around the clock.
Comprehensive Features: Includes email marketing, automations, landing pages, and more.
Cons of using MailerLite
Limited Advanced Features: While MailerLite offers a range of tools, it lacks some of the advanced features found in other platforms. Users looking for more sophisticated automation and segmentation options might find MailerLite's offerings insufficient.
Feature Availability by Plan: Many of MailerLite's more powerful features are only available on higher-tier plans. This can be limiting for users on the free or lower-cost plans who need access to advanced functionalities.
Pricing
MailerLite offers straightforward pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $20 per month
10,000 Subscribers: $58.40 per month
MailerLite's main pricing packages are:
Free
Growing Business: Starts at $10/month
Advanced: Starts at $20/month
Enterprise: Custom pricing
Reviews
MailerLite reviews show a 4.6/5 rating from 1,071 reviews, with users praising its intuitive drag-and-drop builder and advanced features, though some note limitations in advanced functionalities and feature availability by plan.
MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)
Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)
5. AWeber
AWeber offers email marketing and automation tools for small businesses. Their services include creating and sending emails, building landing pages, automating marketing workflows, and selling products online.
Pros of uising AWeber
Easy-to-use marketing solutions: AWeber offers tools that are simple to navigate, helping users get started quickly.
Ready-made landing pages and sign-up forms: Users can utilize pre-designed templates to create landing pages and sign-up forms without much effort.
AI writing and subject line assistant: AWeber provides AI tools to assist with writing and creating effective subject lines, saving users time.
Cons of using AWeber
Strict anti-spam and lead import policies: AWeber enforces stringent rules against importing purchased leads, using co-registration services, or any type of free leads. Violations result in immediate account termination without refund.
Age restriction: AWeber does not allow individuals under the age of sixteen to use their services or provide personal information, which may limit use for some organizations.
Pricing
AWeber offers straightforward pricing plans for different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $20 per month
10,000 Subscribers: $86 per month
AWeber's main pricing packages are:
Done For You: $20/month billed annually, $79 setup fee
Plus: $55/month for 2,500 subscribers, $135/month for 10,000 subscribers
Lite: $35/month for 2,500 subscribers, $100/month for 10,000 subscribers
Reviews
AWeber reviews show a 4.2/5 rating from 636 reviews, with users appreciating its ease of use, automation features, and deliverability, though some express frustration with its strict anti-spam policies and age restrictions.
Better alternative for Sendinblue + Best for B2B Emails. - Nikhil S. (Rating: 4.5/5)
The interface is outdated and lacks some advanced features. - Sarah T. (Rating: 2.5/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool, designers should focus on the following key features:
Design Flexibility: Look for platforms that offer customizable templates and the ability to upload custom fonts to ensure your emails align with your brand's aesthetic.
User-Friendly Interface: Choose a tool with an intuitive, easy-to-navigate interface that allows you to create and send emails without needing advanced technical skills.
Automation Capabilities: Ensure the platform supports workflow automations to save time and streamline your email marketing efforts.
Analytics and Reporting: Opt for tools that provide detailed analytics to help you understand your audience's behavior and improve your email campaigns.
Pricing Structure: Consider platforms with transparent, flat-rate pricing to avoid unexpected costs as your email list grows.
Which one should you go with?
Each of these email marketing tools offers unique features that can help you create stunning emails and grow your business. However, if you're looking for a platform that combines simplicity, user empowerment, and aesthetic appeal, Flodesk stands out as a top choice.
With its intuitive design and powerful features, Flodesk makes it easy to create beautiful emails that reflect your brand's unique style. Try it for free and see how Flodesk can transform your email marketing efforts.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
