Choosing the right email marketing tool can make a big difference for bloggers. With so many options available, finding the perfect fit can be challenging.
We've rounded up five great choices that are simple to use and help you create beautiful emails. These tools will empower you to connect with your audience and grow your blog effortlessly.
Reasons for using an email marketing tool
Audience Engagement: Keep your readers informed and engaged with regular updates and personalized content.
Time Efficiency: Automate your email campaigns to save time and focus on creating quality content.
Professional Design: Use beautiful templates to create visually appealing emails that reflect your brand.
Analytics: Track open rates, clicks, and other metrics to understand what resonates with your audience.
Monetization: Promote products, services, or affiliate links directly to your subscribers to generate income.
A quick look
Here are the top 5 email marketing tools for bloggers:
Flodesk
Moosend
Campaign Monitor
Constant Contact
Drip
Email marketing tools for bloggers
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll only pay for what you need.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Learn more about how Flodesk can transform your email marketing by visiting our homepage.
Pros of using Flodesk
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk focuses exclusively on email marketing and does not offer SMS notifications, which might be a limitation for businesses looking to integrate text messaging into their marketing strategy.
Not for All Enterprises: Flodesk does not provide API and web hooks, which means enterprises that need to trigger automations from external business logic may find it less suitable for their advanced needs.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity and aesthetic appeal, with a 4.3/5 rating from 80 reviews and 77% of users giving it 5 stars. Users appreciate how Flodesk empowers them to create beautiful emails effortlessly.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Moosend
Moosend provides tools for email marketing, marketing automation, audience management, and lead generation. Users can create, send, and automate email campaigns, manage subscriber lists, design landing pages and subscription forms, and analyze campaign performance.
Pros of using Moosend
Intuitive and User-Friendly: Moosend is designed to be easy to use, making it accessible for users without technical skills.
Affordable Pricing: Moosend offers cost-efficient plans, making it a budget-friendly option for email marketing.
Comprehensive Feature Set: Moosend includes a wide range of features such as automation, AI, templates, and analytics.
Cons of using Moosend
Limited Information on Drawbacks: The promotional content for Moosend does not provide any specific drawbacks or limitations, making it difficult for users to fully understand potential downsides.
Lack of User Experience Issues: The homepage does not address any user experience issues, which could leave potential users unaware of any challenges they might face while using the platform.
Pricing
Moosend offers straightforward pricing plans for different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $24 per month
10,000 Subscribers: $88 per month
Moosend also provides three main pricing packages:
Pro
Moosend+
Enterprise
Additionally, pay-as-you-go credits are available:
350,000 email credits: $350
500,000 email credits: $500
750,000 email credits: $750
1,000,000 email credits: $1,000
Reviews
Moosend reviews show a high user rating of 4.7/5, with users praising its affordability, ease of use, and comprehensive features, though some have noted a lack of detailed information on potential drawbacks.
Moosend is a game changer for our email marketing needs, offering a seamless experience and powerful automation tools. - Elizabeth H. (Rating: 5/5)
While Moosend has some useful features, the interface can be clunky and difficult to navigate at times. - Michael B. (Rating: 2.5/5)
3. Campaign Monitor
Campaign Monitor provides an email marketing platform that allows businesses to create, send, and manage email campaigns. It offers tools for designing emails, automating marketing journeys, segmenting audiences, and analyzing campaign performance.
Pros of using Campaign Monitor
Predictable pricing: Campaign Monitor offers predictable pricing with unlimited emails on certain plans.
Drag-and-drop email builder: The platform includes an easy-to-use drag-and-drop email builder.
Automation features: Campaign Monitor provides automation capabilities, including a visual journey designer and loyalty program management.
Cons of using Campaign Monitor
Limited Information on Drawbacks: The promotional content for Campaign Monitor does not provide any specific drawbacks or limitations, making it difficult for users to fully understand potential downsides.
Lack of User Experience Issues: The homepage does not address any user experience issues, which could leave potential users unaware of any challenges they might face while using the platform.
Pricing
Campaign Monitor offers straightforward pricing plans for different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $44 per month
10,000 Subscribers: $109 per month
Campaign Monitor also provides four main pricing packages:
Free
Lite
Essentials
Premier
Reviews
Campaign Monitor reviews are currently unavailable, as there are no user opinions or feedback displayed on the page. The platform invites users to be the first to leave a review.
Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses. - Courtenay Farquharson (Rating: 3/5)
The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing. - Allison Wahl (Rating: 5/5)
4. Constant Contact
Constant Contact is a digital marketing platform that enables users to create, send, and track email campaigns, manage contact lists, and automate marketing tasks. It also includes tools for social media marketing and integration with other business applications.
Pros of using Constant Contact
Trusted by millions: Constant Contact is widely used and recommended by experts.
Comprehensive tools: Offers email, social media, and multi-account management features.
Extensive support: Provides phone support, onboarding assistance, and a library of resources.
Cons of using Constant Contact
Limited Information on Drawbacks: The promotional content for Constant Contact does not provide any specific drawbacks or limitations, making it difficult for users to fully understand potential downsides.
Lack of User Experience Issues: The homepage does not address any user experience issues, which could leave potential users unaware of any challenges they might face while using the platform.
Pricing
Constant Contact offers three main pricing packages:
Lite: $12/month*
Standard: $35/month*
Premium: $80/month*
Pricing for 2,000 subscribers is $50 per month. Pricing for 10,000 subscribers is $120 per month.
*Plan price is based on the number of contacts and email sends. Overage fees may apply.
Reviews
Constant Contact reviews show a 4.1/5 rating from 7,095 users, with most appreciating its audience growth and social media tools, though some find it lacking in user experience and detailed reporting.
Great, Easy-To-Use Platform. Our Business Loves Constant Contact. - Cameron L. (Rating: 4.0/5)
Constant Contact is what you need. However, it lacks some advanced features. - Cameron L. (Rating: 3.0/5)
5. Drip
Drip is a marketing automation platform that allows businesses to automate their email marketing, segment their audience, and run multi-channel campaigns. It integrates with ecommerce platforms to sync order data and offers tools for designing and sending emails, creating popups, and tracking performance.
Pros of uising Drip
Automation of email marketing strategies: Drip helps businesses automate their email marketing efforts to grow revenue.
Integration with major ecommerce platforms: Drip syncs order data and integrates with platforms like Shopify, WooCommerce, and BigCommerce.
Dynamic segmentation: Drip offers dynamic segmentation for targeted messaging based on customer behavior and lifecycle.
Cons of using Drip
Lack of Explicit Cons: The promotional content for Drip does not provide any specific drawbacks or limitations, making it difficult for users to fully understand potential downsides. This lack of transparency can be a concern for those who want a complete picture before committing to a platform.
Absence of User Experience Issues: The homepage does not address any user experience issues, which could leave potential users unaware of any challenges they might face while using the platform. This omission can be problematic for those who prioritize ease of use and a smooth user experience.
Pricing
Drip offers flexible pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $39 per month
10,000 Subscribers: $154 per month
Drip's pricing scales with the size of your email list, ensuring you only pay for what you need.
Reviews
Drip reviews show a positive user sentiment with a 4.4/5 rating from 465 reviews, highlighting its powerful tools for customer segmentation and automation, though some users have noted occasional frustrations with the platform's complexity.
Easy to use automation tool with a clean interface and helpful customer support. - Paritosh C. (Rating: 4.0/5)
The platform is powerful but can be overwhelming for beginners. - Sarah M. (Rating: 3.0/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool, bloggers should focus on the following key features:
Ease of Use: Choose a platform that is intuitive and user-friendly, allowing you to create and send emails without technical skills.
Design Flexibility: Look for tools that offer customizable templates and the ability to upload custom fonts to match your brand's aesthetic.
Automation Capabilities: Ensure the platform supports workflow automations to save time and streamline your email marketing efforts.
Analytics and Reporting: Opt for a tool that provides detailed analytics to track open rates, clicks, and other key metrics to understand your audience better.
Pricing Structure: Consider the cost-effectiveness of the platform, especially if it offers flat-rate pricing or scalable plans that grow with your subscriber list.
Which one should you go with?
Each of these email marketing tools offers unique features that can help you grow your blog and engage with your audience. However, if you're looking for a platform that combines simplicity, beautiful design, and powerful features, Flodesk stands out as a top choice.
Ready to elevate your email marketing? Sign up for free and experience how Flodesk can transform your email campaigns.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
