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5 Great Eloqua Email Templates To Copy & Paste

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Designing Eloqua emails that people actually want to open is easier than you think. We'll walk you through five template types that make it simple.

Using a template gives you a head start, ensuring your designs are consistent and effective right from the get-go.

Tips for Writing Eloqua Emails

  • Use Dynamic Content. Don't send the same email to everyone. Use Eloqua's dynamic content feature to swap out images, copy, or calls-to-action based on a reader's data. Think of it as creating a custom email for each person without the manual work.
  • Align copy with lead scores. A new subscriber with a low score needs nurturing content. A long-time follower with a high score might be ready for a sales pitch. Write different versions of your copy and let Eloqua's scoring system decide who sees what.
  • Embrace Progressive Profiling. Instead of asking for a ton of information upfront, use your emails to gather it over time. Link to a form that asks just one new question. It’s a less intrusive way to learn about your audience, and Eloqua makes it easy to manage.
  • Create reusable content blocks. Design your best headers, footers, and product feature blocks and save them in Eloqua. When you build a new email, you can just pull them in. This keeps your branding consistent and saves you a lot of time.

Types of Eloqua Email Templates We Will Cover

  1. Welcome Email Template
  2. Newsletter Email Template
  3. Event Invitation Email Template
  4. Product Launch Email Template
  5. Re-engagement Email Template

5 Eloqua Email Templates

1) Welcome Email Template

<template>

Subject: Welcome to [*Your Company Name*]

Hi [*First Name*],

Thanks for signing up. We're glad you're here. You've joined a community focused on [*mention your core mission, e.g., creating beautiful and effective marketing*].

Over the next few weeks, we'll send you tips and insights to help you get the most out of [*Your Product/Service*]. Expect to see content on [*Topic 1*], [*Topic 2*], and [*Topic 3*] in your inbox.

To get you started, here is [*a link to a helpful resource, like a getting-started guide or a popular blog post*].

We're focused on helping you achieve [*a specific user goal, e.g., grow your business*]. If you have any questions, just reply to this email. We read every one.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

2) Newsletter Email Template

<template>

Subject: [*Issue Number/Month*] Newsletter: [*Main Topic Highlight*]

Hi [*First Name*],

Here is your monthly roundup of curated content and ideas. This month, we're focused on [*newsletter theme or main topic*].

[*Featured Article Title*]

[*A brief, engaging summary of the featured article. Explain why it's a must-read and what the reader will learn.*]

Read the full story

More this month:

Quick Tip:

[*Share a single, actionable tip that your audience can apply right away.*]

We hope this helps you [*achieve a specific goal, e.g., design better emails*].

Cheers,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

3) Event Invitation Email Template

<template>

Subject: You're Invited: [*Event Name*]

Hi [*First Name*],

We're hosting [*Event Name*], and we'd like you to be there. It’s a [*e.g., live webinar, in-person workshop*] designed to help you [*achieve a specific goal, e.g., master email design*].

We'll be covering [*Topic 1*], [*Topic 2*], and [*Topic 3*]. You'll leave with clear, actionable steps to [*mention a key benefit or outcome*].

Date: [*Date*]

Time: [*Time*] [*Timezone*]

Location: [*Location or Link to Virtual Event*]

This is a great opportunity to connect with other [*Your Industry*] professionals and get your questions answered by our team.

Save your spot

We hope to see you there.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

4) Product Launch Email Template

<template>

Subject: It's Here: Introducing [*Product/Feature Name*]

Hi [*First Name*],

We've been working on something new, and today we're sharing it with you. Introducing [*Product/Feature Name*], designed to help you [*achieve a specific goal, e.g., create beautiful forms that convert*].

We built [*Product/Feature Name*] because we saw a need for [*describe the problem it solves, e.g., a simpler way to capture leads without sacrificing design*]. It integrates directly into your workflow, so you can [*mention a key benefit, e.g., grow your list and your business*] with ease.

Here's what you can do with it:

  • [*Feature 1*]: [*Briefly explain what it is and its benefit.*]
  • [*Feature 2*]: [*Briefly explain what it is and its benefit.*]
  • [*Feature 3*]: [*Briefly explain what it is and its benefit.*]

Ready to try it out?

Explore [*Product/Feature Name*] now

We think you'll find it useful. Let us know what you create.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

5) Re-engagement Email Template

<template>

Subject: We've missed you, [*First Name*]

Hi [*First Name*],

It's been a while since we last saw you. We wanted to check in and see how you're doing.

When you joined us, you were interested in [*mention their goal, e.g., designing emails that grow your business*]. We're still focused on helping you do that, and we've released a few updates we think you'll find useful.

Here’s a quick look at what’s new:

  • [*New Feature/Template 1*]: [*Briefly explain what it is and its benefit.*]
  • [*New Feature/Template 2*]: [*Briefly explain what it is and its benefit.*]

Ready to give it another try? We'd love to see what you create.

See what's new

If you're no longer interested, you can unsubscribe here. No hard feelings.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

What About Using Flodesk?

Flodesk

The templates above offer a great starting point for Eloqua users. But if you're looking for an email marketing tool built from the ground up for simplicity, there's Flodesk. We created our platform as an intuitive tool for small businesses, designed to help you grow and monetize your email list. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and build your business.

Over 100,000 businesses use Flodesk, from beginners to seasoned experts, to send emails that look great and get results. Our platform includes a straightforward email builder, effective automation tools, and well-designed forms. We give you everything you need for effective email marketing, minus the complicated parts.

Wrapping Up

Email templates provide a reliable framework for your marketing, bringing consistency and efficiency to your workflow. They are a practical starting point for creating effective campaigns on any platform.

If you're looking for a tool where thoughtful design is at the core, Flodesk is built for you. Sign up to start sending emails that connect with your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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