5 Great Ecommerce Email Templates To Copy & Paste

Sending the right email at the right time is key for any online store. We're breaking down five essential types of emails that help you connect with customers and grow your business.

Using a template gives you a proven structure for your emails. This means you can skip the guesswork and focus on crafting a message that looks good and converts.

Tips for Writing Ecommerce Emails

• Focus on one goal. Each email should have a single, clear purpose and a matching call-to-action. Don't try to sell a new product, announce a sale, and ask for a review all at once. This clarity leads to better results.
• Write a subject line that delivers. Your subject line is a promise. Make it intriguing enough to open, but make sure the email content delivers on that promise. Think less "You won't believe this!" and more "Your weekend outfit is here."
• Let your visuals do the talking. Ecommerce is a visual game. Use high-quality product photos and a clean design that reflects your brand's aesthetic. Your email should feel like a mini-storefront.
• Talk like a human. Ditch the corporate jargon. Write your emails as if you're talking to a friend about a product you love. A conversational tone builds connection and makes your brand more relatable.

Types of Ecommerce Email Templates We Will Cover

1. Welcome Email Template
2. Abandoned Cart Email Template
3. Order Confirmation Email Template
4. Product Recommendation Email Template
5. Re-engagement Email Template

5 Ecommerce Email Templates

1) Welcome Email Template

<template>

Subject: You're in. Welcome to [*Your Brand Name*].

Hi [*First Name*],

Welcome. We're glad you're here. You can expect emails from us that are designed to be as thoughtful as our products.

As part of our community, you'll be the first to see new arrivals and receive exclusive offers. We promise to only send you things we think you'll love.

To help you get started, here is a special welcome gift: [*Describe your welcome offer, e.g., 15% off your first purchase*]. Use code [*WELCOME15*] at checkout.

Ready to find your new favorite? Start exploring now.

We're excited to connect with you.

Cheers,

[*Your Name*]

[*Your Brand Name*]

</template>

2) Abandoned Cart Email Template

<template>

Subject: Still thinking it over?

Hi [*First Name*],

We noticed you left something in your cart. We've saved it for you in case you'd like to come back.

[*Display abandoned cart items here*]

Ready to make it yours? Complete your purchase.

If you had any trouble with checkout or have a question, just reply to this email. We're happy to help.

Best,

[*Your Name*]

[*Your Brand Name*]

</template>

3) Order Confirmation Email Template

<template>

Subject: Your [*Your Brand Name*] order is confirmed.

Hi [*First Name*],

Thanks for your order. We've received it and are getting it ready for you. Here are the details:

Order Number: [*Order Number*]

[*Display order items and total here*]

We'll ship your order to:

[*Customer's Shipping Address*]

You can view your full order details here: View Order.

We'll send another email as soon as your order ships. If you have any questions, just reply to this email. We're here to help.

Thanks again,

[*Your Name*]

[*Your Brand Name*]

</template>

4) Product Recommendation Email Template

<template>

Subject: We thought you might like these.

Hi [*First Name*],

Based on your interest in [*Previous Purchase or Browsed Item*], we picked out a few other things we think you'll enjoy.

[*Display recommended products here*]

See something you like? Explore the new arrivals.

We hope you find your next favorite.

Cheers,

[*Your Name*]

[*Your Brand Name*]

</template>

5) Re-engagement Email Template

<template>

Subject: It's been a while.

Hi [*First Name*],

It's been some time since we last saw you, and we wanted to check in. We're always adding new things we think you'll love.

To welcome you back, we'd like to offer you [*Describe your offer, e.g., 20% off your next purchase*]. Use code [*WELCOMEBACK20*] at checkout.

Ready to take another look? See what's new.

If our emails no longer suit you, you can unsubscribe here. No hard feelings.

We hope to see you again soon.

Best,

[*Your Name*]

[*Your Brand Name*]

</template>

What About Using Flodesk?

The templates we've covered are your starting point for effective communication. Flodesk provides the intuitive builder to implement them, helping you design and send emails that reflect your brand's quality.

Our platform is built to help you grow and monetize your email list through powerful, simple automations. You can start building your email marketing campaigns by signing up on our website.

Wrapping Up

These templates provide the framework for the key conversations you need to have with your customers. Using them consistently helps build brand loyalty and drive repeat business.

Flodesk is the tool that lets you design and automate these emails, ensuring they look as good as your products. You can start creating on our platform by signing up at flodesk.com.