Drip Marketing Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Drip Marketing that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective Drip Marketing emails.

What should go into drip marketing emails?

A good Drip Marketing email is personalized and timely, ensuring that the content is relevant to the recipient's current stage in the customer journey. It should also include a clear call-to-action that guides the recipient towards the next step.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we noticed you were interested in..."
• Engaging Subject Line: Craft a subject line that grabs attention and hints at the email's value. Phrases like "Unlock Your Exclusive Offer" or "Don't Miss Out on..." work well.
• Relevant Content: Provide information or offers that are specifically tailored to the recipient's interests or actions. For instance, "Since you enjoyed our last webinar, we thought you'd love this upcoming event."
• Clear Call-to-Action: Include a direct and compelling call-to-action that tells the recipient exactly what to do next. Examples include "Sign Up Now" or "Get Your Discount."
• Visual Appeal: Use clean, attractive design elements to make the email visually appealing. This could include high-quality images, consistent branding, and easy-to-read fonts.
• Follow-Up Plan: Mention what the recipient can expect next, keeping them engaged in the drip campaign. For example, "Stay tuned for more tips coming your way next week!"

Let's jump into it and explore 10 email examples of good Drip Marketing emails!

10 drip marketing email examples

1) Musicbed

Musicbed's email, "Moody Tunes for the Winter Blues," is a well-organized navigation hub for various categories of email templates, focusing on usability and easy access. Its clean design and clear call-to-action make it an effective Drip Marketing email by guiding recipients seamlessly through their customer journey while maintaining visual appeal and relevance.

2) 8AM Creative

8AM Creative's email, "Sorry It Took Three Years to Send You This," stands out for its clean design and straightforward messaging. This email is a good example of Drip Marketing because it effectively re-engages recipients with a personalized apology and a clear call-to-action, making it easy for users to reconnect and take the next step in their customer journey.

3) Linktree

Linktree's email, "See Your Audience Clearly in 2024," is a prime example of effective Drip Marketing. Its clean design and clear call-to-action make it easy for recipients to engage, ensuring a seamless and visually appealing user experience that guides them through their customer journey.

4) Semrush

Semrush's email, "How Much Does Influencer Marketing Really Cost," stands out as a Drip Marketing email due to its clean design and clear call-to-action, which make it easy for recipients to engage and take the next step in their customer journey. The email's well-organized navigation and focus on usability ensure a seamless and visually appealing experience, empowering users to find the information they need effortlessly.

5) Designmodo

Designmodo is a platform that offers a variety of email templates and design resources, focusing on usability and visual appeal. Their "New Black Friday Cyber Monday Email Templates" email excels with its clean design and clear call-to-action, making it easy for users to navigate and engage, ensuring a seamless and visually appealing experience.

6) Pendleton Whisky

Pendleton Whisky's email, "Hey, Enter to Win a Nexgrill Father's Day Bundle Worth Over $1600," captures attention with its clean design and clear call-to-action. The email's simplicity and visual appeal make it easy for recipients to engage, guiding them seamlessly through the customer journey while empowering them to take the next step.

7) beefree

Beefree's email stands out with its clean design and clear call-to-action, making it easy for recipients to engage and take the next step in their customer journey. Its simplicity and visual appeal ensure a seamless and empowering user experience, guiding users effortlessly through the content.

8) Liquid Death

Liquid Death's email, featuring the "Casket Cooler by Liquid Death x Yeti," showcases a clean design and clear call-to-action, making it easy for recipients to engage. Its simplicity and visual appeal ensure a seamless user experience, guiding users effortlessly through the content and empowering them to take the next step in their customer journey.

9) Wealthsimple

Wealthsimple is a financial services company that offers investment management and financial planning services. Their email, "Let's Help You Hit Your TFSA Max," features a clean design with a clear call-to-action, making it easy for recipients to engage and take the next step in their financial journey. The use of a tabbed interface for category navigation and a well-organized layout ensures a seamless and visually appealing user experience, empowering users to find the information they need effortlessly.

10) Ask Phill

Ask Phill's email, "Heat Up Your E-Commerce Success: Strategies for the Summer Holidays," features a clean design and clear call-to-action, making it easy for recipients to engage. Its simplicity and visual appeal ensure a seamless user experience, guiding users effortlessly through the content and empowering them to take the next step in their e-commerce journey.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Drip Marketing emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging content that drives results, all while maintaining a clean and professional aesthetic.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that convert.