Drip Marketing Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Drip Marketing that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Drip Marketing emails.

What should go into Drip Marketing emails?

A good Drip Marketing email is personalized and timely, ensuring that the content is relevant to the recipient's current stage in the customer journey. It should also include a clear call-to-action that guides the recipient towards the next step.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we noticed you were interested in..."
• Engaging Subject Line: Craft a subject line that grabs attention and entices the reader to open the email. Phrases like "Don't Miss Out on..." or "Exclusive Offer Just for You" can be effective.
• Relevant Content: Provide information or offers that are specifically tailored to the recipient's interests or previous interactions. For instance, "Based on your recent purchase, we thought you'd love..."
• Clear Call-to-Action: Include a prominent and straightforward call-to-action that tells the recipient exactly what to do next. Examples include "Shop Now," "Learn More," or "Get Started."
• Visual Appeal: Use clean and attractive design elements to make the email visually appealing. This can include high-quality images, consistent branding, and easy-to-read fonts.
• Follow-Up: Mention when the recipient can expect the next email or what they should do if they have questions. For example, "We'll be in touch soon with more tips" or "Feel free to reply to this email with any questions."

Let's jump into it and explore 10 email examples of good Drip Marketing emails!

10 Drip Marketing Email Examples

1) Musicbed

Musicbed's email, "Moody Tunes for the Winter Blues," is a prime example of effective Drip Marketing. Its clean design and personalized content make it visually appealing and relevant, while the clear call-to-action empowers users to explore new music tailored to their mood.

2) 8AM Creative

8AM Creative is known for its innovative and engaging email campaigns. Their email, "Sorry it took three years to send you this," stands out as a good Drip Marketing example due to its clean design and personalized approach, which effectively re-engages users and guides them towards the next step with a clear call-to-action.

3) Linktree

Linktree's email, "See Your Audience Clearly in 2024," is a great example of Drip Marketing due to its organized and visually appealing design. The email effectively guides users through various marketing templates, making it easy for them to find the resources they need to enhance their customer engagement strategies.

4) Semrush

Semrush's email, "How Much Does Influencer Marketing Really Cost," stands out as a Drip Marketing email due to its clean design and relevant content. The email effectively engages users by providing valuable insights into influencer marketing costs, empowering them to make informed decisions while maintaining a visually appealing and straightforward layout.

5) Designmodo

Designmodo specializes in providing high-quality design resources and templates for web and email designers, focusing on visually appealing and user-friendly solutions. Their "New Black Friday & Cyber Monday Email Templates" email is effective due to its simplicity, empowering users with ready-to-use templates, and its clean, modern design that enhances readability and engagement.

6) Pendleton Whisky

Pendleton Whisky, known for its rich heritage and smooth taste, offers a compelling Drip Marketing email with a clear and engaging call-to-action. The email's clean design and straightforward message empower users to participate in a Father's Day giveaway, making it both visually appealing and user-friendly.

7) beefree

beefree's email, "24 Hours Left - RSVP Today," showcases a clean and organized design that effectively captures attention and drives action. Its straightforward call-to-action and visually appealing layout make it an excellent example of Drip Marketing, empowering users to engage promptly and effortlessly.

8) Liquid Death

Liquid Death, known for its unique branding and bold approach, offers a standout Drip Marketing email with its "Casket Cooler by Liquid Death x Yeti" campaign. The email's clean design and straightforward call-to-action empower users to engage with the brand effortlessly, while its visually appealing layout captures attention and drives action.

9) Klaviyo

Klaviyo's email, "Need an Email Deliverability Refresher," exemplifies effective Drip Marketing with its clean design and clear call-to-action. The email's straightforward layout and visually appealing elements make it easy for users to engage and take the next step effortlessly.

10) Ask Phill

Ask Phill's email, "Heat up your e-commerce: success strategies for the summer holidays," is a prime example of effective Drip Marketing. Its clean design, actionable tips, and clear call-to-action empower users to enhance their e-commerce strategies effortlessly, making it both visually appealing and user-friendly.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning Drip Marketing emails is a breeze. Our intuitive platform empowers you to design visually appealing emails effortlessly, ensuring your messages are both engaging and effective. Simplify your email marketing and captivate your audience with ease.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.