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Drip Marketing Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Drip Marketing that have been successfully used by various companies. Seeing these examples can help you understand effective strategies and design elements before you create your own.

What should go into Drip Marketing emails?

A good Drip Marketing email is personalized and timely, ensuring that the content is relevant to the recipient's journey. It should also have a clear call-to-action that guides the reader towards the next step, making the email both engaging and actionable.

  • Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we have something special for you!"
  • Engaging Subject Line: Craft a subject line that grabs attention and entices the reader to open the email. Phrases like "Exclusive Offer Just for You" or "Unlock Your Special Discount" work well.
  • Relevant Content: Provide content that aligns with the recipient's interests or previous interactions. Mention specific products or services they have shown interest in, such as "Based on your recent purchase, you might love these items."
  • Clear Call-to-Action: Include a prominent and straightforward call-to-action. Use phrases like "Shop Now," "Learn More," or "Get Started" to guide the reader.
  • Visual Appeal: Use aesthetically pleasing design elements, such as high-quality images and a clean layout. Ensure the email is easy to read and visually engaging.
  • Follow-Up Information: Provide details on what the recipient can expect next. For example, "Stay tuned for more updates and exclusive offers coming your way."

Let's jump into it and explore 10 email examples of good Drip Marketing emails!

10 Drip Marketing Email Examples

1) Musicbed

Musicbed

Musicbed is a company that provides music licensing services for filmmakers and creatives, offering a wide range of music tracks to enhance their projects. The email titled "❄️🎵 Moody tunes for the winter blues" is a good example of a Drip Marketing email because it is timely and relevant, targeting the emotional state of the audience during the winter season. The use of seasonal themes and emotive language helps to engage the audience, making it more likely that they will explore the music offerings from Musicbed. Additionally, the email is visually appealing and well-structured, which enhances its effectiveness in capturing the recipient's attention.

2) 8AM Creative

8AM Creative

8AM Creative's email titled "Sorry it took three years to send you this" is a compelling example of Drip Marketing due to its intriguing subject line and engaging content. The email effectively captures the recipient's attention by addressing a long gap in communication, making it memorable and prompting curiosity, which are key elements in successful email marketing.

3) Linktree

Linktree

Linktree is a service that allows users to create a single link that houses multiple links, making it easier to share various content and resources through one URL. The email titled "🔭 See your audience clearly in 2024!" is effective for Drip Marketing because it suggests that Linktree provides tools or insights to help users understand their audience better, enabling marketers to tailor their messages and campaigns based on audience behavior and preferences for more personalized marketing efforts.

4) Semrush

Semrush

Semrush is a company that provides marketing tools and services, particularly focusing on SEO, content marketing, competitor research, PPC, and social media marketing. The email titled "How much does influencer marketing really cost?" stands out as a Drip Marketing email because it is part of a series of communications aimed at educating and engaging the recipient over time, offering valuable information to nurture leads by providing useful content.

5) Designmodo

Designmodo

Designmodo is a company that provides design resources and tools, including email templates, for designers and developers. The email titled "New Black Friday & Cyber Monday Email Templates" is effective because it is timely and relevant, focusing on significant shopping events. The subject line is clear and directly communicates the purpose of the email, which is to introduce new email templates for these events, attracting businesses looking to enhance their email marketing campaigns during these high-traffic periods.

6) Pendleton Whisky

Pendleton Whisky

Pendleton Whisky is a brand that engages its audience through promotional activities, such as giveaways, to foster a connection with its customers. The email titled "Hey, Enter to Win a Nexgrill Father’s Day Bundle Worth Over $1,600" is a good Drip Marketing email because it captivates the audience with a high-value prize offer, encouraging interaction and maintaining customer interest. The subject line is attention-grabbing, and the content is timely and relevant to the target audience, making it likely to drive higher open and engagement rates.

7) beefree

beefree

beefree is a company that has sent out an email with the subject "24 hours left! RSVP today!". The email is effective as a Drip Marketing email because it creates a sense of urgency, prompting recipients to take immediate action, which is a key strategy in engaging and converting leads over time.

8) Liquid Death

Liquid Death

Liquid Death is a company known for its unique and edgy branding, often incorporating dark humor and unconventional marketing strategies. The email titled "Casket Cooler by Liquid Death x YETI" is a good example of Drip Marketing because it captures attention with an intriguing subject line and highlights a collaboration with YETI, which can pique the interest of both customer bases while maintaining brand consistency.

9) Klaviyo

Klaviyo

Klaviyo's email titled "Need an Email Deliverability Refresher?" stands out due to its clean and professional design, which includes a clear and engaging subject line that immediately captures the reader's attention. The use of a well-organized layout, easy-to-read fonts, and visually appealing elements ensures that the content is both accessible and compelling, making it an effective example of Drip Marketing.

10) Ask Phill

Ask Phill

Ask Phill is the sender of the email titled "Heat up your e-commerce: success strategies for the summer holidays," focusing on providing strategies and insights for e-commerce success, particularly during seasonal peaks. This email is a great example of Drip Marketing because it delivers timely and relevant content aimed at helping e-commerce businesses thrive during the summer holidays, offering actionable strategies that keep the audience engaged and informed.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Drip Marketing emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing emails that resonate with your recipients, ensuring your message is both impactful and memorable.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE