10 Double Opt In Email Examples Examples and Tips

In this article, you'll find 10 email examples for double opt-in that have been sent to customers from various companies. Seeing these examples can help you understand the best practices and design elements to consider before creating your own double opt-in emails.

What should go into double opt in emails?

A good double opt-in email is clear and concise, ensuring the recipient understands the importance of confirming their subscription. It should include a compelling call-to-action and a visually appealing design that aligns with the brand's identity.

• Clear Subject Line: Use phrases like "Confirm Your Subscription" or "Please Verify Your Email" to immediately convey the email's purpose.
• Personalized Greeting: Start with a friendly "Hi [Name]," to make the recipient feel valued and recognized.
• Concise Explanation: Briefly explain why the recipient needs to confirm their subscription, such as "To ensure you receive our updates, please confirm your email address."
• Strong Call-to-Action: Include a prominent button with text like "Confirm Your Email" or "Yes, Subscribe Me" to make the next step clear and easy.
• Visual Appeal: Use brand colors, logos, and clean design elements to make the email aesthetically pleasing and on-brand.
• Reassurance: Provide a line that reassures the recipient about their privacy, such as "We respect your privacy and will never share your information."

Let's jump into it!

1. eBay

eBay is an online marketplace where users can buy and sell a wide variety of goods and services. The "Meet your all-in-one marketplace" email from eBay is a good double opt-in email because it effectively combines clear communication with a visually appealing design, ensuring recipients understand the importance of confirming their subscription while staying engaged with the brand.

2. Expedia

Expedia is a travel company that offers a wide range of services, including booking vacation rentals, flights, hotels, and car rentals. The "Get away for the holidays in your own vacation rental" email from Expedia is a good double opt-in email because it combines a clear call-to-action with a visually appealing design, ensuring recipients understand the benefits of confirming their subscription while staying engaged with the brand.

3. GoodRx

GoodRx is a service that provides information on the cost of medical services and prescriptions, helping consumers save money on healthcare. The email is informative and directly addresses a common concern (the cost of dental cleaning without insurance), making it relevant and valuable to the recipient, which can encourage users to confirm their subscription through a double opt-in process.

4. Lululemon

Lululemon's "We brought something back for you" email stands out as a double opt-in email due to its engaging design and clear call-to-action. The email effectively captures the recipient's attention with visually appealing elements and a straightforward message, encouraging them to confirm their subscription and stay connected with the brand.

5. New York Magazine

New York Magazine is a publication that provides news, culture, entertainment, and lifestyle content. The company did a good job with their "Introducing Our New App" email by using a clear subject line and engaging content, which effectively communicates the launch of their new app while maintaining a professional layout.

6. Schoolhouse

Schoolhouse's "Step Inside: A Mid-Century Cabin in the Woods" email captures attention with its visually stunning design and clear call-to-action, making it an excellent example of a double opt-in email. The email's engaging content and aesthetic appeal encourage recipients to confirm their subscription, ensuring they stay connected with the brand.

7. Graza

Graza's "PUT THIS IN YOUR CAL 🎁" email is a vibrant and engaging double opt-in email that captures attention with its playful subject line and visually appealing design. The email effectively encourages recipients to confirm their subscription by combining a clear call-to-action with a fun and memorable presentation, ensuring they stay connected with the brand.

8. Sundays

Sundays' "Turkey isn’t just for humans" email captures attention with its playful subject line and visually appealing design, making it a standout example of a double opt-in email. The email's clear call-to-action and engaging content encourage recipients to confirm their subscription, ensuring they stay connected with the brand.

9. ARMRA

ARMRA's "MYTHBUSTER: See Melatonin In A New Light" email stands out with its bold and engaging title, immediately capturing the reader's attention. The clean design, combined with a clear and concise message, ensures that the recipient can easily understand the content, making it an effective and visually appealing email.

10. Methodical Coffee

Methodical Coffee's "Your 2024 Wrapped with Methodical" email is a visually engaging and well-structured double opt-in email. Its clear call-to-action and aesthetically pleasing design elements effectively capture the recipient's attention, encouraging them to confirm their subscription and stay connected with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, creating a standout double opt-in email is a breeze. Its intuitive design tools empower you to craft visually stunning emails that captivate your audience, while the platform's simplicity ensures you can do it all effortlessly. Elevate your email game and make every subscription confirmation a delightful experience!

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.