Tips

Double Opt-In Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Double Opt-In that have been sent to customers from various companies. Seeing these examples can help you understand the best practices and design effective Double Opt-In emails for your own needs.

What should go into Double Opt-In emails?

A good Double Opt-In email is clear and concise, ensuring the recipient understands the need to confirm their subscription. It should include a strong call-to-action and a brief explanation of the benefits of confirming their email address.

  • Clear Subject Line: Use phrases like "Confirm Your Subscription" or "Please Verify Your Email" to immediately convey the purpose of the email.
  • Personalized Greeting: Start with a friendly "Hi [Name]," to make the email feel more personal and engaging.
  • Brief Explanation: Explain why the recipient needs to confirm their email, such as "To ensure you receive our updates, please confirm your subscription."
  • Strong Call-to-Action: Use a prominent button or link with phrases like "Confirm Your Email" or "Yes, Subscribe Me" to make it easy for the recipient to take action.
  • Highlight Benefits: Mention what the recipient will gain by confirming, such as "Stay updated with our latest news and exclusive offers."
  • Simple Design: Keep the email layout clean and uncluttered, using a minimalistic design to focus attention on the call-to-action.

Let's jump into it and explore 10 email examples of good Double Opt-In emails!

10 Double Opt-In Email Examples

1) eBay

eBay
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eBay is a global online marketplace where individuals and businesses can buy and sell a wide variety of goods and services. The "Meet your all-in-one marketplace" email from eBay is a good Double Opt-In email because it features a clear call-to-action and a concise explanation of the benefits of confirming the subscription, ensuring that recipients understand the value of staying connected.

2) Expedia

Expedia
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Expedia is a travel company that offers a wide range of services including vacation rentals, flights, hotels, and car rentals. The "Get away for the holidays in your own vacation rental" email from Expedia is a good Double Opt-In email because it encourages users to engage with the content by saving the email and sharing it on social media, which can help in building a more engaged and verified subscriber list.

3) GoodRx

GoodRx
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GoodRx is a service that helps consumers find the lowest prices for prescription medications and other healthcare services. The "How Much Does a Dental Cleaning Cost Without Insurance?" email from GoodRx is a good Double Opt-In email because it provides valuable content that engages users, encouraging them to confirm their subscription to receive more useful information.

4) Lululemon

Lululemon
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Lululemon's "We brought something back for you" email stands out as a Double Opt-In email due to its engaging subject line and clear call-to-action, which encourages recipients to confirm their subscription. The email effectively highlights the benefits of staying connected with the brand, ensuring that subscribers understand the value of confirming their email address.

5) New York Magazine

New York Magazine
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New York Magazine is a publication that provides news, culture, entertainment, and lifestyle content. The company did a good job with the email by effectively announcing the launch of their new app, using a clear call-to-action and engaging design to capture the recipient's attention and encourage app downloads.

6) Schoolhouse

Schoolhouse
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Schoolhouse's "Step Inside: A Mid-Century Cabin in the Woods" email is a good Double Opt-In email because it captivates recipients with its engaging content and visually appealing design. The email encourages interaction by offering options to save and share, making it easy for users to stay connected and engaged with the brand.

7) Graza

Graza
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Graza's "PUT THIS IN YOUR CAL 🎁" email effectively captures attention with its engaging subject line and clear call-to-action, encouraging recipients to confirm their subscription. The email's design and content make it easy for users to understand the benefits of staying connected, ensuring a higher rate of confirmed subscriptions.

8) Sundays

Sundays
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The "Turkey isn’t just for humans" email from Sundays is a compelling Double Opt-In email because it features a clear call-to-action and a concise explanation of the benefits of confirming the subscription. The email's engaging content and visually appealing design make it easy for recipients to understand the value of staying connected with the brand, encouraging higher engagement and subscription confirmation rates.

9) ARMRA

ARMRA
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ARMRA's "MYTHBUSTER: See Melatonin In A New Light" email stands out with its bold and clear subject line, immediately capturing the recipient's attention. The email's clean design, featuring a minimalistic layout and easy-to-read font, ensures that the message is both engaging and accessible, making it a highly effective Double Opt-In email.

10) Methodical Coffee

Methodical Coffee
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Methodical Coffee's "☕️ Your 2024 Wrapped with Methodical" email is a great Double Opt-In email because it features an engaging subject line and a clear call-to-action, encouraging recipients to confirm their subscription. The email's visually appealing design and concise explanation of the benefits of staying connected make it easy for users to understand the value of confirming their email address, ensuring higher engagement and subscription confirmation rates.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Double Opt-In emails that captivate your audience with their aesthetic appeal and simplicity. Empower your subscribers with beautifully designed templates and intuitive call-to-actions, ensuring a seamless and engaging confirmation process.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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