In this article, you'll find 10 email examples for customer reviews that have been successfully sent by various companies. Seeing these examples can help you understand what works best before you create your own customer review emails.
A good customer reviews email is visually appealing and easy to navigate, featuring a clear call-to-action that encourages recipients to share their feedback. It should also include personalized elements to make the customer feel valued and heard.
Let's jump into it!
Pretzels.com is a company that specializes in pretzels and related products, as suggested by its name and the enticing subject line "Dessert Lovers Only! 🥧 🍎". This email is a good example of a customer reviews email because it captures attention with a fun and engaging subject line, making recipients eager to open and interact with the content.
Solo Stove is a company that specializes in creating efficient, portable, and easy-to-use fire pits and camp stoves. The email titled "Welcome to the Fire Family!" from Solo Stove is a good customer reviews email because it builds a sense of community and belonging among new customers, encouraging them to share their experiences and reviews.
Statefarm, an insurance company, sent an email titled "Initial Claim Discussion Survey – 3 minutes" to gather feedback from customers about their initial claim discussion. This email is effective for collecting customer reviews because it engages customers shortly after their interaction, increasing the likelihood of receiving honest and detailed feedback.
Google is a multinational technology company specializing in Internet-related services and products, including online advertising technologies, a search engine, cloud computing, software, and hardware. The email stands out because it celebrates a significant milestone for the user, acknowledging that their review has reached 1,000 views. This kind of recognition can enhance user engagement and satisfaction by making them feel valued and appreciated for their contributions. The use of a milestone celebration also adds a personal touch, which can strengthen the relationship between Google and its users.
Everlane is a clothing retailer known for its focus on ethical production and transparent pricing. The email was effective because it directly engages the recipient by asking for their thoughts, which can make the recipient feel valued and more likely to respond. The personalized subject line "Smiles Davis, share your thoughts!" adds a personal touch, increasing the likelihood of the email being opened and read.
Outdoorsy is a company that facilitates RV rentals, allowing users to rent RVs for their travel and adventure needs. The email titled "Start Your RV Return Here" is a good customer reviews email because it provides clear instructions and a streamlined process for returning an RV, which can enhance the customer experience.
LogMeIn is a company that provides remote access and remote support solutions, allowing users to connect to their computers and devices from anywhere. The "2019 Year in Review" email is effective because it offers a comprehensive overview of the year's achievements, customer testimonials, and important updates, fostering trust and engagement by celebrating milestones and showcasing transparency.
G2 is a platform that collects and publishes user reviews for software and business services. The email celebrating their milestone of reaching 1,000,000 reviews is a good example of a customer reviews email because it uses a celebratory tone to engage and excite the audience, while also highlighting the large number of reviews as strong social proof, which can increase trust and credibility.
Dribbble's "2018 Year in Review" email stands out with its clean design and engaging visual elements. The use of bold typography and a well-structured layout makes the content easy to read and navigate, enhancing the overall user experience.
Todoist is a task management and to-do list application that helps users organize and prioritize their tasks and projects. The "Your 2018 Year in Review 🚀" email from Todoist is a great customer reviews email because it provides a personalized summary of the user's achievements, making them feel valued and motivated to continue using the app.
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