Customer Retention Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for customer retention that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective customer retention emails.

What should go into Customer Retention emails?

A good Customer Retention email is personalized and engaging, focusing on the unique needs and preferences of the customer. It should offer value, whether through exclusive offers, useful information, or a heartfelt thank you, to keep the customer coming back.

• Personalized Greeting: Start with the customer's name and a warm greeting. For example, "Hi [Customer Name], we appreciate you!"
• Exclusive Offers: Provide special discounts or early access to new products. Phrases like "Just for you" or "Exclusive offer" can make the customer feel valued.
• Useful Information: Share tips, how-tos, or updates that are relevant to the customer. For instance, "Here’s how to get the most out of your recent purchase."
• Call to Action: Encourage the customer to take the next step, whether it's making another purchase or providing feedback. Use phrases like "Shop now" or "Tell us what you think."
• Gratitude: Express your appreciation for their loyalty. A simple "Thank you for being a valued customer" can go a long way.
• Visual Appeal: Use clean, attractive design elements to make the email aesthetically pleasing. High-quality images and a clear layout can enhance readability and engagement.

Let's jump into it and explore 10 email examples of good Customer Retention emails!

10 Customer Retention Email Examples

1) emfluence

emfluence offers a variety of email templates designed to cater to different marketing needs, making it easy for users to find the perfect fit for their campaigns. This email example is a good Customer Retention email because it provides a personalized touch by addressing the recipient by their first name and highlights their accomplishments, fostering a sense of appreciation and engagement.

2) Cars.com

Cars.com effectively engages customers by addressing their specific search interests, as seen in the email highlighting a 2014 Toyota 4Runner. This approach not only shows attentiveness to customer preferences but also encourages continued interaction, making it a strong example of a Customer Retention email.

3) Dropbox

Dropbox's email, titled "21 reasons to give Dropbox Paper another try," is a compelling example of customer retention. It effectively re-engages users by highlighting the benefits of Dropbox Paper, focusing on simplicity, user empowerment, and aesthetic appeal, making it an excellent tool for retaining customers.

4) Squarespace

Squarespace's "You Can Do This" email stands out as a Customer Retention email due to its empowering message and clean design. The email encourages users to continue their journey with Squarespace by providing a motivational push, coupled with a visually appealing layout that enhances readability and engagement.

5) Felix Gray

Felix Gray specializes in creating high-quality eyewear designed to reduce digital eye strain, offering both prescription and non-prescription options. This email effectively captures attention by addressing a timely concern—unused FSA dollars—while maintaining a clean and organized design that makes the message clear and actionable, embodying simplicity and user empowerment.

6) Chewy

Chewy's email, titled "Tell Us What You Think," is a great example of a Customer Retention email because it directly engages customers by seeking their feedback, making them feel valued and heard. The clean design and straightforward call to action empower users to share their opinions easily, enhancing the overall user experience.

7) Suiteness

Suiteness offers curated family vacation packages that cater to the unique needs of families, providing seamless booking experiences and exclusive deals. This email is effective in retaining customers by addressing their interest in family vacations, using a clean design and a straightforward call to action that empowers users to explore their options easily.

8) Coinbase

Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and manage digital currencies. This email is a good example of a Customer Retention email because it addresses an incomplete account setup, prompting users to take action and complete their profile, which enhances user engagement and ensures a seamless experience.

9) Dollar Shave Club

Dollar Shave Club's email, titled "Forget Something in Your Last Box?", effectively captures attention with its straightforward and engaging message. The clean design and clear call to action make it easy for users to understand and act upon, embodying simplicity and user empowerment.

10) Withings

Withings, a company known for its innovative health and fitness products, effectively engages users with its "Congratulations for unlocking the marathon badge" email. This email stands out as a great Customer Retention example by celebrating user achievements, fostering a sense of accomplishment, and encouraging continued engagement with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Customer Retention emails that resonate with your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging messages that keep your customers coming back.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that captivate and convert.