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10 Customer Feedback Email Examples Examples and Tips

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In this article, you'll find 10 email examples for customer feedback that have been successfully used by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective feedback emails.

What should go into customer feedback emails?

A good customer feedback email is concise and personalized, making the recipient feel valued and heard. It should include a clear call to action and express genuine interest in the customer's experience.

  • Personalized Greeting: Start with the recipient's name to make the email feel more personal. For example, "Hi [Customer's Name], we hope you're enjoying your recent purchase!"
  • Express Gratitude: Thank the customer for their business and time. Phrases like "We appreciate your feedback" or "Thank you for being a valued customer" work well.
  • Clear Call to Action: Directly ask for feedback with a simple and clear request. For instance, "Could you take a moment to share your thoughts with us?"
  • Easy-to-Follow Instructions: Provide straightforward steps on how to give feedback. An example could be, "Click the link below to fill out a quick survey."
  • Incentive (Optional): Offer a small reward for their time, such as a discount or entry into a giveaway. "Complete the survey and get 10% off your next purchase!"
  • Closing with Appreciation: End the email by reiterating your gratitude and expressing anticipation for their response. "Thanks again for your time, we look forward to hearing from you!"

Let's jump into it!

1. RIND Snacks

RIND Snacks is a company that specializes in producing and selling snack products. The email subject "Still into us?" is a direct and engaging way to capture the recipient's attention, implying a personal connection and inviting the customer to provide feedback on their experience with RIND Snacks. This type of email is effective because it fosters customer engagement and loyalty by showing that the company values their opinion.

2. Miro

Miro's email, "Join a Miro research session and get a $50 gift card," effectively captures attention by offering a tangible incentive for participation. This approach not only encourages customer engagement but also demonstrates that Miro values their customers' time and feedback, making it a compelling example of a customer feedback email.

3. Invision

Invision's email, "We want to hear from you," is a straightforward and engaging way to solicit customer feedback. By directly asking for input, it shows that Invision values their customers' opinions and is committed to improving their services based on user experiences.

4. Everlane

Everlane's email, "Smiles Davis, share your thoughts!" stands out as a customer feedback email because it is personalized and directly addresses the recipient, encouraging them to share their thoughts. This approach makes the recipient feel valued and more likely to provide feedback, enhancing customer engagement and loyalty.

5. Dropbox

Dropbox's email, "Dropbox Support: Tell us how we did," effectively captures the recipient's attention by directly addressing their recent interaction with customer support. This approach not only shows that Dropbox values customer feedback but also demonstrates their commitment to improving their services based on user experiences, making the recipient feel heard and appreciated.

6. MailChimp

The email titled "Issue SE: We want to hear from you." from MailChimp is a good customer feedback email because it directly engages the recipient by expressing a desire to hear their thoughts and opinions. This type of email fosters a sense of involvement and value, making customers feel that their feedback is important to the company.

7. Netflix

Netflix's email, "Netflix values your opinion," is a concise and direct way to engage customers by showing that their feedback is important to the company. This approach is effective because it makes customers feel valued and encourages them to share their thoughts, fostering a sense of involvement and loyalty.

8. Taylor Stitch

Taylor Stitch is a company that sends out customer feedback emails to engage with their customers and gather reviews on recent purchases. The email titled "Feedback | Please review your recent purchases!" is a good example of a customer feedback email because it has a clear and direct subject line, making it easy for the recipient to understand the purpose of the email, and it is specifically designed to solicit feedback, which is crucial for customer engagement and service improvement.

9. Chewy

Chewy's email titled "Tell us what you think" effectively captures attention with its clean and organized design, featuring a straightforward layout that makes it easy for recipients to navigate. The use of a direct and engaging subject line, combined with a clear call-to-action, encourages customer feedback and enhances user engagement, making it a well-crafted example of a feedback request email.

10. Square

Square's email, "Customer left you positive feedback," effectively captures the recipient's attention by highlighting positive customer interactions, which can boost morale and encourage continued excellence. This email stands out because it not only acknowledges the recipient's efforts but also fosters a sense of accomplishment and motivation to maintain high standards in customer service.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning customer feedback emails that not only look beautiful but also drive engagement. Its intuitive drag-and-drop interface empowers you to create personalized, visually appealing emails that make your customers feel valued and eager to share their thoughts.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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