Customer Feedback Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Customer Feedback that have been sent to customers in the past from different companies. Seeing these examples can help you craft effective Customer Feedback emails by providing a clear understanding of what works and what doesn't.

What should go into Customer Feedback emails?

A good Customer Feedback email is concise and personalized, making the recipient feel valued and heard. It should include a clear call to action, encouraging the customer to share their thoughts and experiences.

• Personalized Greeting: Start with a warm and personalized greeting, such as "Hi [Customer's Name], we hope you're enjoying [Product/Service]!"
• Purpose Statement: Clearly state the purpose of the email, for example, "We'd love to hear your thoughts on your recent purchase."
• Call to Action: Encourage the customer to take action, like "Please take a moment to fill out our short survey."
• Incentive: Offer an incentive for their feedback, such as "As a thank you, you'll receive a 10% discount on your next order."
• Closing and Thank You: End with a sincere thank you and a friendly closing, like "Thank you for your time and valuable feedback. Best regards, [Your Company]."

Let's jump into it and explore 10 email examples of good Customer Feedback emails!

10 Customer Feedback Email Examples

1) RIND Snacks

RIND Snacks, a company specializing in healthy, fruit-based snacks, effectively uses the email titled "Still into us?" to re-engage customers and gather valuable feedback. This email is a good example of a Customer Feedback email because it aims to gauge customer interest and satisfaction, encouraging interaction and feedback, which are crucial for improving customer retention and loyalty.

2) Miro

Miro, a collaborative online whiteboard platform, invites recipients to join a research session in exchange for a $50 gift card. This email is effective for customer feedback because it offers a clear incentive for participation, making it more likely that recipients will engage, and the subject line is straightforward and enticing, immediately communicating the benefit of joining the research session.

3) Invision

Invision, a company focused on design and user experience, uses the email titled "We want to hear from you" to effectively solicit customer feedback. This email is a good example because its straightforward subject line directly invites users to share their opinions, encouraging engagement and making it easier to gather valuable insights from customers.

4) Everlane

Everlane, a clothing retailer known for its commitment to transparency and ethical production practices, excels in customer feedback emails with its personalized approach. The email titled "Smiles Davis, share your thoughts!" stands out by directly addressing the recipient by name and inviting them to share their thoughts, making the interaction feel personal and engaging.

5) Dropbox

Dropbox is a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software. The email titled "Dropbox Support: tell us how we did" is effective because it directly engages the recipient by asking for feedback on their support experience, showing that Dropbox values customer input and aims to improve their services based on real user experiences.

6) MailChimp

MailChimp's email titled "Issue SE: We want to hear from you" is a prime example of a Customer Feedback email. It stands out by directly inviting recipients to share their opinions, making the interaction feel personal and encouraging engagement, which is crucial for gathering valuable insights from customers.

7) Netflix

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. The effectiveness of the Customer Feedback email from Netflix can be attributed to its clear and engaging subject line, "Netflix Values Your Opinion," which immediately communicates the purpose of the email and encourages recipients to provide their feedback, making them feel valued and heard.

8) Taylor Stitch

Taylor Stitch is a company that sends out customer feedback emails to gather reviews on recent purchases. This email is a good example of a Customer Feedback email because it directly asks customers to review their recent purchases, fostering engagement and providing valuable insights for service improvement.

9) Chewy

Chewy's email titled "Tell Us What You Think" stands out with its clean and inviting design, featuring a friendly and approachable font that makes the content easy to read. The email's title is prominently displayed, immediately drawing the recipient's attention and encouraging them to engage, while the overall layout is simple yet effective, ensuring that the call to action is clear and compelling.

10) Square

Square's Customer Feedback email titled "Customer Left You Positive Feedback" is a prime example of effective customer engagement. The email stands out due to its clear and positive subject line, which immediately informs the recipient of the positive feedback, encouraging them to read further and feel appreciated, thus fostering a stronger connection with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Customer Feedback emails that not only look beautiful but also drive engagement. Its intuitive drag-and-drop interface empowers you to design personalized, visually appealing emails in minutes, ensuring your customers feel valued and eager to share their thoughts.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.