Tips

5 Great Custom Email Templates To Copy & Paste

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Ready to send emails that look and feel just like your brand? Custom email templates are your starting point for creating consistently beautiful messages that connect with your audience. We're breaking down five types you can use.

Using a template gives you a framework, so you can spend less time on design and more time writing what matters.

Tips for Writing Custom Emails

  • Use your layout to tell a story. A custom template isn't just a container; it's a guide for the reader's eye. Place your key messages in the spots your design naturally highlights.
  • Keep your copy concise. Beautiful designs get bogged down by long paragraphs. Write just enough to make your point and let your template's visuals do the rest. Think of it as a partnership between words and images.
  • Match your writing voice to your visual voice. If your template is minimalist and modern, your copy should be clean and direct. If it's vibrant and playful, your words should reflect that energy.
  • Personalize the content, not just the greeting. Your template's structure allows you to swap out entire sections for different audiences. This makes the email feel truly one-to-one, far beyond just using a first name.

Types of Custom Email Templates We Will Cover

  1. Welcome Email Template
  2. Newsletter Email Template
  3. Promotion Email Template
  4. Event Invitation Email Template
  5. Feedback Request Email Template

5 Custom Email Templates

1) Welcome Email Template

<template>

Subject: You're in. Welcome to [*Your Brand Name*].

Hi [*First Name*],

Welcome to our corner of the internet. We're happy you're here. You've successfully subscribed and can now expect to receive [*describe what they will receive, e.g., our weekly design tips, exclusive offers, and company news*] directly to your inbox.

We started this newsletter to [*state your goal, e.g., share what we're learning about building a business with good design*]. We promise to only send you content that is valuable and inspiring.

To get you started, feel free to check out [*a link to a popular resource or a special offer*].

We're excited to have you with us.

[*Your Name*]

[*Your Title*]

</template>

2) Newsletter Email Template

<template>

Subject: [*Your Newsletter Title or a Catchy Headline*]

Hi [*First Name*],

Welcome to the [*month/season*] edition of our newsletter. This time, we're exploring [*main theme or topic of the newsletter*].

[*Headline for Your Main Feature or Article*]

[*Write a compelling paragraph about your main piece of content. Hook the reader in and give them a reason to click through to read the full story, blog post, or update.*]

Here's what else is new:

  • [*Title of Second Piece of Content*]: [*A brief, one-sentence summary of another article or update.*] Check it out.
  • [*Title of Third Piece of Content*]: [*A brief, one-sentence summary of another article or update.*] Read more.

We hope you enjoy this month's content.

[*Your Name*]

[*Your Brand Name*]

</template>

3) Promotion Email Template

<template>

Subject: [*X% Off*] Your Next [*Product/Service*]

Hi [*First Name*],

We're running a special promotion, and we wanted you to be the first to know. For a limited time, you can get [*X% off / describe the offer*] on [*your product or service*].

This is a great opportunity to [*explain the benefit, e.g., elevate your marketing, get started on your next project*].

To claim your offer, use the code [*PROMOCODE*] at checkout. This promotion is valid until [*End Date*].

We hope you take advantage of this.

[*Your Name*]

[*Your Brand Name*]

</template>

4) Event Invitation Email Template

<template>

Subject: You're Invited: [*Event Name*]

Hi [*First Name*],

We'd like to invite you to [*Event Name*]. Join us on [*Date*] at [*Time*] at [*Location or Virtual Platform*].

This event is for [*describe the ideal attendee*] who want to [*describe the main goal or benefit of attending*]. We will be covering [*mention a key topic, speaker, or activity*].

You can reserve your spot by clicking the link below. We have limited spaces available.

RSVP Here

We look forward to seeing you there.

[*Your Name*]

[*Your Brand Name*]

</template>

5) Feedback Request Email Template

<template>

Subject: We'd love your feedback on [*Product/Service Name*]

Hi [*First Name*],

We're always working to improve, and your perspective is a key part of that process. Would you be willing to share your thoughts on your recent experience with [*mention the specific product, service, or feature*]?

Your feedback directly influences how we shape our offerings. Please take a few moments to complete our survey. It's brief and should only take about [*X minutes*] of your time.

Share Your Feedback

Thank you for helping us get better.

[*Your Name*]

[*Your Brand Name*]

</template>

What About Using Flodesk?

Flodesk

These templates provide a solid foundation, and Flodesk is the tool to bring them to life without any coding. Our platform is designed for small businesses to create and send emails that look good and get results.

We give you an intuitive email builder and powerful automations to help you grow your list. Join over 100,000 businesses and start sending better emails today by signing up for Flodesk.

Wrapping Up

Custom email templates provide the framework for consistent, on-brand communication. They allow you to focus on your message while your design builds recognition.

Now it's time to put these ideas into practice. Sign up for Flodesk to start creating emails that look as good as your business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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