Sending an email that looks good and connects with your audience is the goal. We'll walk through five types of custom email templates you can use for your next campaign.
Using a template as a starting point gives you a solid design foundation. This frees you up to focus on what you want to say.
<template>
Subject: Welcome to [Company Name]!
Hi [First Name],
Welcome to the community. We're happy you're here. This is just a quick note to confirm we got your request to join our email list.
You can expect to hear from us about [describe what they'll receive, e.g., our weekly design tips, exclusive offers, company updates]. Our goal is to help you [state the main benefit for the user, e.g., create emails people love to open].
To get started, you can [insert a clear call to action, e.g., browse our latest templates or read our getting started guide].
If you have any questions, just reply to this email. We're always here to help.
Cheers,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: [Newsletter Title/Issue #] | [Your Company Name]
Hi [First Name],
Here is your [monthly/weekly] update from the team. In this edition, we're sharing [briefly describe the main topics, e.g., our latest product updates, a new blog post, and an upcoming event].
[Main Article or Feature Headline]
[Write a short paragraph introducing your main piece of content. Explain what it's about and why it's valuable to your reader. This section should capture their attention and encourage them to click through.]
[Second Section Headline, e.g., "More News" or "Quick Updates"]
[Use this space for another update, like a link to a helpful resource, a short tip, or a piece of company news.]
[Call to Action Headline, e.g., "Join Our Webinar" or "Shop the New Collection"]
[Clearly state the one action you want your reader to take. Explain the benefit and provide a direct link.]
We hope you enjoy this issue. Feel free to reply to this email with any thoughts or questions.
All the best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: [Brief, Exciting Offer Headline, e.g., 20% Off This Week Only]
Hi [First Name],
We have something special for you. For a limited time, get [describe the specific offer, e.g., 25% off all annual plans, a free month of service].
This is the perfect opportunity to [explain the benefit to the user, e.g., unlock advanced features, get started with your next project]. We created this offer to help you [connect the offer to a user goal, e.g., grow your business, design beautiful emails].
To claim your offer, simply click the link below.
[Clear Call to Action, e.g., "Get 25% Off Now" or "Shop the Sale"]
This promotion ends on [End Date], so be sure to use it before then.
If you have any questions, just reply to this email.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: You're Invited: [Event Name]
Hi [First Name],
We'd like to invite you to [Event Name]. This is an opportunity for you to [describe the main purpose of the event, e.g., connect with industry peers, learn a new skill].
The event is happening on [Date and Time] at [Location or Link to Virtual Event]. We'll be discussing [briefly describe the agenda or key topics], so you can walk away with [state the key benefit for the attendee].
You can reserve your spot by clicking the link below. Please RSVP by [RSVP Deadline] so we can get a headcount.
If you have any questions, just reply to this email. We hope to see you there.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: Got a minute? We'd love your feedback on [Product/Feature Name]
Hi [First Name],
We're always working to improve [Product/Feature Name], and your thoughts are a big part of that process. You've been using it for a while, and we'd value your perspective on how we can make it better.
Could you take a few minutes to share your experience? The survey is brief and your feedback will directly influence how we shape the future of [Product/Feature Name].
If you'd rather not take a survey, feel free to just reply to this email with your thoughts.
Thank you for your help.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
While these five custom email templates provide a solid foundation, the right tool can make all the difference in bringing them to life. Flodesk is an intuitive email marketing platform built for small businesses, helping you grow and monetize your email list. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and drive revenue.
We give you everything you need for your email marketing, without the complexity. With the world’s most intuitive email builder, powerful automations, and well-designed forms, you can send high-converting emails that look great. Trusted by over 100,000 businesses, Flodesk helps beginners and experts alike send effective emails in a radically simple way.
These templates provide a starting point for crafting emails that resonate with your audience. A well-designed email ensures your message is not only seen but also felt.
When you're ready to build emails that look great and connect with your subscribers, you can sign up for Flodesk to get started.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
