Cross-selling through email is all about showing customers you get them by suggesting products that genuinely complement what they've already purchased.
Using a template gives you a solid foundation to build from, making it much simpler to craft the right message without starting from scratch.
<template>
Subject: A suggestion for your [*Original Product Name*]
Hi [*Customer Name*],
We hope you’re enjoying your new [*Original Product Name*].
Because you purchased the [*Original Product Name*], we thought you might also appreciate the [*Recommended Product Name*]. Many of our customers find it’s the perfect companion for [*briefly explain the benefit or connection, e.g., completing the set, enhancing the experience, etc.*].
It’s designed to [*mention a key feature or outcome*] and works beautifully with what you already have. You can see more details and decide if it’s right for you here.
Explore the [*Recommended Product Name*]
Let us know if you have any questions.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Complete your set with the [*Bundle Name*]
Hi [*Customer Name*],
We saw you recently purchased the [*Original Product Name*] and wanted to show you how it fits into the bigger picture.
The [*Original Product Name*] is a key part of our [*Bundle Name*]. We’ve paired it with [*Product A Name*] and [*Product B Name*] because they’re designed to work together to [*explain the collective benefit, e.g., create a complete skincare routine, streamline your workflow*].
By getting the complete set, you’ll save [*Discount Amount or Percentage*]. It’s our way of helping you get the full experience without paying the full price for each item individually.
You can see everything included and grab the offer below.
Enjoy,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: The perfect add-on for your [*Original Product Name*]
Hi [*Customer Name*],
We hope you’re enjoying your [*Original Product Name*]. To help you get even more out of it, we wanted to suggest an accessory that was designed to go with it.
The [*Accessory Name*] helps you [*explain the specific benefit, e.g., protect your device, organize your supplies, unlock new features*]. Many customers who bought the [*Original Product Name*] find this accessory essential for [*mention a key use case*].
You can see how it works and add it to your collection here.
Learn more about the [*Accessory Name*]
Let us know if you have any questions.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: An upgrade for your [*Current Product Name*]
Hi [*Customer Name*],
We hope you’re getting a lot out of your [*Current Product Name*]. As your needs grow, we wanted to show you what’s next.
If you’re ready for more advanced capabilities, the [*Upgraded Product Name*] is the next step. It includes everything you currently use, plus powerful additions like [*Key Upgrade Feature 1*] and [*Key Upgrade Feature 2*]. These features are designed to help you [*explain the overall benefit, e.g., automate your workflow or reach a wider audience*].
Upgrading gives you the tools to [*mention a specific outcome or solve a limitation of the current product*]. You can see all the details and compare the versions right here.
Learn About the [*Upgraded Product Name*]
Let us know if you have any questions.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: A service to go with your [*Product Name*]
Hi [*Customer Name*],
Now that you have your [*Product Name*], we wanted to let you know about a service that can help you make the most of it.
Our [*Service Name*] was designed to help you [*explain the primary benefit, e.g., master advanced techniques, keep your work organized, or get expert guidance*]. It takes the guesswork out of [*mention a common challenge the service solves*] and pairs perfectly with the tool you already own.
If you’re ready to elevate your experience, you can see all the details and get started below.
Learn more about [*Service Name*]
Let us know if you have any questions.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
With these five cross-sell email templates in hand, you need a way to send them. That's where Flodesk comes in. We built an email marketing platform that helps small businesses grow and monetize their email lists. You don't need to know how to code or be a designer to create, send, and automate emails that engage your audience and increase revenue.
Our platform is trusted by a community of over 100,000 businesses, from beginners to seasoned experts. We believe email marketing shouldn't be complicated. That's why we provide the world's most intuitive email builder, along with powerful automations and well-designed forms. Flodesk gives you all the tools you need for effective email marketing, stripped of all the complexity.
These templates provide a clear framework for creating cross-sell emails that connect with your customers. You have the strategy; now it's time to put it into action.
Flodesk gives you the tools to send these emails with ease and style. Sign up to start building your campaigns.
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