Cross Sell Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for cross-sell that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective cross-sell emails.

What should go into Cross Sell emails?

A good Cross Sell email is personalized and highlights complementary products that add value to the customer's original purchase. It should be visually appealing, concise, and include a clear call-to-action that encourages the customer to explore more.

• Personalized Greeting: Start with the customer's name to create a personal connection. For example, "Hi [Customer Name], we thought you might like these!"
• Relevant Product Suggestions: Offer products that complement the customer's previous purchase. Use phrases like "Since you bought [Product], you might also love [Related Product]."
• Clear Call-to-Action: Include a button or link that directs the customer to the product page. Examples include "Shop Now" or "Discover More."
• Visual Appeal: Use high-quality images and a clean layout to make the email aesthetically pleasing. Ensure the design is simple and easy to navigate.
• Exclusive Offers: Provide special discounts or limited-time offers to incentivize the purchase. Phrases like "Exclusive 20% off just for you!" can be effective.
• Customer Testimonials: Include reviews or testimonials to build trust and credibility. For instance, "See why others love [Product]."

Let's jump into it and explore 10 email examples of good Cross Sell emails!

10 Cross Sell Email Examples

1) Miro

Miro offers a versatile platform for collaborative work, featuring tools that facilitate project management and team communication. This Cross Sell email is effective because it highlights complementary tools that can enhance the user's existing workflow, making it easier to manage projects across different locations and time zones.

2) Pearly

Pearly's Cross Sell email stands out with its clean design and clear call-to-action, making it easy for users to navigate and engage. The email effectively showcases a best-selling bundle, encouraging customers to explore additional products that complement their previous purchases, thereby enhancing their overall experience.

3) Teachable

Teachable's Cross Sell email is a great example of how to effectively promote additional products directly from your WordPress site. The email's clean design and straightforward call-to-action make it easy for users to discover and purchase complementary products, enhancing their overall experience and driving additional sales.

4) Burrow

Burrow's Cross Sell email effectively promotes their best-selling seating products currently on sale, making it a compelling choice for customers looking to enhance their living spaces. The email's clean, modern design and straightforward messaging focus on user empowerment and simplicity, encouraging customers to take advantage of the limited-time offers with ease.

5) Posh Peanut

Posh Peanut specializes in premium children's clothing and accessories, known for their soft, stylish, and comfortable products, particularly pajamas, loungewear, and matching family outfits. This email effectively captures attention with its concise subject line "Trending for Fall & Selling Fast," creating a sense of urgency and relevance, while its clean design and clear call-to-action empower users to easily explore and purchase complementary products.

6) Gantri

Gantri specializes in creating beautifully designed, modern wall lights that add warmth and style to any space. This Cross Sell email is a great example because it showcases their best-selling wall lights with a clean design and clear call-to-action, making it easy for customers to explore and purchase complementary products.

7) Volkswagen

Volkswagen is a renowned automotive brand known for its innovative designs and reliable vehicles. This Cross Sell email effectively promotes the colorful new T-Cross, using a vibrant image and clear messaging to capture attention and encourage exploration of the new model.

8) Musicbed

Musicbed offers a curated selection of high-quality music tracks for filmmakers and creatives, making it easy to find the perfect soundtrack for any project. This Cross Sell email stands out with its clean design and clear call-to-action, encouraging users to explore additional music releases that complement their previous selections, thereby enhancing their creative projects with ease.

9) Janji

Janji's Cross Sell email effectively showcases their best-selling bag in four new colors, making it easy for customers to explore fresh options. The email's clean design, clear call-to-action, and visually appealing layout ensure a seamless and engaging user experience, encouraging customers to discover and purchase complementary products effortlessly.

10) Rael

Rael's Cross Sell email effectively promotes their best-selling cycle care products with a clean design and a clear call-to-action, making it easy for customers to explore and purchase complementary items. The email's minimalist layout and straightforward messaging focus on user empowerment and simplicity, encouraging customers to take advantage of the up to 50% off offer effortlessly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Cross Sell emails that captivate your audience. Our intuitive platform empowers you to design personalized, high-converting emails with ease, ensuring your messages are both beautiful and effective.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning, effective emails with ease.