In this article, you'll find 10 email examples for cross-sell that have been successfully sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own cross-sell emails.
A good cross-sell email seamlessly integrates personalized product recommendations with a clear call-to-action, making it easy for customers to see the value in purchasing additional items. The most important elements are relevance to the customer's previous purchases and an enticing offer that feels like a natural extension of their shopping experience.
Let's jump into it!
Miro is a collaborative online whiteboard platform designed to help teams work together effectively, regardless of their physical location. The email titled "Keep Projects Moving Across Place & Time" effectively communicates the value of Miro's platform in facilitating continuous and collaborative project management, making it a good cross-sell email by highlighting features and benefits that encourage existing users to explore additional functionalities or services offered by Miro.
Pearly's email, titled "This Year’s Best-Selling Bundle," effectively showcases their most popular product bundle of the year. This cross-sell email is successful because it leverages the popularity of the best-selling bundle to entice customers to explore and purchase additional items, thereby increasing overall sales.
Teachable is a platform that allows users to create and sell online courses and coaching services. The email is effective for cross-selling because it introduces a new feature that integrates Teachable products with WordPress, potentially appealing to existing Teachable users who also use WordPress. This integration can enhance their current offerings and streamline their sales process, making it a valuable addition to their toolkit.
Burrow's email, titled "Our best selling seating, on sale," effectively highlights their top-selling seating products currently available at a discount. This cross-sell email stands out by leveraging the popularity of their best-sellers to entice customers into making additional purchases, thereby boosting overall sales and customer engagement.
Posh Peanut is a company known for its trendy and high-quality children's clothing. The email titled "Trending for Fall & Selling Fast" effectively captures attention with its timely and urgent subject line, engaging visuals, and clear call-to-action, making it a standout example of a successful promotional email.
Gantri, a company renowned for its innovative lighting products, showcases its best-selling wall lights in the email titled "Warmth made easy: Best-selling wall lights." This email is a good cross-sell because it highlights popular items, leveraging social proof to attract customers who are already interested in similar products, thereby encouraging additional purchases.
AWAY is a brand that sells suitcases and travel accessories. The email promoting a sale on their best-selling suitcases is effective as a cross-sell because it highlights popular, well-reviewed products, increasing the likelihood of a purchase. The sale adds urgency and value, encouraging customers to take advantage of the offer, thereby attracting both new and returning customers looking for trusted options.
Volkswagen is a well-known automobile manufacturer that has sent out an email promoting their new T-Cross vehicle. This email is a good example of a cross-sell because it uses engaging content and attractive design to capture the reader's attention, while a clear call-to-action encourages potential customers to explore additional features and services related to the T-Cross.
Moment's email titled "The Top-Selling Fujifilm X-T50 is in stock" effectively captures attention with its clean and organized layout. The use of a prominent title, modern sans-serif font, and clear call-to-action elements make it easy to navigate and visually appealing, encouraging recipients to engage with the content and consider making a purchase.
Oobli's email titled "We're Selling Out!!" effectively captures attention with a sense of urgency and scarcity, encouraging immediate action from recipients. This makes it a great cross-sell email as it leverages these psychological triggers to entice customers to explore and purchase additional items before they run out.
With Flodesk, you can effortlessly design stunning cross-sell emails that captivate your audience and drive sales. Its intuitive interface and beautiful templates empower you to create personalized, visually appealing emails that your customers will love to receive, making cross-selling a breeze.
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.
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