In this article, you'll find 10 email examples for cross-sell that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own cross-sell emails.
A good Cross Sell email is concise and personalized, highlighting complementary products that add value to the customer's previous purchase. It should feature a clear call-to-action and visually appealing design elements to capture the reader's attention.
Let's jump into it and explore 10 email examples of good Cross Sell emails!
Miro is a collaborative online whiteboard platform designed to help teams work together, regardless of location. The email titled "Keep Projects Moving Across Place & Time" from Miro is a good Cross Sell email because it highlights the platform's ability to facilitate project management and collaboration across different locations and time zones, appealing to teams looking to enhance productivity and streamline workflows.
Pearly's email titled "This Year’s Best-Selling Bundle" effectively promotes their top-selling product bundle, making it a strong example of a Cross Sell email. By showcasing a popular bundle, Pearly leverages customer interest in best-sellers to encourage additional purchases, demonstrating a successful cross-selling strategy.
Teachable is a platform that provides tools for creating and selling online courses. The email titled "New: Sell Teachable products directly from your WordPress" is effective for cross-selling because it introduces a new feature that integrates Teachable products with WordPress, appealing to existing WordPress users looking to expand their offerings by selling online courses.
Burrow is a furniture company known for its best-selling seating products. The email stands out as a Cross Sell email because it highlights Burrow's best-selling seating products that are currently on sale, encouraging customers to make additional purchases by showcasing popular items at a discounted price.
Posh Peanut is a brand that specializes in trendy and high-quality children's clothing. The email titled "Trending for Fall & Selling Fast" effectively creates a sense of urgency by highlighting popular fall items that are quickly selling out, encouraging immediate action from recipients who want to secure these in-demand products.
Gantri is a company that specializes in lighting products, particularly known for its wall lights. The email titled "Warmth made easy: Best-selling wall lights" is a good Cross Sell email because it highlights best-selling products, which can attract existing customers to make additional purchases by leveraging social proof to encourage further buying decisions.
Volkswagen is a well-known automobile manufacturer that produces a wide range of vehicles, including the new T-Cross model. The email is effective as a cross-sell because it highlights a new and colorful product (the T-Cross), which can attract existing customers who may be interested in upgrading or adding another vehicle to their collection. The vibrant and engaging subject line, "Spotto! It’s the colourful new T-Cross," grabs attention and piques curiosity, encouraging recipients to learn more about the new model.
Musicbed is a platform that offers a curated selection of music for filmmakers and creatives, providing high-quality tracks for various projects. The email titled "Hear the Best of CHPTRS Across 18 Releases" is a good example of a Cross Sell email because it highlights a specific artist's extensive catalog, encouraging recipients to explore and purchase additional music from the same artist, thereby increasing overall sales and engagement with the platform.
Janji's email titled "Four New Colors. One Best-Selling Bag" effectively captures attention with its bold and straightforward subject line, immediately informing recipients of new product options. The email's clean design, featuring high-quality images and a minimalist layout, ensures that the focus remains on the product, making it visually appealing and easy to navigate.
Rael is a company that specializes in organic and natural feminine care products. The email titled "You're In! Up to 50% Off Best-Selling Cycle Care" is a great Cross Sell email because it effectively uses a compelling discount offer to encourage additional purchases, while highlighting best-selling products to attract customer interest and drive sales.
With Flodesk, you can effortlessly create stunning Cross Sell emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that highlight complementary products, driving additional sales with ease.
Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.
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