You've poured your expertise into a new course, and now it's time to get the word out.
We've put together five essential email templates to help you launch your course and fill those seats.
Referring to a template gives you a clear structure to follow, freeing you up to focus on writing emails that connect with your audience.
People don't buy a course; they buy a new skill or a better version of themselves. Instead of just listing what's in each module, paint a picture of what they'll be able to achieve after they complete your lessons. What problem will they solve? What will they be able to create?
If you have them, sprinkle in quotes or success stories from past students. A genuine testimonial is more convincing than anything you can say about yourself. If it's your first launch, share praise you've received for your expertise in other areas.
Your readers will have hesitations. “But I don’t have time.” “But is it worth the money?” “But am I advanced enough?” Acknowledge these common concerns directly in your email and provide clear, reassuring answers. This builds trust and removes barriers to signing up.
Urgency helps people make a decision. Be upfront about when enrollment closes, when an early-bird price expires, or if spots are limited. There's no need for hype—just state the facts. A clear deadline respects their time and encourages them to commit.
<template>
Subject: Welcome! So glad you're here.
Hi [*First Name*],
Thanks for signing up to learn more about [*course topic*]. It’s great to have you here.
You're here because you want to [*achieve a specific outcome*], and you're in the right place. Over the next few days, I’ll be sharing some of my best insights on the topic to help you get started.
To kick things off, here’s a quick tip to help you [*solve a small, related problem*]: [*Share a quick, actionable tip*].
Keep an eye on your inbox—I'll be opening enrollment for my full course, [*Course Name*], very soon. It’s designed to help you [*main benefit of the course*].
Talk soon,
[*Your Name*]
[*Your Title/Company*]
</template>
<template>
Subject: A special offer for [*Course Name*]
Hi [*First Name*],
Just a quick note to let you know about a special offer for my course, [*Course Name*].
For the next [*Number of hours/days*], you can enroll for [*Discounted Price*]—a [*Discount Percentage*]% savings from the regular price. I’m offering this because I believe so strongly in what you can accomplish with this material, and I want to make it easier for you to get started.
This course will walk you step-by-step through how to [*main benefit of the course*]. By the end, you’ll have the skills and confidence to [*achieve a specific outcome*].
This offer expires on [*Date*] at [*Time*]. If you’re ready to commit, this is the best time to join.
Click here to enroll and claim your discount: [*Link to sales page*]
Hope to see you inside,
[*Your Name*]
[*Your Title/Company*]
</template>
<template>
Subject: How [*Student’s Name*] achieved [*Specific Result*]
Hi [*First Name*],
I want to tell you about someone who was in a similar position to you: [*Student’s Name*]. Before joining my course, they were struggling with [*describe the student’s specific problem*] and felt stuck.
After enrolling in [*Course Name*], they were able to [*describe the transformation*]. But don’t just take my word for it. Here’s what they had to say:
[*Insert direct quote from the student about their experience and results.*]
Stories like this are the reason I created the course. If you’re ready to write your own success story, you can learn more about what’s possible here:
[*Link to sales page*]
Best,
[*Your Name*]
[*Your Title/Company*]
</template>
<template>
Subject: It’s official: [*Course Name*] is open for enrollment
Hi [*First Name*],
The time has come. I’m excited to announce that enrollment for my course, [*Course Name*], is now open.
This course was created to help you [*main benefit of the course*]. It’s a complete roadmap to [*achieve a specific outcome*], taking you from [*starting point*] to [*end result*] with clear, actionable steps.
Inside, you’ll get access to [*mention a key feature, e.g., video lessons, worksheets, community access*] designed to guide you through the entire process. If you’re ready to stop [*mentioning a pain point*] and start [*mentioning the desired result*], this is your chance.
Enrollment is open until [*End Date*], so don’t wait to claim your spot.
Click here to see everything that’s included and join the course:
[*Link to sales page*]
I can’t wait to see you in there.
[*Your Name*]
[*Your Title/Company*]
</template>
<template>
Subject: Last chance: [*Course Name*] closes tonight
Hi [*First Name*],
This is a quick reminder that enrollment for [*Course Name*] is closing in just a few hours, at [*Time*] tonight.
This is your final opportunity to join this group of students and gain the skills to [*achieve a specific outcome*]. If you’ve been waiting for the right moment, this is it.
After tonight, the doors will close, and I’m not sure when I’ll be offering this course again.
Click here to enroll before it’s too late:
[*Link to sales page*]
Hope to see you inside,
[*Your Name*]
[*Your Title/Company*]
</template>
Now that you have these five templates ready to go, you need a platform to bring them to life. Flodesk provides intuitive email marketing tools designed for small businesses, making it simple to grow your list and generate revenue. You don't need any coding or design experience to build, send, and automate emails that connect with your subscribers.
Join over 100,000 businesses who use our platform to send effective emails. Our email builder, automation workflows, and sign-up forms give you everything required for your email marketing, all in one place. We provide the tools for you to create beautiful, high-converting campaigns without the usual complexity.
You have the templates to connect with your audience and launch your course successfully. Now, it's time to put them into action.
Flodesk gives you the tools to send beautiful emails that get results. Sign up today to start building your campaigns.
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