Contest Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for contests that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective contest emails.

What should go into Contest emails?

A good contest email is engaging and clear, with a compelling subject line and a strong call to action. It should highlight the contest's unique benefits and make it easy for recipients to participate.

• Attention-Grabbing Subject Line: Use phrases like "Win Big!" or "Exclusive Contest Just for You!" to immediately capture interest.
• Clear and Concise Introduction: Start with a friendly greeting and a brief explanation of the contest. For example, "Hi there! We're excited to announce our latest contest where you can win amazing prizes!"
• Details of the Contest: Outline the rules, entry methods, and deadlines. Use bullet points for clarity, such as "Enter by sharing your favorite product on social media" or "Contest ends on December 31st."
• Enticing Visuals: Include eye-catching images or graphics related to the contest. Visuals like a prize photo or a countdown timer can make the email more appealing.
• Strong Call to Action: Encourage immediate participation with phrases like "Enter Now" or "Join the Fun Today!" Make sure the CTA button stands out.
• Contact Information and Support: Provide a way for participants to reach out with questions. For example, "Need help? Contact us at support@example.com."

Let's jump into it and check out 10 fantastic examples of contest emails that have successfully engaged and excited customers!

10 Contest Email Examples

1) ZenDesk

ZenDesk's contest email is a prime example of effective customer engagement, featuring a clean design and straightforward navigation to various email templates. Its simplicity and user-friendly layout make it easy for recipients to understand the contest details and participate, while the visually appealing elements enhance the overall experience.

2) Healf

Healf's contest email stands out with its clean design and intuitive navigation, making it easy for recipients to engage with the content. The email's simplicity and visually appealing elements ensure that users can quickly understand the contest details and feel empowered to participate.

3) Buoy

Buoy's contest email features a clean design and intuitive navigation, making it easy for recipients to engage with the content. Its simplicity and visually appealing elements ensure that users can quickly understand the contest details and feel empowered to participate.

4) MacPaw

MacPaw's contest email is a standout example of simplicity and user empowerment, featuring a clean design and intuitive navigation. The email provides expert tips and solutions for macOS Sequoia, making it easy for recipients to engage with the content and feel confident in participating.

5) Appvia

Appvia is a company that specializes in cloud engineering solutions, providing tools and services to help businesses manage their cloud infrastructure efficiently. The company's contest email excels with its clean design and intuitive navigation, making it easy for recipients to engage with the content and understand the contest details, thereby empowering users to participate confidently.

6) Customer.io

Customer.io is a platform designed to help businesses automate and personalize their email marketing campaigns. The contest email from Customer.io stands out with its clean design and intuitive navigation, making it easy for recipients to understand the contest details and feel empowered to participate.

7) Cool Stuff

Cool Stuff's contest email features a clean design and intuitive navigation, making it easy for recipients to engage with the content. Its simplicity and visually appealing elements ensure that users can quickly understand the contest details and feel empowered to participate.

8) Airtable

Airtable's contest email showcases a clean design and intuitive navigation, making it easy for recipients to engage with the content. Its simplicity and visually appealing elements ensure that users can quickly understand the contest details and feel empowered to participate.

9) Better Brand

Better Brand's email, titled "3 Tips to embrace self-care," stands out with its clear subject line and actionable advice, making it easy for recipients to engage. The email's clean design and intuitive layout ensure that users can quickly understand the content and feel empowered to take action.

10) Aurate New York

Aurate New York's contest email, featuring a clean design and intuitive navigation, makes it easy for recipients to engage with the content. The simplicity and visually appealing elements ensure that users can quickly understand the contest details and feel empowered to participate.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning contest emails that captivate your audience. Our intuitive design tools and user-friendly interface empower you to craft visually appealing emails that are both simple and effective, ensuring your recipients are engaged and eager to participate.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.