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10 Best Contest Email Examples and Tips

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In this article, you'll find 10 email examples for contests that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire your own designs, ensuring your contest emails are both effective and visually appealing.

What should go into contest emails?

A good contest email is visually engaging and clearly communicates the contest details, enticing recipients to participate. It should have a compelling subject line, a clear call-to-action, and an easy-to-follow layout that highlights the benefits of entering the contest.

  • Eye-Catching Subject Line: Use phrases like "Win Big!" or "Exclusive Contest Just for You!" to grab attention and encourage opens.
  • Engaging Visuals: Incorporate vibrant images or graphics that align with the contest theme to make the email visually appealing.
  • Clear Contest Details: Provide essential information such as how to enter, the prizes, and the deadline. Phrases like "Enter by [Date]" or "Win a [Prize]" are effective.
  • Strong Call-to-Action: Use buttons or links with action-oriented text like "Enter Now" or "Join the Contest" to guide recipients towards participation.
  • Highlight Benefits: Emphasize what participants stand to gain, using phrases like "Don't miss out on your chance to win" or "Be the lucky winner of [Prize]!"
  • Simple Layout: Ensure the email is easy to read with a clean design, using bullet points or short paragraphs to break down information.

Let's jump into it!

1. ZenDesk

ZenDesk is a company that provides customer service software and support ticketing systems. The "Unlock sessions for free" email is a good contest email because it has a clear subject line that immediately communicates the value proposition, enticing recipients to open the email and engage with the content.

2. Healf

Healf's "Wellbeing Wednesday" email is a prime example of an effective contest email due to its engaging subject line and clear focus on promoting health and wellness. The email's design and content are crafted to captivate the audience, encouraging participation and fostering a sense of community around wellness initiatives.

3. Buoy

Buoy's "Water Alone Isn't Enough" email is an excellent example of a contest email because it effectively captures attention with a compelling subject line and visually engaging content. The email clearly outlines the contest details and benefits, making it easy for recipients to understand how to participate and what they stand to gain, thereby driving higher engagement and participation rates.

4. MacPaw

MacPaw's "Unveiling macOS Sequoia: Expert tips, common issues, and fixes" email stands out due to its clear and informative subject line, which immediately captures the recipient's interest by promising valuable insights and solutions. The email's design and content are crafted to engage the audience, making it easy to understand and encouraging recipients to explore the expert tips and fixes provided.

5. Appvia

Appvia is a company specializing in cloud engineering, offering valuable insights and statistics in the field. The email titled "Just Released: Top Cloud Engineering Stats for 2024" effectively captures attention with its clear and informative subject line, providing timely and relevant information that appeals to its target audience. The well-organized and visually appealing design further enhances reader engagement, making it easy to digest the key points.

6. Customer.io

Customer.io is a platform that enables businesses to send targeted emails, push notifications, and SMS messages to their customers, fostering personalized communication. The "BEE Content Design Inc has invited you to Customer.io" email stands out due to its clear subject line and direct call to action, making it easy for recipients to understand the invitation and take the next step.

7. Cool Stuff

Cool Stuff's "⚡️ Search just got 10x better" email effectively captures attention with its dynamic subject line, promising a significant enhancement that piques curiosity. The email's clear focus on a major improvement makes it engaging and encourages recipients to explore the new feature, driving higher participation and interest.

8. Airtable

Airtable is a versatile platform that combines the simplicity of a spreadsheet with the power of a database, enabling users to organize and manage their data efficiently. The "Newsletter Content Designed to Inspire Transformation" email is a good example of a contest email because it features a compelling subject line and visually appealing design, which captures the recipient's attention and clearly communicates the contest details, encouraging participation.

9. Better Brand

Better Brand's "3 Tips to Embrace Self-Care" email stands out with its clean and organized design, making it visually appealing and easy to navigate. The use of a standard sans-serif font ensures readability, while the clear title and structured layout effectively communicate the self-care tips, encouraging recipients to engage with the content.

10. Aurate New York

Aurate New York is a luxury brand known for its high-quality products and sophisticated designs. The "HOW TENNIS GOT ITS NAME" email stands out as a great contest email due to its intriguing subject line that piques curiosity and its visually appealing design, which effectively captures the recipient's attention and encourages engagement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning contest emails that captivate your audience and drive participation. Its intuitive drag-and-drop interface empowers you to create visually appealing layouts with ease, ensuring your emails are both beautiful and effective.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE