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Contest Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for contests that have been sent to customers by various companies. Seeing these examples can help you craft your own contest emails more effectively and attractively.

What should go into Contest emails?

A good contest email is eye-catching and clearly communicates the contest details, including how to enter and what the prizes are. It should also create a sense of urgency and excitement to encourage immediate participation.

  • Attention-Grabbing Subject Line: Use phrases like "Win Big!" or "Exclusive Contest Just for You!" to capture the reader's interest right away.
  • Clear and Concise Introduction: Start with a friendly greeting and a brief explanation of the contest. For example, "Hey there! We're excited to announce our latest contest where you can win amazing prizes!"
  • Detailed Contest Information: Provide all necessary details such as entry requirements, deadlines, and prize descriptions. Use phrases like "To enter, simply..." or "The contest ends on..."
  • Call to Action: Encourage immediate participation with a strong call to action. Examples include "Enter Now!" or "Don't Miss Out!"
  • Visual Appeal: Use images, bold text, and color to make the email visually appealing. For instance, include pictures of the prizes or use bold text to highlight important dates.
  • Contact Information: Offer a way for participants to ask questions or get more information. Phrases like "Have questions? Contact us at..." can be helpful.

Let's jump into it and check out 10 fantastic examples of contest emails that hit all the right notes!

10 Contest Email Examples

1) ZenDesk

ZenDesk

ZenDesk is a company that provides customer service software and support ticketing systems. The email from ZenDesk is a good contest email because it offers free access to sessions, which can be an attractive incentive for recipients. This type of offer can drive engagement and participation, making it an effective promotional strategy.

2) Healf

Healf

Healf's "Wellbeing Wednesday" email is a prime example of an effective contest email because it seamlessly integrates health-related content with an engaging contest, encouraging recipients to participate for a chance to win wellness prizes. The email's clear structure, appealing visuals, and strong call to action make it both informative and enticing, driving higher engagement and participation rates.

3) Buoy

Buoy

Buoy's email, titled "Water alone isn’t enough. We can finally prove it," effectively captures attention by promising valuable insights about their hydration products. This approach is ideal for a contest email as it piques curiosity and encourages recipients to engage, making them more likely to participate in the contest.

4) MacPaw

MacPaw

MacPaw's email, titled "Unveiling macOS Sequoia: Expert tips, common issues, and fixes," stands out as a contest email because it combines valuable information with an engaging format that encourages recipients to participate. The email's clear structure and expert insights make it both informative and enticing, driving higher engagement and participation rates.

5) Appvia

Appvia

Appvia is a company that has released an email featuring top cloud engineering statistics for 2024. The email was effective because it captured attention with a timely and relevant subject line, "Just Released: Top Cloud Engineering Stats for 2024," making it highly appealing to professionals in the cloud engineering field.

6) Customer.io

Customer.io

Customer.io is a platform that allows businesses to send targeted emails, push notifications, and SMS messages to their customers based on their behavior and interactions. The email is a good contest email because it is an invitation that likely includes a call-to-action, encouraging the recipient to join Customer.io. The design and content are structured to engage the recipient and prompt them to take action, which is a key element in contest or promotional emails.

7) Cool Stuff

Cool Stuff

Cool Stuff's email, titled "⚡️ Search just got 10x better," effectively captures attention with its bold claim of significantly improved search functionality. The use of a lightning bolt emoji in the subject line grabs attention and suggests a major update, making it an enticing and engaging contest email that encourages recipients to explore the new features.

8) Airtable

Airtable

Airtable is a platform that offers a flexible and powerful way to organize and manage data, combining the simplicity of a spreadsheet with the functionality of a database. The email titled "Newsletter | Content designed to inspire transformation" is a good example of a contest email because it uses engaging and motivational content to encourage user participation and transformation, making it both informative and enticing.

9) Better Brand

Better Brand

Better Brand's email titled "3 Tips to embrace self-care" stands out with its clean design and organized layout, making it easy for readers to follow along. The use of clear headings, subheadings, and a concise subject line ensures that the content is both engaging and informative, effectively encouraging user interaction and participation.

10) Aurate New York

Aurate New York

Aurate New York is a brand known for its engaging email content, as demonstrated by their email titled "HOW TENNIS GOT ITS NAME." This email stands out as a great contest email because its intriguing subject line captures the recipient's interest immediately, encouraging them to open the email and participate in the contest.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning contest emails that captivate your audience and drive participation. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that clearly communicate contest details and inspire action. Elevate your email marketing game with Flodesk's simplicity and aesthetic brilliance!

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE