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Content Marketing Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Content Marketing that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own emails.

What should go into Content Marketing emails?

A good Content Marketing email is visually appealing and provides valuable, relevant content that engages the reader. It should have a clear call-to-action, personalized elements, and a compelling subject line to capture attention immediately.

  • Compelling Subject Line: Use phrases like "Unlock Exclusive Tips" or "Your Guide to Success" to grab attention and entice the reader to open the email.
  • Personalized Greeting: Start with a friendly "Hi [Name]," to make the email feel more personal and engaging.
  • Engaging Content: Provide valuable information, such as "Top 5 Strategies for Boosting Engagement" or "How to Maximize Your ROI with Content Marketing."
  • Clear Call-to-Action: Use action-oriented phrases like "Download Now," "Learn More," or "Get Started Today" to guide the reader towards the next step.
  • Visually Appealing Design: Incorporate eye-catching images, clean layouts, and consistent branding to make the email aesthetically pleasing.
  • Footer with Contact Information: Include a simple "Contact Us" section with links to your social media profiles and website for easy access.

Let's jump into it and explore 10 email examples of good Content Marketing emails!

10 Content Marketing Email Examples

1) Semrush

Semrush

Semrush is a company that provides tools and resources for online marketing, including SEO, content marketing, competitor research, PPC, and social media marketing. The email from Semrush is a good content marketing email because it addresses a relevant and specific question that marketers might have: "How much does influencer marketing really cost?" By providing valuable insights and information on this topic, Semrush positions itself as an authority in the field of digital marketing, thereby attracting and engaging its target audience.

2) Klaviyo

Klaviyo

Klaviyo is an email marketing platform that helps businesses send targeted and effective email campaigns. The email titled "Need an Email Deliverability Refresher?" is a good content marketing email because it addresses a common pain point for email marketers—ensuring their emails are delivered successfully. By offering a refresher on email deliverability, Klaviyo positions itself as a knowledgeable and helpful resource, which can build trust and credibility with its audience.

3) Wealthsimple

Wealthsimple

Wealthsimple is a financial services company that offers various investment and savings products, including TFSAs (Tax-Free Savings Accounts). The email titled "Let’s help you hit your TFSA max 🥁" is effective for content marketing because it directly addresses a common financial goal—maximizing contributions to a TFSA, a relevant and valuable topic for Wealthsimple's target audience. The engaging subject line, enhanced with an emoji, captures attention and increases the likelihood of the email being opened, making it a strong example of effective content marketing.

4) Asiana Airlines

Asiana Airlines

Asiana Airlines' email titled "Notice for Statement of Consent for Marketing Information" stands out as a content marketing email because it effectively engages customers by requesting their consent for receiving marketing information. This approach not only ensures compliance with marketing regulations but also fosters trust and transparency, making it a strong example of effective content marketing.

5) Coschedule

Coschedule

Coschedule is a company that provides tools and resources for social media content planning, branding, and growth marketing. The email is effective because it addresses key topics of interest to its audience, such as social media content calendars, branding, and growth marketing, engaging recipients with valuable information that can enhance their marketing efforts.

6) 1973 Ltd

1973 Ltd

1973 Ltd's email titled "Your complete guide to email marketing - Content (3 of 6)" is a comprehensive resource that provides valuable insights into email marketing strategies. The email stands out by offering detailed, actionable content that helps readers enhance their email marketing efforts, making it a strong example of engaging and informative content marketing.

7) Whisk

Whisk

Whisk is a recipe content platform that allows users to discover, save, and share recipes seamlessly. The email announcing Whisk's platform is effective because it highlights the platform's unique features and benefits, engaging users with a clear and compelling message that encourages them to explore and utilize the service.

8) MailNinja

MailNinja

MailNinja's email titled "Want to Supercharge Your Mailchimp Emails?" is a standout example of content marketing because it directly addresses a common need among email marketers—enhancing their Mailchimp campaigns. By offering actionable tips and insights, MailNinja positions itself as a valuable resource, engaging its audience with relevant and practical information.

9) Hinge

Hinge

Hinge's email titled "National Day of Unplugging is almost here" stands out with its clean and organized design, making it visually appealing and easy to read. The engaging subject line captures attention immediately, while the user-friendly layout and clear call-to-action elements ensure that the message is effectively communicated to the audience.

10) Wistia

Wistia

Wistia is a company that provides video marketing insights and tools to help businesses stay ahead in their marketing efforts. The email titled "The January Wistia Content Roundup: Fresh video marketing insights to help you stay ahead" is a great content marketing email because it offers fresh and valuable video marketing insights, helping businesses improve their strategies with timely and actionable information.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning content marketing emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing emails that not only look professional but also drive engagement and conversions with ease.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE