In this article, you'll find 10 email examples for content marketing that have been sent to customers by various companies. Seeing these examples can help you understand what works and inspire your own email designs.
A good content marketing email is visually appealing and provides valuable, relevant content that engages the reader. It should have a clear call-to-action and be tailored to the audience's interests and needs.
Let's jump into it!
Semrush is a company that provides tools and resources for digital marketing, including SEO, content marketing, competitor research, PPC, and social media marketing. The email titled "How much does influencer marketing really cost?" is a good content marketing email because it addresses a relevant and specific question that interests its target audience, offering valuable insights and information to help marketers make informed decisions.
Klaviyo is a company that specializes in email marketing and automation, helping businesses to create and manage effective email campaigns. The email titled "Need an Email Deliverability Refresher?" is a good content marketing email because it addresses a common pain point (email deliverability) and offers valuable information or a refresher on the topic, making it useful and relevant to the audience, which can help in building trust and engagement with the brand.
Wealthsimple is a financial services company that offers various investment and savings products, including TFSAs (Tax-Free Savings Accounts). The email titled "Letâs help you hit your TFSA max đ„" is effective for content marketing because it directly addresses a financial goal that is relevant to its customersâmaximizing their TFSA contributions. The subject line is engaging and personalized, which can capture the recipient's attention. Additionally, the email likely provides valuable information and actionable steps, helping customers make informed financial decisions, thereby building trust and engagement with the brand.
Asiana Airlines is a major South Korean airline known for its high-quality service and extensive network of destinations. The email titled "Notice for Statement of Consent for Marketing information" stands out as a content marketing email because it effectively communicates important information regarding consent for marketing, ensuring clarity and maintaining customer engagement through its visually appealing design.
Coschedule is a company that provides marketing tools, including a social media content calendar, to help businesses manage their marketing efforts more effectively. The email titled "Social media content calendar | Branding | What is Growth Marketing?" does a good job because it has a clear and informative subject line that covers key topics relevant to its audience, ensuring the content is engaging and useful.
1973 Ltd's email titled "Your complete guide to email marketing - Content (3 of 6)" is a standout example of content marketing. It provides valuable insights into email marketing, engaging the audience with a well-structured guide that is both informative and visually appealing.
Whisk is a platform that has announced a new Recipe Content Platform, which is likely a tool or service related to managing and sharing recipes. The email is effective because it clearly announces a new feature, engaging users interested in recipes and cooking with a direct and informative subject line, making it clear what the email is about.
MailNinja is a company that specializes in email marketing services, particularly focusing on enhancing and optimizing Mailchimp emails. The email titled "Want to supercharge your mailchimp emails?" is a good example of content marketing because it directly addresses a common pain point for Mailchimp users, offering valuable insights and clear calls to action that encourage engagement with MailNinja's services.
Hinge's email promoting the "National Day of Unplugging" stands out with its clean design and engaging content. The use of a bold, eye-catching title and a well-organized layout makes the email visually appealing and easy to navigate, effectively capturing the reader's attention and conveying the message clearly.
Wistia is a company that provides video marketing insights and tools to help businesses enhance their video marketing strategies. The email titled "The January Wistia Content Roundup: Fresh video marketing insights to help you stay ahead" is a great content marketing email because it offers fresh and valuable insights, helping recipients stay ahead in their marketing efforts with a clear and engaging subject line that immediately indicates the email's value proposition.
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Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricingâyour price stays the same no matter how big your list gets.
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