Ready to team up with your favorite brands and creators? That first email is your chance to make a great impression, but it can be tough to know where to start.
We're breaking down five essential collaboration email templates to help. Using a template as a starting point ensures your pitch is clear and confident, so you can focus on the partnership itself.
<template>
Subject: Partnership Idea: [*Your Company*] x [*Their Company*]
Hi [*Name*],
I've been following [*Their Company*] for a while and was really impressed with [*mention a specific project, campaign, or product*]. Your approach to [*mention something you admire, e.g., design, community building, marketing*] stands out.
My name is [*Your Name*], and I’m the [*Your Position*] at [*Your Company*]. We help [*briefly describe what your company does and for whom*]. Because our audiences both value [*mention a shared value, e.g., quality design, sustainable practices*], I see a strong potential for a partnership.
I believe a collaboration could offer your audience [*explain the specific value or benefit for their audience*]. I have a few thoughts on what this could look like, from [*specific idea #1, e.g., a co-branded product line*] to [*specific idea #2, e.g., an integrated feature*], and I'm confident we could create something impactful together.
Are you open to a brief call next week to discuss this? Let me know what time works best for you.
All the best,
[*Your Name*]
[*Your Position*]
[*Your Company*]
[*Your Website*]
</template>
<template>
Subject: Invitation to write for the [*Your Blog Name*] blog
Hi [*Name*],
I've been following your work on [*Their Blog/Website*] for some time. Your recent article on [*mention a specific article*] was particularly insightful, and I thought your perspective on [*mention a specific point*] was spot on.
Because your expertise aligns so well with what our readers at [*Your Blog Name*] care about—[*mention your blog's main topics*]—I thought you would be a great fit to contribute a guest post.
We'd feature your work prominently and include your bio with links back to your site. I have a few topic ideas I can share that I think our audience would love, but I’m also keen to hear if you have any concepts in mind.
Would you be open to it? If so, I can send over our brief contributor guidelines.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company*]
[*Your Website*]
</template>
<template>
Subject: Webinar Idea: [*Your Company*] x [*Their Company*] on [*Topic*]
Hi [*Name*],
I've been following [*Their Company*] and really admire your work on [*mention a relevant topic or piece of content*]. Your perspective on this is something I believe our audience would find valuable.
My name is [*Your Name*], and I’m with [*Your Company*]. We help [*briefly describe what your company does*]. Since our audiences share an interest in [*mention a shared audience interest*], I thought a joint webinar could be a powerful way to engage both our communities.
I have a topic in mind—[*Proposed Webinar Title or Topic*]—where we could discuss [*briefly outline the webinar's content*]. We would handle the technical setup and promotion to our list. The goal would be to share expertise and generate leads for both of us.
Are you open to a brief chat next week to discuss this further?
Best,
[*Your Name*]
[*Your Position*]
[*Your Company*]
[*Your Website*]
</template>
<template>
Subject: Collaboration Idea: [*Your Brand*] x [*Influencer's Handle*]
Hi [*Name*],
I’ve been following your work for a while and love your recent post on [*mention a specific post or topic*]. The way you connect with your audience on [*mention a specific value, e.g., sustainable living, creative workflows*] is something I really admire.
My name is [*Your Name*], and I’m on the team at [*Your Company*]. We make [*briefly describe your product*], and given your focus on [*mention their niche*], I thought it would be a natural fit for your content and your community.
I’d love to send you our [*mention specific product*] to try. I think your followers would appreciate it, and I have a few ideas for how we could create something together if you like it.
If you’re open to it, let me know the best address to send a package to. No strings attached.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company*]
[*Your Website*]
</template>
<template>
Subject: Cross-promotion idea: [*Your Company*] x [*Their Company*]
Hi [*Name*],
I've been following [*Their Company*] and appreciate how you connect with your audience around [*mention a shared interest or value*]. It's clear your community trusts your recommendations.
My name is [*Your Name*] from [*Your Company*]. We help [*briefly describe what your company does*]. Since our audiences seem to overlap in their interest for [*mention shared audience interest*], I thought a cross-promotion could be a great fit for both of us.
I was thinking we could feature each other in an upcoming newsletter or social media post. We'd be happy to offer your audience a special discount on [*Your Product/Service*], and perhaps you could do the same for ours. The goal is to introduce our communities to something new that they'll genuinely value.
Does this sound like something you'd be open to exploring? If so, I'm happy to share some more specific ideas.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company*]
[*Your Website*]
</template>
Once you've tailored these collaboration templates, you'll need a platform to send them from. Flodesk provides email marketing tools designed for small businesses, making it simple to grow and manage your email list. You don't need any coding or design experience to build and automate emails that connect with your audience and support your goals.
Our platform includes an intuitive email builder, powerful automations, and well-designed forms—everything required for your email marketing. We focus on giving you the tools for effective outreach, without the usual complexity. Thousands of businesses already use Flodesk to send emails that look good and perform well, helping them build and monetize their lists.
These templates provide the foundation for your outreach. Now you can focus on sending a message that looks as professional as your pitch.
Flodesk is designed to help you do just that, with an intuitive platform for creating emails that stand out. Sign up to start building your next partnership.
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