Reaching out to a fellow creative or brand for a collaboration is always exciting. It's a chance to combine your vision with someone else's to create something unique for your audience.
But figuring out what to write can be a stumbling block. Having a solid template on hand means you can skip the blank page anxiety and get right to the good part—the actual collaboration.
<template>
Subject: Partnership Idea: [Your Brand] x [Their Brand]
Hi [Name],
I’ve been following your work at [Their Brand] for a while, and I really admire your approach to [mention something specific you admire, e.g., your design aesthetic, your community engagement]. Your recent [mention a specific project or post] was particularly insightful.
I’m writing from [Your Brand], where we focus on [briefly describe what your brand does]. Given our shared commitment to [mention a shared value, e.g., helping creatives, quality design], I see a clear opportunity for us to partner.
My initial thought is a [specific partnership idea, e.g., co-created guide, joint workshop, product integration] that would combine your expertise in [their area of expertise] with our strengths in [your area of expertise]. I believe this would be a great way to provide significant value to both of our audiences.
Are you open to a brief chat next week to discuss this further? Let me know what works for you.
All the best,
[Your Name]
[Your Title]
[Your Company]
[Link to Your Website]
</template>
<template>
Subject: An Invitation to Write for the Flodesk Blog
Hi [Name],
I’ve been following your work on [Their Blog/Website Name] and was really impressed by your recent post on [mention a specific article or topic]. Your perspective on [their area of expertise] is exactly what our audience appreciates.
I’m writing to see if you’d be interested in contributing a guest post to the Flodesk blog. We’re always looking to feature experts who can offer actionable advice to our community of entrepreneurs and creatives.
We could brainstorm a topic together, but something along the lines of [suggest a topic idea] or [suggest another topic idea] could be a great fit. In return for your contribution, you’ll get a byline, an author bio with a backlink, and promotion across our channels.
If you're open to it, let me know and I can send over our contributor guidelines.
Best,
[Your Name]
[Your Title]
[Your Company]
[Link to Your Website]
</template>
<template>
Subject: Let's Host a Webinar Together: [Your Brand] x [Their Brand]
Hi [Name],
I’ve been following your work for some time, and your recent talk on [mention a specific topic] really resonated with me. Your ability to break down complex ideas is something I admire.
I’m reaching out from [Your Brand], where we focus on [briefly describe what you do]. Given that our audiences share a common interest in [mention shared audience interest, e.g., effective marketing, business growth], I believe a joint webinar could be a great fit.
My idea is a session focused on [suggest a specific webinar topic]. We could combine your expertise in [their area of expertise] with our insights on [your area of expertise] to create a really valuable learning experience. We would, of course, handle the technical setup and co-promote the event to both our communities.
Are you open to exploring this idea on a brief call next week?
Best,
[Your Name]
[Your Title]
[Your Company]
[Link to Your Website]
</template>
<template>
Subject: Flodesk x [Influencer's Name] Collaboration
Hi [Influencer's Name],
I’ve been following your content on [Platform, e.g., Instagram, YouTube] for a while now. Your recent post about [mention a specific piece of content] really stood out—your insights on [mention their area of expertise] are always so clear and actionable.
I’m writing from Flodesk, an email marketing platform that helps creators design beautiful emails and forms that grow their business. Given how you focus on helping your audience with [mention their audience's interest, e.g., building their brand, monetizing their skills], I believe Flodesk would be a valuable tool for them.
I’d love to partner with you on a sponsored [post, video, or story series] to introduce Flodesk to your community. We believe in authentic partnerships and would want you to have full creative freedom to share it in a way that feels right for you and your audience. We are, of course, happy to discuss compensation for the partnership.
Would you be open to hearing more? Let me know, and I can send over some additional details.
Best,
[Your Name]
[Your Title]
[Your Company]
[Link to Your Website]
</template>
<template>
Subject: Cross-Promotion Idea: [Your Brand] x Flodesk
Hi [Name],
I’ve been enjoying the content you’re creating at [Their Brand]. Your recent post on [mention a specific topic] was particularly helpful.
I’m writing from Flodesk, and I see a lot of overlap between our audiences in our shared focus on [mention shared audience interest, e.g., creative business, design]. Because of that, I thought a simple cross-promotion could be a great fit for both of us.
I’d be happy to feature your work in our newsletter, and in return, perhaps you could mention Flodesk in one of your upcoming sends. It’s a straightforward way to introduce our communities to valuable new resources.
Let me know if this sounds interesting to you. I’m open to other ideas as well.
Best,
[Your Name]
[Your Title]
[Your Company]
[Link to Your Website]
</template>
Once you’ve used these templates to secure a collaboration, you’ll need a way to announce it to your audience. Flodesk gives you the tools to design emails for your joint webinars, cross-promotions, and partnership updates.
Our platform helps you create and automate emails to engage your community and grow your business, no design skills required. See how you can build your email marketing when you sign up with Flodesk.
Having the right words makes all the difference when reaching out for a collaboration. These templates provide a solid starting point for your next partnership proposal.
When you're ready to announce your new venture, Flodesk helps you design emails that match your brand. Sign up for Flodesk to start building your next campaign.
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