Collaboration Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for collaboration that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own collaboration emails.

What should go into Collaboration emails?

A good collaboration email is concise yet compelling, clearly outlining the mutual benefits and specific goals of the partnership. It should be personalized, engaging, and include a clear call to action to foster a sense of urgency and importance.

• Personalized Greeting: Start with a warm and personalized greeting, such as "Hi [Name]," to make the recipient feel valued and recognized.
• Clear Purpose: State the purpose of the email upfront. Use phrases like "I'm reaching out to discuss a potential collaboration" to set the tone.
• Mutual Benefits: Highlight the benefits for both parties. For example, "This partnership could enhance our brand visibility and drive more traffic to your site."
• Specific Goals: Clearly outline the goals of the collaboration. Use specific terms like "increase social media engagement" or "co-host a webinar."
• Call to Action: End with a strong call to action. Phrases like "Let's schedule a call to discuss this further" or "Can we set up a meeting next week?" work well.
• Professional Sign-off: Conclude with a professional sign-off, such as "Best regards" or "Looking forward to your response," followed by your name and contact information.

Let's jump into it and explore 10 email examples of good collaboration emails!

10 Collaboration Email Examples

1) Brightland

Brightland is a company that specializes in high-quality olive oils and vinegars. The email titled "A Delicious NYC Collab 🥯" is a good collaboration email because it effectively promotes a partnership with a New York City-based entity, leveraging the appeal of both brands to attract attention and drive engagement.

2) Little Beast

Little Beast's email titled "Our New NBA Collection Just Dropped" effectively showcases their new product line, capturing the excitement of the NBA collaboration. This email is a good collaboration example because it leverages the popularity of the NBA to create buzz and engagement, while also being well-designed and shareable, ensuring it reaches a broad audience.

3) ASICS

ASICS is a well-known sportswear company that specializes in running shoes, activewear, and accessories. The email titled "Sign up for our free marathon training program today" is a good collaboration email because it offers valuable content that enhances the customer experience, fostering a sense of community and support while promoting their products and building customer loyalty.

4) SKIMS

SKIMS is a fashion brand known for its innovative and inclusive apparel. The email introducing the collaboration with The North Face stands out because it effectively leverages the strengths of both brands, creating a buzz and drawing attention to the unique products resulting from this partnership.

5) Boot Barn

Boot Barn is a retailer that specializes in western and work-related footwear, apparel, and accessories. The email announcing the collaboration with Carín León was effective because it leveraged the popularity of the artist to capture the target audience's attention, and the clear, prominent display of the announcement made the key message easy to understand.

6) Grind

Grind's email titled "Is this the CUTEST THING you’ve ever seen?" captures attention with its engaging subject line, sparking curiosity and encouraging recipients to open the email. This collaboration email stands out due to its compelling design and the way it leverages an intriguing question to draw in the audience, making it memorable and shareable.

7) Craighill

Craighill, a design and manufacturing brand known for its meticulously crafted everyday objects, recently launched a collaboration email titled "Hot Off the Press: A Collaboration Etched in Steel." This email is effective because it highlights the unique craftsmanship and exclusivity of the collaboration, creating a sense of urgency and desirability among recipients.

8) ROKA

ROKA is a company that organizes fitness challenges, such as the "Sun Seeker 200 Strava Challenge," aimed at outdoor enthusiasts. This email is a good example of a collaboration email because it promotes a community-driven event, encouraging recipients to participate in a collective activity and fostering a sense of shared goals and engagement.

9) Oakley

Oakley's email titled "DROP ALERT: Oakley X SATISFY" stands out due to its bold and attention-grabbing subject line, which immediately informs recipients of a new and exciting collaboration. The email's design is clean and modern, featuring a structured layout and a readable font that enhances the overall user experience, making it easy for recipients to quickly grasp the key message and take action.

10) !Boring

!Boring's email titled "How We Build" effectively captures the essence of their brand by providing a detailed and engaging narrative about their construction process. This collaboration email stands out due to its interactive elements, such as options to save, share, and comment, which foster user engagement and facilitate a sense of community and discussion.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning collaboration emails is a breeze. Its intuitive design tools and beautiful templates empower you to create visually appealing emails that captivate your audience, ensuring your message stands out and drives engagement effortlessly.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.