5 Great Cold Email Templates To Copy & Paste

Cold emailing can feel like shouting into the void, but it doesn't have to be. We're breaking down five effective cold email templates to help you connect with your audience.

Using a template gives you a solid starting point, taking the guesswork out of what to say and how to say it.

Tips for Writing Cold Emails

• Personalize your message. Go beyond their first name. Mention a recent project they shared or an article they wrote. It shows you’ve paid attention and you’re not just another email in a mass send.
• Write a clear, simple subject line. This is your first impression. Avoid clickbait and aim for something that feels personal and relevant, like “Quick question about your work.”
• Get straight to the point. Your reader is busy. Clearly state who you are and why you're reaching out in the first sentence or two. Brevity is your friend.
• Focus on their needs. Instead of listing your features, talk about how you can help them. Frame your email around solving a problem or adding value to their work.
• End with one easy ask. Don't make them think too hard about what to do next. A single, clear call to action makes it simple for them to say yes.

Types of Cold Email Templates We Will Cover

1. Sales Outreach Email Template
2. Networking Introduction Email Template
3. Product Launch Email Template
4. Event Invitation Email Template
5. Partnership Proposal Email Template

5 Cold Email Templates

1) Sales Outreach Email Template

<template>

Subject: A thought on [*Their Goal*]

Hi [*First Name*],

I've been following [*Company Name*] for a while, and I was particularly interested in your recent work on [*Project or Achievement*]. It’s clear you’re focused on [*Their Goal*].

I’m reaching out because I help businesses like yours solve [*Pain Point*]. Many companies in [*Their Industry*] find it challenging to [*Specific Challenge*], which can impact their bottom line. We offer a way to [*Your Solution/Benefit*], which is how we helped [*Similar Company*] achieve [*Specific Result*].

Would you be open to a brief call next week to see if this could be a good fit for your team?

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website*]

</template>

2) Networking Introduction Email Template

<template>

Subject: Connecting re: [*Shared Interest*]

Hi [*First Name*],

I've been following your work on [*Specific Project or Achievement*] and wanted to reach out. I’m also in the [*Your Industry/Field*] space and admire your approach to [*Area of Their Expertise*].

I’m currently exploring [*Your Goal or Project*] and would value your perspective, especially regarding [*Specific Topic*]. I’m keen to learn from your experience.

Would you be open to a brief chat in the coming weeks?

All the best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website/Portfolio*]

</template>

3) Product Launch Email Template

<template>

Subject: It's here: Meet [*Product Name*]

Hi [*First Name*],

We’ve been working on something new to help you [*Achieve a Core Goal*], and today, we’re excited to officially introduce [*Product Name*].

We know that [*Common Pain Point*] can be a real challenge. That’s why we created [*Product Name*]—a new tool to help you [*Primary Benefit/Solution*]. It simplifies [*Specific Task*] so you can focus more on what you do best.

Ready to see it in action? Explore [*Product Name*] and see how it can transform your workflow.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website*]

</template>

4) Event Invitation Email Template

<template>

Subject: You're invited: [*Event Name*]

Hi [*First Name*],

I'm writing to personally invite you to [*Event Name*], an event we're hosting on [*Date*] at [*Time*]. We are bringing together professionals in [*Their Industry*] to explore [*Event Topic*].

Given your work in [*Area of Their Expertise*], we thought you would find the conversation around [*Specific Session or Topic*] particularly relevant. Our goal is for you to leave with actionable insights on how to [*Key Takeaway or Benefit*].

You can find the full agenda and reserve your spot here: [*Link to Registration Page*].

We hope to see you there.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website*]

</template>

5) Partnership Proposal Email Template

<template>

Subject: Partnership idea: [*Your Company*] x [*Their Company*]

Hi [*First Name*],

I've been following [*Their Company*] and admire your commitment to [*Their Mission or Value*]. Your recent work on [*Specific Project or Initiative*] particularly stands out.

I’m reaching out because I see a strong alignment between our audiences. At [*Your Company*], we help [*Your Target Audience*] achieve [*Your Core Value Proposition*]. I believe a partnership could offer significant value to both of our communities.

I have a few ideas for how we could collaborate, such as [*Specific Partnership Idea, e.g., a joint webinar, co-branded content, an integration*]. This could help your audience with [*Benefit for Their Audience*] while introducing our community to your work.

Would you be open to a brief call next week to explore this further?

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website*]

</template>

What About Using Flodesk?

Now that you have these templates, you need the right tool to put them into action. Flodesk is built to help small businesses manage their email marketing effortlessly. It allows you to grow your email list and send campaigns that connect with your audience, all without needing to write a line of code or have a background in design.

Our platform gives you access to a straightforward email builder, powerful automation features, and well-designed forms. We stripped away the complexity often found in email marketing software so you can focus on what matters: sending emails that look good and get results. It’s a simple, effective way to handle your email marketing from start to finish.

Wrapping Up

These templates provide a solid framework for reaching out and making meaningful connections. Now it's time to put them to work.

With Flodesk, you have everything you need to send well-designed emails that resonate with your audience. Sign up to start building your campaigns.