5 Great Cold Email Templates To Copy & Paste

Writing a cold email from scratch can be a real challenge. It’s easy to get stuck wondering what to say and how to say it.

Using a template provides a solid foundation to build upon, taking the guesswork out of writing. We've outlined five different types of cold email templates to help you connect and get replies.

Tips for Writing Cold Emails

• Personalize beyond the name.Go past `[First Name]`. Mention a recent project, a LinkedIn post, or something specific about their work. It proves you've done your homework and aren't just another number on a list.
• Write a human subject line.Forget the clickbait. Keep it short, casual, and intriguing. A good test is to ask yourself, "Would I send this to a colleague?"
• Get to the point, fast.People are busy. Write your email, then challenge yourself to cut its length in half. Short sentences and plenty of white space make it easy to scan.
• Stick to one clear 'ask'.Don't overwhelm them with options. Decide on the single most important action you want them to take—like replying to a question or booking a 15-minute chat—and make that your only call to action.

Types of Cold Email Templates We Will Cover

1. Sales Outreach Email Template
2. Networking Introduction Email Template
3. Product Launch Email Template
4. Event Invitation Email Template
5. Partnership Proposal Email Template

5 Cold Email Templates

1) Sales Outreach Email Template

<template>

Subject: Quick question about [Their Goal]

Hi [First Name],

I saw your recent work on [a specific project or post] and was impressed. It seems like a big focus for you at [Company Name] is [Their Goal].

We work with other companies in [Their Industry] and see a common challenge with [a specific pain point related to their goal]. Our approach helps solve this by [one-sentence value proposition]. We recently helped [Similar Company] achieve [a specific, quantifiable result].

Would you be open to a brief 15-minute chat next week to see if this could be a good fit for your team?

Best,

[Your Name]

[Your Title]

[Your Company]

[Your Website]

</template>

2) Networking Introduction Email Template

<template>

Subject: Introduction from [Mutual Connection's Name]

Hi [First Name],

[Mutual Connection's Name] and I were recently discussing [shared topic or industry], and they mentioned your expertise in [their specific area of work]. They suggested I reach out.

I've been following your work at [Their Company Name] and was particularly interested in [a specific project, article, or accomplishment]. I'm also working in this space and would value your perspective on [a specific challenge or question].

Would you be open to a brief chat sometime in the coming weeks? I'm keen to learn from your experience.

All the best,

[Your Name]

[Your Title]

[Your Company/Website]

</template>

3) Product Launch Email Template

<template>

Subject: Introducing [Product Name]: A new way to [solve a problem]

Hi [First Name],

We noticed you’ve been working on [a specific goal] with [Our Company]. We’ve also heard from users like you about the challenges of [a specific pain point].

That’s why we built [Product Name]. It’s designed to help you [key benefit #1] and [key benefit #2] with a simple, intuitive interface. We focused on creating a tool that feels good to use and delivers results without the clutter.

You can see it in action and learn more right here: [Link to Product Page or Demo Video].

We’re excited to see what you create with it.

Best,

[Your Name]

[Your Title]

[Your Company]

</template>

4) Event Invitation Email Template

<template>

Subject: You're invited: [Event Name]

Hi [First Name],

Based on your work in [Their Industry or Field], I thought you might be interested in an event we're hosting.

On [Date], we're holding [Event Name], a [webinar/workshop/conference] dedicated to [Event Topic]. We're bringing together experts to discuss [a key challenge or opportunity], and we'll be covering topics like [Specific Topic #1] and [Specific Topic #2].

Our goal is to create a space for professionals like you to connect and learn from one another. You can see the full agenda and reserve your spot here: [Link to Event Page].

Hope to see you there.

Best,

[Your Name]

[Your Title]

[Your Company]

</template>

5) Partnership Proposal Email Template

<template>

Subject: Partnership idea: [Your Company Name] x [Their Company Name]

Hi [First Name],

I've been following [Their Company Name] for a while and admire your work in [their specific area or industry]. Your recent [mention a specific project, launch, or piece of content] was particularly interesting.

I'm reaching out because I see a lot of overlap between our audiences. At [Your Company Name], we help [describe your audience and what you help them do], and it seems you serve a similar community. I believe a partnership could be valuable for both of us.

I have an idea for a [webinar/co-branded content/giveaway] that could introduce your work to our audience and provide your community with a great resource. The goal would be to [state the mutual benefit, e.g., "help both our audiences achieve X"].

Would you be open to a quick call next week to explore this idea?

Best,

[Your Name]

[Your Title]

[Your Company]

[Your Website]

</template>

What About Using Flodesk?

While these templates are effective for starting one-on-one conversations, building a lasting audience requires a different approach. Flodesk is designed to help you grow and monetize your email list with tools that don't require coding or design skills.

Our intuitive email builder and automations give you everything needed for effective email marketing. Join over 100,000 businesses and see how simple it is to send emails that get results.

Wrapping Up

These templates give you a starting point for individual outreach. When you're ready to move beyond one-off emails and build a dedicated audience, a more robust system is needed.

Flodesk provides the tools to grow your email list and send well-designed campaigns that people enjoy receiving. Start building your community and see how effective email can be.