10 Cart Recovery Email Examples Examples and Tips

In this article, you'll find 10 email examples for cart recovery that have been successfully used by various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own cart recovery emails.

What should go into cart recovery emails?

A good cart recovery email is personalized and timely, featuring a clear call-to-action and a sense of urgency to encourage the customer to complete their purchase. It should also include visually appealing design elements and a compelling subject line to grab attention immediately.

• Personalized Greeting: Start with the customer's name to make the email feel more personal and engaging. For example, "Hi [Customer Name], we noticed you left something behind!"
• Clear Call-to-Action: Use direct and action-oriented language like "Complete Your Purchase" or "Return to Your Cart" to guide the customer back to their abandoned cart.
• Sense of Urgency: Create a feeling of urgency with phrases like "Hurry, items are selling fast!" or "Your cart is waiting, but not for long!"
• Visual Appeal: Incorporate high-quality images of the abandoned products and a clean, attractive layout to make the email visually engaging.
• Incentives: Offer a discount or free shipping to entice the customer to complete their purchase. For example, "Get 10% off if you complete your purchase today!"
• Easy Navigation: Ensure that the email includes easy-to-click buttons and links that take the customer directly back to their cart or the checkout page.

Let's jump into it!

1. Pestie

Pestie, a company specializing in pest control services, uses a clever and engaging subject line in their cart recovery email titled "Did a bug crash your order?". This play on words not only grabs attention but also creates a memorable connection, encouraging recipients to revisit their abandoned carts and complete their purchases.

2. Brew Tea Co

Brew Tea Co, a company specializing in tea products, uses a friendly and reassuring subject line, "Your tea is right where you left it," in their cart recovery email. This approach effectively reminds customers of their abandoned items and encourages them to complete their purchase, making it a strong example of a cart recovery email.

3. New York Magazine

New York Magazine is a publication that offers various content, including news, culture, and lifestyle articles. The email campaign offering a $20 discount is a strong incentive for potential customers to complete their purchase, making it effective for cart recovery.

4. Theragun

Theragun's cart recovery email, titled "Train smart + recover easier," effectively captures attention with its focus on the benefits of smart training and easier recovery. This email stands out by directly addressing the customer's needs and providing a compelling reason to complete their purchase, making it a strong example of an effective cart recovery strategy.

5. Starface

Starface, known for its innovative skincare products, effectively promotes their new "HYDRO-STAR RECOVERY" with a visually appealing and engaging email. The email's clear focus on the new product, combined with a compelling subject line and attractive design, makes it a standout example of effective email marketing.

6. Designmodo

Designmodo offers a range of design resources and tools, including email templates tailored for various marketing needs. Their cart recovery email for Black Friday and Cyber Monday stands out with its visually appealing design and timely reminders, making it an excellent choice for re-engaging customers who have left items in their carts.

7. Meow Meow Tweet

Meow Meow Tweet, a company known for its eco-friendly skincare products, uses the playful subject line "The cat's in your bag!" in their cart recovery email. This engaging and attention-grabbing approach entices recipients to revisit their abandoned carts, making it an effective strategy for encouraging purchase completion.

8. Legal Zoom

Legal Zoom is a company that provides online legal services to individuals and businesses, helping them with various legal documents and processes. The email from Legal Zoom is a good example of a cart recovery email because it uses a direct subject line, "Complete your order today," which creates a sense of urgency and prompts recipients to finalize their pending purchase.

9. SeaVees

SeaVees, a brand known for its stylish footwear, uses the subject line "Don't Miss Out on Your Perfect Pair of Boots" to create a sense of urgency and exclusivity. The email's clean design, featuring a clear and bold font, along with high-quality images of the boots, makes it visually appealing and easy to navigate, effectively encouraging recipients to complete their purchase.

10. prAna

prAna is a company that specializes in activewear, particularly known for its stylish and functional clothing designed for activities like yoga, climbing, and outdoor adventures. The cart recovery email from prAna is effective because it showcases popular products like the Heavana™ Racerback Tank, includes clear calls to action, and provides compelling reminders about the items left in the cart, encouraging customers to complete their purchase.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning cart recovery emails that captivate and convert. Its intuitive design tools and beautiful templates empower you to craft personalized, visually appealing emails that drive customers back to their carts, ensuring a seamless and effective recovery process.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.