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5 Great Business Development Email Templates To Copy & Paste

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Business development emails are your key to forging new connections and growing your brand. They're how you start the conversations that matter.

Having a template to work from makes the whole process easier. It gives you a clear structure, so you can spend less time wondering what to write and more time making it your own.

Tips for Writing Business Development Emails

  • Do your research. Go deeper than just their name and company. Reference a recent article they wrote, a company milestone, or a specific project they're leading. This shows you're genuinely interested in them, not just what they can do for you.
  • Make it about them. Frame your entire email around their world. Instead of listing your features, connect what you do to a problem they have or a goal they're trying to hit. Your email should answer their silent question: "What's in this for me?"
  • Write a subject line that gets opened. Keep it short, personal, and intriguing. Avoid generic, salesy phrases. Try something like, "Idea for [Their Company's Goal]" or mention a mutual connection. The goal is to stand out in a crowded inbox.
  • Have one clear call to action. Don't confuse them with multiple requests. Decide on the single most important next step—usually a brief call—and make that your only ask. Make it easy for them to say yes.
  • Follow up with value. People are busy, and your first email might get missed. When you follow up, don't just "bump" the message. Add something new and useful, like a relevant case study or a quick thought on a recent industry trend. It keeps the conversation going and positions you as a resource.

Types of Business Development Email Templates We Will Cover

  1. Cold Outreach Email Template
  2. Follow-Up Email Template
  3. Partnership Proposal Email Template
  4. Product Launch Email Template
  5. Networking Introduction Email Template

5 Business Development Email Templates

1) Cold Outreach Email Template

<template>

Subject: Idea for [Their Company]

Hi [Their Name],

I came across your work on [Platform, e.g., LinkedIn, your blog] and was really interested in your recent post about [Specific Topic]. Your perspective on [Detail from their post] stood out.

I'm with Flodesk, where we focus on helping businesses create emails that are as beautiful as they are effective. Based on your goal to [Their Company's Goal], I had a specific idea for how you could use a more design-forward email strategy to connect with your audience and [Achieve a Specific Outcome].

Are you open to a brief 15-minute chat next week to explore this idea? No strings attached.

Best,

[Your Name]

[Your Title]

[Your Company]

[Your Website]

</template>

2) Follow-Up Email Template

<template>

Subject: Following up on my idea for [Their Company]

Hi [Their Name],

I'm following up on the email I sent last week regarding [Original Topic]. I know how quickly inboxes can fill up.

At Flodesk, we believe great design is key to making a real connection with an audience. I'm still confident that a more design-forward email strategy could significantly help you achieve [Their Company's Goal].

Are you still open to a brief 15-minute chat next week to explore this?

Best,

[Your Name]

[Your Title]

[Your Company]

[Your Website]

</template>

3) Partnership Proposal Email Template

<template>

Subject: Partnership Idea: [Your Company] + Flodesk

Hi [Their Name],

I've been following [Their Company] and I'm impressed with how you [Specific Achievement or Quality, e.g., build community, create content for entrepreneurs]. Your approach aligns with our focus at Flodesk, where we help businesses connect with their audiences through beautifully designed emails.

I see a clear opportunity for our brands to collaborate. I'm proposing a partnership where we could [Specific Partnership Idea, e.g., create a co-branded guide, host a joint webinar, offer an exclusive deal to your audience]. I believe this would provide significant value to your community by [Benefit to their audience] and help us both [Mutual Benefit, e.g., reach new audiences, strengthen our brands].

Are you open to a brief call next week to explore how we could work together?

Best,

[Your Name]

[Your Title]

Flodesk

[Your Website]

</template>

4) Product Launch Email Template

<template>

Subject: Introducing: [Product/Feature Name]

Hi [Their Name],

I’m writing to let you know about something new we've built at Flodesk. We designed it to help you [Solve a Specific Problem, e.g., create stunning landing pages].

Introducing [Product/Feature Name]. We created this because we saw many creators looking for a simpler way to [Achieve a Specific Goal]. With this new tool, you can now [Key Benefit 1] and [Key Benefit 2] without leaving your Flodesk workflow.

I think this could make a real difference in how you [Connect with your audience, grow your business, etc.].

You can learn more and try it for yourself here: [Link to Product/Feature Page]

Best,

[Your Name]

[Your Title]

Flodesk

[Your Website]

</template>

5) Networking Introduction Email Template

<template>

Subject: Introduction: [Your Contact's Name] <> [New Contact's Name]

Hi [Your Contact's Name],

I wanted to connect you with [New Contact's Name].

[New Contact's Name], meet [Your Contact's Name]. [Briefly describe your contact and their work, highlighting a relevant achievement or interest].

[Your Contact's Name], [New Contact's Name] is doing some interesting work in [Their Area of Expertise], and I immediately thought of your project on [Your Contact's Relevant Project].

I believe a conversation could be valuable for you both because [Reason for the introduction].

I'll let you two take it from here.

Best,

[Your Name]

[Your Title]

Flodesk

[Your Website]

</template>

What About Using Flodesk?

Flodesk

Once you've tailored these business development templates, you need a platform to bring them to life. Flodesk offers intuitive email marketing tools specifically for small businesses, helping you expand your email list and engage your audience. You can design, send, and automate your outreach without any coding or specialized design skills, turning your well-crafted messages into meaningful connections.

Trusted by over 100,000 businesses, our platform is built to help both beginners and experts send emails that are effective and well-designed. With an intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you all the components for successful email marketing, without the usual complexity.

Wrapping Up

With these templates, you have a clear starting point for your business development emails. The next step is to adapt them and begin the conversations that will grow your business.

Flodesk is designed to help you send emails that are both effective and well-designed. Get started with Flodesk to bring your outreach strategy to life.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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