Behavioral Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Behavioral that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Behavioral emails.

What should go into Behavioral emails?

A good Behavioral email is personalized and timely, addressing the recipient's specific actions or behaviors. It should include clear calls to action that guide the recipient towards the next step, making the email both relevant and actionable.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we noticed you recently..."
• Behavioral Trigger: Clearly state the action or behavior that prompted the email. Phrases like "Since you viewed our new collection..." or "Because you left items in your cart..." work well.
• Relevant Content: Provide content that directly relates to the recipient's behavior. This could be product recommendations, tips, or reminders. For instance, "Here are some items you might like based on your recent browsing."
• Clear Call to Action: Include a strong, clear call to action that guides the recipient on what to do next. Examples include "Complete your purchase" or "Explore more options."
• Visual Appeal: Use aesthetically pleasing design elements to make the email visually engaging. This could include high-quality images, clean layouts, and consistent branding.
• Sense of Urgency: Create a sense of urgency to encourage immediate action. Phrases like "Limited time offer" or "Only a few items left" can be effective.

Let's jump into it and explore 10 email examples of good Behavioral emails!

10 Behavioral Email Examples

1) RIND Snacks

RIND Snacks offers a unique line of dried fruit snacks that retain the peel for added nutrition and flavor. This Behavioral email effectively re-engages customers by acknowledging their previous interaction and providing a clear call to action, all while maintaining a clean and visually appealing design.

2) Amtrak

Amtrak's Behavioral email effectively re-engages customers by summarizing their travel experiences over the past year, making it both personalized and relevant. The email's clean design and clear call to action empower users to plan their next journey with ease, aligning perfectly with principles of simplicity and aesthetic appeal.

3) Beekeeper's Naturals

Beekeeper's Naturals focuses on health and wellness, using bee-derived ingredients to offer natural remedies. Their "Sinus Health 101" email is a great example of a Behavioral email because it provides educational content and actionable advice, empowering users to take control of their sinus health while maintaining a clean, visually appealing design.

4) Duolingo

Duolingo is a popular language-learning platform that offers free, gamified lessons to help users learn new languages through interactive exercises and reminders. This Behavioral email stands out because it directly addresses user inactivity with a straightforward subject line, "🔇 These reminders don’t seem to be working," and uses simple, friendly visuals to re-engage users, empowering them to take action on their own terms.

5) OnlyDomains

OnlyDomains specializes in providing domain registration services, helping users secure the perfect domain name for their online presence. This email effectively welcomes new users with a clean, visually appealing design and a clear call to action, making it easy for recipients to get started and feel empowered in their domain management journey.

6) FilterBuy

FilterBuy specializes in providing high-quality replacement filters for various home and business needs. This Behavioral email is a great example because it re-engages customers by reminding them to replace their filters, using a clean design and clear call to action to make the process straightforward and user-friendly.

7) Sonos

Sonos is a company known for its high-quality audio products, including speakers and sound systems that deliver exceptional sound experiences. This Behavioral email effectively re-engages customers by notifying them that a popular product is back in stock, using a clean design and clear call to action to drive immediate purchases.

8) Sonos

Sonos is renowned for its high-quality audio products, including speakers and sound systems that deliver exceptional sound experiences. This Behavioral email re-engages customers by notifying them that a popular product is back in stock, using a clean design and clear call to action to drive immediate purchases.

9) Salesforce

Salesforce is a leading customer relationship management (CRM) platform that helps businesses streamline their sales, service, and marketing operations. The "Never Give Up" email from Salesforce stands out with its clean design, straightforward messaging, and clear call to action, making it easy for users to engage and take the next step.

10) Samsung

Samsung is a global leader in technology, known for its innovative smartphones and consumer electronics. This Behavioral email effectively re-engages customers by reminding them of the smartphones they viewed and offering free shipping, using a clean design and clear call to action to drive immediate purchases.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Behavioral emails that are both personalized and timely. Our intuitive platform empowers you to design emails that not only look great but also drive action, making it easy to connect with your audience in a meaningful way.

Wrapping Up

Flodesk makes it easy to create visually stunning Behavioral emails that are both personalized and timely. With our intuitive platform, you can design emails that not only look great but also drive action, making it simple to connect with your audience in a meaningful way.

Our tools are designed for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that truly connect with your audience.