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10 Back To School Email Examples Examples and Tips

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In this article, you'll find 10 email examples for back to school that have been successfully sent to customers by various companies. Reviewing these examples can provide valuable insights and inspiration, helping you create effective and visually appealing back-to-school emails.

What should go into back to school emails?

A good back-to-school email is visually engaging and tailored to the needs of students and parents, featuring clear calls to action and relevant offers. It should evoke excitement for the new school year while providing practical solutions and incentives.

  • Eye-Catching Subject Line: Use phrases like "Gear Up for School!" or "Back-to-School Savings Inside!" to grab attention immediately.
  • Personalized Greeting: Address the recipient by name and mention their child's grade level or school to create a personal connection.
  • Compelling Visuals: Include vibrant images of school supplies, students, and classrooms to make the email visually appealing.
  • Exclusive Offers: Highlight special discounts or limited-time promotions with phrases like "Save 20% on Backpacks" or "Exclusive Back-to-School Deals."
  • Clear Call to Action: Use strong, action-oriented language such as "Shop Now" or "Get Ready for School" to guide the reader towards making a purchase.
  • Helpful Tips and Resources: Provide useful content like "Top 10 Study Tips" or "Essential School Supplies Checklist" to add value beyond just promotions.

Let's jump into it!

1. Hearth

Hearth's back-to-school email, titled "Juggling all things back-to-school? We have a solution. 🍎," effectively addresses the common challenges parents and students face during this busy season. Its engaging subject line and the promise of a solution make it a compelling and relevant message for recipients, ensuring it stands out in a crowded inbox.

2. Cymbiotika

Cymbiotika, a health and wellness company, focuses on products like magnesium supplements that support cognitive function, reduce stress, and improve sleep quality. Their email titled "Magnesium is MAGIC! 🪄" is a good back-to-school email because it highlights the benefits of magnesium, which are particularly relevant for students gearing up for a new academic year.

3. OLIPOP

OLIPOP's back-to-school email, titled "It’s back-to-school season! 🍎 📖," effectively captures the seasonal spirit with vibrant visuals and timely promotions. This email is a good fit for back-to-school customers as it aligns with their needs and interests, offering relevant products and deals that help them prepare for the new academic year.

4. Papier

Papier's back-to-school email, titled "Student desk selfies to double tap," stands out by creatively engaging students with the idea of showcasing their personalized study spaces. This approach not only highlights Papier's range of stationery products but also taps into the social media trend of sharing aesthetically pleasing desk setups, making it highly relevant and appealing for the back-to-school season.

5. Skillshare

Skillshare is an online learning community offering thousands of classes on various topics, including design, business, technology, and more. The company did a good job with their "Back-to-School Savings are Here (But Not Forever)" email by leveraging a timely theme to create urgency and relevance, encouraging immediate action from recipients.

6. Google

Google's back-to-school email, titled "Tackle back-to-school season with Google," offers a comprehensive suite of tools and services designed to assist students, parents, and educators in preparing for the new academic year. Its focus on practical solutions and user-friendly resources makes it a valuable asset for anyone gearing up for school.

7. Misfits Market

Misfits Market is a company that offers a variety of products, focusing on groceries and other essentials, aiming to make shopping easier and more affordable. The email titled "Back-to-School Made Easy + What's New In Our Store" is effective for back-to-school because it highlights relevant products and deals, making it easier for customers to find what they need during this busy time, while the subject line suggests convenience and new offerings, attracting attention and driving engagement.

8. Chegg

Chegg's back-to-school email, titled "Head back to school with FREE tools," offers students valuable resources at no cost, making it an attractive option for those preparing for the new academic year. The clear and enticing subject line, combined with the timely offer of free tools, ensures it captures the attention of its target audience, providing practical solutions for their educational needs.

9. Apple

Apple's email titled "🧑‍🎓 Shop our college student offer through 9/30" effectively captures attention with its clean and minimalistic design, which is a hallmark of Apple's branding. The email's clear subject line, professional font, and well-organized layout make it easy to read and navigate, ensuring that the promotional message is both engaging and accessible to its target audience of college students.

10. CARE OF CHAN

CARE OF CHAN's back-to-school email stands out with its engaging design and timely content, making it a perfect fit for the season. The email effectively captures the audience's attention with relevant offers and clear calls to action, ensuring it resonates well with students and parents preparing for the new school year.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning back-to-school emails that captivate your audience with beautiful templates and intuitive drag-and-drop features. Empower yourself to create visually appealing, personalized messages that resonate with students and parents, ensuring your emails stand out in crowded inboxes.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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