10 Appreciation Email Examples Examples and Tips

In this article, you'll find 10 email examples for appreciation that have been sent to customers from various companies. Seeing these examples can help you craft your own appreciation emails with confidence and ease.

What should go into appreciation emails?

A good appreciation email is heartfelt and specific, expressing genuine gratitude while highlighting the recipient's unique contributions. It should be concise yet impactful, leaving the recipient feeling valued and recognized.

• Personalized Greeting: Start with a warm and personalized greeting, such as "Dear [Name]," to make the recipient feel special from the get-go.
• Express Gratitude: Clearly state your appreciation with phrases like "Thank you for your outstanding work" or "We truly value your dedication."
• Highlight Specific Contributions: Mention specific actions or achievements, such as "Your innovative solution to the project challenge was remarkable."
• Impact Statement: Explain how their contributions have positively impacted the team or company, for example, "Your efforts have significantly boosted our team's morale."
• Encouraging Closing: End on a positive note with phrases like "Keep up the great work!" or "We look forward to more of your amazing contributions."

Let's jump into it!

1. Sometimes Always

Sometimes Always, the sender of the email titled "A Thank You Note From Jared 🙏," excels in customer engagement and appreciation. This email stands out as a good appreciation email because it uses a personal touch from Jared and an emoji in the subject line, making recipients feel genuinely valued and appreciated.

2. Pretzels.com

Pretzels.com, known for its specialty in pretzels, sent an appreciation email titled "Dessert Lovers Only! 🥧 🍎" that effectively engages its audience with a dessert-themed promotion. This email stands out due to its engaging subject line, appealing visuals, and clear call-to-action, making recipients feel valued and eager to explore the offerings.

3. Leatherman

Leatherman, renowned for its multi-tools and knives, excels in customer appreciation with its email titled "Tell everyone you know: Ratchet Driver tomorrow at 9am PT." This email effectively shows appreciation by informing customers about an upcoming product release and encouraging them to spread the word, making them feel valued and involved in the brand's activities.

4. Specialized Bicycle Components

Specialized Bicycle Components' email titled "We Want to Fix Your Bike for Free - Seriously!" stands out as an appreciation email because it offers a valuable service to its customers. By providing free bike repairs, the company demonstrates its commitment to customer satisfaction and loyalty, making recipients feel genuinely valued and supported.

5. Shake Shack

Shake Shack is a modern-day "roadside" burger stand known for its delicious burgers, chicken sandwiches, flat-top dogs, frozen custard, crinkle-cut fries, and more. The company did a good job with the email titled "Teachers deserve a sweet treat" by effectively engaging its target audience with a heartfelt subject line and a customer appreciation campaign that builds loyalty and shows genuine appreciation for teachers.

6. Amtrak

Amtrak, a passenger railroad service offering medium- and long-distance intercity rail travel across the United States and into Canada, excels in customer appreciation with its email titled "Smiles Davis, all aboard your 2023 year in travel." This email stands out by addressing the recipient personally and reflecting on their travel experiences, creating a meaningful connection and evoking positive memories.

7. Adùn

Adùn's email titled "Feelin' hearty 🫶" effectively engages recipients with its warm and heartfelt subject line, making them feel genuinely appreciated. The email's design and message likely contribute to its effectiveness by creating a personal connection and evoking positive emotions, which are essential elements of a successful appreciation email.

8. Booking.com

Booking.com is a popular online travel agency that offers a wide range of accommodation options, including hotels, apartments, and vacation rentals. The email titled "Smiles Davis, your next adventure is calling ⭐" is a good example of an appreciation email because it uses personalization with the recipient's name and an engaging subject line that entices the recipient to explore new travel opportunities.

9. Miro

Miro, a collaborative online whiteboard platform, excels in its email titled "Hey Smiles Davis! You’re Invited to the Miro Community 👋" by using a personalized and engaging subject line. The clean layout, user-friendly design, and prominent call-to-action make it an effective email, ensuring recipients feel invited and eager to join the Miro community.

10. MacPaw

MacPaw, a software company known for its innovative Mac applications, celebrates its 15th anniversary by sharing valuable tips for the new macOS Sonoma. This appreciation email stands out due to its celebratory tone, useful content, and the way it engages the audience by marking a significant milestone.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning appreciation emails is a breeze. Its intuitive design tools and beautiful templates empower you to create heartfelt messages that resonate with your audience, making them feel truly valued and appreciated.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.