Campaign UTM builder

UTM parameters are tags you add to your URLs to track where your traffic comes from. They help you measure the effectiveness of your marketing campaigns in Google Analytics and other analytics platforms. By using UTM parameters, you can see which email campaigns, social posts, or ads are driving the most traffic and conversions.

UTM source identifies where the traffic originated (e.g., 'newsletter', 'facebook'). UTM medium describes the marketing channel (e.g., 'email', 'social', 'cpc'). UTM campaign specifies the specific promotion or campaign name (e.g., 'spring-sale', 'product-launch'). Together, these three required parameters give you a complete picture of your traffic sources.

UTM content is useful for A/B testing different versions of the same link (e.g., 'button-blue' vs 'button-red' or 'header-cta' vs 'footer-cta'). UTM term was originally designed for paid search keywords, but you can also use it to track specific targeting criteria or audience segments in your campaigns. Both are optional parameters.

Yes, UTM parameters are case-sensitive in most analytics platforms. 'Newsletter' and 'newsletter' would be tracked as two different sources. To maintain consistency, we recommend using our Pro mode's casing option to standardize your parameters. Most marketers prefer lowercase for easier reporting and consistency.

Yes, you can always modify the URL by changing the UTM parameter values directly in the URL string or by using our builder again. However, any analytics data already collected with the old parameters won't automatically transfer to the new ones. It's best to plan your UTM naming conventions before launching campaigns to ensure consistent tracking.