Top 5 Zeta Global Alternatives in 2025

What is Zeta Global?

Zeta Global is a company specializing in AI-powered marketing technology, offering a cloud-based platform to help businesses acquire, grow, and retain customers. Their pricing details are not explicitly listed on their website, and interested parties are encouraged to request a demo or contact them directly for more information. Zeta Global provides various features, including data management, personalized email marketing, and omnichannel marketing, all designed to create individualized customer experiences and drive better results.

Reasons for Considering Zeta Global Alternatives

• Customer service is often slow and inattentive to details.
• Pricing is considered high for the services provided.
• The user interface has bugs that affect smoothness and fluidity.
• There is a lack of pricing transparency on their website.

A Quick Look

Here are the top 5 alternatives to consider:

1. Flodesk
2. BenchmarkONE
3. BigMailer
4. Blueshift
5. Delivra

Best Alternatives to Zeta Global

1. Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help them grow, nurture, and monetize email lists beautifully. It allows emails to be easily created, sent, and automated to increase reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, costs stay the same no matter how big the list grows.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notification features, which can be a limitation for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex automation needs.

Pricing

Flodesk is the only platform offering flat-rate pricing, charging $38 per month no matter how large an email list grows or how many emails are sent.

• Unlimited Emails and Subscribers: Emails can be sent to as many subscribers as needed, all at a fixed monthly rate.
• Flat Rate, Big Savings: Other platforms base pricing on list size, whereas Flodesk stays consistently at $38 per month.

Reviews

Flodesk reviews highlight the platform as an amazing all-in-one solution, with users praising its user-friendly interface, beautiful email templates, and exceptional value for money. Many users describe it as the best email platform they've tried, noting its intuitive design and supportive customer service.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. BenchmarkONE

BenchmarkONE offers marketing software, CRM, and marketing automation solutions. Their services include tracking contacts, automating workflows, sending personalized emails, and providing sales and marketing insights.

Pros of Using BenchmarkONE

• Ease of Use: The software is designed to be user-friendly, making it accessible for both technical novices and expert coders.
• All-in-One Solution: Combines CRM, email marketing, and marketing automation in a single platform.
• Targeted Campaigns: Allows for sending personalized and targeted campaigns based on customer behavior.

Cons of Using BenchmarkONE

• Complexity for Novices: Despite being designed for both technical novices and expert coders, the range of features and automation options might be overwhelming for users who are not familiar with CRM and marketing automation tools. The learning curve could be steep for those without prior experience.
• Limited Advanced Features: While the platform is user-friendly and affordable, it may lack some of the advanced features found in more complex and expensive tools. This could be a limitation for businesses that require more sophisticated functionalities and customizations.

Pricing

BenchmarkONE offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $87.20 per month
• 10,000 Subscribers: $159 per month

Reviews

BenchmarkONE reviews indicate that users appreciate its user-friendly interface and all-in-one solution for CRM and marketing automation, but some find the range of features overwhelming and the advanced functionalities lacking for more complex needs.

"BenchmarkONE has significantly improved our email marketing campaigns, making them more efficient and targeted." - Sarah K. (Rating: 4.5/5)

"While BenchmarkONE offers useful features, the interface can be a bit clunky and slow at times." - Michael T. (Rating: 2.5/5)

3. BigMailer

BigMailer offers an email marketing platform tailored for agencies. It allows users to manage multiple brands from a single dashboard, consolidate promotional and transactional emails, customize email templates, and automate data flows through integrations with various apps.

Pros of Using BigMailer

• Competitive Pricing: The platform is priced competitively, making it an attractive option for small businesses and agencies.
• Responsive Customer Support: Users have praised the responsive and helpful customer support.
• Ease of Use: The platform is described as super easy to use.

Cons of Using BigMailer

• Amazon SES Requirement for Free Plan: Connecting to Amazon SES for sending emails is mandatory on the free plan, which might be a limitation for users who do not want to set up or manage an Amazon SES account.
• Contact Deletion for Downgrading: To downgrade to a lower plan, including the free plan, users must delete their contacts if they have emailed them in the last 21 days. This could be inconvenient for users who want to retain their contact lists while downgrading.

Pricing

BigMailer offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $2 per month
• 10,000 Subscribers: $10 per month

Reviews

BigMailer reviews highlight its affordability, reliability, and excellent customer support, with users praising its high deliverability and user-friendly interface. However, some find the setup process complicated, especially with AWS Simple Mail, and note the limited email templates and basic form builder.

"Amazing 3rd party bulk emailer - guys, I've used at least 10 other services, and BigMailer has, hands-down, the BEST support I've ever experienced from an emailing service. Incredible. They'll get your deliverability and engagement up! Highest possible recommendation!" - D.J. P. (Rating: 5.0/5)

"BigMailer is a decent tool for email campaigns, but it lacks some advanced features that other platforms offer. Customer support is helpful, though." - Sarah M. (Rating: 3.0/5)

4. Blueshift

Blueshift offers a Customer Data Platform (CDP) that organizes customer data into rich profiles and AI-powered decision-making tools for real-time predictions and recommendations. Their cross-channel marketing hub allows businesses to create dynamic customer journeys across email, SMS, push notifications, and other channels.

Pros of Using Blueshift

• Real-time AI: Provides real-time predictions and recommendations.
• Unified Platform: Combines CDP, AI-based decisioning, and cross-channel marketing.
• Integration Capabilities: Easily integrates with existing MarTech stacks through pre-built connectors.

Cons of Using Blueshift

While Blueshift offers a robust platform for intelligent customer engagement and cross-channel marketing, there are a couple of drawbacks to consider:

• Complexity for New Users: The platform's extensive features and capabilities can be overwhelming for new users, especially those without prior experience in customer data platforms or AI-based decision-making tools. The learning curve can be steep, requiring significant time and effort to fully understand and utilize all functionalities.
• High Cost: Blueshift's advanced features and comprehensive solutions come at a premium price. This can be a significant barrier for small businesses or startups with limited budgets, making it less accessible compared to more affordable alternatives.

Pricing

Blueshift offers pricing plans that scale with business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $1,250 per month for 1,000,000 emails
• 10,000 Subscribers: $1,250 per month for 1,000,000 emails

Reviews

Blueshift reviews highlight its powerful AI-driven features and seamless integration capabilities, but users find the platform's complexity and high cost frustrating.

"The platform's AI-driven insights have significantly improved our campaign performance and customer engagement." - Michael B. (Rating: 4.5/5)

"Blueshift offers a comprehensive suite of tools for personalized marketing, but the learning curve is steep." - Sarah K. (Rating: 3/5)

5. Delivra

Delivra provides email and SMS marketing automation tools that allow users to create custom content and ensure high deliverability through a drag-and-drop editor and visual workflow builder. The platform also offers features for targeted content delivery, data reporting, and campaign management, supported by dedicated account managers and marketing resources.

Pros of Using Delivra

• User-Friendly Interface: The platform features a drag-and-drop editor and visual workflow builder, simplifying the creation of email and SMS campaigns.
• Comprehensive Support: Delivra provides dedicated account managers, marketing resource guides, and customized onboarding to assist users.
• Advanced Automation: The platform supports sophisticated email and SMS automation, including lead scoring and triggered user journeys.

Cons of Using Delivra

• Complexity for Beginners: Despite the drag-and-drop features, new users might find the platform overwhelming due to its extensive capabilities and features.
• Cost: The pricing section is not detailed on the main page, which might indicate that the service could be expensive, especially for very small businesses or startups.

Pricing

Delivra offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $29 per month
• 10,000 Subscribers: $29 per month

Reviews

Delivra reviews highlight the platform's ease of use and excellent customer support, but users find the tool bulky and the integrations sometimes problematic. While many appreciate the personalization options and professional design, others mention the steep learning curve and frequent need for customer support.

"A Solid ESP for Automation and Emails. The platform offers decent features but could improve in user experience." - Max P. (Rating: 3.0/5)

"Delivra is an excellent tool for email marketing with powerful automation capabilities and great customer support." - Sarah L. (Rating: 4.5/5)

What to Consider When Selecting a Zeta Global Alternative?

1. Ease of Use: Look for platforms that offer intuitive interfaces and user-friendly features. This is crucial for businesses that may not have extensive technical expertise but need to manage complex marketing campaigns efficiently.
2. Integration Capabilities: Ensure the platform can seamlessly integrate with your existing tools and systems. This includes CRM, e-commerce platforms, and other marketing tools to create a unified marketing ecosystem.
3. Pricing Transparency: Choose a platform with clear and straightforward pricing plans. Hidden costs and complex pricing structures can lead to budget overruns and financial strain.
4. Customer Support: Reliable and responsive customer support is essential. Look for platforms that offer multiple support channels, including live chat, phone support, and comprehensive documentation.
5. Advanced Features: Consider platforms that offer advanced features like AI-driven analytics, personalized marketing automation, and cross-channel marketing capabilities. These features can significantly enhance your marketing efforts and drive better results.

Which One Should You Go With?

While each of these platforms offers unique strengths and can be a great choice depending on your specific needs, Flodesk stands out for its simplicity, beautiful email designs, and flat-rate pricing. If you're looking for an alternative that combines ease of use with powerful features, Flodesk is a fantastic option to consider. Ultimately, the best choice will depend on your business requirements and marketing goals.