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10 Best New Feature Email Examples and Tips

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In this article, you'll find 10 email examples showcasing how different companies have announced new features to their customers. Seeing these examples can help you craft your own emails with clarity and visual appeal, ensuring your message resonates effectively.

What should go into new feature emails?

A good new feature email is clear, visually appealing, and focuses on how the new feature benefits the user. It should be concise, engaging, and highlight the unique aspects of the feature to capture the reader's attention immediately.

  • Engaging Subject Line: Use phrases like "Exciting New Update!" or "Discover Our Latest Feature" to grab attention right from the inbox.
  • Personalized Greeting: Start with a friendly "Hi [Name]," to make the email feel more personal and relevant.
  • Clear and Concise Introduction: Briefly explain the new feature with phrases like "We're thrilled to introduce..." or "Say hello to our latest innovation...".
  • Highlight Benefits: Focus on how the feature improves the user experience, using phrases like "Now you can easily..." or "Enjoy enhanced...".
  • Visual Appeal: Incorporate images, icons, or GIFs to make the email visually engaging and break up the text.
  • Call to Action: Encourage users to try the new feature with a clear CTA like "Try it now" or "Learn more".

Let's jump into it!

1. Qonversion

Qonversion is a company that provides updates and new features related to customer management and integrations. The email is effective because it clearly communicates the latest updates, such as an improved customers list and new integrations, keeping users informed and engaged with the product's continuous improvements.

2. Funko

Funko's email announcing the new exclusive Hunter x Hunter collection is a great example of a new feature email. It effectively captures attention with vibrant visuals and a clear call to action, making it easy for fans to explore and purchase the new items.

3. Semrush

Semrush's email effectively announces its new feature by clearly highlighting how users can now check their visibility in AI overviews. The email is visually appealing and concise, making it easy for customers to understand the new feature's benefits and encouraging them to explore it further.

4. Miro

Miro's email effectively introduces its new feature, allowing entire teams to collaborate seamlessly on a shared board. The email stands out due to its clear communication and engaging visuals, making it easy for users to understand the benefits and get started quickly.

5. Frame.io

Frame.io's email effectively introduces its all-new v4 beta, inviting users to try out the latest features and improvements. The company did a good job with this email by clearly highlighting the new capabilities and providing a straightforward call to action, making it easy for users to engage with the update.

6. Studs

Studs' email announcing their new chains and clickers is a standout example of a new feature email. It captures attention with vibrant visuals and a clear call to action, making it easy for customers to explore and purchase the new items.

7. Boards

Boards' email effectively introduces their game-changing web page templates by clearly showcasing the new features and how they can enhance user experience. The email's concise and visually appealing format makes it easy for users to understand the benefits and encourages them to explore the new templates immediately.

8. monday.com

Monday.com's email showcases their latest work management updates, providing users with a clear overview of new features and improvements. The email stands out due to its concise communication, engaging visuals, and a straightforward call to action, making it easy for users to understand the benefits and get started quickly.

9. Nintendo

Nintendo's email announcing the new music app for smart devices stands out with its vibrant design and engaging visuals. The use of bold fonts and a clear, eye-catching title immediately draws the reader's attention, while the concise and informative content ensures the message is easily understood.

10. Fal

Fal's email introducing Flux Tools by BFL is a stellar example of a new feature announcement. The email excels with its clear communication, engaging visuals, and a straightforward call to action, making it easy for users to understand the benefits and get started quickly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning new feature emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing and engaging emails that highlight your latest updates with ease. Elevate your email game and ensure your message stands out in every inbox.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE