10 Best New Feature Announcement Email Examples and Tips

In this article, you'll find 10 email examples for new feature announcements that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own.

What should go into new feature announcement emails?

A good new feature announcement email is concise and visually appealing, highlighting the benefits of the new feature while making it easy for the reader to understand and take action. It should create excitement and clearly communicate how the new feature will improve the user experience.

• Engaging Subject Line: Capture attention with phrases like "Discover Our Latest Feature!" or "New Update: Enhance Your Experience!"
• Personalized Greeting: Use the recipient's name to make the email feel more personal and relevant, such as "Hi [Name], we have exciting news!"
• Clear and Concise Introduction: Briefly explain the new feature and its benefits. For example, "We're thrilled to introduce our new scheduling tool that will save you time and streamline your workflow."
• Visual Elements: Include images, icons, or GIFs to make the email visually appealing and to illustrate the new feature in action.
• Call to Action: Encourage immediate engagement with phrases like "Try it now," "Learn more," or "Get started today."
• Additional Resources: Provide links to tutorials, FAQs, or support to help users get the most out of the new feature.

Let's jump into it!

1. Bruvi

Bruvi's new feature announcement email effectively introduces their innovative coffee brewing system with a sleek design and user-friendly interface. The email excels by clearly highlighting the benefits of the new feature, such as enhanced brewing precision and convenience, making it an enticing update for coffee enthusiasts.

2. Designmodo

Designmodo's new feature announcement email introduces their Black Friday and Cyber Monday email templates with a clean and modern design. The email effectively captures attention with its visually appealing layout and clear call to action, making it easy for users to explore and utilize the new templates for their holiday campaigns.

3. Cool Stuff

Cool Stuff's email titled "⚡️ Search just got 10x better" effectively announces their improved search functionality with a clear and attention-grabbing subject line. The promise of a "10x better" experience immediately informs recipients of a significant enhancement, sparking curiosity and encouraging them to explore the new feature.

4. MacRostie

MacRostie's new feature announcement email stands out by seamlessly introducing their corporate group gifting service with a clean and professional design. The email effectively highlights the simplicity and convenience of the new feature, making it an attractive option for businesses looking to streamline their gifting process.

5. Days Brewing Co

Days Brewing Co's email titled "Drink Like an Olympian" effectively captures the essence of their brand by promoting their non-alcoholic beer as a healthy and refreshing choice for active lifestyles. The email excels with its vibrant imagery and motivational messaging, making it an engaging and inspiring read for recipients.

6. Rose Delights

Rose Delights' new feature announcement email introduces their subscription service with a visually captivating design and clear messaging. The email excels by highlighting the convenience and exclusivity of the subscription, making it an appealing option for recipients looking to enjoy premium delights regularly.

7. Cleo

Cleo's new feature announcement email titled "Gas Tank Running Low?" effectively introduces their budgeting tool that helps users manage their finances more efficiently. The email excels by using a relatable scenario and clear visuals to highlight the benefits of the new feature, making it easy for recipients to understand and engage with the update.

8. Speedland

Speedland's new feature announcement email titled "Explore the Land" introduces their latest trail running shoe with a compelling blend of stunning visuals and concise, informative text. The email excels by immediately capturing the reader's attention with high-quality images and a clear, engaging description of the shoe's innovative features, making it easy for recipients to understand the benefits and get excited about the new product.

9. Rapha

Rapha's new feature announcement email stands out with its minimalist design and bold typography, making it visually striking and easy to read. The use of high-quality images and a clear, engaging title effectively captures the reader's attention, ensuring the message is both impactful and memorable.

10. Musicbed

Musicbed's new feature announcement email titled "4 Ways to Streamline Your Song Search" effectively introduces their enhanced search functionality with a clear and engaging subject line. The email excels by providing practical tips and visually appealing elements, making it easy for recipients to understand the benefits and get excited about the new feature.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning new feature announcement emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to create visually appealing, personalized emails that highlight your latest updates with ease and elegance. Elevate your email game and make every announcement a moment to remember!

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com