In this article, you'll find 10 email examples for double opt-in that have been sent to customers from various companies. Seeing these examples can help you understand the best practices and design elements to consider before creating your own double opt-in emails.
A good double opt-in email is clear and concise, ensuring the recipient understands the need to confirm their subscription. It should include a compelling call-to-action and a straightforward design that guides the user effortlessly.
Let's jump into it!
eBay is an online marketplace where users can buy and sell a wide variety of goods and services. The "Meet your all-in-one marketplace" email from eBay is a good double opt-in email because it is well-designed and effectively engages users, ensuring they genuinely want to receive communications, which increases engagement and reduces spam complaints.
Expedia is a travel company that offers a wide range of services including booking vacation rentals, flights, hotels, car rentals, and vacation packages. The "Get away for the holidays in your own vacation rental" email from Expedia is a good double opt-in email because it features an effective design, a clear call-to-action, and engaging content, ensuring recipients are genuinely interested in receiving further communications.
GoodRx is a service that helps users find the best prices for medications and healthcare services. The email is good for double opt-in because it ensures that the recipient is genuinely interested and consents to receive further communications, reducing the likelihood of spam complaints.
Lululemon's "We brought something back for you" email stands out as a double opt-in email due to its engaging design and clear call-to-action, ensuring recipients are genuinely interested in receiving further communications. The email's visual appeal and concise messaging effectively capture the user's attention, making the opt-in process seamless and user-friendly.
New York Magazine is a publication that provides news, culture, entertainment, and lifestyle content. The email introducing their new app is well-designed and effectively engages recipients, making it easy for them to understand the app's features and benefits, which enhances user experience and drives app downloads.
Schoolhouse's "Step Inside: A Mid-Century Cabin in the Woods" email is a compelling double opt-in email due to its engaging content and clear call-to-action. The email's design and messaging ensure that recipients are genuinely interested in receiving further communications, enhancing user engagement and reducing spam complaints.
Graza's "PUT THIS IN YOUR CAL đ" email is a vibrant and engaging double opt-in email that captures the recipient's attention with its playful subject line and visually appealing design. Its effectiveness lies in its clear call-to-action and concise messaging, ensuring that recipients are genuinely interested in receiving further communications, thereby enhancing user engagement and reducing spam complaints.
Sundays' "Turkey isnât just for humans" email is a delightful example of a double opt-in email, featuring a playful subject line and engaging content that captures the recipient's interest. Its clear call-to-action and visually appealing design ensure that recipients are genuinely interested in receiving further communications, enhancing user engagement and reducing spam complaints.
ARMRA's "MYTHBUSTER: See Melatonin In A New Light" email stands out due to its clean and structured layout, featuring clear headings and organized sections that enhance readability. The use of a standard sans-serif font ensures the text is easy to read, while the prominent call-to-action buttons and social media sharing options make it highly engaging and user-friendly.
Methodical Coffee's "âď¸ Your 2024 Wrapped with Methodical" email is a stellar example of a double opt-in email due to its engaging content and visually appealing design. The email effectively captures the recipient's interest with a clear call-to-action and concise messaging, ensuring that recipients are genuinely interested in receiving further communications, thereby enhancing user engagement and reducing spam complaints.
With Flodesk, you can effortlessly create stunning double opt-in emails that captivate your audience with beautiful, customizable templates. Empower yourself to design emails that not only look amazing but also drive engagement with clear calls-to-action and seamless user experiences.
Flodesk is the worldâs easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.
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