# http://flodesk.com llms-full.txt ## Email Marketing Redefined # Design Emails People Love to Get. Make Beautiful Sales Pages. Email marketing that’s different by design With uncompromising design and robust deliverability, Flodesk emails get seen 17% more than industry average. [Try it free](https://app.flodesk.com/sign-up?fd-source=home) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/hero/desktop/hero-7_3840.webp) # Our intuitive builder makes you the expert Loved by designers and non-designers alike, our minimalist interface guides you to stunning design and best practices with ease. [Try it free](https://app.flodesk.com/sign-up?fd-source=home) # Turn every email into a brand statement [Try it free](https://app.flodesk.com/sign-up?fd-source=home) ### Custom fonts Make your emails, forms, and sales pages fully on‑brand by uploading custom fonts directly into our design editor. ![Custom fonts](https://flodesk.com/_next/static/chunks/images/assets/home/features3/desktop/1_3840.webp) ### Brand colors Maintain brand consistency in every email with instant access to your brand color palette within the Flodesk editor. ![Brand colors](https://flodesk.com/_next/static/chunks/images/assets/home/features3/desktop/2_3840.webp) ### Full creative control From playful image shapes to pixel-perfect spacing, unleash your creative genius with design freedom that redefined email marketing. ![Full creative control](https://flodesk.com/_next/static/chunks/images/assets/home/features3/desktop/3_3840.webp) ### Patented layouts Our patented layout technology lets you design stunning graphics in your emails—no third party design software required. ![Patented layouts](https://flodesk.com/_next/static/chunks/images/assets/home/features3/desktop/4_3840.webp) ### Countdown timers Drive urgency and boost sales with countdown timers that finally look aligned with your brand (and save hundreds by ditching a third-party tool!) ![Countdown timers](https://flodesk.com/_next/static/chunks/images/assets/home/features3/desktop/5_3840.webp) ### Polls in your emails Unlock better understanding of your audience and advanced segmentation with our beautiful embedded polls directly into your emails ![Polls in your emails](https://flodesk.com/_next/static/chunks/images/assets/home/features3/desktop/6_3840.webp) And for the skeptics: powerful can still be simple Link actions Segment subscribers and trigger powerful automations when someone clicks a link in your email Custom fonts Make your emails, forms, and sales pages fully on‑brand by uploading your custom fonts directly into our design editor Brand colors Ensure a consistent, seamless brand experience by adding your brand colors directly into our design editor Abandoned cart Automatically send personalized follow-up emails to customers who leave items in their cart, recovering lost sales by up to 15% Developer API Build custom integrations and automate workflows with our comprehensive REST API and webhooks Sales funnels Create high-converting sales funnels with landing pages, checkout forms, and automated follow-up sequences Integrated with your favorite tools ![Canva logo](https://flodesk.com/assets/home/logos/canva.svg) Canva ![Instagram logo](https://flodesk.com/assets/home/logos/instagram.svg) Instagram ![Shopify logo](https://flodesk.com/assets/home/logos/shopify.svg) Shopify ![Honeybook logo](https://flodesk.com/assets/home/logos/honeybook.svg) Honeybook ![Typeform logo](https://flodesk.com/assets/home/logos/typeform.svg) Typeform ![Squarespace logo](https://flodesk.com/assets/home/logos/squarespace.svg) Squarespace ![Google logo](https://flodesk.com/assets/home/logos/google.svg) Google ![Zapier logo](https://flodesk.com/assets/home/logos/zapier.svg) Zapier Everything you need for brilliant email marketing ![Grow with forms that convert at 2x](https://flodesk.com/_next/static/chunks/images/assets/home/features/forms_3840.webp) Grow with forms that convert at 2x Our stunning opt-in forms convert visitors to subscribers at double the industry average ![Automate your emails in moments](https://flodesk.com/_next/static/chunks/images/assets/home/features/automations_3840.webp) Automate your emails in moments Automate every moment of the subscriber journey, from welcome to abandoned cart series ![Sell anything with sales funnels](https://flodesk.com/_next/static/chunks/images/assets/home/features/checkouts_3840.webp) Sell anything with sales funnels Sell products, memberships, and services with sales funnels that convert at 3x industry average ![Turn followers into subscribers](https://flodesk.com/_next/static/chunks/images/assets/home/features/link-in-bio_3840.webp) Turn followers into subscribers Capture subscribers directly from your social media profile with our link in bio forms ![Make decisions based on data](https://flodesk.com/_next/static/chunks/images/assets/home/features/analytics_3840.webp) Make decisions based on data Our detailed suite of analytics help you make better decisions for driving growth ![Mary](https://flodesk.com/assets/home/testimonial/avatar-3.webp) “Flodesk gives my ranch businesses a professional look effortlessly. It’s fast, intuitive and makes branding on point every time!” ![Mary signature](https://flodesk.com/assets/home/testimonial/signature-3.webp) Mary Heffernan, Five Marys Ranch ![Claire](https://flodesk.com/assets/home/testimonial/avatar-1.webp) “Flodesk saves me hours on designing my newsletters. It used to take me a million steps. I love the editor and sales come within minutes of an email going out!” ![Claire signature](https://flodesk.com/assets/home/testimonial/signature-1.webp) Claire Xue, Moodelier ![Steve](https://flodesk.com/assets/home/testimonial/avatar-2.webp) “Simple automations. Beautiful workflows. Rock-solid deliverability. I’ve used Flodesk for years—and it’s still my go-to for creators who want email that actually works” ![Steve signature](https://flodesk.com/assets/home/testimonial/signature-2.webp) Steve # Worth the investment 40 $ On average, every $1 spent on email marketing returns $40 17 % Flodesk emails get seen 17% more than industry average 200 % Brands with well-designed emails can see up to 200% more conversions FAQ How do I get started with Flodesk? Getting started with Flodesk is easy! Simply sign up for an account, choose a template or start from scratch, and begin creating beautiful emails and forms. Can I customize my email templates? Absolutely! Flodesk offers extensive customization options. You can modify colors, fonts, layouts, and add your own images to match your brand perfectly. What integrations does Flodesk support? Flodesk integrates with popular platforms like Shopify, WordPress, Zapier, and many others to streamline your workflow. Is there a free trial available? Yes! We offer a free trial so you can explore all of Flodesk's features and see how it can transform your email marketing. How does pricing work? Flodesk offers affordable, transparent pricing, with three plans that scale with your active subscriber count: Lite, Pro and Everything. No hidden fees, no surprises. [Learn more and find the right plan for your business.](https://flodesk.com/pricing) The world needs what you’ve got [Get started now](https://app.flodesk.com/sign-up?fd-source=home) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) [Flodesk home](https://flodesk.com/) [Try it free](https://app.flodesk.com/sign-up?fd-source=home) We use cookies More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "See our privacy policy") Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## 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Social Media Toolkit # 8 useful social media tools for your small business toolkit - 1 March 2024 - [By Petra Molnar](https://flodesk.com/blog/author/petra-molnar) - 22 MIN ### Table of ContentsJump to: - 1.0 [The small business social media toolkit: Top 8 tools](https://flodesk.com/blog/small-business-social-media-tools/#the-small-business-social-media-toolkit-top-8-tools) - 2.0 [8 types of social media tools to add to your small business toolkit](https://flodesk.com/blog/small-business-social-media-tools/#8-types-of-social-media-tools-to-add-to-your-small-business-toolkit) - 3.0 [Use the best social media management tools for your business](https://flodesk.com/blog/small-business-social-media-tools/#use-the-best-social-media-management-tools-for-your-business) - 1.0 [The small business social media toolkit: Top 8 tools](https://flodesk.com/blog/small-business-social-media-tools/#the-small-business-social-media-toolkit-top-8-tools) - 2.0 [8 types of social media tools to add to your small business toolkit](https://flodesk.com/blog/small-business-social-media-tools/#8-types-of-social-media-tools-to-add-to-your-small-business-toolkit) - 3.0 [Use the best social media management tools for your business](https://flodesk.com/blog/small-business-social-media-tools/#use-the-best-social-media-management-tools-for-your-business) Table of contents **_TL;DR: Using the right social media tools can take your business from good to great. We’ve carefully curated a list of eight must-have social media tools for small businesses to use. Add them to your toolkit to elevate your online presence and take control of your social media marketing._** According to recent research, [77% of small businesses](https://www.score.org/resource/infographic/infographic-how-your-small-business-can-succeed-social-media#:~:text=Build%20awareness%3A%2044%25%20of%20local,social%20media%20to%20drive%20revenue.) use social media to reach their customers—and it’s a revenue driver for 41% of them. As for consumers, around [76% have purchased a product](https://www.retailtouchpoints.com/resources/76-of-consumers-buy-products-seen-in-social-media-posts) after seeing a social media post about it. Those numbers are too good for any small business owner to ignore. Social media marketing, and tasks like planning, content creation, and reporting, can do wonders for small businesses. At each step of the process, you have to think strategically about the actions you can take to move the dial for your business. But staying on top of your social media marketing is no small feat, especially when there’s a small team (or one person) managing the workload. Enter social media management tools. ## The small business social media toolkit: Top 8 tools According to a survey of nearly 1,000 small business owners, 67% use social media management tools to supercharge their marketing. If you’re not one of them already, then it’s time to start building your social media toolkit. Let’s look at eight types of social media tools that should be on your radar. ### 1\. Content planner: Google Sheets - **Why it matters**: Efficiently organize your content planning systems and processes - **Who needs it**: Anyone who likes to keep it simple and avoid being overwhelmed by  complex project management tools ### 2\. Link in bio: Flodesk Link in bio - **Why it matters:** Create a beautiful, customized landing page that allows you to collect email subscribers right from your social media, and get eyes on all your important links - **Who needs it:** Everyone who wants to build their email list and turn social followers into email subscribers (no website needed) ### 3\. Scheduling tool: Later - **Why it matters:** Seamlessly plan and schedule your posts across multiple social platforms - **Who needs it:** Businesses that want to consistently show up online for their audience ### 4\. Content design: Canva - **Why it matters:** Design eye-catching visuals and engaging content without needing graphic design expertise or complex design tools - **Who needs it:** Anyone looking to easily create professional-looking content using drag-and-drop tools and design templates ### 5\. Content performance: In-app analytics - **Why it matters:** Refine your social media strategy by understanding how your content performs and how your audience engages with it online - **Who needs it:** Brands that are committed to data-driven decision-making ### 6\. Hashtag generator: Hootsuite - **Why it matters:** Broaden your content’s reach by finding relevant and trending hashtags - **Who needs it:** Businesses that want to save time on hashtag research and make their posts more discoverable on social platforms ### 7\. Video editor: InShot - **Why it matters:** Create compelling and shareable video content even if you don’t have advanced editing skills - **Who needs it:** Everyone looking for a user-friendly video editing solution to support their visual storytelling ### 8\. Subtitle generator: Media.io - **Why it matters:** Make your video content more accessible to get better engagement across the board - **Who needs it:** Valuable for those who want to reach a broader audience through subtitled videos [Get started — completely free](https://app.flodesk.com/sign-up) ## 8 types of social media tools to add to your small business toolkit Now that we’ve shared top social media management tools you should have in your toolkit, let’s dig into the specifics. ### 1\. Content planner Randomly publishing content might work for individuals, but brands need to be strategic about what, when, and how often they post. That’s where content planning comes into play. Content planning tools help you to: - Allocate time and resources effectively, cutting down the stress of last-minute posting - Be more diverse in what you publish, as you map out your post mix ahead of time. From educational articles to behind-the-scenes glimpses, a well-planned strategy includes a variety of content types to intrigue your audience - Lay out your upcoming posts for each platform—a week or even a month in advance. Then schedule posts to [publish at the best times](https://www.searchenginejournal.com/best-time-to-post-social-media/501609/#close) for maximum visibility and reach A few features to look out for in your ideal planning software include different views (such as calendar, kanban, or list views), the ability to categorize your content, and tools for team collaboration. Your top choice will really depend on your specific content creation goals and needs. Here are some of the best content planning tools for small businesses to check out: - **Google Sheets:** Among the sea of specialized content planning tools, [Google Sheets](https://www.google.com/sheets/about/) is a great choice for businesses operating on a smaller scale. Since there’s a minimal learning curve, anyone with basic spreadsheet skills can use it for content planning - **Meta Business Suite:** [Meta Business Suite](https://business.facebook.com/) is specifically designed to streamline how you plan and collaborate on content across Meta’s platforms, including Facebook and Instagram - **Asana**: [Asana](https://asana.com/) allows you to categorize your content planning steps into manageable tasks. Customizable project boards allow you to adapt the platform to your specific content types and workflows - **Monday.com**: [Monday](https://monday.com/) has an intuitive interface that’s easy to adapt and navigate. You can visualize the entire content planning timeline, which helps in strategic planning and allocating resources ### 2\. Link in bio Most social platforms limit how many links you can display in your bio. For example, on TikTok, you can only display one link in your bio. And directing your followers to different links scattered across your posts isn’t a best practice either. That means you have to choose a single campaign or resource to promote at any one time. That’s where a link in bio tool, like Flodesk’s Link in bio, will set you up for success. A single, [must-have link](https://flodesk.com/blog/must-have-link-in-your-instagram-bio/) directs your audience to a beautifully designed landing page where you can link to all your top brand touchpoints. It’s a space where you can promote your newsletter, sell your products, or collect workshop signups, all from a single on-brand form. Best of all, [Flodesk’s Link in bio](https://flodesk.com/link-in-bio) tool is _completely free_! **_“I created a Flodesk Link in bio for two reasons: to stay as on-brand as possible and to make opting into my list even easier. And according to Flodesk analytics, I’ve gotten 22% more opt-ins with my Link in bio than without it!”_** **—Karla Colahan, The Inspired Foundry** ### **Flodesk vs. other links in bio tools** | | | | | --- | --- | --- | | | **Flodesk** | **Other links in bio tools** | | **Usability** | Intuitive interface that makes it easy to add and arrange content blocks to design Link in bio forms, while collecting subscribers right from your profile. | Less intuitive navigation and design capabilities. | | **Design** | Flodesk’s beautiful design templates help you create the best visitor experiences while staying on-brand. | Many tools focus on functionality and have only basic designs in their libraries. | | **Brandability** | Elevate your branding with custom fonts, handles, links, logos, colors, imagery, and graphics. | Other tools lack full creative freedom to brand your link in bio, or charge additional fees for customization, like branded links. | | **Price** | It’s completely free. | Most tools cost a monthly fee, ranging from $9/month to $99/month | [**Create the perfect link in bio**\\ \\ Capture subscribers right from your social media profile. The best design, completely free.\\ \\ Get yours—it’s free.](https://app.flodesk.com/sign-up) ### 3\. Scheduling tool A scheduling tool helps you plan content ahead of time and automate post publishing across various social media accounts. As soon as you schedule posts through a social media scheduling tool, you can: - Get consistent with publishing - Manage multiple social media platforms at the same time - Reach a global audience in different timezones Some of the best social media scheduling tools for small businesses to explore include: - **Later**: [Later’s](https://later.com/) publishing tool lets you manage multiple social media accounts from within the platform. It allows bulk scheduling and auto-publishing for different types of posts, helping you reach your followers at just the right time - **Buffer**: [Buffer](https://buffer.com/) is more of an all-in-one social media management tool where you can create social media content, distribute it in the right channels, schedule posts, and collaborate with your team from within the platform - **Meta Business Suite**: [Meta Business Suite](https://www.facebook.com/business/tools/meta-business-suite/) integrates with Facebook and Instagram, so you can create, schedule, and publish posts on both platforms at the same time - **CoSchedule**: [CoSchedule](https://coschedule.com/) is an all-in-one AI marketing calendar where you can manage your content, social, and all of your marketing efforts in one place ### 4\. Content design A perfectly designed social media post creates a connection between your business and your audience. Design tools like Photoshop will help you create stunning visuals for your social media. But tools like this are made for professional designers and come with a heavy learning curve—sometimes taking years to master. Fortunately, design tools like Canva help create stunning visuals in a fraction of the time.  With a huge library of pre-designed templates, all you need to do is select a Canva template, tweak the text or colors, and you’ll have a professional-looking design. For example, it’s completely possible to design a downloadable freebie to grow your email list in a matter of minutes. In fact, many designers, artists, and entrepreneurs [sell Canva templates](https://flodesk.com/blog/how-to-sell-canva-templates/) that you can use to level up your social media posts further. And the best part about Canva? The free version is all you need to start your business’s design journey. _Extra reading: 16 opt-in_ [_freebie ideas_](https://flodesk.com/blog/opt-in-freebie-ideas-to-grow-your-list/) _to grow your list with Flodesk._ ### 5\. Performance analytics To keep an eye on how your social media marketing strategy is impacting your business, you need to monitor your analytics. This involves tracking and analyzing various metrics that tie into your goals to determine what’s working and what’s not. Most apps, including Facebook, Instagram, Twitter, and LinkedIn, offer free in-app analytics tools with insights into post performance, audience demographics, and overall engagement. However, you also get a specialized third-party analytics tool that will dig deeper into your content performance. Here’s how analytics tools support social media management: - Track KPIs specific to your social media goals, such as engagement rates, reach, conversions, or click-through rates - Get detailed insights into demographics and audience behavior - Break down the performance of individual posts and identify your high-performing posts - Reveal the times when your audience is most active - Measure the direct impact of your social media efforts on bottom-line metrics, such as website conversions or link clicks - Some analytics tools provide valuable insights into competitors’ social media performance Our tool recommendations include: - **Sprout Social**: [Sprout Social](https://sproutsocial.com/) makes cross-channel social media analytics a breeze. You can access metrics for a single platform or compare the results for all platforms at once in an easy-to-interpret way - **BuzzSumo**: [BuzzSumo](https://buzzsumo.com/) helps you track your social engagement for any piece of content on your social media. Plus, you get data on the metrics of a post on different social media platforms and see how your efforts compare - **Google Analytics**: While not a social media analytics tool per se, you can still track your social media campaigns with [Google Analytics](https://analytics.google.com/analytics/academy/course/6). Just use UTM parameters to track your campaigns, and you’re set ### 6\. Hashtag generator Hashtags help you reach a broader audience on social media, especially on Instagram and X. Irrespective of how frequently social media algorithms change, it’s always a good idea to include hashtags in your posts. However, you need to do more than just put together a bunch of random hashtags. You must be strategic and find a mix of popular, relevant, and branded hashtags. While it’s possible to do this manually for every social media post you create, it can be time-consuming and tedious. Thanks to hashtag generators, you can quickly create a hashtag set for a post within seconds. Try out [Hootsuite’s free hashtag generator—](https://www.hootsuite.com/social-media-tools/instagram-hashtag-generator) you can quickly generate a list of hashtag recommendations and pick the ones that align with your content best. ### 7\. Video editor A recent study reveals that videos have an audience reach of around [92.3% among global internet users](https://www.statista.com/statistics/1254810/top-video-content-type-by-global-reach/). That shows just how important video content is today. And when it comes to the most impactful form of video content, short-form videos come out on top. They’re [2.5 times more engaging](https://sproutsocial.com/insights/index/) than long-form videos. Most social platforms have in-app video editing tools. These typically have great features for applying stock filters or choosing trending music. However, specialized video editing apps provide way more powerful customization and editing features for creating your content quickly. [InShot](https://inshot.com/) is easy and fun to use with more advanced features for editing your video content. Use transitions, add text, or apply stunning filters to create appealing videos for your social media library. Many features are free to use! ### 8\. Subtitle generator Adding subtitles to your videos helps you reach a global audience, while ensuring your content is more accessible, too. While you can add subtitles manually, the process takes hours. A subtitle generator saves you time by quickly and accurately transcribing videos on the go. Here are some recommendations for platforms to consider: - **Media.io**: With [Media.io](http://media.io/), you can create highly accurate subtitles and add them to any video format. It’s compatible with multiple platforms, including iPhone, Android, Mac, and Windows - **Veed.io**: Use [Veed’s](https://www.veed.io/) speech recognition feature to automatically transcribe your audio. You can also translate your subtitles into multiple languages ### Choosing tools and tactics to fit your social media goals As you can see, there are a lot of options to choose from for your social media strategy. To help you find the right fit for your business, here’s a list of questions to ask yourself. #### What type of content resonates with my audience? People engage with online content in different ways. Try to figure out the kind of content—and post format—your audience likes best. For example, explainer or makeup tutorial videos might be the best-performing content for a beauty brand. While glossy photos of perfectly prepared meals might be the forerunner for a food and lifestyle brand. Here’s how to identify content that’ll delight your audience: - Look for patterns in your social media posts—taking note of those receiving the most likes, comments, and shares - Dive into your audience persona and research their likes, dislikes, and preferences. _(Check out this workbook to_ [_learn more about your target audience_](https://view.flodesk.com/pages/6272c8131e8046b22025440c) _)_ - Chat with your followers by responding to comments and encouraging discussions between them - Take a look at what your competitors are doing and see what’s working for them - Experiment with content formats and compare their performance #### How frequently can I create and post content? What cadence can I commit to long-term? Because social media algorithms are constantly changing, there’s no set answer to this question. This will also differ depending on your niche, and audience. However, here are some average [publishing cadences for different social media platforms](https://blog.hootsuite.com/how-often-to-post-on-social-media/#:~:text=The%20ideal%20frequency%20for%20posts,your%20target%20audience%20is%20online.): - **Facebook:** 1–2 times a day - **Instagram:** 3–5 per week - **Instagram Stories:** 2 per day - **LinkedIn:** 1–2 times a day - **Pinterest:** 1 per week - **TikTok:** 3–5 times a week - **X:** 1–3 posts a day This might seem like a lot for any small business to manage. But don’t worry—quality and consistency of content are far more important than quantity. What’s most essential is to get started and stick to a schedule. Start by investing in a few cornerstone social media management tools: a content planner, link in bio tool, design app, and scheduling tool. These will go a long way in helping you post quality content over multiple accounts. #### What are my goals and KPIs? How do I measure success? An effective strategy starts with specific, measurable, achievable, realistic, and time-bound (SMART) goals. An example of a SMART social media goal is _achieving a 25% increase in Instagram follower engagement rate in the next three months_. Here’s how to define your goals: 1. Consider what you want to achieve, like increasing brand awareness, driving website traffic, or improving follower engagement 2. For each goal, identify the specific metrics that indicate success, like engagement rate, reach, follower growth, or sales 3. Know where you currently stand with your social media performance, so you can set realistic benchmarks for improvement #### What would a content partnership look like in my niche, and do I want to pursue those? Influencer marketing can be a powerful strategy to boost brand visibility and engagement. However, collaborating with influencers is not for everyone. Here’s when you should consider partnering with an influencer: - You want to reach a broader audience to increase your brand awareness - You’ve already created valuable social media content and want to amplify your reach - You need to reach a highly niche audience and have identified an influencer with a presence there - You want to encourage user-generated content around your brand or products - You’re looking to enhance or repair your brand’s reputation ### Defining your social media channel strategy Creating content across all social media channels isn’t necessary for every small business, at least not in the beginning. When starting out, focus on the channel that will have the most impact. As you grow, you can pull the lever on multiple channels to reach more audiences and grow your business further. For now, here’s a list of popular social media channels and the kind of content that works best for each channel. - **X (Formerly Twitter)**: Short and snappy text-style posts work best in [X](https://twitter.com/), where the target market is focused on news, trends, and real-time updates. It’s a great platform for tech businesses and media. - **Instagram**: [Instagram](http://instagram.com/) is a highly visual platform. It’s the go-to for high-quality videos and graphics, and suits lifestyle, fashion, beauty, and visual brands or other product-based businesses. - **TikTok**: [TikTok](https://www.tiktok.com/) is where you’ll find short and entertaining videos and tons of viral content from entertainment, fashion, and lifestyle brands. It’s popular with younger demographics in particular, especially Gen Z. - **Facebook**: [Facebook](https://facebook.com/) is the [most used social media platform worldwide](https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/?ref=buffer.com), with diverse audiences and age groups accessing it. Businesses targeting a broad audience should consider adding Facebook to the mix. - **Pinterest**: [Pinterest](http://pinterest.com/) is a visual content platform where product-based business can showcase their product catalogs. It’s great for lifestyle, home decor, fashion, and food-related brands. - **LinkedIn**: [LinkedIn](http://linkedin.com/) mainly caters to B2B audiences, professionals, and job seekers. It’s where you’ll find thought-leadership content and important updates about your industry. ## Use the best social media management tools for your business Your social media toolkit plays a significant role in shaping your brand narrative and guiding your strategy on social media platforms. As a small business, you don’t need to adopt every type of tool. Instead, your goal should be to focus on understanding your brand needs and selecting the right combination to propel your brand forward. And the start of any winning social media toolkit is a [Flodesk Link in bio](https://flodesk.com/link-in-bio). In just a few steps, you can create a stunning page for your followers, with links to your newsletter signup, product pages, and more. [Create yours free.](https://flodesk.com/link-in-bio) Return to top ↑ SHARE THIS ARTICLE Tagged with * * * About the author ### [Petra Molnar](https://flodesk.com/blog/author/petra-molnar) Petra is an email marketing expert and the founder of Flodesk Maven, where she helps small service-based businesses with their email marketing strategy, content marketing ideas,… ### Related Articles [Design](https://flodesk.com/blog/category/design) ## [7 top email collection tools: a comprehensive comparison for small businesses](https://flodesk.com/blog/email-collection-tools/) [Design](https://flodesk.com/blog/category/design) ## [9 best link in bio tools for Instagram](https://flodesk.com/blog/link-in-bio-tools/) [8 types of forms to market your small business](https://flodesk.com/blog/types-of-forms/ "8 types of forms to market your small business") [Design](https://flodesk.com/blog/category/design) [Email Forms](https://flodesk.com/blog/category/email-forms) [List 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Templates](https://flodesk.com/tips/employee-benefits-email-templates) ## Email Marketing Templates # Email marketing templates Email marketing templates [All templates](https://flodesk.com/templates/email)[Welcome](https://flodesk.com/templates/email/welcome)[Thank you](https://flodesk.com/templates/email/thank-you)[Announcement](https://flodesk.com/templates/email/announcement)[E-commerce](https://flodesk.com/templates/email/ecommerce)[Newsletter](https://flodesk.com/templates/email/newsletter) ![Bold sale announcement](https://flodesk.com/_next/static/chunks/images/assets/templates-email/66ffa39608497993b6ca5cd1_3840.webp) [Preview template](https://flodesk.com/templates/email/66ffa39608497993b6ca5cd1)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=66ffa39608497993b6ca5cd1&fd-source=public-gallery-email) Bold sale announcement ![Simple countdown timer sale](https://flodesk.com/_next/static/chunks/images/assets/templates-email/66ffa418c378ff1133f012b5_3840.webp) [Preview template](https://flodesk.com/templates/email/66ffa418c378ff1133f012b5)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=66ffa418c378ff1133f012b5&fd-source=public-gallery-email) Simple countdown timer sale ![Countdown timer sale](https://flodesk.com/_next/static/chunks/images/assets/templates-email/66ffa427efc0fde608ced1f3_3840.webp) [Preview template](https://flodesk.com/templates/email/66ffa427efc0fde608ced1f3)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=66ffa427efc0fde608ced1f3&fd-source=public-gallery-email) Countdown timer sale ![Simple countdown sale](https://flodesk.com/_next/static/chunks/images/assets/templates-email/66ffa4321e739c2e6ea3321f_3840.webp) [Preview template](https://flodesk.com/templates/email/66ffa4321e739c2e6ea3321f)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=66ffa4321e739c2e6ea3321f&fd-source=public-gallery-email) Simple countdown sale ![Wellness resources roundup](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67dcf08c0f484222418ad7bc_3840.webp) [Preview template](https://flodesk.com/templates/email/67dcf08c0f484222418ad7bc)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67dcf08c0f484222418ad7bc&fd-source=public-gallery-email) Wellness resources roundup ![Welcome with discount](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67dcf0910f484222418ad7bd_3840.webp) [Preview template](https://flodesk.com/templates/email/67dcf0910f484222418ad7bd)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67dcf0910f484222418ad7bd&fd-source=public-gallery-email) Welcome with discount ![Welcome with note](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67dcf09c0f484222418ad7be_3840.webp) [Preview template](https://flodesk.com/templates/email/67dcf09c0f484222418ad7be)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67dcf09c0f484222418ad7be&fd-source=public-gallery-email) Welcome with note ![Designer’s resources roundup with freebie](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67dcf09c0f484222418ad7bf_3840.webp) [Preview template](https://flodesk.com/templates/email/67dcf09c0f484222418ad7bf)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67dcf09c0f484222418ad7bf&fd-source=public-gallery-email) Designer’s resources roundup with freebie ![Promote a wellness class](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67dcf09c0f484222418ad7c0_3840.webp) [Preview template](https://flodesk.com/templates/email/67dcf09c0f484222418ad7c0)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67dcf09c0f484222418ad7c0&fd-source=public-gallery-email) Promote a wellness class Start from scratchCreate a stunning emailwith the world’s mostintuitive builder [Start here](https://app.flodesk.com/emails/templates?fd-source=public-gallery-email#action=add) ![Start from scratch](https://flodesk.com/_next/static/chunks/images/_next/static/media/banner.eedecf3a_3840.webp) ![Wellness welcome with resources](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67dcf09c0f484222418ad7c1_3840.webp) [Preview template](https://flodesk.com/templates/email/67dcf09c0f484222418ad7c1)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67dcf09c0f484222418ad7c1&fd-source=public-gallery-email) Wellness welcome with resources ![Beauty brand’s roundup](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67dcf09c0f484222418ad7c2_3840.webp) [Preview template](https://flodesk.com/templates/email/67dcf09c0f484222418ad7c2)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67dcf09c0f484222418ad7c2&fd-source=public-gallery-email) Beauty brand’s roundup ![Promote a beauty product](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67f63cb9698b78d8544da53d_3840.webp) [Preview template](https://flodesk.com/templates/email/67f63cb9698b78d8544da53d)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67f63cb9698b78d8544da53d&fd-source=public-gallery-email) Promote a beauty product ![Open house](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67dcf09c0f484222418ad7c3_3840.webp) [Preview template](https://flodesk.com/templates/email/67dcf09c0f484222418ad7c3)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67dcf09c0f484222418ad7c3&fd-source=public-gallery-email) Open house ![Home staging roundup](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67f63cb9698b78d8544da53e_3840.webp) [Preview template](https://flodesk.com/templates/email/67f63cb9698b78d8544da53e)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67f63cb9698b78d8544da53e&fd-source=public-gallery-email) Home staging roundup ![Promote new menu offerings](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67dcf09c0f484222418ad7c4_3840.webp) [Preview template](https://flodesk.com/templates/email/67dcf09c0f484222418ad7c4)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67dcf09c0f484222418ad7c4&fd-source=public-gallery-email) Promote new menu offerings ![Promote a cookbook](https://flodesk.com/_next/static/chunks/images/assets/templates-email/67f63cb9698b78d8544da53f_3840.webp) [Preview template](https://flodesk.com/templates/email/67f63cb9698b78d8544da53f)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=67f63cb9698b78d8544da53f&fd-source=public-gallery-email) Promote a cookbook ![Simple discount offer](https://flodesk.com/_next/static/chunks/images/assets/templates-email/65532a35847d2e1e697ca05d_3840.webp) [Preview template](https://flodesk.com/templates/email/65532a35847d2e1e697ca05d)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=65532a35847d2e1e697ca05d&fd-source=public-gallery-email) Simple discount offer ![Share your offer](https://flodesk.com/_next/static/chunks/images/assets/templates-email/5d60ebebed8ad814677acf95_3840.webp) [Preview template](https://flodesk.com/templates/email/5d60ebebed8ad814677acf95)[Customize](https://app.flodesk.com/sign-up?tsrc=gallery&ttype=email&tid=5d60ebebed8ad814677acf95&fd-source=public-gallery-email) Share your offer 1234 FAQ ## How can I customize my email template? + ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/email_builder.dbec2451_3840.webp) 1\. Choose an email marketing templateBrowse our gallery of email marketing templates and pick one that is right for your needs. Preview the template and click “Customize” when you are ready. 2\. Log in to your Flodesk account or create one for freeSign in to your account to start editing your templates. New to Flodesk? We have you covered. Sign up for a 14-day free trial, no strings attached. 3\. Customize your email templateGet lost in creative flow with our intuitive email builder and make the template your own. Change text, fonts, colors and more. 4\. Save it or send it right away!Your work is automatically saved. Send your email to your subscribers, or include it in an email sequence. That’s easy with Flodesk! What is Flodesk?+ Flodesk is an email marketing platform that helps small businesses create beautiful emails, grow their list, and monetize their expertise. You can use it to design and send on-brand marketing emails; sell online with beautiful sales pages, online payments, and instant product delivery—all in one place; publish opt-in forms to grow your list, and build powerful email automations. Do I need a website to start growing my list and making money?+ You don’t need a website or a complicated setup with other tools to start growing your list, sending emails, and selling online. Flodesk brings you everything you need in one place. Are there email and sales page templates available?+ Yes! We’ve taken everything we’ve learned from marketing and selling online to create beautiful emails, forms, workflows, and sales page templates that will make it easy to get started and look great on any device. No website required and no need to know how to market or sell. Does Flodesk have analytics?+ Yes. Each Flodesk Email, Form, Workflow and Checkout you create will track and display advanced analytics, such as open and click rates, subscriber growth, revenue generated, funnel details, total sales, and more. How much is Flodesk per month?+ We keep it simple with an affordable flat rate, no tiers, and no platform fees. That means you’ll get unlimited email marketing and ecommerce—yes, unlimited emails, subscribers, sales pages, checkout transactions, upsells, workflows, and access to all features forever for $59/month. Looking for just Flodesk Email? Get started for as little as $35/month. Go ahead, grow your list! We use cookies Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Incident Email Templates Related Articles [![Food Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/food-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Food Email Examples](https://flodesk.com/tips/food-email-examples) [![Beta Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/beta-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Beta Email Examples](https://flodesk.com/tips/beta-email-examples) [![Economics Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/economics-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [Economics Newsletters](https://flodesk.com/tips/economics-newsletters) [![Membership Email Sequence](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/membership-email-sequence) [Email Sequences](https://flodesk.com/blog/category/email-sequences) [Membership Email Sequence](https://flodesk.com/tips/membership-email-sequence) ## Flodesk Workflows [flodesk](https://flodesk.com/) Oops! This page is not found, but you can still design emails people love to open and sell anything online. It's easy. [Try it free](https://app.flodesk.com/sign-up?fd-source=404) We use cookies More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "See our privacy policy") Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Conference Email Examples Related Articles [![Credit Card Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/credit-card-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Credit Card Email Examples](https://flodesk.com/tips/credit-card-email-examples) [![Annual Review Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/annual-review-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Annual Review Email Templates](https://flodesk.com/tips/annual-review-email-templates) [![Application Follow Up Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/application-follow-up-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Application Follow Up Email Templates](https://flodesk.com/tips/application-follow-up-email-templates) [![Marketing Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/marketing-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [Marketing Newsletters](https://flodesk.com/tips/marketing-newsletters) ## Networking Email Templates Related Articles [![Form Submission Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/form-submission-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Form Submission Email Templates](https://flodesk.com/tips/form-submission-email-templates) [![Proposal Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/proposal-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Proposal Email Templates](https://flodesk.com/tips/proposal-email-templates) [![Real Estate Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/best-real-estate-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [Real Estate Newsletters](https://flodesk.com/tips/best-real-estate-newsletters) [![End Of Year Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/end-of-year-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [End Of Year Email Templates](https://flodesk.com/tips/end-of-year-email-templates) ## 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Flodesk Brand Refresh # The Flodesk Brand ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video.00dab387_3840.webp)Your browser does not support the video tag. ## Introducing a refreshedidentity rooted in thespirit of our values ## We are living in a moment where sterile corporatism is giving way to authenticity and connection. We originally created Flodesk to empower small businesses with an intuitive, design-centric platform that enhanced their brands via stunning emails and sales pages. But Flodesk is more than just nice aesthetics—it’s also about the continuous process of crafting and nurturing a profound connection with your audience. Our refreshed identity provides a more holistic representation of this essence. ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video1.9b3dd0d4_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video2.487d4e00_3840.webp) “I believe a great rebranding is less about remaking your identity and more about becoming closer to who you already are.” Rebecca ShostakCBO, Flodesk ## For our reimagined brand system, we revisited the philosophy of one of our early inspirations – the renowned 20th Century architect Richard Neutra. As one of the pioneers of California Modernism, Neutra is known for functional and aesthetically pleasing architecture that seamlessly integrates with its surroundings. ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/9.7af10d93_3840.webp) Source:Kansas Sebastian ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/10.de253b67_3840.webp) Source:Daniel Kim ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/1.974f6cff_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/2.8c051e5b_3840.webp) Source:Daniel Kim ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/3.7f186fda_3840.webp) Source:Daniel Kim ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/4.ec5d0199_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/5.c9d932fb_3840.webp) Source:Daniel Kim ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/6.c34abaa8_3840.webp) Source:MidCentArc ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/7.4da45163_3840.webp) Source:Daniel Kim ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/8.9f269f90_3840.webp) Source:Daniel Kim His design approach also considered the psychological and emotional impact of his buildings, believing that good design could improve well-being and health. Similarly, Flodesk’s new brand identity is designed to inspire, uplift, and support the prosperity of our members. “At Flodesk, we not only celebrate the humanity of our members, but also actively encourage them to embrace their individuality.” Martha BitarCEO, Flodesk ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/4.dc2e3f09_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/5.fa147ecd_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/1.4dbbf1d2_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/2.652c7425_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/3.c58c2532_3840.webp) ## Our concept We wanted the brand to embody the warmth of our community and the rigor of our intuitive platform in an uncluttered and confident way. Together with DIA Studio, we crafted an identity that captures the flow of creativity and the function of purposeful technology. ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video1.9b510ea9_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video2.eeb00829_3840.webp) ## Our type In order to create an identity system truly reflective of our brand values and strategy, we partnered with the Swiss-based type foundry Optimo and type designer François Rappo to develop a custom typeface. François and the team at Optimo have a deep historical understanding of type design, enabling them to properly execute a brief with purpose.It was also important to us that our brand and product have a clear connection. Our custom typeface renders crisply in tiny product use cases while maintaining an aesthetic quality in larger brand communications. ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video1.db68d172_3840.webp) Flodesk Sans straddles a delicate line between friendliness and functionality.The typeface taps into the antique feel of late 19th-century grotesks combined with geometric forms closely related to Richard Neutra's architectural work. The result is something that feels contemporary while evoking its historical roots.The typeface functions seamlessly in all settings, from tiny product UI to large-scale branded collateral, without losing its aesthetic quality. ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/ui-example-3.97bc83d7_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/ui-example-4.b7900d93_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/ui-example-1.690eaaef_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/ui-example-2.e8419b85_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/ui-example-3.97bc83d7_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/ui-example-4.b7900d93_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/ui-example-1.690eaaef_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/ui-example-2.e8419b85_3840.webp) Flodesk Serif is an altered version of JJannon by François Rappo. Flodesk Serif adjusts the x-height of JJannon to fit perfectly with Flodesk Sans in all typesetting situations. Coincidentally, the x-height alteration gives the typeface a contemporary twist and louder visual impression than the original. RichardNeutra AdolfLoos BeverlyThorn PierreKoenig Conceptually, each of our typefaces reflect a key brand attribute. Flodesk Sans reflects our company's design rigor. Flodesk Serif reflects our community’s voice. Our logo animation illustrates the flow and inherent connection between the two. [flodesk](https://flodesk.com/) “I selected a few keywords to guide my design of the Flodesk typeface: inviting, touch of rationalism, and a strong user-friendly ergonomics.” François RappoOptimo ## Our system While Flodesk Sans and Flodesk Serif form our foundation, we wanted to elevate our typographic voice with a system that supports our brand concept and references our product features.We leveraged intrinsic elements and established a subtle but highly refined signature motion behavior that can be activated within both brand and product at various levels of expression.We created a rich shape library that can be used graphically or as frames for content. Our primary shapes are based on the characters and fundamental shapes in the Flodesk name. We then expand out into a secondary library that mirrors the shapes within our product.Our motion behavior flows, fills in our shapes, and helps us transition through content. Whether using imagery or type, there is always subtle forward movement and a sense of accomplishment and harmony. ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video1.0f9c341f_3840.webp) We created a rich shape library that can be used graphically or as frames for content.Our primary shapes are based on the characters and fundamental shapes in our name. We then expand out into a secondary shape library that mirrors our product. ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/shapes.8b7a810c_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video2.f9dcd68a_3840.webp) Our motion behavior flows and fills in our shapes and help us transition through content. Whether using imagery or type there is always subtle forward movement and a sense of accomplishment and harmony. ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video3.307d4a5a_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video4.4b56dddb_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video5.aae5327f_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video6.263441e8_3840.webp) “The Flodesk identity is all about atmosphere, a comfortable space that supports the Flodesk community through thoughtful and rigorous design.” Mitch PaoneDIA ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video.44d4c2d4_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/video2.09448b41_3840.webp) “Our collaboration with DIA brought a dynamic dimension to our visual presence, giving Flodesk a distinctive, memorable signature.” Claudia AranDesign Director, Flodesk ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/17.97b24ccd_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/18.6e85fe8b_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/01.6826129c_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/02.959a9216_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/03.ed1c5f3f_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/04.058eba78_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/05.fd1359e8_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/06.bed38f83_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/07.b09ec3eb_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/08.7bee7928_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/09.81499dea_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/10.7a3310da_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/11.76d1c1a6_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/12.12692dbc_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/13.31e143a0_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/14.eee7165c_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/15.985f48f5_3840.webp) ![](https://flodesk.com/_next/static/chunks/images/_next/static/media/16.587dc8b3_3840.webp) ## SOMETIMES IT IS THESIMPLE THINGS THATMAKE PEOPLE HAPPY We use cookies Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Email Signup Forms # Email Signup Forms \| Grow Your Audience with Flodesk Forms that convert at double the industry average You heard that right. Our stunning, innovative suite of subscriber forms create a “wow” first impression that translates directly to list growth. [Try it free](https://app.flodesk.com/sign-up?fd-source=form) ![hero-img](https://flodesk.com/_next/static/chunks/images/assets/form/hero/desktop/hero_3840.webp) Say goodbye to boring forms [Try it free](https://app.flodesk.com/sign-up?fd-source=form) ![Popup](https://flodesk.com/_next/static/chunks/images/assets/form/product-services/pop-up_3840.webp) ![Spinner](https://flodesk.com/_next/static/chunks/images/assets/form/product-services/spinner_3840.webp) ![Countdown timer](https://flodesk.com/_next/static/chunks/images/assets/form/product-services/countdown-timer_3840.webp) ![Embedded inline](https://flodesk.com/_next/static/chunks/images/assets/form/product-services/embedded-inline_3840.webp) ![Landing page](https://flodesk.com/_next/static/chunks/images/assets/form/product-services/landing-page_3840.webp) ![Video](https://flodesk.com/_next/static/chunks/images/assets/form/product-services/video_3840.webp) # Create and publish on the go Design a form and start collecting subscribers in moments (no website required!) with our minimal, intuitive builder for mobile and desktop. [Try it free](https://app.flodesk.com/sign-up?fd-source=form) # Double your performance 2x Flodesk forms that convert 2x more than industry standard 10 min Members launch new forms in under 10 minutes on average 500 m Flodesk forms have converted more than 500 million visitors into subscribers # Designed to power the growth of your brilliant ideas ### Launch your big ideas. Instantly. Our hosted full page forms let you get your ideas in front of your audience without the hassle of setting up a website. ![Launch your big ideas. Instantly.](https://flodesk.com/_next/static/chunks/images/assets/form/product-features/desktop/1_3840.webp) ### Build your list right from social Our Link in bio forms are optimized to convert social followers and visitors into an audience you own forever. ![Build your list right from social](https://flodesk.com/_next/static/chunks/images/assets/form/product-features/desktop/2_3840.webp) ### Optimized for business growth Countdown forms, spinner forms, and video forms capture attention and drive urgency, boosting conversion by up to 80%. ![Optimized for business growth](https://flodesk.com/_next/static/chunks/images/assets/form/product-features/desktop/3_3840.webp) ### Marketing as personal as it gets Form preferences let you segment your audience right at the the start so you can deliver more personalized, relevant emails. ![Marketing as personal as it gets](https://flodesk.com/_next/static/chunks/images/assets/form/product-features/desktop/4_3840.webp) ### Watch your list grow Powerful analytics let you see which forms drive the bulk of your list growth in real-time. ![Watch your list grow](https://flodesk.com/_next/static/chunks/images/assets/form/product-features/desktop/5_3840.webp) You’ll love it. Here’s why. Subscriber preferences Segment your audience right at the moment of opt-in so you can deliver more personalized, relevant emails. Custom fields Ask subscribers anything with custom form fields—then use that information to add deep personalization to your emails. Customized URL Create a custom URL that makes your opt-in easy to find, and simple for you to share everywhere. Countdown timers Create a sense of urgency and boost conversion rates by up to 200% for limited-time deals. Video forms Embed video into the most visually exciting popup and landing page forms your subscribers have ever seen. Spin-the-wheel Boost conversion by 80% or more by asking your audience to spin the wheel for a chance to win in exchange for their email address. View all features ![Mary](https://flodesk.com/assets/home/testimonial/avatar-3.webp) “Flodesk gives my ranch businesses a professional look effortlessly. It’s fast, intuitive and makes branding on point every time!” ![Mary signature](https://flodesk.com/assets/home/testimonial/signature-3.webp) Mary Heffernan, Five Marys Ranch ![Claire](https://flodesk.com/assets/home/testimonial/avatar-1.webp) “Flodesk saves me hours on designing my newsletters. It used to take me a million steps. I love the editor and sales come within minutes of an email going out!” ![Claire signature](https://flodesk.com/assets/home/testimonial/signature-1.webp) Claire Xue, Moodelier ![Steve](https://flodesk.com/assets/home/testimonial/avatar-2.webp) “Simple automations. Beautiful workflows. Rock-solid deliverability. I’ve used Flodesk for years—and it’s still my go-to for creators who want email that actually works” ![Steve signature](https://flodesk.com/assets/home/testimonial/signature-2.webp) Steve FAQ What is an email signup form? Email signup forms help you convert followers and website visitors into email subscribers, so you can keep building relationships with them even after they’ve left your profile or webpage. How do email forms work? 1. Pick what kind of form you'd like to use. With Flodesk Forms, you can choose from popups, embedded inline or fully hosted full page forms—plus video, spinner and countdown forms that boost conversions even more. 2. Customize it to match your brand's look and feel, hit publish, and share it anywhere—from your website to your favorite social media page. 3. After someone submits a form, they're added to a segment of your choosing. (This is the smaller subgroup of subscribers you divide your larger audience into, allowing you to create hyper-personalized emails you know they'll care about.) You can choose to display a success message or redirect to a URL (like a link to your hosted freebie). You can also create a workflow to deliver your freebie and add them to your welcome series so they start getting nurtured right away. How do I get people to subscribe to my mailing list? Offering a valuable freebie—or a free resource like a mini ebook, checklist or template—when people sign up for your mailing list is a powerful way to incentivize people to subscribe. Here are [5 ways to market your freebie](https://university.flodesk.com/how-to-build-an-email-list) to get even more subscribers. Do I need a website to start using a form to grow my list? Not at all. With our fully hosted full page forms, you can grab the link and share it anywhere—no website or code required. Here’s a quick video tutorial on [how to build an email list without a website](https://university.flodesk.com/how-to-build-an-email-list-without-a-website). You can even use our mobile builder to create link in bio and full page forms right from your phone. Where can forms be embedded? Forms can be embedded to any website or blog. Here’s [how to add an opt-in form to your website](https://help.flodesk.com/en/articles/4362177). How do I add a link to my form on my social media profile? We love this question because we know you’ll love how easy it is. Just grab the link for your full page form and add it to your link in bio—or anywhere you want! How can forms help me understand my audience better? Preferences on Forms let your subscribers tell you what they want to hear about. It also automatically segments subscribers based on their interests when opting into your list. That way, you can personalize content or email frequency from the start of your subscriber relationship. What’s included in form analytics? See which form gets the most eyeballs, which converts the best, and how all your forms are performing over time. The world needs what you’ve got [Get started now](https://app.flodesk.com/sign-up?fd-source=form) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) [Flodesk home](https://flodesk.com/) [Try it free](https://app.flodesk.com/sign-up?fd-source=form) We use cookies More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "See our privacy policy") Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Clarification Email Templates Related Articles [![Employee Onboarding Survey Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/employee-onboarding-survey-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Employee Onboarding Survey Email Templates](https://flodesk.com/tips/employee-onboarding-survey-email-templates) [![Legal Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/legal-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Legal Email Examples](https://flodesk.com/tips/legal-email-examples) [![Working Hours Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/working-hours-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Working Hours Email Templates](https://flodesk.com/tips/working-hours-email-templates) [![New Arrival Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/new-arrival-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [New Arrival Email Templates](https://flodesk.com/tips/new-arrival-email-templates) ## 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AI Email Generator [flodesk](https://flodesk.com/) Oops! This page is not found, but you can still design emails people love to open and sell anything online. It's easy. 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subscribers do you have? 01,0002,5005,00010,00015,00020,00025,00030,00035,00040,00045,00050,00060,00075,00085,00095,000105,000115,000125,000135,000145,000155,000165,000175,000185,000195,000205,000215,000225,000235,000245,000255,000 Annual (1 month free) Monthly Free Tools to grow your list $0 /mo [Start now](https://app.flodesk.com/sign-up?fd-source=pricing) Your intro to Flodesk: Forms & landing pages Designer templates Audience segmentation Email sending Lite Everything you need to start $0251932295248726610294132121162149 /mo For up to01,0002,5005,00010,00015,00020,00025,000subscribers(Max) [Start free](https://app.flodesk.com/sign-up?fd-source=pricing) Everything in Free, plus: Unlimited email sends Email analytics Max of 25,000 subscribers 1 seat Limited time bonus: 1 workflow Most popular Pro Advanced tools, made simple 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to01,0002,5005,00010,00015,00020,00025,00030,00035,00040,00045,00050,00060,00075,00085,00095,000105,000115,000125,000135,000145,000155,000165,000175,000185,000195,000205,000215,000225,000235,000245,000255,000subscribers(Max) [Start free](https://app.flodesk.com/sign-up?fd-source=pricing) Everything in Pro, plus: Unlimited integrated checkouts Sales pages & funnels Subscriptions & payment plans Abandoned cart automations 3 seats Compare plans in detail Free Usage Active subscribers:No limit Audience segmentation Robust analytics Data exports (CSV) Integrations Community access Customer support Branding World-class templates Custom fonts Personalized links Custom domains Link in bio Show/hide Flodesk footer Forms Popup forms Embedded forms Hosted forms Landing pages Meta Pixel GDPR cookie/consent Email Unlimited emails Custom layouts Personalization fields Workflow automations Resend to unopens Send time optimizer Email scheduler API access E-commerce Unlimited sales pages Payment processing Checkout flows Upsells + bonus offers Subscriptions Discount codes Online payments Instant deliveries Payment plans Buy now, pay later Sales tax processing Add-ons Dedicated IP Lite Usage Active subscribers:Max 25,000 Audience segmentation Robust analytics Data exports (CSV) Integrations Community access Customer support Branding World-class templates Custom fonts Personalized links Custom domains Link in bio Show/hide Flodesk footer Forms Popup forms Embedded forms Hosted forms Landing pages Meta Pixel GDPR cookie/consent Email Unlimited emails Custom layouts Personalization fields Workflow automations Limited time bonus: 1 workflow Resend to unopens Send time optimizer Email scheduler API access E-commerce Unlimited sales pages Payment processing Checkout flows Upsells + bonus offers Subscriptions Discount codes Online payments Instant deliveries Payment plans Buy now, pay later Sales tax processing Add-ons Dedicated IP Pro Usage Active subscribers:0–255,000 Audience segmentation Robust analytics Data exports (CSV) Integrations Community access Customer support Branding World-class templates Custom fonts Personalized links Custom domains Link in bio Show/hide Flodesk footer Forms Popup forms Embedded forms Hosted forms Landing pages Meta Pixel GDPR cookie/consent Email Unlimited emails Custom layouts Personalization fields Workflow automations Resend to unopens Send time optimizer Email scheduler API access E-commerce Unlimited sales pages Limited time bonus: 1 checkout Payment processing Checkout flows Upsells + bonus offers Subscriptions Discount codes Online payments Instant deliveries Payment plans Buy now, pay later Sales tax processing Add-ons Dedicated IP:Add-on Everything Usage Active subscribers:0–255,000 Audience segmentation Robust analytics Data exports (CSV) Integrations Community access Customer support Branding World-class templates Custom fonts Personalized links Custom domains Link in bio Show/hide Flodesk footer Forms Popup forms Embedded forms Hosted forms Landing pages Meta Pixel GDPR cookie/consent Email Unlimited emails Custom layouts Personalization fields Workflow automations Resend to unopens Send time optimizer Email scheduler API access E-commerce Unlimited sales pages Payment processing Checkout flows Upsells + bonus offers Subscriptions Discount codes Online payments Instant deliveries Payment plans Buy now, pay later Sales tax processing Add-ons Dedicated IP:Add-on Usage Free Lite Pro Everything Active subscribers No limit Max 25,000 0–255,000 0–255,000 Audience segmentation Robust analytics Data exports (CSV) Integrations Community access Customer support Branding Free Lite Pro Everything World-class templates Custom fonts Personalized links Custom domains Link in bio Show/hide Flodesk footer Forms Free Lite Pro Everything Popup forms Embedded forms Hosted forms Landing pages Meta Pixel GDPR cookie/consent Email Free Lite Pro Everything Unlimited emails Custom layouts Personalization fields Workflow automations Limited time bonus: 1 workflow Resend to unopens Send time optimizer Email scheduler API access E-commerce Free Lite Pro Everything Unlimited sales pages Limited time bonus: 1 checkout Payment processing Checkout flows Upsells + bonus offers Subscriptions Discount codes Online payments Instant deliveries Payment plans Buy now, pay later Sales tax processing Add-ons Free Lite Pro Everything Dedicated IP Add-on Add-on ![Mary](https://flodesk.com/assets/home/testimonial/avatar-3.webp) “Flodesk gives my ranch businesses a professional look effortlessly. It’s fast, intuitive and makes branding on point every time!” ![Mary signature](https://flodesk.com/assets/home/testimonial/signature-3.webp) Mary Heffernan, Five Marys Ranch ![Claire](https://flodesk.com/assets/home/testimonial/avatar-1.webp) “Flodesk saves me hours on designing my newsletters. It used to take me a million steps. I love the editor and sales come within minutes of an email going out!” ![Claire signature](https://flodesk.com/assets/home/testimonial/signature-1.webp) Claire Xue, Moodelier ![Steve](https://flodesk.com/assets/home/testimonial/avatar-2.webp) “Simple automations. Beautiful workflows. Rock-solid deliverability. I’ve used Flodesk for years—and it’s still my go-to for creators who want email that actually works” ![Steve signature](https://flodesk.com/assets/home/testimonial/signature-2.webp) Steve FAQ How do I get started with Flodesk? Getting started with Flodesk is easy. Simply sign up for an account, choose a template or start from scratch, and begin creating beautiful emails and forms. Can I customize my email templates? Absolutely. Flodesk offers extensive customization options. You can modify colors, fonts, layouts, and add your own images to match your brand perfectly. What integrations does Flodesk support? Flodesk integrates with popular platforms like Shopify, WordPress, Zapier and many others to streamline your workflow. Is there a free trial available? Yes! We offer a free trial so you can explore all of Flodesk's features and see how it can transform your email marketing. How does pricing work? Flodesk offers affordable, transparent pricing with three plans that scale as you grow: Lite, Pro and Everything. No hidden fees, no surprises. The world needs what you’ve got [Get started now](https://app.flodesk.com/sign-up?fd-source=pricing) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) [Flodesk home](https://flodesk.com/) [Try it free](https://app.flodesk.com/sign-up?fd-source=pricing) We use cookies More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "See our privacy policy") Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Beta Invitation Templates Related Articles [![Delivra Alternatives](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/delivra-alternatives) [Compare](https://flodesk.com/blog/category/compare) [Delivra Alternatives](https://flodesk.com/tips/delivra-alternatives) [![Employee Introduction Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/employee-introduction-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Employee Introduction Email Templates](https://flodesk.com/tips/employee-introduction-email-templates) [![Job Application Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/job-application-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Job Application Email Examples](https://flodesk.com/tips/job-application-email-examples) [![Email Marketing Tools For Startups](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/email-marketing-tools-for-startups) [Compare](https://flodesk.com/blog/category/compare) [Email Marketing Tools For Startups](https://flodesk.com/tips/email-marketing-tools-for-startups) ## 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Email Marketing Best Practices # Email marketing best practices in 2024 - 19 January 2024 - [By Jordyn Kerr](https://flodesk.com/blog/author/jordyn-e-kerr) - 8 MIN ### Table of ContentsJump to: - 1.0 [Short on time? Make sure you do this](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#short-on-time-make-sure-you-do-this) - 2.0 [Set the stage for success: 5 email marketing best practices](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#set-the-stage-for-success-5-email-marketing-best-practices) - 3.0 [Grow your business one email at a time](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#grow-your-business-one-email-at-a-time) - 1.0 [Short on time? Make sure you do this](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#short-on-time-make-sure-you-do-this) - 2.0 [Set the stage for success: 5 email marketing best practices](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#set-the-stage-for-success-5-email-marketing-best-practices) - 3.0 [Grow your business one email at a time](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#grow-your-business-one-email-at-a-time) Table of contents [**2024 Email compliance changes**\\ \\ Significant email compliance changes are coming to Gmail and Yahoo. Find out what’s happening, who it impacts, and how to prepare for these changes.\\ \\ Learn more](https://flodesk.com/blog/major-email-marketing-compliance-changes-you-cant-ignore/) **_TL;DR: Set the stage for email marketing success and give your emails the highest chances of reaching your audience by following these best practices—no matter your list size._** In the ever-evolving world of email marketing, there are best practices small businesses should continue to follow for long-term success. Learn how to set yourself up for email marketing success and give your emails the highest chance of reaching your audience. ## Short on time? Make sure you do this [1\. Send emails from a custom domain](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#custom-domain) [2\. Authenticate your domain](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#domain-authentication) [3\. Clean your email list on regularly](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#clean-list) [4\. Make unsubscribing easy](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#easy-unsubscribe) [5\. Deliver hyper-relevant, personalized emails](https://flodesk.com/blog/email-marketing-best-practices-in-2024/#email-segmentation) [**2024 Email compliance changes you can’t ignore**\\ \\ Significant email compliance changes are coming to Gmail and Yahoo. Find out what’s happening, who it impacts, and how to prepare for these changes.\\ \\ Read the blog](https://flodesk.com/blog/major-email-marketing-compliance-changes-you-cant-ignore/) ## Set the stage for success: 5 email marketing best practices Whether you’re just getting started with email or are a seasoned email marketer, there are a few best practices every sender should follow to avoid the spam folder and achieve high deliverability. ### 1\. Send emails from a custom domain **A custom domain** is a personalized, unique web address you can claim for your brand. If you don’t currently own a domain, you can purchase one and set up a domain email through domain providers, such as GoDaddy, Bluehost, and Wix. For example, Flodesk’s custom domain is “flodesk.com,” and one of our domain emails is hello@flodesk.com. With a custom domain: - Your emails look professional and branded - You create trust with your audience - You can authenticate your domain (via DKIM, SPF, and DMARC) - You can send more than 5,000 emails per day **Alternatively, a free email address** is an email address from a free email provider, such as Gmail, Yahoo, and Hotmail. Some examples of free email addresses are yourbrand@gmail.com or yourbrand@yahoo.com. With a free email address: - Your emails do not look as professional and trustworthy - You cannot authenticate your domain - You may be limited in how many emails you can send per day on Flodesk - And you run the risk of damaging your sender reputation with major inbox providers Learn more about [why you need a custom domain](https://help.flodesk.com/en/articles/5385589-why-do-i-need-a-domain-email) and [how to get a custom domain email.](https://help.flodesk.com/en/articles/8811303-how-can-i-get-a-custom-domain-email) **Pro tip:** If you’re sending more than 5,000 emails per day, using a custom domain is required by top inbox providers like Gmail and Yahoo. [Learn more about these requirements.](https://flodesk.com/blog/major-email-marketing-compliance-changes-you-cant-ignore/) ### 2\. Authenticate your domain Once you have a custom domain, you should verify your sender identity by configuring SPF, DKIM, and DMARC records. Setting up these records helps inbox providers recognize and trust your emails, increasing your deliverability and reducing the risk of going to spam. Unsure how to authenticate your domain? Don’t worry—our team has created [a comprehensive guide](https://flodesk.com/blog/major-email-marketing-compliance-changes-you-cant-ignore/) and [an abundance of help center articles](https://help.flodesk.com/en/collections/1860807-compliance-and-deliverability) to help you learn everything you need to know about email authentication. **Important note:** If you’re using a custom domain email address within Flodesk, you’ll need to [configure DKIM or SPF at a minimum.](https://help.flodesk.com/en/articles/3200817-authenticate-your-custom-domain-via-dkim-and-spf) ### 3\. Clean your email list on a regular basis Make a habit of consistently removing inactive or unengaged subscribers from your list at least once every six months. While eliminating people from your email list may feel counterintuitive, it can actually improve your deliverability and ensure your messages reach an audience who is genuinely interested in receiving your content. How to clean your email list in Flodesk - YouTube Tap to unmute [How to clean your email list in Flodesk](https://www.youtube.com/watch?v=luBF-Cup9sk) [Flodesk](https://www.youtube.com/channel/UCup2XtGJseIuvELAMSPW_0w) Flodesk2.1K subscribers [Watch on](https://www.youtube.com/watch?v=luBF-Cup9sk) To learn how to clean your email list with Flodesk, watch this video tutorial from our Head of Community Natalie Franke or [read our Lifecycle Marketing Manager Fer’s quick tips to clean your list](https://flodesk.com/blog/how-to-maintain-a-healthy-list-and-sender-reputation/). ### 4\. Make unsubscribing easy It’s crucial to ensure subscribers can easily unsubscribe from your messages if they’d like to. As a best practice, you should include a visible ‘unsubscribe’ link within the footer of all your emails. Additionally, if you’re sending bulk emails, you must include a one-click unsubscribe, which allows subscribers to opt out of future communications with a single click. If you’re a Flodesk member, there’s no need to do anything about this. We automatically enable these unsubscribe features in the Flodesk Email experience to protect your sender reputation and ensure your campaigns stay compliant. ### 5\. Deliver hyper-relevant, personalized emails Sharing meaningful, relevant content with your community is becoming increasingly crucial to succeed as a small business. Now more than ever, subscribers will quickly disengage from emails that don’t match their interests, needs, or values. If you’re not already using segmentation to organize your email list based on factors like subscriber preferences and behavior, now’s the time to start. You can then leverage your segments and audience data, like your subscribers’ first names, to create relevant content for each group. Doing so will help boost your email engagement and [improve your sender reputation overall](https://flodesk.com/blog/how-to-improve-your-sender-reputation/). **Pro tip:** Starting in early 2024, major inbox providers will introduce [new requirements for some senders](https://flodesk.com/blog/major-email-marketing-compliance-changes-you-cant-ignore/), which include [a maximum spam complaint rate of 0.3%](https://help.flodesk.com/en/articles/4834957-how-to-avoid-being-marked-as-spam-by-your-subscribers). To keep your spam complaints low, follow the best practices above and use segmentation to deliver hyper-relevant, meaningful content to your subscribers. [**2024 Email compliance changes you can’t ignore**\\ \\ Significant email compliance changes are coming to Gmail and Yahoo. Find out what’s happening, who it impacts, and how to prepare for these changes.\\ \\ Read the blog](https://flodesk.com/blog/major-email-marketing-compliance-changes-you-cant-ignore/) ## Grow your business one email at a time Although following these best practices requires some additional work on your part, doing so will help set you up for email marketing success so that you can focus on what matters most: your business. If you have questions, don’t hesitate to raise them in our [Flodesk Insiders Facebook group](https://www.facebook.com/groups/flodesk/) or [visit our Help Center](https://help.flodesk.com/en/) for more information and resources. We’re cheering you on every step of the way. You’ve got this! Return to top ↑ [**2024 Email compliance changes**\\ \\ Significant email compliance changes are coming to Gmail and Yahoo. Find out what’s happening, who it impacts, and how to prepare for these changes.\\ \\ Learn more](https://flodesk.com/blog/major-email-marketing-compliance-changes-you-cant-ignore/) SHARE THIS ARTICLE Tagged with * * * ![Author profile photo](https://secure.gravatar.com/avatar/8162d25687ef07684f078e0cdd78b3d6?s=96&d=mm&r=g) About the author ### [Jordyn Kerr](https://flodesk.com/blog/author/jordyn-e-kerr) Jordyn is a storyteller and content strategist with a passion for helping brands grow their impact. She’s the founder of Creatively Wired—a storytelling agency—and the Content… We use cookies Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Email Design Made Easy [flodesk](https://flodesk.com/) Oops! This page is not found, but you can still design emails people love to open and sell anything online. It's easy. 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Lead Magnet Ideas # 14 creative lead magnet ideas for photographers - 7 March 2024 - [By Sydney Triggs](https://flodesk.com/blog/author/sydney-triggs) - 35 MIN ### Table of ContentsJump to: - 1.0 [Our 14 best lead magnet ideas for photographers](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#our-14-best-lead-magnet-ideas-for-photographers) - 2.0 [The elements of an excellent lead magnet](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#the-elements-of-an-excellent-lead-magnet) - 3.0 [How to drive traffic to your lead magnets](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#how-to-drive-traffic-to-your-lead-magnets) - 4.0 [You’re ready to make your own photography lead magnet](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#youre-ready-to-make-your-own-photography-lead-magnet) - 1.0 [Our 14 best lead magnet ideas for photographers](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#our-14-best-lead-magnet-ideas-for-photographers) - 2.0 [The elements of an excellent lead magnet](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#the-elements-of-an-excellent-lead-magnet) - 3.0 [How to drive traffic to your lead magnets](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#how-to-drive-traffic-to-your-lead-magnets) - 4.0 [You’re ready to make your own photography lead magnet](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#youre-ready-to-make-your-own-photography-lead-magnet) Table of contents [**Grow your business with Flodesk**\\ Start Free Trial](https://app.flodesk.com/sign-up) The photography world is extremely competitive. In fact, there are over [120,000 people](https://datausa.io/profile/soc/photographers) working as photographers in the United States alone. Although every professional holds a unique edge, there’s so much competition in the industry that it can be hard to stand out from the crowd. Nevertheless, we’ve got some good news for the entrepreneurial photographers out there. The photography industry hasn’t fully tapped into the world of online marketing yet. This means that putting a little bit of effort into your online presence can go a long way in making a name for yourself. More specifically, a good lead magnet can do wonders for growing your email list, giving you a wide pool of potential clients to nurture relationships with. If you’re not yet familiar with the term, a lead magnet is a free resource you give away to your online audience in exchange for their contact information. Keep reading to discover 14 inspirational lead magnet ideas. We also discuss four key elements that should be included in any excellent lead magnet. [**Design emails people love to get**\\ \\ Create gorgeous emails, elevate your brand with custom everything, and deliver refreshingly personal messages with Flodesk.\\ \\ Try it free](https://app.flodesk.com/sign-up) ## **Our 14 best lead magnet ideas for photographers** We’ve divided our photography lead magnet ideas into four categories: - [Professional resources](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#professional-resources) - [Client guides & tutorials](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#guides) - [Discounts & freebies](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#discounts) - [Miscellaneous](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/#misc) ### Professional resources Many well-established photographers put together lead magnets tailored to their peers: _other photographers._ The examples listed below come from photographers who have _educational_ elements integrated into their business models. These lead magnets help them [build email lists](https://flodesk.com/blog/how-to-build-an-email-list/) of photographers interested in learning from them and accessing their educational content. #### 1\. Lighting lessons [Caroline Tran](https://carolinetran.net/) is a well-known wedding and lifestyle portrait photographer located in the Los Angeles area. Not only is she booked and busy as a photographer, but she also has a robust photography education platform that encompasses courses, free guides, curated gear, presets, and more. Above, you can see the lead magnet that she uses for website visitors who aren’t ready to invest in her courses just yet. She offers two free lighting lessons to anyone who subscribes to her mailing list! This is a great lead magnet because it shows off her talents and allows subscribers to get to know her photography and teaching style better before investing in her educational content. #### 2\. Long exposure photo tutorial [Trevor Sherwin](https://www.trevorsherwin.co.uk/) is an English landscape photographer. He loves shooting everything from more traditional nature landscapes to urban cityscapes. Photography started as a hobby for Trevor and snowballed into something much more intentional over time. As a nod to nurturing talent, he provides budding photographers with a range of resources like gear guides and shoot spots to deepen their crafts. Trevor’s current photography lead magnet is a free 10-step guide to long-exposure photography. This is a great resource because it compiles the actionable tips and insights that he’s learned through time-consuming trial and error over the years. Trevor’s long-exposure photography guide is an effective lead magnet because it puts his photography style and expertise on display, _and_ opens the door for amateur photographers looking for educational resources. #### 3\. Magical image secrets [Rebecca Yale](https://rebeccayalephotography.com/) is an award-winning wedding, editorial, and fashion photographer from Los Angeles. She’s been named one of the top photographers in the world by _Harper’s Bazaar_ and has worked in 55 countries worldwide. It makes sense then that her audience would be curious as to what exactly goes on behind the scenes of her captivating portraits. Rebecca has one of the best photography lead magnets out there. She pulls back the curtain and provides a look into her process. By signing up for her email list, anyone can discover how she made some of her most stunning images a reality. This lead magnet is particularly valuable for other photographers looking for inspiration and guidance on how to take better pictures. It would also be an interesting resource for anyone who loves Rebecca’s photos. #### 4\. Landscape photography tips [Felix Inden](https://www.felixinden.com/) is a German landscape photographer with a passion for capturing the natural world around him. Alongside commercial bookings and selling prints, Felix has tons of educational resources for other professionals in his field. We’ve included one of his current resources as one of our top lead magnets for photographers because it’s useful for novices and experienced photographers alike. Felix has put together a comprehensive ebook full of tips to help other photographers improve their landscape photography. Rather than focusing on the obvious and mundane, he shares the secrets that impacted his abilities the most. Regardless of your skill level, this lead magnet is useful. It’s easy to see how it would help Felix’s [email marketing strategy](https://flodesk.com/blog/email-marketing-for-photographers/) by bringing in all kinds of photography leads. ### Client guides and tutorials One of the biggest reasons why photographers put together lead magnets is to connect with potential future clients. Once someone opts into a photographer’s [email marketing funnel](https://university.flodesk.com/marketing-funnel), they’ll ideally enter a nurture sequence, learn more about what the photographer has to offer, and hopefully book a session in the future. Photographers design these lead magnets to attract their ideal clients who might eventually book a professional session. They give these leads free professional advice and guidance that’s genuinely useful and shows that they know their stuff. **_Read next:_** [_Lead nurturing email examples_](https://flodesk.com/blog/lead-nurturing-email-examples/) #### 5\. Portrait session tips Andie and her husband are the powerhouse couple behind [Costola Photography](https://costolaphotography.com/). They’re based in Washington DC and specialize in weddings and editorial portraits. Most people are nervous when getting their photo taken professionally. Costola Photography tackled this common anxiety in their photography lead magnet. Their free download— _5 tips for a stress free portrait session_ _—_ is handy for anyone thinking about hiring a photographer but feeling nervous about it. By taking the time to put together this resource for their target audience, Costola Photography shows they’re empathetic and care about their clients’ needs. #### 6\. Guide on how to find a wedding photographer [Raph Nogal](https://raphnogal.com/) is a Toronto-based photographer who specializes in wedding and engagement photography, family photos, headshots, and product photography. Raph has worked in the photography industry for over 10 years, so he knows a thing or two about how hard it is to find a good wedding photographer. He put together a lead magnet that helps couples find the perfect photography business to capture their big day. Raph’s lead magnet is simple yet effective. It provides potential clients with valuable content _and_ promotes his own photography business at the same time. There’s no doubt that many customers downloaded this resource, realized that Raph ticked all the _ideal wedding photographer_ boxes, and invested in his photography services. #### 7\. Headshot wardrobe tips [Vanie Poyey](https://poyeyphotos.com/) is a Los Angeles and Detroit-based photographer who specializes in headshots. She’s passionate about creating stunning headshots that will help her clients achieve their goals, express themselves, and have fun in the process. When it comes to headshots, many people have no idea what to wear to their photoshoot. It doesn’t matter whether a client is taking a headshot for the first time or if they have tons of sessions under their belt, there’s always a question mark when it comes to trying to choose the perfect outfit. That’s why Vanie developed a lead magnet that helps potential clients figure out what to wear to get that perfect headshot. Once they opt-in and read her guide, they’ll feel more confident and know that Vanie is a photographer with their best interests at heart. [**Grow your business with Flodesk**\\ Start Free Trial](https://app.flodesk.com/sign-up) #### 8\. Posing guide Models make posing look so easy, but for most of us, knowing how to pose for photos is challenging. This top lead magnet idea addresses this. [Savvy Leigh](https://savvyleigh.com/), a Charlotte wedding photographer, created a downloadable complete with her top five engagement poses—and you can do something similar. Your experience in guiding clients on how to stand, sit, smile, and interact naturally to produce great images is valuable knowledge— _for those in front and behind the camera._ Your lead magnet could be a resource that includes step-by-step instructions, illustrated by your photographs to cover a range of scenarios—from solo portraits to family shoots. The guide can include: - Posing techniques - Posing mistakes to avoid - Tips to convey emotion - Outdoor vs indoor posing - Creative posing The list goes on. By offering all of this information, you’re sure to put your audience at ease and win their business. #### 9\. Photo editing basics Capturing stunning images is just one part of the photography journey. Editing transforms good photos into exceptional ones. In a nod to the many enthusiasts who delve into photo editing only to realize its complexities, you can design a strategic lead magnet to both educate and convert. Why not craft a downloadable guide that outlines essential photo editing techniques and emphasizes the value of professional editing services? Touch on foundational editing concepts, such as color correction, exposure adjustments, and composition enhancements. Be sure to showcase real examples of images that you’ve touched up. Alternatively, create step-by-step tutorials on how to use popular editing software. Throughout your guide, subtly emphasize the benefits of having a professional work on images, drawing attention to the nuances that can be challenging for amateurs to master. ### Discounts & freebies Providing a discount code in exchange for an opt-in is a tried-and-tested way to generate leads for photographers. It provides great motivation to click the subscribe button and really goes the extra mile to sway a potential client who’s debating making a booking. The following photographers came up with innovative lead magnets that provide their audience with some kind of discount or freebie. #### 10\. First session discount [Jamiya Wilson](https://www.jwheadshots.com/) of JW Headshots is a New York-based photographer who’s an expert in actor and corporate headshots. He loves creating images that show his clients’ diverse personalities and help them stand out from the crowd. Let’s face it: great headshots don’t come cheap. Although they’re a worthy investment, they’re an investment nevertheless. That’s why Jamiya’s lead magnet makes such a big difference. When someone subscribes to his email list, he sends a coupon for $25 off their first session if they book within 30 days. This lead magnet shows great marketing prowess because it gives people the opportunity to save some money, but there’s a time limit involved. Instead of hemming and hawing, they’ll be motivated to make their decision quickly and get great headshots at a discounted price. #### 11\. Free phone wallpapers [Paul Nicklen](https://paulnicklen.com/) is one of the most well-regarded wildlife photographers out there. He’s based in Canada but travels far and wide to capture powerful images of creatures in their natural habitats. Without knowing it, you’ve probably seen one of Paul’s images before. Paul uses a unique lead magnet that appeals to different audiences. When you subscribe to Paul’s email list, you receive five phone wallpapers of some of his favorite animal encounters for free. This is a great lead magnet idea because it’s genuinely useful _(who doesn’t need a new phone background?)_ and shows off Paul’s skills as a wildlife photographer. He also uses images that he’s already taken, so there was no need to shoot something new for his lead magnet. If you specialize in wildlife or landscape photography, giving away images as phone backgrounds is an excellent lead magnet idea. #### 12\. Free extra images [The Boudoir Divas](https://www.boudoirphotographysandiego.com/the-boudoir-divas-studio39305610) are an all-woman photography team based out of San Diego. They’ve been working in the industry for 15 years and specialize in everything boudoir. They love creating unique photoshoot experiences and helping women celebrate themselves. The Boudoir Divas use an effective popup lead magnet on their photography website. Once you’ve spent a few seconds browsing, their form appears. If you sign up for their mailing list, you can get two digital images for free (an $80 value) when you do a photoshoot with them. Getting these extra freebies is an enticing treat for clients. After a successful photoshoot, it can be difficult to narrow down their image selections to fit the package they purchased. This lead magnet offers a couple of bonus images to enjoy for years to come. _Check out our guide for more_ [_opt-in freebie ideas_](https://flodesk.com/blog/opt-in-freebie-ideas-to-grow-your-list/) _._ ### Miscellaneous Some download ideas to drive lead generation for photographers don’t fit into any specific category, like the photographer below who uses a unique, interactive [quiz lead magnet](https://flodesk.com/blog/why-your-business-needs-a-quiz-and-how-to-make-one/) on her website. #### 13\. Creative superpower quiz results [KT Merry](https://ktmerryeducation.com/) is a luxury destination and editorial photographer. She’s worked everywhere from beaches in the Maldives to the Serengeti National Park and has been featured in _Vogue_, _People_, _Elle_, and more. We’re big fans of the lead magnet KT Merry uses on her website. Rather than relying on more typical downloads, she’s put together a quiz entitled _“What is your creative superpower?”_ It provides interesting information to photographers, is on-brand for KT Merry, and certainly isn’t something you see every day. All a reader has to do is choose their answers and opt-in to her email list. Then, they’ll receive an immediate message with their results and can put these insights into action for their photography businesses. #### 14\. Filter presets It’s the age of Instagram—filters are “in.” And you have a unique opportunity to create one-of-a-kind filter presets and place them behind the paywall of your newsletter signup. Offering presets provides tangible benefits for new or busy photographers while giving you a direct line of communication for ongoing engagement and potential conversion. The best place to start when creating filter presets is to consider your unique photography style and aesthetic. In the example above, [Hope Taylor](https://hopetaylor.com/) provides presents that capture her signature light, bright, and bold style. When marketing your presets, position your messaging around their exclusivity and the value they bring to subscribers—like the one-click implementation promised in this example. ## The elements of an excellent lead magnet We hope that the photography lead magnets we’ve curated have motivated and inspired you to build your own. Of course, there are myriad ways to go about developing a great lead magnet. But there are a few key elements you should always keep in mind for great results. ### Solve a problem If you’re not sure where to start with your photography lead magnet, make a list of the kind of photography-related problems your ideal client or target audience might face. They could be anything from _“I don’t know how to pose naturally for photos,”_ to _“I don’t know what to wear to get a headshot taken.”_ Once you’ve established your clients’ biggest problems, make a lead magnet that provides them with a solution. Your audience is most likely to convert if they see a resource that can help them directly. ### Keep good design practices in mind Remember, your lead magnet represents your photography services. It’s an extension of your brand, so you’ve got to make sure it looks fantastic. Keep good design practices in mind, choose high quality images, and make sure everything looks professional. As a photographer, you’re in the business of making things look beautiful! You’ll never attract clients if your lead magnet doesn’t live up to those same standards. ### Show off your skills There are _so many_ talented photographers out there. The best way to differentiate yourself from the crowd is by showing off your unique abilities, skills, and styles. A photography lead magnet is a great opportunity to demonstrate the skills that make you special. It gives you a space to put your expertise on display, whether that means sharing your custom presets or your favorite night-time photography tips. ### Make it simple When building your lead magnet, don’t make things too complicated. In all likelihood, this will be your audience’s first major connection with you and your business. If you send them a resource that’s overly long, technical, or complicated, then they might get overwhelmed and lose interest. Your first lead magnet should be something simple and valuable that your audience can digest easily. **_Quick tip:_** _Once you’ve landed a new subscriber, don’t forget to send_ [_lead nurturing emails_](https://flodesk.com/blog/lead-nurturing-email-examples/) _to keep them engaged!_ ## How to drive traffic to your lead magnets Creating your lead magnet is half the work. Next, you need to promote it online to get more eyes on your business and subscribers on your list. Here are two effective ways to promote yours on social media and your website. ### Leverage your social media Link in bio Your social media profiles, alongside your website, give potential customers a digital snapshot into your photography services. They are spaces to feature your portfolio work, client images, and behind-the-scenes snippets. If you’re not tapping into social media to promote your freebie, you’re missing out on opportunities. The best way to guide your audience toward your lead magnet and newsletter signup is through a link in bio. A [Flodesk Link in bio](https://flodesk.com/blog/must-have-link-in-your-instagram-bio/) sits prominently in your profile and directs your followers to a branded page full of your top links, with an opt-in form above the fold. Here, you can highlight your services, send people to your website or other important links, and proudly display your lead magnet. A Link in bio has the power to turn your social media followers into potential clients. Where the Flodesk Link in bio is especially powerful is with its beautiful templates and easy-to-use design tools. An intuitive drag-and-drop builder allows you to create a perfectly on-brand landing page with custom images, fonts, colors, and space to promote your new freebie. Plus, it’s completely free. And for $19/month you can get started with emails, automations, stunning email templates, analytics, and more. [**Turn followers into subscribers with a Flodesk Link in bio**\\ \\ Capture followers’ emails right from your social profiles to grow your list.\\ \\ Sign up free](https://app.flodesk.com/sign-up) ### Blogging and guest posts Your website is another major window into your photographic services. If you blog regularly, the benefits are twofold. You can optimize your website for SEO opportunities and draw organic traffic to your posts, which will give you more pages to strategically place popups for your lead magnets. Some ideas for blog topics could be: - Behind-the-scenes at my latest photoshoot - Must-have gear recommendations for photographers - A step-by-step guide to my photo editing techniques - Stories through the lens: Celebrating client successes and memorable moments - Photography 101: Essential tips and tricks for beginners As soon as you’re regularly blogging and producing valuable content, you can open yourself up to guest posting opportunities as well. Guest posting involves publishing pieces on external websites to grow awareness about your services and share links back to your website. The key here is to create relevant, high quality blogs that relate to your niche so you can reach an audience that’s potentially interested in your services and drive them back to your site or social profiles. Once they arrive there, your lead magnet can act as a hook to convince them to opt-in. #### Tips to elevate your blogging efforts Here are some tips that will be central to your blogging success: - **Identify relevant websites**: Choose blogs that align with your photography niche, whether it’s wedding photography, nature photography, or visual arts. Seek out sites that match your target audience’s interests to maximize the impact of your content. - **Create valuable, niche-specific content**: Write blog posts that offer genuine value and insights related to your expertise. For instance, if you specialize in wedding photography, write a comprehensive guide on choosing the right wedding photographer or tips for a successful photo session. - **Optimize for SEO**: Use relevant keywords and optimize your blog posts for search engines to improve online discoverability. This helps your content rank higher in search results, driving your ideal audience to your website over time. - **Outreach via social media**: Leverage your social media profiles to reach out to potential bloggers. This makes it much easier for them to visualize the benefit of featuring you as they browse your profiles. - **Craft compelling pitches**: When reaching out, use concise and compelling pitches that highlight the value you can bring to their audience. Articulate the benefits of featuring your content, whether it’s to provide valuable insights, practical tips, or your unique perspective for their audience. - **Highlight your lead magnets**: Within external guest posts, include subtle references to your lead magnets. Include a call to action encouraging readers to explore additional resources on your website, linking directly to your lead magnet landing page. ## You’re ready to make your own photography lead magnet There you have it, you’re ready to start building your very own photography lead magnet and ace your photography lead generation! We can’t wait to see how it helps you connect with your ideal clients and takes your photography business to new levels of success. If you’re looking for an [email marketing](https://flodesk.com/blog/email-marketing-for-photographers/) platform to help your photography business tap into the world of online marketing, Flodesk has a [14-day free trial](https://app.flodesk.com/sign-up) you can try—no strings attached. We’re passionate about [helping small to medium sized businesses](https://flodesk.com/blog/small-business-email-marketing/) make a big impact with their email marketing efforts and share content their subscribers love to receive. Regardless of which platform you choose, get your completely free Flodesk Link in bio to use on your social media and convert followers into subscribers you can engage with forever. [Create yours free.](https://app.flodesk.com/sign-up?fd-source=form) Return to top ↑ [**Grow your business with Flodesk**\\ Start Free Trial](https://app.flodesk.com/sign-up) SHARE THIS ARTICLE Tagged with [content ideas](https://flodesk.com/blog/tag/content-ideas) [freebie](https://flodesk.com/blog/tag/freebie) * * * About the author ### [Sydney Triggs](https://flodesk.com/blog/author/sydney-triggs) Sydney Triggs is a \[content\] writer, editor & educator from Vancouver, Canada currently settled in Barcelona, Spain. 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Flodesk Checkout Solutions # Build Brilliant Sales Funnels with Flodesk Checkout Easily turn your emails into revenue with Checkout Start selling online with sales funnels that are intuitive to build and convert 3x more than industry average. [Try it free](https://app.flodesk.com/sign-up?fd-source=checkout) ![hero-img](https://flodesk.com/_next/static/chunks/images/assets/checkout/hero/desktop/hero_3840.webp) With Checkout, you can sell just about anything [Try it free](https://app.flodesk.com/sign-up?fd-source=checkout) ![Physical product](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-services/physical-product_3840.webp) ![Digital product](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-services/digital-product_3840.webp) ![Subscription](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-services/subscription_3840.webp) ![Course](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-services/course_3840.webp) ![Freebie](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-services/freebie_3840.webp) ![Quick invoice](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-services/quick-invoice_3840.webp) ## Set up your sales funnel in 3 easy steps Step 1 Design a gorgeous sales page Step 2 Configure payment page and upsell Step 3 Set up flexible, automatic delivery # Equipped with all the bells and whistles to maximize revenue ### Upsells Drive 10-30% more revenue by offering add-ons during checkout. ![Upsells](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-features/desktop/1_3840.webp) ### Subscription payments Earn on repeat for paid newsletters, coaching programs, memberships and more. ![Subscription payments](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-features/desktop/2_3840.webp) ### Buy now, pay later Let customers spread out their payments, boosting conversions by up to 15%. ![Buy now, pay later](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-features/desktop/3_3840.webp) ### Fast, flexible payment options Reduce checkout friction and increase sales with credit card, Apple Pay and Google Pay options. ![Fast, flexible payment options](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-features/desktop/4_3840.webp) ### Watch your sales grow Powerful analytics let you see how your checkout pages are performing in real time. ![Watch your sales grow](https://flodesk.com/_next/static/chunks/images/assets/checkout/product-features/desktop/5_3840.webp) You’ll love it. Here’s why. Gorgeous sales pages Choose from one of our high-converting sales page templates, designed to convert. Abandoned cart emails Recover lost sales by reminding customers to complete their purchase with an email follow-up. Discounts Drive urgency with discounts and crossed-out pricing—getting them to “buy now.” Limited-time deals Motivate visitors to make an instant purchase by making your offers valid only for a limited time. Countdown timers Increase sales up to 30% by adding a countdown timer to any sales page. Integrated with email Automatically add new customers to your email list and follow up with personalized messages. View all features ![Mary](https://flodesk.com/assets/home/testimonial/avatar-3.webp) “Flodesk gives my ranch businesses a professional look effortlessly. It’s fast, intuitive and makes branding on point every time!” ![Mary signature](https://flodesk.com/assets/home/testimonial/signature-3.webp) Mary Heffernan, Five Marys Ranch ![Claire](https://flodesk.com/assets/home/testimonial/avatar-1.webp) “Flodesk saves me hours on designing my newsletters. It used to take me a million steps. I love the editor and sales come within minutes of an email going out!” ![Claire signature](https://flodesk.com/assets/home/testimonial/signature-1.webp) Claire Xue, Moodelier ![Steve](https://flodesk.com/assets/home/testimonial/avatar-2.webp) “Simple automations. Beautiful workflows. Rock-solid deliverability. I’ve used Flodesk for years—and it’s still my go-to for creators who want email that actually works” ![Steve signature](https://flodesk.com/assets/home/testimonial/signature-2.webp) Steve Oh. And no platform fee. Watch out! Checkout tools can eat up to 10% of your revenue in platform fees alone. With Flodesk Checkout, keep your hard earned money—just pay the standard Stripe processing fee. [Get started](https://app.flodesk.com/sign-up?fd-source=checkout) # Triple your performance 3x Members’ checkouts convert 3x more than industry average $ 850 Checkout saves members an average of $850 per year $ 12M Members have earned more than $12M in revenue (and counting) FAQ How do I create a sales funnel? You can create a sales funnel using Flodesk Checkout in 3 easy steps: 1. Design a stunning sales page: Choose from one of our optimized templates or link your own sales page to our Checkout Only template. 2. Set up the payment page: Make it easy for visitors to buy from you with a conversion-optimized payment page. Offer an upsell to generate even more revenue or a discount to drive urgency. 3. Deliver instantly: Deliver your digital products or services all in a few clicks. Allow customers to download their purchase right away or link out to your calendar. How do Flodesk’s sales funnels work? Flodesk Checkout is our version of sales funnels that turn visitors into buyers by bringing beautiful sales pages, online payments and instant product delivery together—all in one place. You don’t need a website or a complicated setup with other tools to start selling and accepting payments online. Does Flodesk Checkout integrate with Flodesk Email? Yes. With Flodesk Checkout, everything is connected from the start so you can automatically add customers to your email list, track revenue generated, and create a consistent experience across your [email marketing](https://flodesk.com/email) and e-commerce. Does Flodesk charge a platform fee on transactions? Flodesk does not charge a platform fee on transactions so you can keep your hard-earned money. All you pay are Stripe's local payment processing fees. Are there sales page templates available? Yes! We’ve taken everything we’ve learned from selling online to create beautiful sales page templates that will make it easy to get started and look great on any device. No website required and no need to know how to sell. Can I accept payments online? Yes, and it’s so easy. Flodesk Checkout is connected to Stripe for secure payments and includes unlimited sales. There are no complicated setups, separate tools or Flodesk platform fees. All you pay are Stripe's local payment processing fees. Plus, offer flexible payment options that drive conversions, including Apple Pay, Google Pay, Klarna, Affirm and Afterpay. What actions can I show my customers after they purchase? Flodesk Checkout is designed to give you full flexibility on the delivery action your customers get after purchase, whether it's an instant download, a link to your scheduling page, a thank you message with further instructions or access to content hosted on another page. Your customers will also automatically receive order confirmation receipts. Does Flodesk Checkout automatically segment my customers? Yes. You can create or specify which segments contacts get added to based on their purchase behaviors, and trigger automated email [workflows](https://flodesk.com/workflow) to further build your customer relationships. Can I add an upsell? Yes. Make even more money by enticing customers with a last-minute bonus offer while they’re checking out. Are there revenue analytics? Yes. See how much money you’ve made, your average conversion rate across all checkouts, which checkout is bringing you the most sales and much more. Is there a free trial available? Yes! We offer a free trial so you can explore Flodesk Checkout. During your 14‑day free trial, you can publish checkout pages and process payments—just like a paid plan. Once your trial ends, you can still create and edit checkout pages, but you won’t be able to publish them. Any checkout pages you published during the trial will no longer be visible to customers, so they won’t be able to make new purchases. The world needs what you’ve got [Get started now](https://app.flodesk.com/sign-up?fd-source=checkout) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) [Flodesk home](https://flodesk.com/) [Try it free](https://app.flodesk.com/sign-up?fd-source=checkout) We use cookies More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "See our privacy policy") Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Opt-In Email Templates Related Articles [![Missed Appointment Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/missed-appointment-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Missed Appointment Email Templates](https://flodesk.com/tips/missed-appointment-email-templates) [![Emergency Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/emergency-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Emergency Email Examples](https://flodesk.com/tips/emergency-email-examples) [![Customer Service Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/customer-service-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Customer Service Email Templates](https://flodesk.com/tips/customer-service-email-templates) [![Food Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/food-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [Food Newsletters](https://flodesk.com/tips/food-newsletters) ## Engineering Newsletters Tips Related Articles [![GDPR Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/gdpr-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [GDPR Email Templates](https://flodesk.com/tips/gdpr-email-templates) [![Affiliate Recruitment Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/affiliate-recruitment-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Affiliate Recruitment Email Templates](https://flodesk.com/tips/affiliate-recruitment-email-templates) [![Cyber Security Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/cyber-security-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [Cyber Security Newsletters](https://flodesk.com/tips/cyber-security-newsletters) [![Workplace Investigation Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/workplace-investigation-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Workplace Investigation Email Templates](https://flodesk.com/tips/workplace-investigation-email-templates) ## Email Optimization Strategies # 10 Email Optimization Strategies for Big Wins in Your Next Campaign - 8 April 2022 - [By Victor Ijidola](https://flodesk.com/blog/author/victor-ijidola) - 19 MIN ### Table of ContentsJump to: - 1.0 [10 effective email optimization examples](https://flodesk.com/blog/email-optimization/#10-effective-email-optimization-examples) - 2.0 [4 email optimization tips and best practices](https://flodesk.com/blog/email-optimization/#4-email-optimization-tips-and-best-practices) - 3.0 [Conclusion](https://flodesk.com/blog/email-optimization/#conclusion) - 4.0 [Email optimization FAQs](https://flodesk.com/blog/email-optimization/#email-optimization-faqs) - 1.0 [10 effective email optimization examples](https://flodesk.com/blog/email-optimization/#10-effective-email-optimization-examples) - 2.0 [4 email optimization tips and best practices](https://flodesk.com/blog/email-optimization/#4-email-optimization-tips-and-best-practices) - 3.0 [Conclusion](https://flodesk.com/blog/email-optimization/#conclusion) - 4.0 [Email optimization FAQs](https://flodesk.com/blog/email-optimization/#email-optimization-faqs) Table of contents [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) Email optimization means taking steps to improve the performance of your email marketing campaigns—with the ultimate goal of reaching more customers with the same amount of emails. For example, if you optimize an email by personalizing the subject line, you can boost open rates by [22%](https://www.invespcro.com/blog/email-subject-lines-statistics-and-trends/). If you segment your audience, you can increase revenue by [760%](https://blog.hubspot.com/marketing/email-marketing-stats). And the benefits go on. Optimized email campaigns can yield higher open rates, click-through rates, and conversion rates compared to non-optimized campaigns. They can also reduce bounce rates and ensure your emails make it to the inbox in the first place. So, we’re going to take a look at ten examples of optimized emails and then cover a few tips and best practices to get you started. [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) ## 10 effective email optimization examples In this section, we’re going to cover ten real-life examples of optimized emails and why they’re effective. Let’s start with this email from Jessica over at [An Indigo Day](https://anindigoday.com/). ### 1\. Weekly update example from An Indigo Day ![](https://flodesk.com/blog/wp-content/uploads/2022/04/An-Indigo-Day-Weekly-Update-Email.png) Optimized features: - The greeting is personalized with the recipient’s first name. - The content is personal and engaging (who can resist a good dog story?!) and includes links to several relevant blog articles. - The sender name from An Indigo Day is a “real person” (Jessica) instead of a generic company name like XYZ, Inc. ### 2\. Newsletter example from Her First 100k ![](https://flodesk.com/blog/wp-content/uploads/2022/04/Her-First-100k-Newsletter.png) Optimized features: - The subject line (Should you and your partner join accounts?) grabs attention by asking a question that’s relevant to [Her First 100k’s](https://herfirst100k.com/) audience. - The personal, on-brand image at the top of the email grabs attention as soon as the email is opened, encouraging users to [read the full newsletter](https://flodesk.com/blog/newsletter-cost/). - The design of the email uses white space and bold colors to draw the eye and keep users engaged. ### 3\. Discount code example from Go To Bed ![](https://flodesk.com/blog/wp-content/uploads/2022/04/Go-To-Bed-Newsletter.png) Optimized features: - The graphic featuring a smiling baby is ideal for capturing the attention of [Go To Bed’s](https://www.gotobedthelabel.com/) target audience of parents. - The limited-time discount code entices users to click through the email. - A single, clear CTA lets readers know exactly what they’re supposed to do (Shop now!) ### 4\. Double opt-in example from Saffron Avenue ![](https://flodesk.com/blog/wp-content/uploads/2022/04/Saffron-Avenue-Newsletter.png) Optimized features: - The stunning design in this double opt-in email from [Saffron Avenue](https://saffronavenue.com/) encourages readers to complete the process by giving them a taste of what’s to come. - The personal “thank you” message [makes a connection with the recipient](https://flodesk.com/blog/2022-email-marketing-trends/). - Clear, concise copy tells the reader exactly what to do. ### 5\. Product round-up example from A&M Collective ![](https://flodesk.com/blog/wp-content/uploads/2022/04/AM-Collective-Newsletter.png) Optimized features: - The images are personal and inviting, drawing readers into this product email from Antoinette at [A&M Collective.](https://www.antoinettefm.com/about) - The staggered block design displays multiple products in an easy-to-digest format. - Each product has a dedicated CTA button to take the reader directly to the right place on the website. ### 6\. Favorite product example from Dog Mom Lifestyles ![](https://flodesk.com/blog/wp-content/uploads/2022/04/Dog-Mom-Lifestyles-Newsletter.png) Optimized features: - Sharing a “favorite” product like in this email from [Dog Mom Lifestyles](https://dogmomlifestyles.com/) is a good way to add perceived value for your readers. - The image of the product along with the arrow and script captures readers attention as soon as the email is opened. - The email sprinkles in a bit of social proof by saying that the book is a favorite within the Dog Mom Lifestyles community. ### 7\. Free download example from Poor Little It Girl ![](https://flodesk.com/blog/wp-content/uploads/2022/04/Poor-Little-It-Girl-Newsletter.png) Optimized features: - This email from [Poor Little It Girl](https://www.poorlittleitgirl.com/) uses white space between each section of the email to create a good user experience. - The subtle nod towards exclusivity (Welcome to the list! You made it!) is great for boosting engagement. In fact, subject lines with a sense of urgency or exclusivity have a 22% higher open rate. - Value is added in the form of a free download, which is easy for the reader to access using the clear CTA button. ### 8\. Welcome email example from Food La La ![](https://flodesk.com/blog/wp-content/uploads/2022/04/Food-La-La-Welcome-Email.png) Optimized features: - The copy of this onboarding email tells users exactly what types of emails they can expect to receive from [Food La La](https://www.food-la-la.com/), reducing the likelihood of future emails being sent to the spam folder. - The text is broken up with a fun, on-brand image—just enough to give a visual break without distracting from the message. - There’s a clear CTA button at the bottom of the email to keep the engagement going. ### 9\. YouTube video example from Jo & Co. ![](https://flodesk.com/blog/wp-content/uploads/2022/04/Jo-Co-Email-Example.png) Optimized features: - This email from [Jo & Co](https://joelleelizabeth.com/). encourages readers to follow them on social media by adding prominent calls-to-action. - Including video in your email is a great way to boost engagement and click-through rates. In fact, a video thumbnail can [improve subscriber engagemen](https://wistia.com/learn/marketing/testing-video-thumbnails-in-emails) t by almost 41%. - Adding a personal signature like Jo’s can help make a connection with the reader, making them more likely to open your next email. ### 10\. [New product launch email example](https://flodesk.com/blog/product-launch-email-template/) from Haume ![](https://flodesk.com/blog/wp-content/uploads/2022/04/Haume-Product-Launch-Email-Example.png) Optimized features: - Including the image of [Haume’s](https://www.welcomehaume.com/) new product at the top of the email captures interest right away. - The phrase, “You asked…we listened,” sparks curiosity and encourages recipients to keep reading. - The wording on the CTA button tells readers exactly what will happen when they click the button. [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) ## 4 email optimization tips and best practices Now that you have a better idea of what optimized email campaigns look like, here are a few tips and [best practices for your email marketing strategy](https://flodesk.com/blog/2022-email-marketing-trends/). ### 1\. Focus on improving email deliverability [Email deliverability](https://help.flodesk.com/en/articles/4772523-improving-email-deliverability) refers to how many of your emails reach the coveted inbox—a critical component of email optimization. If your emails don’t reach your subscriber’s inbox, the game is over before it’s begun. Here are some things you can do: - If you’re sending emails from a new email account, warm up your IP address by gradually increasing the number of emails you send over time to improve your reputation and deliverability. - Check your emails for anything that looks or acts like spam. This can include using too many special characters or emojis in the subject line, writing in ALL CAPS, using “spammy” words in the subject line or the email itself, broken links, and more. - Periodically remove inactive subscribers to improve your sender reputation. (But send them a win-back email first! Check out [6 Compelling Win Back Customer Template Ideas](https://flodesk.com/blog/win-back-email/) to get some ideas). ### 2\. Monitor your metrics Staying on top of your [email marketing metrics](https://flodesk.com/blog/how-to-measure-welcome-email-effectiveness/) alerts you to when specific areas need attention. Here are some metrics to keep an eye on and what you can do to improve them: - Your open rate tells you how many people are opening your emails. You can improve it by optimizing your subject lines, sender name, and preheader text. - Your click-through rate tells you how many people are clicking through your emails. Make sure it’s easy for customers to take action by testing out your email on multiple devices. - Also, optimize your copywriting and link placement. You can run A/B testing to perfect things like the ideal anchor text, location of links in the body of the email, and the number of times you include a link. ### 3\. Only send relevant content that provides value Your subscribers are _busy_. If your content isn’t relevant or valuable, they’re not going to click through your email—no matter how well you’ve optimized everything else. So, it’s important to be choosy and only send emails that matter. Here are a few tips on how to execute this: - Group your subscribers into segments based on their interests, preferences, or lifecycle stage. Then send content that’s relevant to each segment. - Create [automated workflows](https://flodesk.com/blog/how-to-automate-a-welcome-email/) to make sure people are receiving your emails at the right moment. - Inspire readers to take action by providing something of value like a discount code, a free download, or a sneak peek. _Want to write emails that bring customers closer to your business?_ Read [_11 Email Marketing Lead Generation Tactics Your Subscribers Will Love_](https://flodesk.com/blog/email-marketing-lead-generation/). ### 4\. Use pre-designed templates to create a good user experience The design and flow of your emails directly impacts the user experience, which in turn affects engagement rates. Fortunately, you don’t have to be a designer to create well-designed emails—you just need good templates. If you’re using Flodesk, you’re in luck: we have an extensive template library for you to choose from, and each template can be customized for your brand! (Check out [this template customization tutorial](https://help.flodesk.com/en/articles/3184187-customizing-a-template-to-your-brand) on how to do it). Beyond templates, here are some of our top tips for designing engaging emails: - Use concise, relevant content, so people are excited to see your email come through—knowing that you’ll provide value. - We recommend putting a 20 to 40-pixel spacer between each block in your email. This adds a light and airy feel to your design. Then, make sure to check that your spacers are consistently placed between all blocks to avoid that icky “broken HTML” look. - Use clear, short wording in your CTAs—something widely proven to significantly increase your click rate. For example, a button that says “Buy now” is going to convert much better than one that says “Click here to buy it now.” - Before sending your email to your list, send out a test to make sure everything looks great on both desktop and mobile devices. If you’re a Flodesk user, just click on that little paper plane in the top left corner of the Flodesk Email Builder to send a test email to your account. ## Conclusion Hopefully, you’re feeling ready to tackle email optimization now! And remember, if it’s beautiful, [cost-effective emails](https://flodesk.com/blog/newsletter-cost/) you’re after, look no further than Flodesk—the email marketing platform that helps small business owners design beautiful emails in a flash. Our intuitive drag-and-drop email builder allows you to optimize emails quickly while the unparalleled email and form template gallery helps elevate your brand. Plus, Flodesk’s proprietary layout blocks truly set the platform apart from the competition. Layouts help you create custom graphics, design collages and sign off every email with a specialized script font signature right within the email builder—no third-party design software needed. Once emails are sent, Layout blocks render in a special way to ensure they’ll look great on any device. If that sounds good to you, why not try a [free trial](https://app.flodesk.com/sign-up)? [![](https://flodesk.com/blog/wp-content/uploads/2021/08/Prospecting_Ads_Image_Two_v3-scaled.jpg)](https://app.flodesk.com/sign-up) ## Email optimization FAQs ### What’s an email marketing optimization strategy? An email marketing optimization strategy is a tactic used to improve the performance of your email campaign. Common strategies include optimizing the subject line, using a personal sender name, and segmenting subscribers. ### What is an optimized email? An optimized email is one that has been improved or designed in such a way as to improve its chances of being delivered, opened, and clicked through. Common strategies include optimizing subject lines, including a single call to action, using actionable language, and sending targeted emails to specific groups. ### What’s an email marketing campaign? An email marketing campaign is a planned set of email messages that are sent over a period of time. An email campaign typically has a specific purpose or goal like getting customers to make a purchase on your website or sign up for an event. Return to top ↑ [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) SHARE THIS ARTICLE Tagged with [best practices](https://flodesk.com/blog/tag/best-practices) [content ideas](https://flodesk.com/blog/tag/content-ideas) * * * ![](https://flodesk.com/blog/wp-content/uploads/2021/08/image-2.png) About the author ### [Victor Ijidola](https://flodesk.com/blog/author/victor-ijidola) Victor Ijidola is the CEO & Content Lead at Premium Content Shop—a content marketing agency for B2B and SaaS businesses. 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With a background in software engineering and wedding photography, she bridges the gap between tech and creativity, making Flodesk’s powerful tools approachable for all. ## All articles by Dawn * * * [![](https://flodesk.com/blog/wp-content/uploads/2026/02/GRAPHIC-Flodesk-Blog-Post.png)](https://flodesk.com/blog/a-new-era-of-workflows-in-flodesk/) [Flodesk](https://flodesk.com/blog/category/flodesk) [Sales Funnel](https://flodesk.com/blog/category/sales-funnel) [Workflows](https://flodesk.com/blog/category/workflows) 4 February 2026 ### [A new era of workflows in Flodesk](https://flodesk.com/blog/a-new-era-of-workflows-in-flodesk/) - 4 February 2026 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 5 MIN [Design](https://flodesk.com/blog/category/design) 29 October 2025 ### [Launch Your Digital Product in Time for Black Friday—No Website Required](https://flodesk.com/blog/launch-your-digital-product-no-website-required/) - 29 October 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 4 MIN * * * [![](https://flodesk.com/blog/wp-content/uploads/2025/10/Blog.png)](https://flodesk.com/blog/must-have-automations-for-black-friday/) [Marketing & Sales](https://flodesk.com/blog/category/marketing-and-sales) [Sales Funnel](https://flodesk.com/blog/category/sales-funnel) [Workflows](https://flodesk.com/blog/category/workflows) 15 October 2025 ### [Must-have automations to set and forget before Black Friday](https://flodesk.com/blog/must-have-automations-for-black-friday/) - 15 October 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 4 MIN * * * [![](https://flodesk.com/blog/wp-content/uploads/2025/09/Blog-1.png)](https://flodesk.com/blog/maximizing-your-email-performance-bfcm/) [Design](https://flodesk.com/blog/category/design) 22 September 2025 ### [The essential guide to maximizing your email performance this Black Friday & Cyber Monday](https://flodesk.com/blog/maximizing-your-email-performance-bfcm/) - 22 September 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 8 MIN * * * [![](https://flodesk.com/blog/wp-content/uploads/2000/09/GTM-INTEGRATIONS-ROUND-UP-BLOG-VISUAL.png)](https://flodesk.com/blog/flodesk-integrations-youll-love/) [Design](https://flodesk.com/blog/category/design) 17 September 2025 ### [Flodesk integrations that help you get more done, faster](https://flodesk.com/blog/flodesk-integrations-youll-love/) - 17 September 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 7 MIN [![](https://flodesk.com/blog/wp-content/uploads/2025/09/GRAPHIC-Flodesk-Blog-Post-2.png)](https://flodesk.com/blog/team-seats-work-smarter-together/) [Business Growth](https://flodesk.com/blog/category/business-growth) 4 September 2025 ### [Team seats: work smarter, together](https://flodesk.com/blog/team-seats-work-smarter-together/) - 4 September 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 5 MIN * * * * * * [![](https://flodesk.com/blog/wp-content/uploads/2025/09/Blog.png)](https://flodesk.com/blog/black-friday-health-check/) [Business Guides](https://flodesk.com/blog/category/business-guides) 4 September 2025 ### [Black Friday health check: get your email list ready for the biggest sale of the year](https://flodesk.com/blog/black-friday-health-check/) - 4 September 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 5 MIN [![](https://flodesk.com/blog/wp-content/uploads/2025/08/GRAPHIC-Flodesk-Blog-Post-1.png)](https://flodesk.com/blog/explore-whats-new-in-flodesk/) [Flodesk](https://flodesk.com/blog/category/flodesk) [Workflows](https://flodesk.com/blog/category/workflows) 26 August 2025 ### [Big improvements, bigger possibilities: Explore what’s new in Flodesk](https://flodesk.com/blog/explore-whats-new-in-flodesk/) - 26 August 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 6 MIN * * * [![](https://flodesk.com/blog/wp-content/uploads/2025/07/GTM-SUBSCRIPTIONS-Blog_Image.png)](https://flodesk.com/blog/sell-subscriptions-with-flodesk-checkout/) [Design](https://flodesk.com/blog/category/design) 25 July 2025 ### [Sell subscriptions with Flodesk Checkout](https://flodesk.com/blog/sell-subscriptions-with-flodesk-checkout/) - 25 July 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 4 MIN * * * [![](https://flodesk.com/blog/wp-content/uploads/2000/07/Ecommerce-Blog.png)](https://flodesk.com/blog/abandoned-cart-and-purchase-follow-up-workflows-are-here/) [Best practices](https://flodesk.com/blog/category/best-practices) [Ecommerce Marketing](https://flodesk.com/blog/category/ecommerce-marketing) [Marketing & Sales](https://flodesk.com/blog/category/marketing-and-sales) [Sales Emails](https://flodesk.com/blog/category/sales-emails) [Sales Funnel](https://flodesk.com/blog/category/sales-funnel) [Workflows](https://flodesk.com/blog/category/workflows) 22 July 2025 ### [Save lost sales automatically with new ecommerce workflows](https://flodesk.com/blog/abandoned-cart-and-purchase-follow-up-workflows-are-here/) - 22 July 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 5 MIN * * * We use cookies Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Freight Broker Emails Related Articles [![Informational Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/informational-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Informational Email Examples](https://flodesk.com/tips/informational-email-examples) [![Developer Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/developer-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [Developer Newsletters](https://flodesk.com/tips/developer-newsletters) [![Mailmunch Alternatives](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/mailmunch-alternatives) [Compare](https://flodesk.com/blog/category/compare) [Mailmunch Alternatives](https://flodesk.com/tips/mailmunch-alternatives) [![Calendar Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/calendar-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Calendar Email Templates](https://flodesk.com/tips/calendar-email-templates) ## Non-Compliance Email Templates Related Articles [![Job Shadow Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/job-shadow-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Job Shadow Email Templates](https://flodesk.com/tips/job-shadow-email-templates) [![Books Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/books-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Books Email Examples](https://flodesk.com/tips/books-email-examples) [![Black Friday Sale Email Sequence](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/black-friday-sale-email-sequence) [Email Sequences](https://flodesk.com/blog/category/email-sequences) [Black Friday Sale Email Sequence](https://flodesk.com/tips/black-friday-sale-email-sequence) [![Payment Request Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/payment-request-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Payment Request Email Templates](https://flodesk.com/tips/payment-request-email-templates) ## Instagram Bio Links # Two ways to add multiple links to your Instagram bio - 27 February 2024 - [By Petra Molnar](https://flodesk.com/blog/author/petra-molnar) - 10 MIN ### Table of ContentsJump to: - 1.0 [Option #1: Instagram’s multiple links feature](https://flodesk.com/blog/add-multiple-links-to-instagram-bio/#option-1-instagrams-multiple-links-feature) - 2.0 [Option #2: Link in Bio](https://flodesk.com/blog/add-multiple-links-to-instagram-bio/#option-2-link-in-bio) - 1.0 [Option #1: Instagram’s multiple links feature](https://flodesk.com/blog/add-multiple-links-to-instagram-bio/#option-1-instagrams-multiple-links-feature) - 2.0 [Option #2: Link in Bio](https://flodesk.com/blog/add-multiple-links-to-instagram-bio/#option-2-link-in-bio) Table of contents **_TL;DR: Instagram’s new multiple links feature is a game-changer for individuals and influencers. But there’s another (better) option businesses can use. Find out what it is as we explore two ways to add more than one link to your Instagram bio._** Are you looking to level up your Instagram bio with multiple links? Good news—we’ve got two fantastic ways for you to do just that. Say goodbye to the days of choosing which link to feature on your social profile. Instagram’s latest update now allows you to include up to five links in your bio, ushering in a new era of opportunities. But that’s not all you can do now—there’s another game-changing tool you need to know about: a Flodesk [Link in bio](https://flodesk.com/form). ## Option \#1: Instagram’s multiple links feature Instagram recently rolled out an exciting update that’s bound to reshape how we approach link sharing on the platform. The new feature allows users to add up to five links to their Instagram bio—a huge step up from the previous single link option. This move holds tremendous potential, particularly for individuals, influencers, and everyday users who are looking to expand their online presence. Now, with the freedom to add multiple links, Instagram users no longer need to choose between directing followers to their website, portfolio, blog, or newsletter. In the example above, Baltimore-based fiber artist Sarah K. Benning has already taken advantage of the new multiple links feature, opting to showcase her botanics-inspired embroidery patterns and drive her audience toward her email list. Adding more than one link is a simple and intuitive process. Here’s how to update yours: **Step 1:** Head to “Edit profile” **Step 2:** Look for the “Add link” option **Step 3:** Click “Add external link” **Step 4:** Start adding the URLs that matter most to you Your chosen links could range from your own website to recent articles you’ve published, featured projects, or your YouTube channel. The choice is yours! The beauty of this feature lies in its customization. Once you’ve added your chosen links, you can drag and drop the links in whichever order you want, then click ‘Save changes.’ ## Option \#2: Link in Bio A Flodesk Link in bio is the ultimate way to beautifully share multiple links, while driving traffic where it matters most: your email list. Unlike Linktree or other link in bio alternatives, a Flodesk Link in bio places an opt-in field at the top of your bio, helping you easily capture your followers’ emails right from your profile. It’s beautiful, easy to use, allows you to share your top links and freebies, and seamlessly collects your audience’s contact details—bringing them into a channel you can own completely. No need to worry about Instagram shifts and algorithm changes—you can engage with your community directly in the inbox, forever ( [with their permission, of course](https://help.flodesk.com/en/articles/4856488-obtaining-permission-from-your-subscribers)). The result?  A professional, gorgeous landing page that you can fully customize to match your brand’s look and feel. ### Why we recommend option \#2 for businesses and creators Instagram’s new multiple link in bio functionality has changed the platform for good. But this feature is better suited to individual users and influencers. There are better options—like a Flodesk Link in bio—for professional pages. Here’s why: - **Own your audience**: Unlike social media followers, your email list is under your control. Should Instagram unexpectedly have issues arise or shut down tomorrow, you can still connect and engage with your audience directly through email. - **Elevate your online presence**: A Link in bio allows you to transform your Instagram bio link into a brand showcase. By creating a cohesive branded appearance your followers will instantly recognize and love, they won’t be able to resist joining your list. - **Connect your list to your sales funnel**: Move from opt-in to email to e-commerce. Your Link in bio is seamlessly integrated with Flodesk’s email and e-commerce tools, making it easy to lead followers from your Link in bio to your sales funnel. Cultivate a pool of prospective customers who are already interested in your brand right from your social profile. Promote and sell—all in one place. - **Leverage your analytics for growth**: A Flodesk Link in bio provides you with detailed analytics to easily track page visits, opt-ins, and overall conversions over time. With these actionable insights, you can refine your strategy, double down on what’s working, and ditch what’s not. [Create yours free](https://flodesk.com/form/) ### How to add multiple links with Flodesk Link in bio Ready to get started? Here’s how you can add multiple links to your social profile with a Flodesk Link in bio. 1\. **Within Flodesk, navigate to Forms.** Click “+ New form.” 2\. **Select Link in bio and choose a template**: Your Link in bio could look this good. Promise. Choose from a range of beautiful, fully customizable multi-link form templates for any goal. 3\. **Customize your form to make it yours**: Customize every nuance of your Link in bio to match your brand’s look and feel—from your colors and fonts to imagery, shapes, and more. You have full creative freedom! 4\. **Add your top links**: With Flodesk Link in bio, you can currently add up to six links to your bio, presented in a spectacular visual style. Within the form builder, add links to your top brand touchpoints, label each link, and use the drag-and-drop editor to reorder links. There are countless ways to leverage your link list for business growth, but [here are a few ideas to get started.](https://flodesk.com/blog/creative-ways-to-leverage-your-link-list/) 5\. **Preview your form**: Before finalizing your Link in bio, use the preview feature to see how your Link in bio will appear to your followers. Once you’re satisfied, click “Next.” 6\. **Publish and share, everywhere:** To level up your social bio, simply copy your Link in bio URL and paste it into your social profiles, like Instagram. It’s so easy to do. And for extra customization, you can even customize your Link in bio’s link with a unique Flodesk handle, completely free. [Learn how](https://flodesk.com/blog/flodesk-handles-and-custom-links/), hop on over to your Instagram page, and paste your new Link in bio. It’s that easy. 7\. **Test and optimize**: Keep an eye on your Link in bio’s performance by tracking your analytics. Make adjustments based on insights to optimize your form for conversions and improve followers’ brand experience. **Read Next:** [Link in Bio Examples](https://flodesk.com/blog/link-in-bio-examples/) [**Create on-brand Link in Bio forms with ease**\\ \\ Give your followers the experience they deserve. With Flodesk you have full creative freedom\\ \\ Try it free](https://app.flodesk.com/sign-up) ### Get started with a Flodesk Link in bio Level up your Instagram bio with a Flodesk Link in bio—and transform your link list into a beautiful, branded experience for your followers. Converts 40x better than traditional opt-in forms and grow an audience you own forever. [Create yours free](https://flodesk.com/form/) and watch your email list grow, right from your social profile. Return to top ↑ SHARE THIS ARTICLE Tagged with * * * About the author ### [Petra Molnar](https://flodesk.com/blog/author/petra-molnar) Petra is an email marketing expert and the founder of Flodesk Maven, where she helps small service-based businesses with their email marketing strategy, content marketing ideas,… ### Related Articles [Really, Instagram? 4 Ways to keep subscribers engaged while Instagram is down](https://flodesk.com/blog/really-instagram-4-ways-to-keep-subscribers-engaged-while-instagram-is-down/ "Really, Instagram? 4 Ways to keep subscribers engaged while Instagram is down") [Blog Email Marketing](https://flodesk.com/blog/category/blog-email-marketing) [Content](https://flodesk.com/blog/category/content) [Design](https://flodesk.com/blog/category/design) [Email Forms](https://flodesk.com/blog/category/email-forms) [Strategy](https://flodesk.com/blog/category/strategy) ## [Really, Instagram? 4 Ways to keep subscribers engaged while Instagram is down](https://flodesk.com/blog/really-instagram-4-ways-to-keep-subscribers-engaged-while-instagram-is-down/) [Design](https://flodesk.com/blog/category/design) ## [9 best link in bio tools for Instagram](https://flodesk.com/blog/link-in-bio-tools/) [Design](https://flodesk.com/blog/category/design) ## [Instagram bio for small business: 9 examples and tips](https://flodesk.com/blog/instagram-bio-for-small-business/) [Business Growth](https://flodesk.com/blog/category/business-growth) [Design](https://flodesk.com/blog/category/design) [List Building](https://flodesk.com/blog/category/list-building) [Marketing Strategy](https://flodesk.com/blog/category/marketing-strategy) ## [5 ways to start (or scale) your business with a Flodesk Link in bio](https://flodesk.com/blog/5-ways-to-start-or-scale-your-business-with-a-link-in-bio/) We use cookies Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Subcontractor Email Templates Related Articles [![Financial Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/financial-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [Financial Newsletters](https://flodesk.com/tips/financial-newsletters) [![Retail Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/retail-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [Retail Newsletters](https://flodesk.com/tips/retail-newsletters) [![Past Due Invoice Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/past-due-invoice-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Past Due Invoice Email Templates](https://flodesk.com/tips/past-due-invoice-email-templates) [![Mailgun Alternatives](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/mailgun-alternatives) [Mailgun Alternatives](https://flodesk.com/tips/mailgun-alternatives) ## Flodesk Features Overview [flodesk](https://flodesk.com/) Oops! This page is not found, but you can still design emails people love to open and sell anything online. It's easy. [Try it free](https://app.flodesk.com/sign-up?fd-source=404) We use cookies More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "See our privacy policy") Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Team Seats Collaboration # Team seats: work smarter, together - 4 September 2025 - [By Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) - 5 MIN ### Table of ContentsJump to: Table of contents Whether you’re running a fast-paced creative studio, managing multiple client accounts, or scaling your small business, collaboration is key. And now, Flodesk’s team seats feature makes working with others as seamless and secure as designing your next high-performing email. ### Why we love team seats When you invite team members [into your Flodesk account](https://app.flodesk.com/account/team?utm_source=marketing&utm_medium=blog&utm_campaign=Team-Seats&utm_content=blog-post), you’re not just sharing access—you’re unlocking a smarter way to scale your business. From streamlined content creation to crystal-clear permissions, you can now easily collaborate with clarity. Let’s walk through how to set your team up for success. ### Invite your team in just a few clicks Adding team members to your Flodesk account takes only a few steps: 1. Go to **Account Settings > Team members** 2. Click **Invite member** 3. Enter their email address 4. Choose their role: **Administrator, Manager, or Editor** 5. Hit **Invite** and let the collaboration begin Each person will receive an email with instructions to join your account. Just note that invites expire after 14 days, and if they miss it, you’ll need to delete and resend the invite. ### Choose the right role for each team member Not every collaborator needs full access to your account. That’s why Flodesk offers three distinct roles, each designed to support different levels of responsibility. **Editors** are your content creators. They can draft emails, build out workflows, and make changes to existing content, but they cannot publish or make broader changes to account settings. If they want to edit a published workflow, for example, they’ll need a Manager or Administrator to pause it first and republish once edits are complete. **Managers** are a great fit for someone who handles the day-to-day operations of your marketing. They can create and publish campaigns and workflows, add integrations, moderate content, and download reports. But they won’t have access to billing or user management. The **Administrator** role is ideal for the account creator or a deeply trusted team member. Administrators have full control: they can manage users, view and update billing information, access integrations, and create or delete content. Only one primary Administrator is allowed per account, and this role is not transferable. Need to update a team member’s role or remove them? No problem.  Just click the three-dot menu next to their name. ### Working with multiple brands or clients If you’re juggling multiple brands or working with clients who each have their own Flodesk account, you’re in luck. Flodesk supports a multi-account structure that lets you switch between up to 20 different accounts without logging in and out. To switch accounts, click your profile image in the top right corner of your dashboard and select “Switch Accounts.” You’ll see a list of accounts you’ve been invited to, and from there, you can toggle between them seamlessly. It’s a great way to stay organized and keep a clear eye on  all the projects you’re managing. Each member owns at least one account but can collaborate across many, making this ideal for freelancers, agencies, or businesses with multiple brands. The account owner is always the primary Administrator, and this role cannot be changed. ### Team seat by plan The number of team seats available depends on your plan: - Free plan: 1 seat (account owner only) - Professional (Email only): 2 seats - Advanced (Email + Checkout): 3 seats By setting clear permissions and giving your team the ability to collaborate within Flodesk, you’re turning your email marketing into a more powerful, streamlined engine for growth. Start using team seats today and discover how much more your team can accomplish—together. [**Start collaborating with your team**\\ Log in or start your trial](https://app.flodesk.com/account/team?utm_source=marketing&utm_medium=blog&utm_campaign=Team-Seats&utm_content=blog-post) Return to top ↑ SHARE THIS ARTICLE Tagged with [education](https://flodesk.com/blog/tag/education) * * * About the author ### [Dawn Richardson](https://flodesk.com/blog/author/dawn-richardson) Product Education Manager at Flodesk You can find Dawn creating easy-to-understand resources that help entrepreneurs and small business owners confidently grow with email marketing. With a… We use cookies Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Price Response Email Related Articles [![Beta Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/beta-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Beta Email Examples](https://flodesk.com/tips/beta-email-examples) [![W9 Request Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/w9-request-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [W9 Request Email Templates](https://flodesk.com/tips/w9-request-email-templates) [![Management Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/management-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Management Email Examples](https://flodesk.com/tips/management-email-examples) [![System Outage Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/system-outage-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [System Outage Email Templates](https://flodesk.com/tips/system-outage-email-templates) ## Flodesk Integrations # Your favorite tools, in one place Connect all your tools to Flodesk with 15 direct integrations and counting—plus 10,000+ connections via Zapier and Pabbly. [Explore integrations](https://flodesk.com/integrations/#native-integrations) ![](https://flodesk.com/integrations/assets/images/hero-mobile.png) ![Shopify logo](https://flodesk.com/integrations/assets/images/icons/shopify.svg) ### Shopify Sync customers to Flodesk and send automated follow-up emails ![Canva logo](https://flodesk.com/integrations/assets/images/icons/canva.svg) ### Canva Browse, select and import Canva designs directly in Flodesk ![Instagram logo](https://flodesk.com/integrations/assets/images/icons/instagram.svg) ### Instagram Automatically pull your Instagram feed into Flodesk designs ![Squarespace logo](https://flodesk.com/integrations/assets/images/icons/squarespace.svg) ### Squarespace Add customers to Flodesk segments at checkout for automated follow-ups ![Wix logo](https://flodesk.com/integrations/assets/images/icons/wix.svg) ### Wix Sync customers and form submissions to Flodesk segments in real time ![ThriveCart logo](https://flodesk.com/integrations/assets/images/icons/thrivecart.svg) ### ThriveCart Automatically add buyers to Flodesk segments without manual imports ![Manychat logo](https://flodesk.com/integrations/assets/images/icons/manychat.svg) ### Manychat Send leads from Instagram and Facebook DMs straight to Flodesk segments ![HoneyBook logo](https://flodesk.com/integrations/assets/images/icons/honeybook.svg) ### HoneyBook Sync clients to Flodesk without manual CSV imports or third-party apps ![Interact logo](https://flodesk.com/integrations/assets/images/icons/interact.svg) ### Interact Add quiz respondents to targeted Flodesk segments based on their results ![Marvelous logo](https://flodesk.com/integrations/assets/images/icons/marvelous.svg) ### Marvelous Send students to Flodesk segments when they enroll in a course ![Session logo](https://flodesk.com/integrations/assets/images/icons/session.svg) ### Session Add new clients to Flodesk lists when they book or sign up ![BookFunnel logo](https://flodesk.com/integrations/assets/images/icons/bookfunnel.svg) ### BookFunnel Add readers to a Flodesk segment when they claim a book ![BDOW! logo](https://flodesk.com/integrations/assets/images/icons/bdow.svg) ### BDOW! Sync popup and form contacts directly to Flodesk segments ![involve.me logo](https://flodesk.com/integrations/assets/images/icons/involve-me.svg) ### involve.me Sync verified funnel contacts from quizzes and calculators to Flodesk ![Grow by Mediavine logo](https://flodesk.com/integrations/assets/images/icons/grow-by-mediavine.svg) ### Grow by Mediavine Add subscribers from your blog or content site directly to Flodesk segments ## Plus thousands more Don’t see what you need? Zapier and Pabbly let you connect Flodesk with virtually any tool you use. ![](https://flodesk.com/integrations/assets/images/icons/zapier.svg) ### Popular Zapier connections **Typeform + Flodesk:** Automatically add quiz or form respondents to targeted segments based on their answers **Squarespace + Flodesk:** Instantly sync Squarespace form submissions to Flodesk segments **Kajabi + Flodesk:** Add Kajabi students or customers to Flodesk segments when they enroll or purchase [See more](https://zapier.com/apps/flodesk/integrations) ![](https://flodesk.com/integrations/assets/images/icons/pabbly.svg) ### Popular Pabbly connections **Elementor + Flodesk:** Add contacts to Flodesk segments when they submit an Elementor form **WooCommerce + Flodesk:** Sync WooCommerce customers to Flodesk segments on purchase **Google Sheets + Flodesk:** Add new Google Sheets rows as Flodesk subscribers [See more](https://www.pabbly.com/connect/integrations/flodesk/) ## Build your own integration Flodesk’s API lets developers build custom integrations, sync subscriber data and automate workflows programmatically. Whether you’re a Flodesk member with a custom use case or a platform ready to build a direct integration for your users, our API is open. [Read the API docs](https://developers.flodesk.com/) ## FAQ What integrations does Flodesk have? Flodesk has 15+ native integrations including Shopify, Canva, Squarespace, Wix, ThriveCart, Manychat, HoneyBook, Interact, Marvelous, Session, BookFunnel, BDOW!, involve.me, Grow by Mediavine and Instagram. Through Zapier and Pabbly Connect, Flodesk connects to over 8,000 additional apps including WooCommerce, Kajabi, Google Sheets, Typeform, and Elementor. Native integrations connect directly without middleware—setup takes minutes and data syncs automatically. For tools without a native integration, Zapier and Pabbly Connect provide automated workflows that trigger Flodesk actions based on events in other apps. Does Flodesk integrate with Shopify? Yes. Flodesk has a native Shopify integration that syncs customer data after purchase and enables abandoned cart email workflows. No Zapier or third-party connector is required—the integration connects directly within Flodesk. Once connected, you can automatically segment customers by purchase history, send post-purchase follow-up sequences, and recover abandoned carts with targeted emails. Can I connect Flodesk to Zapier? Yes. Flodesk is available on Zapier, connecting it to over 8,000 apps. Popular Zapier workflows include syncing Typeform responses, Kajabi enrollments and Squarespace form submissions to Flodesk segments. To connect, create a free Zapier account, search for Flodesk, and build a “Zap” (automated workflow) that triggers Flodesk actions when events happen in your other tools. Does Flodesk have an API? Yes. The Flodesk API allows developers to build custom integrations, manage subscribers and segments, and automate workflows programmatically. It is available to all Flodesk members. Full REST API documentation, authentication guides and endpoint references are available at [developers.flodesk.com](https://developers.flodesk.com/). How do I request a new Flodesk integration? Submit integration requests through the [Flodesk feature](https://flodesk.frill.co/b/j0x71evq/feature-ideas) request board. The team prioritizes new integrations based on community demand. In the meantime, Zapier or Pabbly Connect can bridge the gap for tools that don’t yet have a native Flodesk integration. Is Flodesk good for e-commerce? Yes. Flodesk natively integrates with Shopify, Squarespace, Wix, and ThriveCart for e-commerce workflows including post-purchase emails, abandoned cart recovery, and customer segmentation. WooCommerce and other platforms connect via Zapier. Flodesk also offers Checkout—a built-in feature for selling digital products, services, and subscriptions directly through Flodesk, powered by Stripe. ## The world needs what you’ve got [Get started now](https://app.flodesk.com/sign-up) ![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%201.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%202.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%203.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%204.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%205.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%206.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%207.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%201.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%202.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%203.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%204.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%205.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%206.png)![](https://flodesk.com/integrations/assets/images/cta-cards/end-cards/End%20Card_Email%207.png) ## Five Marys Ranch Success # Grow Your Brand with Flodesk – See How Five Marys Ranch Did It # Grow your business with emails that tell your story See how Five Marys Ranch built a thriving brand with Flodesk's powerfully beautiful, radically simple email marketing. [Start for free](https://app.flodesk.com/sign-up?fd-source=fivemarys) Look & feel like an email marketing expert ![Campaign slide 1](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-1_3840.webp) ![Campaign template 2](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-2_3840.webp) ![Campaign template 3](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-3_3840.webp) ![Campaign template 4](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-4_3840.webp) ![Campaign slide 1](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-1_3840.webp) ![Campaign template 2](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-2_3840.webp) ![Campaign template 3](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-3_3840.webp) ![Campaign template 4](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-4_3840.webp) ![Campaign slide 1](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-1_3840.webp) ![Campaign template 2](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-2_3840.webp) ![Campaign template 3](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-3_3840.webp) ![Campaign template 4](https://flodesk.com/_next/static/chunks/images/assets/fivemarys/impact-gallery/slide-4_3840.webp) # Real results from Five Marys Ranch 500 % Email growth in 12 months 85 % Open rate (above average) $2M + Revenue driven by email 10K + Customers reached monthly [Start for free](https://app.flodesk.com/sign-up?fd-source=fivemarys) # Our intuitive builder makes you the expert Loved by designers and non-designers alike, our minimalist interface guides you to stunning design and best practices with ease. [Try it free](https://app.flodesk.com/sign-up?fd-source=fivemarys) ### Designed for creative flow Unleash your creative genius and bring your vision to life with a minimalist canvas and groundbreaking design capabilities ### Brand-forward Full design control with custom fonts, playful image shapes and pixel-perfect spacing ensure every email is a brand statement ### Made to convert Easily add gorgeous countdown timers, interactive polls, and shoppable products to boost engagement ![Mary](https://flodesk.com/assets/home/testimonial/avatar-3.webp) “Flodesk gives my ranch businesses a professional look effortlessly. It’s fast, intuitive and makes branding on point every time!” ![Mary signature](https://flodesk.com/assets/home/testimonial/signature-3.webp) Mary Heffernan, Five Marys Ranch ![Claire](https://flodesk.com/assets/home/testimonial/avatar-1.webp) “Flodesk saves me hours on designing my newsletters. It used to take me a million steps. I love the editor and sales come within minutes of an email going out!” ![Claire signature](https://flodesk.com/assets/home/testimonial/signature-1.webp) Claire Xue, Moodelier ![Steve](https://flodesk.com/assets/home/testimonial/avatar-2.webp) “Simple automations. Beautiful workflows. Rock-solid deliverability. I’ve used Flodesk for years—and it’s still my go-to for creators who want email that actually works” ![Steve signature](https://flodesk.com/assets/home/testimonial/signature-2.webp) Steve Everything you need for brilliant email marketing Link actions Segment subscribers and trigger powerful automations when someone clicks a link in your email Custom fonts Make your emails, forms, and sales pages fully on‑brand by uploading your custom fonts directly into our design editor Brand colors Ensure a consistent, seamless brand experience by adding your brand colors directly into our design editor Abandoned cart Automatically send personalized follow-up emails to customers who leave items in their cart, recovering lost sales by up to 15% Developer API Build custom integrations and automate workflows with our comprehensive REST API and webhooks Sales funnels Create high-converting sales funnels with landing pages, checkout forms, and automated follow-up sequences FAQ How do I get started with Flodesk? Getting started with Flodesk is easy! Simply sign up for an account, choose a template or start from scratch, and begin creating beautiful emails and forms. Can I customize my email templates? Absolutely! Flodesk offers extensive customization options. You can modify colors, fonts, layouts, and add your own images to match your brand perfectly. What integrations does Flodesk support? Flodesk integrates with popular platforms like Shopify, WordPress, Zapier, and many others to streamline your workflow. Is there a free trial available? Yes! We offer a free trial so you can explore all of Flodesk's features and see how it can transform your email marketing. How does pricing work? Flodesk offers simple, flat-rate pricing regardless of your subscriber count. No hidden fees or surprise charges as your list grows. Your success story starts here From ranch to retail, small businesses everywhere are turning email marketing into their most powerful tool—and you can too. [Try Flodesk free](https://app.flodesk.com/sign-up?fd-source=fivemarys) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) ![Email template 1](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-1_3840.webp) ![Email template 2](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-2_3840.webp) ![Email template 3](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-3_3840.webp) ![Email template 4](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-4_3840.webp) ![Email template 5](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-5_3840.webp) ![Email template 6](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-6_3840.webp) ![Email template 7](https://flodesk.com/_next/static/chunks/images/assets/home/cta/cta-7_3840.webp) [Flodesk home](https://flodesk.com/) [Try it free](https://app.flodesk.com/sign-up?fd-source=fivemarys) We use cookies More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "See our privacy policy") Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Effortless Email Design # Beautiful emails. As easy as it gets. Design emails people love to get Beginners and experts use Flodesk to send beautiful, high-converting emails in a radically simple way. [Try it free](https://app.flodesk.com/sign-up?fd-source=email) ![Slide 1](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-1_3840.webp) ![Slide 2](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-2_3840.webp) ![Slide 3](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-3_3840.webp) ![Slide 4](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-4_3840.webp) ![Slide 5](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-5_3840.webp) ![Slide 6](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-6_3840.webp) ![Slide 7](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-7_3840.webp) ![Slide 8](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-8_3840.webp) ![Slide 9](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-9_3840.webp) ![Slide 10](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-10_3840.webp) ![Slide 1](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-1_3840.webp) ![Slide 2](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-2_3840.webp) ![Slide 3](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-3_3840.webp) ![Slide 4](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-4_3840.webp) ![Slide 5](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-5_3840.webp) ![Slide 6](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-6_3840.webp) ![Slide 7](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-7_3840.webp) ![Slide 8](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-8_3840.webp) ![Slide 9](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-9_3840.webp) ![Slide 10](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-10_3840.webp) ![Slide 1](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-1_3840.webp) ![Slide 2](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-2_3840.webp) ![Slide 3](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-3_3840.webp) ![Slide 4](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-4_3840.webp) ![Slide 5](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-5_3840.webp) ![Slide 6](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-6_3840.webp) ![Slide 7](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-7_3840.webp) ![Slide 8](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-8_3840.webp) ![Slide 9](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-9_3840.webp) ![Slide 10](https://flodesk.com/_next/static/chunks/images/assets/email/hero/slide-10_3840.webp) # The world's most intuitive builder ### Designed for creative flow Unleash your creative genius and bring your vision to life with a minimalist canvas and groundbreaking design capabilities ### Brand-forward Full design control with custom fonts, playful image shapes and pixel-perfect spacing ensure every email is a brand statement ### Made to convert Easily add gorgeous countdown timers, interactive polls, and shoppable products to boost engagement Everything you need for brilliant email marketing [Try it free](https://app.flodesk.com/sign-up?fd-source=email) ![Powerful automations](https://flodesk.com/_next/static/chunks/images/assets/email/features/1_3840.webp) Powerful automations Automate the entire subscriber journey, from welcome to abandoned cart Minimalist interface Our clean, minimalist interface is designed to inspire your creativity ![Canva integration](https://flodesk.com/_next/static/chunks/images/assets/email/features/3_3840.webp) Canva integration Browse, import and edit Canva designs directly from the Flodesk builder ![Countdown timers](https://flodesk.com/_next/static/chunks/images/assets/email/features/4_3840.webp) Countdown timers Drive urgency and boost conversions up to 200% with on-brand countdown timers ![Detailed analytics](https://flodesk.com/_next/static/chunks/images/assets/email/features/5_3840.webp) Detailed analytics Know exactly what’s happening across your entire email marketing funnel ![Patented layouts](https://flodesk.com/_next/static/chunks/images/assets/email/features/6_3840.webp) Patented layouts Our patented layouts let you express your brand in emails the way it deserves And for the skeptics: powerful can still be simple Link actions Segment subscribers and trigger powerful automations when someone clicks a link in your email Subject lines suggestions Our generator gets your emails seen more by suggesting high-converting subject lines Deep personalization Make your subscribers feel like you’re speaking directly to them with personalization in your emails’ content and subject lines Smart segmentation Send personalized emails by organizing subscribers based on behavior and interests Resend to unopens Boost open rates up to 30% by automatically sending your email to subscribers who didn’t open it the first time Subscriber preferences Allow subscribers to opt in or out from certain content and choose how often they'll hear from you Integrated with your favorite tools ![Canva logo](https://flodesk.com/assets/home/logos/canva.svg) Canva ![Instagram logo](https://flodesk.com/assets/home/logos/instagram.svg) Instagram ![Shopify logo](https://flodesk.com/assets/home/logos/shopify.svg) Shopify ![Honeybook logo](https://flodesk.com/assets/home/logos/honeybook.svg) Honeybook ![Typeform logo](https://flodesk.com/assets/home/logos/typeform.svg) Typeform ![Squarespace logo](https://flodesk.com/assets/home/logos/squarespace.svg) Squarespace ![Google logo](https://flodesk.com/assets/home/logos/google.svg) Google ![Zapier logo](https://flodesk.com/assets/home/logos/zapier.svg) Zapier ![Mary](https://flodesk.com/assets/home/testimonial/avatar-3.webp) “Flodesk gives my ranch businesses a professional look effortlessly. It’s fast, intuitive and makes branding on point every time!” ![Mary signature](https://flodesk.com/assets/home/testimonial/signature-3.webp) Mary Heffernan, Five Marys Ranch ![Claire](https://flodesk.com/assets/home/testimonial/avatar-1.webp) “Flodesk saves me hours on designing my newsletters. It used to take me a million steps. I love the editor and sales come within minutes of an email going out!” ![Claire signature](https://flodesk.com/assets/home/testimonial/signature-1.webp) Claire Xue, Moodelier ![Steve](https://flodesk.com/assets/home/testimonial/avatar-2.webp) “Simple automations. Beautiful workflows. Rock-solid deliverability. I’ve used Flodesk for years—and it’s still my go-to for creators who want email that actually works” ![Steve signature](https://flodesk.com/assets/home/testimonial/signature-2.webp) Steve FAQ What is email marketing software? Email marketing software helps you create and send marketing emails to people who opt in to your email marketing list. It can also help you [grow your list with signup forms](https://flodesk.com/form), [automate emails](https://flodesk.com/workflow) to send the right message at the right time, and track analytics so you can keep optimizing what works. How do I start email marketing? Get started with email marketing and build deeper relationships with your subscribers in 3 steps. 1. Start a free trial: Get unlimited access to emails, forms, automations and sales pages for full 14 days to see if it's right for you. No credit card required. 2. Choose a template or start from scratch: Design emails with custom fonts, branded graphics and full creative freedom. No third-party design software required. 3. Send it, schedule it, or automate it with a workflow: Deliver the right message at the right time to the right people. What are the most important features of an email marketing platform? The most important features of an email marketing platform depend on your specific business needs and goals. No matter what, you'll want to be sure the email marketing platform you choose includes beautiful templates, an easy-to-use email editor, email signup forms, subscriber management, segments, email workflow automations, and analytics. How much is Flodesk Email a month? With our Lite plan, you can get started with email marketing for just $19/month for 1,000 subscribers. [Learn more about our plans and pricing](https://flodesk.com/pricing). Or, [start with a free 14-day trial](https://app.flodesk.com/sign-up?fd-source=email) to explore everything Flodesk has to offer. Does Flodesk have email tags? Yes. Flodesk automatically tracks subscriber behavior (like whether someone opened or clicked an email) so you don't have to manage tags yourself. These tags help you automate more and segment better—so you can send hyper-personalized emails that are always relevant and valuable. [Learn more about segments vs. tags](https://help.flodesk.com/en/articles/4795585?_gl=1*1b4tden*_gcl_au*Nzk3NTIyMDI2LjE3NTg1NDM0Njc.*_ga*MTY3MDY3NDY0MC4xNzU4NTQzNDQy*_ga_SHJDGKPK06*czE3NjA1MTc5NTIkbzM2JGcxJHQxNzYwNTE3OTU3JGo1NSRsMCRoMzM3NzM1MTQ5*_fplc*MXFxeHRVcE9JRyUyRkdyT1VoSlFZV2ZUJTJCd0Y3MlFwSzElMkIyM3kwJTJCa2lOMzRlNThsOE9pS3dJa0x2ZGpMU3l1cnp3UjJ5UklvaDdGMTYxRmdmT0Z4VyUyQmJBMld0c1p1dDBQbVVrZzhvYVJlTkszZTkxM3R3a2hudVM5VzhnME1wQSUzRCUzRA..). Does Flodesk offer email automation? Definitely! Flodesk Workflows help you build relationships and make money while you sleep by automating a tailored personal journey for each subscriber. [Learn more about workflows](https://flodesk.com/workflow). How do I monetize my email list? Start monetizing your email list in 3 steps: 1. Decide what you want to sell 2. Set up your offer in Flodesk Checkout with beautiful sales pages, online payments and instant product delivery—all in one place 3. Use Flodesk Email to promote your sales page, and watch the sales roll in Learn more about [Flodesk Checkout](https://flodesk.com/checkout). How do I migrate from Mailchimp? Importing your list from Mailchimp, ConvertKit, ActiveCampaign and other email service providers is fast and easy. Step 1: Export your list to a .csv file Step 2: Import that file into Flodesk Learn how with this [step-by-step video](https://www.youtube.com/watch?v=GuWCHkYbStk). What's included in Flodesk Email analytics? See how your list is growing over time, who your most engaged subscribers are, which emails people love the most, how eager people are to open your emails (or not), which day and time are best for sending, and much more. 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15 December 2021 - [By Victor Ijidola](https://flodesk.com/blog/author/victor-ijidola) - 21 MIN ### Table of ContentsJump to: - 1.0 [The benefits of creating a fitness newsletter](https://flodesk.com/blog/fitness-newsletter/#the-benefits-of-creating-a-fitness-newsletter) - 2.0 [Tips for getting started with fitness newsletters](https://flodesk.com/blog/fitness-newsletter/#tips-for-getting-started-with-fitness-newsletters) - 3.0 [8 fresh content ideas for your fitness newsletter](https://flodesk.com/blog/fitness-newsletter/#8-fresh-content-ideas-for-your-fitness-newsletter) - 4.0 [3 steps to creating a great fitness newsletter](https://flodesk.com/blog/fitness-newsletter/#3-steps-to-creating-a-great-fitness-newsletter) - 5.0 [Win more clients with your fitness newsletter](https://flodesk.com/blog/fitness-newsletter/#win-more-clients-with-your-fitness-newsletter) - 1.0 [The benefits of creating a fitness newsletter](https://flodesk.com/blog/fitness-newsletter/#the-benefits-of-creating-a-fitness-newsletter) - 2.0 [Tips for getting started with fitness newsletters](https://flodesk.com/blog/fitness-newsletter/#tips-for-getting-started-with-fitness-newsletters) - 3.0 [8 fresh content ideas for your fitness newsletter](https://flodesk.com/blog/fitness-newsletter/#8-fresh-content-ideas-for-your-fitness-newsletter) - 4.0 [3 steps to creating a great fitness newsletter](https://flodesk.com/blog/fitness-newsletter/#3-steps-to-creating-a-great-fitness-newsletter) - 5.0 [Win more clients with your fitness newsletter](https://flodesk.com/blog/fitness-newsletter/#win-more-clients-with-your-fitness-newsletter) Table of contents [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) These days, having an awesome exercise program or a comfortable gym center isn’t enough to run a successful fitness business. You need to consistently demonstrate your expertise in order to engage your members and attract new clients, and the fastest and most effective way to do this is with a fitness newsletter. There are many reasons to add a newsletter to your marketing techniques. As of 2021, there are [4.03 billion email users](https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/) around the world, giving you an enormous market to target. Additionally, [72% of people](https://www.marketingdive.com/news/72-of-people-prefer-email-communication-study/413912/) prefer to receive critical business information in their emails instead of through social media or other channels. In essence, if you’re not using an email newsletter for your fitness business, you might be missing out on some great opportunities to connect with your target audience and build your brand. In this article, we’ll look at how to get your fitness newsletter started, including templates and content ideas. But first, let’s look at the ways you can benefit from a fitness newsletter. ## The benefits of creating a fitness newsletter In a world where people spend most of their time on social media, you might wonder if sticking to the old-school [targeted email marketing](https://flodesk.com/blog/targeted-email-marketing/) method will produce any results for your fitness business. To give you a bit of clarity, here are some of the benefits of email newsletters for your gym or health club: ### Educate clients As a fitness coach or personal trainer, you probably get dozens of questions from clients every day. You may even be answering the same question countless times for different people, which can be frustrating and time-consuming. [Email marketing](https://flodesk.com/blog/small-business-email-marketing/) is the perfect solution for such a situation. Fitness newsletters offer a priceless opportunity to reach your clients and educate them about the challenges they may be facing. If you notice you’re getting asked the same question over and over again, you can address it in one of your newsletters and educate multiple clients at once. ### Build brand awareness and authority In addition to helping you effectively educate your prospects and clients, an email newsletter is effective for building your brand. Creating and sending educational, high-value fitness newsletters can help you build a sustainable brand personality and become an authority in your niche. It also helps you stand out in a crowded inbox and get more opens. ### Generate better revenue Email marketing is the lynchpin behind most successful businesses today, and rightly so. In fact, [for every $1 spent on email marketing](https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/), you’d get a whopping $42 in return. So, when you want to promote a course or sell new products, an [email newsletter](https://flodesk.com/blog/newsletter-examples/) is the perfect tool to use to engage with your community, build brand familiarity and encourage subscribers to buy from you. [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) ## Tips for getting started with fitness newsletters Now that you know the benefits, let’s go over some key tactics to create a targeted and successful fitness newsletter. ### 1\. Look for topics fitness enthusiasts love While email marketing promises a good return on investment, sending irrelevant, dull, or random emails can lead to your email lurking in their spam folders. People receive dozens of emails daily—around [121 emails per day](https://review42.com/resources/how-many-emails-are-sent-per-day/) on average—so you’ll need to provide helpful, actionable tips that make them eager to receive your emails. So, how are you supposed to know what to send? The answer: research. Start by getting to know your audience. Talk to current clients and potential customers. Pay attention to the communities they live in and any other places they hang out. Take note of the questions they are asking. Know what their fitness goals are and what challenges they face. Don’t be generic in your approach; specialize and stay on topic. Taking this step not only helps you increase open rates, but also establishes you as an authority in your field. ### 2\. Decide how many newsletters to send per day/week/month After identifying topics that pique your audience’s interest, you need to decide on the frequency of your newsletter. This helps to ensure consistency and reduce the risk of your emails landing in the spam folder. When deciding how often to send your email newsletter, it’s helpful to identify your goals for sending the email in the first place. Are you going to give fitness advice? Are you trying to increase the download rates of your ebooks or exercise plans? Do you want them to read your weekly fitness articles? The frequency of your emails depends mostly on your goal(s). If you are trying to educate your subscribers about their new equipment, for instance, you may want to send two or three emails weekly since the topic benefits them. On the other hand, if you’re promoting a course, it’s best to reduce the number of emails so you don’t come off as salesy. While there are no hard and fast rules regarding how often to send emails, [61% of subscribers](https://marketingsherpa.com/article/chart/how-customers-want-promo-emails) would like to receive brand emails every week. ### 3\. Use an email marketing tool with the features you need Without an [email marketing tool](https://flodesk.com/blog/email-marketing-software-for-small-businesses/) in your tool shed, it’s nearly impossible to send a targeted email to your subscribers. But you need to choose the right one that will meet all your needs. When selecting your email marketing platform, consider the following factors: - **The number of emails you can send:** Does the email marketing software allow unlimited emails, or is there a cap? - **The number of contacts it allows:** Can the email platform accommodate your list of contacts? Does it provide enough flexibility to support your business as your list grows? - **Interaction with social media platforms:** Does the software let you include social media icons so that people can quickly learn more about your business? ### 4\. Create your first health and fitness newsletter Once you’ve chosen your email marketing tools, it’s time to start creating your newsletter. When you’re just getting started, it helps to get clear on the type of content you want to send to your subscribers. You’ve already identified who your audience is and what their needs are, so start off by addressing their biggest challenges. Do they need information on healthy eating? Sample workout plans? Later, once you’ve established your readership base, you can branch out to other topics. To further appeal to your readers, choose a template that is simple, captivating, and mobile optimized. In addition, make sure your [subject line](https://university.flodesk.com/good-email-subject-lines) and body copy are action-driven and without fluff. If the idea of designing a newsletter is intimidating to you, [Flodesk](https://flodesk.com/) has the answer. You can easily create captivating fitness newsletters with our drag-and-drop building block design functionality. Our intuitive automation features also help you eliminate many of the tedious steps that come with manually creating and sending your newsletter. ### 5\. Use images, GIFs and videos to make your emails more engaging In today’s world where we are surrounded by constant stimulation, people have brief attention spans. This means you can’t rely on text alone to drive results. By using GIFs and videos, you can add some action to your newsletter and improve your results. You can use GIFs to show your subscribers who you and your staff are by adding an element of humor to your newsletter. You can also use them to tell customer fitness stories and show subscribers the services you offer. If you need help finding GIFs to use in your marketing emails, Flodesk’s Unsplash and Giphy integrations can help you find and use the most relevant ones. What’s more? It all happens inside the Flodesk email builder, so you don’t have to go to another platform to download files to use in your emails. Videos are powerful, too; they improve open rates and click-throughs, making it the perfect addition to your marketing tactics. [64% of consumers](https://www.socialmediatoday.com/content/consumers-64-more-likely-purchase-product-after-watching-online-video-infographic) are more likely to buy a product after seeing a video of it. The [best way to include video in your emails](https://university.flodesk.com/video-in-emails) is to include a thumbnail image that links back to the video on your site, YouTube or Vimeo channels. ### 6\. Monitor your results To maximize your newsletter success, you need to monitor the results of your campaign. Through this, you can gain insights into how your subscribers respond to your content and figure out what you need to tweak to get more impressive results. Some key metrics to look out for include: - [**Open rates**](https://university.flodesk.com/how-to-increase-email-open-rates) **:** How many people open your emails after they receive them? - **Click-through rates:** The percentage of people who clicked on at least one link in your email message. - **Bounce rates:** The percent of emails that don’t deliver. - **Unsubscribe rates:** The percent of people who choose to unsubscribe from your email list. _**Read next:** the [best sales funnels for coaches](https://flodesk.com/blog/sales-funnel-for-coaches/)!_ ## 8 fresh content ideas for your fitness newsletter Now that you know how to get started with your newsletter, here are some ideas of fitness newsletters you can create for your audience. ### 1\. Best practices for a healthy life While achieving your training goals is important, so is attending to your physical and mental health. By sharing the best health practices in your newsletter, you can help your subscribers improve their lives and get the most out of their workouts. You can share these healthy life tips directly in your newsletters or add links to blog posts where you share them—like the example below. ### 2\. Content roundups Another idea to explore for your newsletter is content roundups. These are a collection of tools, techniques, workout tips or books that can help your client achieve their goals. For example, a round-up email might include a list of your blog posts that walk readers through specific exercises, like this one below: Also, if you have a large audience, be sure to make use of [email segmentation](https://help.flodesk.com/en/articles/3184163-how-to-use-segments) so you send the best resources to the right audience. ### 3\. The latest fitness/health-related news As a fitness expert, it’s your job to inform your clients and subscribers about the latest research around health and fitness. Your newsletter is the perfect place to share this news. For instance, you can inform your clients about fad diets, new exercise programs and food flip-flopping from good to bad. Furthermore, you can help them sort through this information and find out what they actually need to know. ### 4\. Share videos of different workout techniques As mentioned earlier, having videos in your newsletters drives more engagement than ordinary text. Therefore, sharing videos of workout techniques is a perfect way to improve your click-through rates. You don’t need to be overly technical—for example, you can break down the basic forms for common exercises such as squats and bicep curls. Other ideas include sharing teasers for fitness classes or inspiring your subscribers with testimonial videos. ### 5\. Ask for feedback Feedback is a great way to measure success and improve your training, but it can be difficult and scary to ask your client about how you’re doing face to face. Instead, use your newsletter to solicit feedback so you can stay in the know. Include a survey in your newsletter or add links to online polls on new initiatives. Would they be interested in small group training? What fitness challenges would they like you to help them solve? ### 6\. Special offers Special offers can be used to entice potential clients to try out your services and reward current clients for their loyalty. If you run classes, you may want to consider promoting a specific class each week and offering a discount on that class in your [newsletter](https://flodesk.com/blog/newsletter-layout-design-ideas/). This helps your subscribers learn about your other classes and drives more people to your business. If you’re looking for ideas on what your “special offer email” should look like, here’s an example you can use for inspiration: ### 7\. Gym updates Since most people prefer receiving important information in their emails, your newsletter is also the perfect place to share exciting announcements and new developments happening in your gym or health club. You should also use your newsletter to introduce new staff members. Customers are more likely to trust your brand when they know the people behind it, so give your members an opportunity to learn more about your staff members. Ask the staff about how they got started, their favorite workout, and what keeps them going. ### 8\. Share customer success stories Nothing inspires us more than seeing others achieve what we are struggling with. Keep your audience motivated by including stories of people who have achieved excellent results in the past weeks. Make sure to include people from all walks of life so that each member has a chance to see themselves in the stories you share. You may also consider sharing before-and-after images of clients who have reached their fitness goals as well as the process they went through to achieve such results. [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) ## 3 steps to creating a great fitness newsletter ### Step one: Start building your email list If you’re like most fitness professionals, you’re probably wondering how to get [people to subscribe to your list](https://university.flodesk.com/how-to-build-an-email-list-without-a-website) and what topics you need to cover. First off, you need a [lead magnet](https://flodesk.com/blog/lead-magnet-ideas-for-coaches/)—a [valuable freebie](https://flodesk.com/blog/lead-magnet-ideas-for-photographers/) you offer in exchange for someone’s email address. To do this, think about your potential client’s problem and provide a solution. For instance, if you specialize in the weight loss niche, you can create a guide detailing how to cut calories. Then, you can ask for the email addresses of anyone who attempts to download this information. Put these freebies on your website, forums, social media platforms and any other place your target customer hangs out. ### Step two: Define the purpose As mentioned earlier, the best way to ensure success with your fitness newsletter is to identify the goals you’re trying to achieve and stick to them. When you know the specific purpose of your newsletter, it’s easier for you to decide what content to include. For example, if you are trying to drive traffic to your website, you can leverage content round-ups and videos for better website conversions. Knowing your newsletter’s purpose also helps you keep your tone and communications consistent. You’ll want to pick a writing style that matches your brand identity and goals—a more formal tone conveys a sense of authority, while a more conversational tone may help your clients connect with your brand. ### Step three: Build your newsletter template Now you have your email list at the ready and you’ve figured out your goal, it’s time to build a template for your fitness newsletter. This is a chance to really showcase [your branding](https://university.flodesk.com/what-is-branding)— who you are and what your business stands for. When creating your template, it’s essential to ensure consistency to make your email instantly recognizable for subscribers. You’ll want to include sections, such as ‘Club News’ and ‘Insider Fitness Knowledge’, that can be updated with new information while maintaining the same format. Once you have your template, the rest is a breeze! Just add in the new content each week and send it out to your list. You can even schedule posts in advance to make this process easier. ## Win more clients with your fitness newsletter The tips and steps shared in this article equip you with just about everything you need to build an effective and attractive fitness newsletter. However, you also need a great [email marketing](https://university.flodesk.com/email-workflow-analytics) platform to make this process as seamless as possible. With Flodesk’s curated gallery and intuitive email builder, you can easily create and customize your email newsletter to your specific business needs. Also, our captivating and innovative design elements help engage subscribers and improve conversion rates. [Start your free 30-day trial](https://app.flodesk.com/sign-up). Return to top ↑ [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) SHARE THIS ARTICLE Tagged with [best practices](https://flodesk.com/blog/tag/best-practices) [content ideas](https://flodesk.com/blog/tag/content-ideas) [tools](https://flodesk.com/blog/tag/tools) * * * About the author ### [Victor Ijidola](https://flodesk.com/blog/author/victor-ijidola) Victor Ijidola is the CEO & Content Lead at Premium Content Shop—a content marketing agency for B2B and SaaS businesses. Feel free to connect with him… ### Related Articles [7 Ways to create a memorable email newsletter sign-off](https://flodesk.com/blog/7-ways-to-create-a-memorable-email-newsletter-sign-off/ "7 Ways to create a memorable email newsletter sign-off") [Content](https://flodesk.com/blog/category/content) [Design](https://flodesk.com/blog/category/design) [Strategy](https://flodesk.com/blog/category/strategy) ## [7 Ways to create a memorable email newsletter sign-off](https://flodesk.com/blog/7-ways-to-create-a-memorable-email-newsletter-sign-off/) [Strategy](https://flodesk.com/blog/category/strategy) ## [20 simple ways to grow your email list](https://flodesk.com/blog/how-to-build-an-email-list/) [Design](https://flodesk.com/blog/category/design) [Ebooks](https://flodesk.com/blog/category/ebooks) [Strategy](https://flodesk.com/blog/category/strategy) ## [How to create an ebook and market it successfully](https://flodesk.com/blog/how-to-create-an-ebook/) [Content](https://flodesk.com/blog/category/content) [Digital Products](https://flodesk.com/blog/category/digital-products) [Product Creation & Development](https://flodesk.com/blog/category/product-creation-and-development) [Strategy](https://flodesk.com/blog/category/strategy) ## [How to create a digital product that people really want](https://flodesk.com/blog/how-to-create-digital-product/) We use cookies Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## SaaS Newsletter Tips Related Articles [![Newsletter Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/newsletter-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Newsletter Email Examples](https://flodesk.com/tips/newsletter-email-examples) [![Brand Pitch Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/brand-pitch-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Brand Pitch Email Templates](https://flodesk.com/tips/brand-pitch-email-templates) [![VC Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/vc-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [VC Newsletters](https://flodesk.com/tips/vc-newsletters) [![Survey Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/survey-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Survey Email Templates](https://flodesk.com/tips/survey-email-templates) ## Digital Marketing Insights [![](https://flodesk.com/blog/wp-content/uploads/2022/11/imgcard-digitaldownloads.jpg)](https://flodesk.com/blog/how-to-price-digital-downloads/ "How to price your digital downloads to sell") [Business Growth](https://flodesk.com/blog/category/business-growth) [Digital Products](https://flodesk.com/blog/category/digital-products) [Ecommerce Marketing](https://flodesk.com/blog/category/ecommerce-marketing) [Marketing & Sales](https://flodesk.com/blog/category/marketing-and-sales) [Monetizing Content](https://flodesk.com/blog/category/monetizing-content) ## [How to price your digital downloads to sell](https://flodesk.com/blog/how-to-price-digital-downloads/) - 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31 October 2022 - [By Sheena Fronk](https://flodesk.com/blog/author/sheena-fronk) - 9 MIN [Alternatives Comparison](https://flodesk.com/blog/category/alternatives-comparison) 17 October 2022 ## [5 Best Thrivecart alternatives for SMBs—A detailed comparison](https://flodesk.com/blog/thrivecart-alternatives/) - 17 October 2022 - [By Sydney Triggs](https://flodesk.com/blog/author/sydney-triggs) - 22 MIN * * * [Content](https://flodesk.com/blog/category/content) [Email Campaigns](https://flodesk.com/blog/category/email-campaigns) [Sales Emails](https://flodesk.com/blog/category/sales-emails) [Strategy](https://flodesk.com/blog/category/strategy) 11 October 2022 ## [How to avoid the spam folder: 13 Ways](https://flodesk.com/blog/how-to-avoid-the-spam-folder-13-ways/) - 11 October 2022 - [By Sheena Fronk](https://flodesk.com/blog/author/sheena-fronk) - 21 MIN * * * [Design](https://flodesk.com/blog/category/design) [Ebooks](https://flodesk.com/blog/category/ebooks) [Strategy](https://flodesk.com/blog/category/strategy) 4 October 2022 ## [How to create an ebook and market it successfully](https://flodesk.com/blog/how-to-create-an-ebook/) - 4 October 2022 - [By Petra Molnar](https://flodesk.com/blog/author/petra-molnar) - 32 MIN * * * [How to write a newsletter (a really, really good one)](https://flodesk.com/blog/how-to-write-a-newsletter/ "How to write a newsletter (a really, really good one)") [Content](https://flodesk.com/blog/category/content) [Design](https://flodesk.com/blog/category/design) [Newsletters](https://flodesk.com/blog/category/newsletters) 3 October 2022 ## [How to write a newsletter (a really, really good one)](https://flodesk.com/blog/how-to-write-a-newsletter/) - 3 October 2022 - [By Sobrina Pies Crawford](https://flodesk.com/blog/author/sobrina-pies) - 23 MIN [How to have your best sales season yet with Flodesk Checkout](https://flodesk.com/blog/flodesk-checkout-webinar/ "How to have your best sales season yet with Flodesk Checkout") [Strategy](https://flodesk.com/blog/category/strategy) 30 September 2022 ## [How to have your best sales season yet with Flodesk Checkout](https://flodesk.com/blog/flodesk-checkout-webinar/) - 30 September 2022 - [By Sobrina Pies Crawford](https://flodesk.com/blog/author/sobrina-pies) - 3 MIN [Newer Posts](https://flodesk.com/blog/page/11/) [1](https://flodesk.com/blog/page/1/) [2](https://flodesk.com/blog/page/2/)… [11](https://flodesk.com/blog/page/11/) 12 [13](https://flodesk.com/blog/page/13/)… [20](https://flodesk.com/blog/page/20/) [21](https://flodesk.com/blog/page/21/) [Older Posts](https://flodesk.com/blog/page/13/) We use cookies Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Email Sender Alternatives Related Articles [![Consulting Newsletters](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/consulting-newsletters) [Newsletters](https://flodesk.com/blog/category/newsletters) [Consulting Newsletters](https://flodesk.com/tips/consulting-newsletters) [![Marketing Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/marketing-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Marketing Email Examples](https://flodesk.com/tips/marketing-email-examples) [![Testimonial Request Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/testimonial-request-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Testimonial Request Email Templates](https://flodesk.com/tips/testimonial-request-email-templates) [![Gaming Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/gaming-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Gaming Email Examples](https://flodesk.com/tips/gaming-email-examples) ## Email Subscriber Value Guide # How to calculate email subscriber value in 5 easy steps - 11 July 2022 - [By Sydney Triggs](https://flodesk.com/blog/author/sydney-triggs) - 14 MIN ### Table of ContentsJump to: - 1.0 [What is email subscriber value?](https://flodesk.com/blog/subscriber-value/#what-is-email-subscriber-value) - 2.0 [How to calculate email subscriber value](https://flodesk.com/blog/subscriber-value/#how-to-calculate-email-subscriber-value) - 3.0 [Best practices for measuring subscriber value](https://flodesk.com/blog/subscriber-value/#best-practices-for-measuring-subscriber-value) - 4.0 [Bring value to your subscribers with beautiful emails](https://flodesk.com/blog/subscriber-value/#bring-value-to-your-subscribers-with-beautiful-emails) - 5.0 [FAQs about email subscriber value](https://flodesk.com/blog/subscriber-value/#faqs-about-email-subscriber-value) - 1.0 [What is email subscriber value?](https://flodesk.com/blog/subscriber-value/#what-is-email-subscriber-value) - 2.0 [How to calculate email subscriber value](https://flodesk.com/blog/subscriber-value/#how-to-calculate-email-subscriber-value) - 3.0 [Best practices for measuring subscriber value](https://flodesk.com/blog/subscriber-value/#best-practices-for-measuring-subscriber-value) - 4.0 [Bring value to your subscribers with beautiful emails](https://flodesk.com/blog/subscriber-value/#bring-value-to-your-subscribers-with-beautiful-emails) - 5.0 [FAQs about email subscriber value](https://flodesk.com/blog/subscriber-value/#faqs-about-email-subscriber-value) Table of contents [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) Because email marketing typically has a good return-on-investment (ROI), many teams don’t bother to investigate _exactly_ how profitable their strategy is overall. They spend precious time and resources building their subscriber lists, integrating the latest email marketing trends, and sending out stunning email marketing campaigns, but don’t actually know how much revenue the average subscriber brings into their business. _Well, that disconnect stops now._ Calculating email subscriber value is a great way to understand the kind of income your contacts are generating for your company alongside other important insights like lifetime value and specific marketing campaign ROI. Let’s explore what email subscriber value is, how to calculate it, and some best practices to implement when you’re figuring it out. [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) ## What is email subscriber value? Email subscriber value (SV), also known as marketing allowable or revenue per subscriber (RPS), tells you how much income your email marketing contacts bring your business. It’s a [valuable metric](https://flodesk.com/blog/5-email-metrics-you-should-be-tracking/) that’s relatively easy to calculate, and it can inform everything from what individual subscribers are _“worth”_ to how much time and effort you should invest into acquiring new leads and [growing your email list](https://flodesk.com/blog/how-to-build-an-email-list/). ## How to calculate email subscriber value Calculating your email subscriber value is pretty straightforward. If you want to know how much income your contacts are producing for your business on average, take the following steps: ### 1\. Determine your active subscriber count To calculate your email subscriber value accurately, figure out how many _active_ subscribers you have. _Active_ is the key word here, because inactive subscribers don’t bring any income into your business or carry any value. **For that reason, it’s a good idea to do some basic** [**email list management**](https://flodesk.com/blog/email-list-engagement-best-practices/) **before you start figuring out the average value of your subscriber list.** As a basic rule, if any of your subscribers haven’t opened and/or clicked on any of your email marketing content over the past six months, they’re an inactive contact. So, you might have 10,068 email subscribers, but only 9,700 _active_ email subscribers you should use to calculate subscriber value. ### 2\. Figure out how many direct sales you made from email marketing This step is one of the most difficult parts of calculating email subscriber value because it’s not always easy to attribute sales to a certain marketing strategy. Depending how far you want to get into the nitty-gritty details, you may have to hold multi-department meetings to figure out what percentage of your company’s yearly sales came from email marketing. However, the following kinds of sales are usually easy to attribute to email marketing: - Sales made after a subscriber clicked on a direct link in an email - Sales made with a discount code provided in an email And these kinds of sales are more difficult: - Social media sales - Organic search sales - Brick-and-mortar shop purchases [Email marketing software for ecommerce](https://flodesk.com/blog/email-marketing-software-for-ecommerce/) often estimates how much revenue individual marketing emails produce, but this data doesn’t always tell the full story. You’ll likely need to do your own research on top of those metrics. Once you’ve spent some time on this step, you’ll eventually come up with a rough number of how much income resulted from your email marketing strategy during a specific time period. Some marketers choose to then calculate [newsletter cost](https://flodesk.com/blog/newsletter-cost/) and subtract that from their gross income to get a more accurate _“net”_ picture of average email subscriber value. ### 3\. Choose a specific time frame To get an email subscriber value that’s relevant to your business needs and email marketing goals, you’ll need to work with a specific time frame in your calculations. Some of the most common examples include: - Monthly email subscriber value - Annual email subscriber value - Lifetime email subscriber value ### 4\. Make your calculations Now that you’ve figured out how many active subscribers you have, how much income you made from email marketing sales, and the time period you’re working with, you’re ready to calculate your email subscriber value. There are a few different ways to determine email subscriber value, but let’s work with the most straightforward method for this example **. Say your company wants to determine annual email subscriber value to inform your** [**ecommerce email marketing**](https://flodesk.com/blog/ecommerce-email-marketing/) **budget for the upcoming fiscal year.** You have: - 13,020 active email subscribers (X) - $205,469 in annual sales from email marketing (Y) When you divide Y by X, you get: $15.78 as your annual email subscriber value. ### 5\. Analyze your email subscriber value and determine what that means for your business Figuring out email subscriber value is only useful if you consider your findings and put them into action to make more strategic business decisions and drive long-term marketing success. Here are just a few of the ways you can analyze email subscriber value to optimize your approach to email marketing: - **Overall list building efforts:** Email subscriber value helps businesses understand whether they’re spending too much, too little, or just the right amount of resources building their subscriber list. For instance, if you know you spend an average of $5 acquiring a new lead but they have an average monthly value of $25, that’s a worthwhile investment. - **Customer lifetime value:** Customer lifetime value is how much revenue customers are bringing in throughout their entire relationship with your business, from first to most recent purchase. Once you’ve figured out annual email subscriber value, you can easily calculate customer lifetime value, which you can use to figure out how profitable your loyal customers are vs. new leads. - **ROI on specific marketing campaigns:** Understanding email subscriber value can help you determine how much you’d have to make from marketing campaigns for them to be worthwhile. For example, if you spent $5,000 on an email marketing campaign but know your contacts generate the same or more than that amount per month in sales, you’re in a good position. [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) ## Best practices for measuring subscriber value Now that you know how to calculate email subscriber value, keep the following tips and best practices in mind to make sure your calculations are helpful, accurate, and can actually help move your business forward. ### Select your email subscriber value time frame wisely As we mentioned above, you can choose to work with lots of different time frames when you’re figuring out average email marketing subscriber value. To determine the best time period for your calculations, get clear on _why_ you want to figure out average subscriber value in the first place. Here are some examples of how that looks in practice: - **Monthly:** If you have the team size and resources, many email marketing professionals like calculating monthly email subscriber value. Monthly value gives you enough data to make well-informed decisions while keeping quantities manageable and timing flexible enough to pivot between different marketing strategies. - **Annually:** Some email marketing teams find annual email subscriber value helpful if they want to decide on yearly marketing budgets or determine how to best allocate their marketing resources. - **Customer lifetime:** Calculating the customer lifetime value of an email subscriber produces _“big picture”_ data. That means it’s ideal if you want to understand general trends related to lead acquisition and subscriber retention _or_ are planning to sell your business in the near future. ### Keep an eye on other handy email marketing metrics While email subscriber value is a great metric for businesses of all sizes to monitor, it’s not the be-all-end-all. In fact, email subscriber value is _most_ insightful if you analyze it alongside other helpful [ecommerce email marketing metrics](https://flodesk.com/blog/email-marketing-metrics-for-ecommerce/), and here are some of our favorites: - Conversion rate - Open rate - Cost per lead or cost per qualified lead - Click-through rate - Click-to-open rate - Bounces, unsubscribers & complaints - Overall return-on-investment (ROI) - List growth over time Read Next: [Email Opt-In Best Practices](https://flodesk.com/blog/email-opt-in-best-practices/) ### Try different ways of calculating email marketing subscriber value We’ve covered one of the easiest and most straightforward ways to determine email marketing subscriber value in this article, but there are several different approaches you can take. Depending on your situation, another method might be more appropriate. Here’s an example: - Subscriber value for a specific email marketing campaign: - Revenue generated from the specific email marketing campaign (X) divided by the number of email subscribers you sent your campaign to (Y) - For example: $26,046 (X) /5,760 (Y)= $4.52 ## Bring value to your subscribers with beautiful emails **All in all, calculating average email subscriber value should be an integral part of any savvy marketing team’s strategy.** It doesn’t just tell you how much money individual email marketing contacts bring into your business—it can also assist you in choosing your ideal [types of subscription forms](https://flodesk.com/blog/types-of-forms/) and optimizing your overall email marketing strategy, deciding where to allocate your marketing budget, informing lead acquisition and customer retention, and helping you create more impactful marketing campaigns. Perhaps more important of all, one of the best things you can do to continually attract new subscribers and retain loyal customers is consistently sending out professional, engaging, stunning email newsletters with a top-of-the-line email service provider like Flodesk. We’ve even got a lengthy [30-day free trial](https://app.flodesk.com/sign-up) so you can assess our platform for yourself, no strings attached. ## FAQs about email subscriber value ### How is email subscriber value calculated? You can calculate email subscriber value, also known as marketing allowable or revenue per subscriber (RPS), by dividing the direct sales you made via email marketing within a specific time period by your number of active subscribers. For example, if your business made $100,000 in direct sales with the help of email marketing in a year and had 10,000 active subscribers, your annual email subscriber value (SV) would be $10. With that data, you can also calculate total lifetime email subscriber value. ### How do email lists make money? The biggest way email lists make money is by driving traffic to websites, landing pages, product pages, or online shops and boosting sales. However, there are lots of other ways email marketing can make money, including: - Paid subscription models - Selling advertisement space - Cross-promotions - Email sponsorships - Affiliate marketing - Webinars and other online events - Online coaching and consulting Using a premium email marketing software like Flodesk makes it easy to monetize your subscriber list — [sign up for a free trial](https://app.flodesk.com/sign-up)! ### What is the value of an email list? It can be difficult to determine the overall value of your email list, but one easy way to figure it out is by calculating your annual email subscriber value. That data will tell you how much income each of your email marketing contacts brings you throughout a specific time period on average. You can also use that information to figure out total lifetime email subscriber value. Return to top ↑ [**Get unlimited email sends & subscribers with Flodesk**\\ \\ We’ll never increase pricing because your email list is growing\\ \\ Start Free Trial](https://app.flodesk.com/sign-up) SHARE THIS ARTICLE Tagged with [best practices](https://flodesk.com/blog/tag/best-practices) [workflows](https://flodesk.com/blog/tag/workflows) * * * About the author ### [Sydney Triggs](https://flodesk.com/blog/author/sydney-triggs) Sydney Triggs is a \[content\] writer, editor & educator from Vancouver, Canada currently settled in Barcelona, Spain. She’s written hundreds of articles about marketing, travel &… ### Related Articles [Strategy](https://flodesk.com/blog/category/strategy) ## [10 Email template builders for easy, intuitive designs](https://flodesk.com/blog/email-template-builders/) [Strategy](https://flodesk.com/blog/category/strategy) ## [How to Automate a Welcome Email in 5 Simple Steps](https://flodesk.com/blog/how-to-automate-a-welcome-email/) [Strategy](https://flodesk.com/blog/category/strategy) ## [17 Email Design Best Practices for Newsletter Marketing in 2025 (With Examples)](https://flodesk.com/blog/email-design-best-practices/) [Strategy](https://flodesk.com/blog/category/strategy) ## [11 Email list management best practices for business growth in 2024](https://flodesk.com/blog/email-list-engagement-best-practices/) We use cookies Okay [Powered by Transcend](https://transcend.io/ "Powered by Transcend") More choices [See our privacy policy](https://flodesk.com/legal/privacy-policy "Visit our privacy policy") Switch language ## Vero Alternatives Related Articles [![Promotion Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/promotion-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [Promotion Email Templates](https://flodesk.com/tips/promotion-email-templates) [![New Website Launch Email Templates](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/new-website-launch-email-templates) [Email Templates](https://flodesk.com/blog/category/email-templates) [New Website Launch Email Templates](https://flodesk.com/tips/new-website-launch-email-templates) [![Award Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/award-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Award Email Examples](https://flodesk.com/tips/award-email-examples) [![Infographic Email Examples](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://flodesk.com/tips/infographic-email-examples) [Email Examples](https://flodesk.com/blog/category/email-examples) [Infographic Email Examples](https://flodesk.com/tips/infographic-email-examples) ## Email Marketing for Canva Users # Your Canva design, sent beautifully with Flodesk One click brings your masterpiece into Flodesk, where you can reach the right people, grow your audience and make money. No credit card required. Free for 14 days. [Start free trial](https://app.flodesk.com/sign-up?fd-source=canva) ![Canva hero image](https://flodesk.com/assets/canva/hero_big.webp) # Social gets you seen (maybe). Email is how you build something real. With Flodesk, your Canva designs become a real marketing channel that drives sales and creates lasting relationships. [Try it free](https://app.flodesk.com/sign-up?fd-source=canva) # From Canva to inbox in 4 steps ### 01: Start your design in Canva Use any Canva email template, just like you already do. ![Step 1](https://flodesk.com/assets/canva/Steps_1.webp) ### 02: Export to Flodesk Hit share in Canva, and your design lands directly in your Flodesk account. ![Step 2](https://flodesk.com/assets/canva/Steps_2.webp) ### 03: Add magic touches and send Make it interactive with best-in-class features like polls and countdown timers. ![Step 3](https://flodesk.com/assets/canva/Steps_3.webp) ### 04: Watch it wow subscribers Deliver the best emails they've ever seen, so you earn more fans and land more sales. ![Step 4](https://flodesk.com/assets/canva/Steps_4.webp) [Try it free](https://app.flodesk.com/sign-up?fd-source=canva) # Everything you need to get started and grow ### Grow a real audience Launch a stunning signup form and watch your list build itself. ![Grow a real audience](https://flodesk.com/assets/canva/Benefits_Img_1.png) ### Customize to convert Add polls, countdown timers, and more that no other platform does better. ![Customize to convert](https://flodesk.com/assets/canva/Benefits_Img_2.png) ### Personalize every send Target your emails to get the right message to the right people. ![Personalize every send](https://flodesk.com/assets/canva/Benefits_Img_3.png) ### Send emails automatically Set up a welcome email once. Every new subscriber gets it the moment they join. ![Send emails automatically](https://flodesk.com/assets/canva/Benefits_Img_4.png) ### Know what's working See exactly how many people opened, clicked or purchased. ![Know what's working](https://flodesk.com/assets/canva/Benefits_Img_5.png) ### Make money from your list Sell products, promote services and drive traffic—directly from your emails. ![Make money from your list](https://flodesk.com/assets/canva/Benefits_Img_6.png) [Try it free](https://app.flodesk.com/sign-up?fd-source=canva) # More clicks. More connections. $40 On average, every $1 spent on email marketing returns $40 17% Flodesk emails get seen 17% more than industry average 200% Brands with well-designed emails can see up to 200% more conversions # FAQ What is Flodesk? Flodesk is an email marketing platform built for creators and small businesses. It lets you send emails to your audience, grow your subscriber list, and automate your marketing—all with zero tech experience needed. Is it free to try? Yes. You can start a free 14-day trial with no credit card required. Do I need to redesign my Canva emails? No. Your Canva email design imports directly into Flodesk, ready to send. Can I edit my Canva design after I import it? Yes. Click "Edit in Canva" directly from Flodesk, make your changes, and the updated design syncs back into your email in one click. No re-importing or reformatting needed. What do I need to get started? Just a Flodesk account and a Canva design. You don't need a website, a big audience, or any prior experience with email marketing. How much does Flodesk cost after the trial? Flodesk starts at $19/month for up to 1,000 subscribers on the Lite plan. Higher-tier plans are available as your list grows. All plans come with a free 14-day trial—no credit card required. [Learn more about our plans and pricing](https://flodesk.com/pricing). Can Flodesk connect to my other tools? Yes. Flodesk integrates with Shopify, Squarespace, Wix, ThriveCart, HoneyBook, and more. You can also connect thousands of additional apps through Zapier. What if I don't have an email list yet? You don't need an existing list to get started. Flodesk includes built-in signup forms and list-growth tools so you can start building your audience from day one—no third-party tools required. # The world needs what you've got [Get started now](https://app.flodesk.com/sign-up?fd-source=canva)