{"id":9976,"date":"2024-01-19T00:47:03","date_gmt":"2024-01-19T08:47:03","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=9976"},"modified":"2026-04-29T10:43:03","modified_gmt":"2026-04-29T18:43:03","slug":"how-to-improve-your-sender-reputation","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-improve-your-sender-reputation\/","title":{"rendered":"How to improve your sender reputation"},"content":{"rendered":"
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TL;DR: Maintaining a healthy sender reputation ensures that your emails are delivered as expected so you can keep engaging with your subscribers in the inbox. Here’s everything you need to know about sender reputation and how to improve yours.<\/em><\/strong><\/p>\n<\/div>\n\n\n

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In the dynamic world of email marketing, maintaining a healthy sender reputation is paramount for the success of your campaigns. Your sender reputation is a crucial factor that determines whether your emails reach subscribers’ inboxes or get marked as spam.\u00a0<\/p>\n<\/div>\n\n

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To help you manage yours, we’re explaining what sender reputation is, how to check it, and ways to improve yours so that your emails consistently land in the inbox as expected.<\/p>\n<\/div>\n\n

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First, what is sender reputation?<\/h2>\n<\/div>\n\n
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Sender reputation is a score that measures the trustworthiness and credibility of your sending domain and IP address. It essentially tells inbox providers, like Gmail and Yahoo, whether or not they should deliver your emails to recipients. <\/p>\n<\/div>\n\n

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Inbox providers use sophisticated algorithms to assess sender reputation, considering various factors such as email engagement, spam complaints, bounce rates, and adherence to industry best practices. A positive sender reputation increases the likelihood of your emails being delivered to the inbox, while a negative reputation can lead to emails being marked as spam or blocked altogether.<\/p>\n<\/div>\n\n

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You can think of your sender reputation kind of like a credit history. It’s a score built over time and records how great (or poorly) your emails perform. The higher your score, the more likely inbox providers, like Gmail, will deliver your emails to their users’ inboxes. <\/p>\n<\/div>\n\n

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It’s important to note that, similarly to a credit score, a few bad campaigns can do significant damage to your sender reputation. That’s why it’s essential to send relevant emails to the right subscribers at the right time to protect your domain’s deliverability.<\/p>\n<\/div>\n\n\n\n\t\n\t\t\t

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2024 Email compliance changes you can\u2019t ignore<\/h3>\n\t\t\n\t\t\t\t\t
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Significant email compliance changes are coming to Gmail and Yahoo. Find out what\u2019s happening, who it impacts, and how to prepare for these changes.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t