{"id":9962,"date":"2024-01-19T00:54:29","date_gmt":"2024-01-19T08:54:29","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=9962"},"modified":"2026-04-29T10:43:20","modified_gmt":"2026-04-29T18:43:20","slug":"email-marketing-best-practices-in-2024","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/email-marketing-best-practices-in-2024\/","title":{"rendered":"Email marketing best practices in 2024"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR: Set the stage for email marketing success and give your emails the highest chances of reaching your audience by following these best practices\u2014no matter your list size.<\/em><\/strong><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"950\"\n  data-height=\"485\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-200x102.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-450x230.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-700x357.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2.png 950w\"\n            data-width=\"950\"\n      data-height=\"485\"\n      data-fit=\"cover\"\n      width=\"950\"\n      height=\"485\"\n      loading=\"eager\"\n      alt=\"Email marketing templates in Flodesk examples\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In the ever-evolving world of email marketing, there are best practices small businesses should continue to follow for long-term success. Learn how to set yourself up for email marketing success and give your emails the highest chance of reaching your audience.<\/p>\n<\/div>\n\n<div id=\"short-on-time-make-sure-you-do-this\" name=\"short-on-time-make-sure-you-do-this\" data-animate data-destination=\"short-on-time-make-sure-you-do-this\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Short on time? Make sure you do this<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"#custom-domain\">1. Send emails from a custom domain<\/a><br><a href=\"#domain-authentication\">2. Authenticate your domain<\/a><br><a href=\"#clean-list\">3. Clean your email list on regularly<\/a><br><a href=\"#easy-unsubscribe\">4. Make unsubscribing easy<\/a><br><a href=\"#email-segmentation\">5. Deliver hyper-relevant, personalized emails<\/a><\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #F0C8C7; color:#000000;\"\n\t   href=\"https:\/\/flodesk.com\/blog\/major-email-marketing-compliance-changes-you-cant-ignore\/\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">2024 Email compliance changes you can\u2019t ignore<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Significant email compliance changes are coming to Gmail and Yahoo. Find out what\u2019s happening, who it impacts, and how to prepare for these changes.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tRead the blog\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"set-the-stage-for-success-5-email-marketing-best-practices\" name=\"set-the-stage-for-success-5-email-marketing-best-practices\" data-animate data-destination=\"set-the-stage-for-success-5-email-marketing-best-practices\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Set the stage for success: 5 email marketing best practices<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019re just getting started with email or are a seasoned email marketer, there are a few best practices every sender should follow to avoid the spam folder and achieve high deliverability.&nbsp;<\/p>\n<\/div>\n\n<div id=\"1-send-emails-from-a-custom-domain\" name=\"1-send-emails-from-a-custom-domain\" data-animate data-destination=\"1-send-emails-from-a-custom-domain\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"custom-domain\">1. Send emails from a custom domain<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>A custom domain <\/strong>is a personalized, unique web address you can claim for your brand. If you don&#8217;t currently own a domain, you can purchase one and set up a domain email through domain providers, such as GoDaddy, Bluehost, and Wix.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, Flodesk&#8217;s custom domain is &#8220;flodesk.com,&#8221; and one of our domain emails is hello@flodesk.com.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With a custom domain:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Your emails look professional and branded<\/li>\n\n\n\n<li>You create trust with your audience<\/li>\n\n\n\n<li>You can authenticate your domain (via DKIM, SPF, and DMARC)<\/li>\n\n\n\n<li>You can send more than 5,000 emails per day<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Alternatively, a free email address<\/strong> is an email address from a free email provider, such as Gmail, Yahoo, and Hotmail. Some examples of free email addresses are yourbrand@gmail.com or yourbrand@yahoo.com.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With a free email address:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Your emails do not look as professional and trustworthy<\/li>\n\n\n\n<li>You cannot authenticate your domain<\/li>\n\n\n\n<li>You may be limited in how many emails you can send per day on Flodesk<\/li>\n\n\n\n<li>And you run the risk of damaging your sender reputation with major inbox providers<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn more about <a href=\"https:\/\/help.flodesk.com\/en\/articles\/5385589-why-do-i-need-a-domain-email\">why you need a custom domain<\/a> and <a href=\"https:\/\/help.flodesk.com\/en\/articles\/8811303-how-can-i-get-a-custom-domain-email\">how to get a custom domain email.<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip:<\/strong> If you&#8217;re sending more than 5,000 emails per day, using a custom domain is required by top inbox providers like Gmail and Yahoo. <a href=\"https:\/\/flodesk.com\/blog\/major-email-marketing-compliance-changes-you-cant-ignore\/\">Learn more about these requirements.<\/a><\/p>\n<\/div>\n\n<div id=\"2-authenticate-your-domain\" name=\"2-authenticate-your-domain\" data-animate data-destination=\"2-authenticate-your-domain\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"domain-authentication\">2. Authenticate your domain<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you have a custom domain, you should verify your sender identity by configuring SPF, DKIM, and DMARC records. Setting up these records helps inbox providers recognize and trust your emails, increasing your deliverability and reducing the risk of going to spam.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Unsure how to authenticate your domain? Don\u2019t worry\u2014our team has created <a href=\"https:\/\/flodesk.com\/blog\/major-email-marketing-compliance-changes-you-cant-ignore\/\">a comprehensive guide<\/a> and <a href=\"https:\/\/help.flodesk.com\/en\/collections\/1860807-compliance-and-deliverability\">an abundance of help center articles<\/a> to help you learn everything you need to know about email authentication.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Important note: <\/strong>If you&#8217;re using a custom domain email address within Flodesk, you&#8217;ll need to <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3200817-authenticate-your-custom-domain-via-dkim-and-spf\">configure DKIM or SPF at a minimum.<\/a><\/p>\n<\/div>\n\n<div id=\"3-clean-your-email-list-on-a-regular-basis\" name=\"3-clean-your-email-list-on-a-regular-basis\" data-animate data-destination=\"3-clean-your-email-list-on-a-regular-basis\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"clean-list\">3. Clean your email list on a regular basis<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Make a habit of consistently removing inactive or unengaged subscribers from your list at least once every six months. While eliminating people from your email list may feel counterintuitive, it can actually improve your deliverability and ensure your messages reach an audience who is genuinely interested in receiving your content.<\/p>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to clean your email list in Flodesk\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/luBF-Cup9sk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To learn how to clean your email list with Flodesk, watch this video tutorial from our Head of Community Natalie Franke or <a href=\"https:\/\/flodesk.com\/blog\/how-to-maintain-a-healthy-list-and-sender-reputation\/\">read our Lifecycle Marketing Manager Fer\u2019s quick tips to clean your list<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div id=\"4-make-unsubscribing-easy\" name=\"4-make-unsubscribing-easy\" data-animate data-destination=\"4-make-unsubscribing-easy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"easy-unsubscribe\">4. Make unsubscribing easy&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It&#8217;s crucial to ensure subscribers can easily unsubscribe from your messages if they&#8217;d like to. As a best practice, you should include a visible &#8216;unsubscribe&#8217; link within the footer of all your emails. Additionally, if you&#8217;re sending bulk emails, you must include a one-click unsubscribe, which allows subscribers to opt out of future communications with a single click.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you&#8217;re a Flodesk member, there&#8217;s no need to do anything about this. We automatically enable these unsubscribe features in the Flodesk Email experience to protect your sender reputation and ensure your campaigns stay compliant.&nbsp;<\/p>\n<\/div>\n\n<div id=\"5-deliver-hyper-relevant-personalized-emails\" name=\"5-deliver-hyper-relevant-personalized-emails\" data-animate data-destination=\"5-deliver-hyper-relevant-personalized-emails\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"email-segmentation\">5. Deliver hyper-relevant, personalized emails<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sharing meaningful, relevant content with your community is becoming increasingly crucial to succeed as a small business. Now more than ever, subscribers will quickly disengage from emails that don&#8217;t match their interests, needs, or values.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1751\"\n  data-height=\"1750\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-field.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-field-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-field-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-field-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-field-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-field-1000x999.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-field-1400x1399.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-field.jpg 1751w\"\n            data-width=\"1751\"\n      data-height=\"1750\"\n      data-fit=\"cover\"\n      width=\"1751\"\n      height=\"1750\"\n      loading=\"eager\"\n      alt=\"Flodesk's personalization features, including fields like name, email address, and custom fields\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you&#8217;re not already using segmentation to organize your email list based on factors like subscriber preferences and behavior, now&#8217;s the time to start. You can then leverage your segments and audience data, like your subscribers&#8217; first names, to create relevant content for each group. Doing so will help boost your email engagement and <a href=\"https:\/\/flodesk.com\/blog\/how-to-improve-your-sender-reputation\/\">improve your sender reputation overall<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip:<\/strong> Starting in early 2024, major inbox providers will introduce <a href=\"https:\/\/flodesk.com\/blog\/major-email-marketing-compliance-changes-you-cant-ignore\/\">new requirements for some senders<\/a>, which include <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4834957-how-to-avoid-being-marked-as-spam-by-your-subscribers\">a maximum spam complaint rate of 0.3%<\/a>. To keep your spam complaints low, follow the best practices above and use segmentation to deliver hyper-relevant, meaningful content to your subscribers.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #F0C8C7; color:#000000;\"\n\t   href=\"https:\/\/flodesk.com\/blog\/major-email-marketing-compliance-changes-you-cant-ignore\/\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">2024 Email compliance changes you can\u2019t ignore<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Significant email compliance changes are coming to Gmail and Yahoo. Find out what\u2019s happening, who it impacts, and how to prepare for these changes.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\tRead the blog\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"grow-your-business-one-email-at-a-time\" name=\"grow-your-business-one-email-at-a-time\" data-animate data-destination=\"grow-your-business-one-email-at-a-time\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Grow your business one email at a time<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Although following these best practices requires some additional work on your part, doing so will help set you up for email marketing success so that you can focus on what matters most: your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you have questions, don\u2019t hesitate to raise them in our <a href=\"https:\/\/www.facebook.com\/groups\/flodesk\/\" class=\"broken_link\">Flodesk Insiders Facebook group<\/a> or <a href=\"https:\/\/help.flodesk.com\/en\/\">visit our Help Center<\/a> for more information and resources.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019re cheering you on every step of the way. You\u2019ve got this!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Set the stage for email marketing success and give your emails the highest chances of reaching your audience by following these best practices\u2014no matter your list size. In the ever-evolving world of email marketing, there are best practices small businesses should continue to follow for long-term success. Learn how to set yourself up for [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"table_tags":[],"class_list":["post-9962","post","type-post","status-publish","format-standard","hentry","category-email-marketing-basics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing best practices in 2024<\/title>\n<meta name=\"description\" content=\"Set the stage for email marketing success and give your emails the highest chances of being delivered by following these best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/email-marketing-best-practices-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing best practices in 2024\" \/>\n<meta property=\"og:description\" content=\"Set the stage for email marketing success and give your emails the highest chances of being delivered by following these best practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/email-marketing-best-practices-in-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-19T08:54:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T18:43:20+00:00\" \/>\n<meta name=\"author\" content=\"Jordyn Kerr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordyn Kerr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/email-marketing-best-practices-in-2024\/\",\"url\":\"https:\/\/flodesk.com\/blog\/email-marketing-best-practices-in-2024\/\",\"name\":\"Email marketing best practices in 2024\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2024-01-19T08:54:29+00:00\",\"dateModified\":\"2026-04-29T18:43:20+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763\"},\"description\":\"Set the stage for email marketing success and give your emails the highest chances of being delivered by following these best practices.\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/email-marketing-best-practices-in-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/email-marketing-best-practices-in-2024\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/email-marketing-best-practices-in-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email marketing best practices in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/be511d0673edac0066b35db85f126763\",\"name\":\"Jordyn Kerr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/408ec6c877b72af53c92883efec0f6f24a22fd43c2935692f6a82b7750fc87b4?s=96&d=mm&r=g\",\"caption\":\"Jordyn Kerr\"},\"description\":\"Jordyn is a storyteller and content strategist with a passion for helping brands grow their impact. 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