{"id":9726,"date":"2023-12-15T07:09:42","date_gmt":"2023-12-15T15:09:42","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=9726"},"modified":"2024-01-12T04:35:25","modified_gmt":"2024-01-12T12:35:25","slug":"major-email-marketing-compliance-changes-you-cant-ignore","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/major-email-marketing-compliance-changes-you-cant-ignore\/","title":{"rendered":"Major email marketing compliance changes you can\u2019t ignore: Steps to take before February 2024"},"content":{"rendered":"
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TL;DR: Significant email compliance changes are coming to Gmail and Yahoo, which affect those sending over 5,000 emails per day. Here’s what’s happening, who it impacts, and how to prepare for these changes.<\/em><\/strong><\/p>\n<\/div>\n\n

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The world of email marketing is quickly evolving, and email compliance is changing right along with it. As a small business owner, staying ahead of compliance changes helps ensure you can continue emailing your audience. <\/p>\n<\/div>\n\n

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Starting in early February 2024, major inbox providers like Gmail and Yahoo are requiring some senders to meet a new standard of email authentication. Here\u2019s what\u2019s happening, who it impacts, and everything you need to know to navigate these changes successfully.<\/p>\n<\/div>\n\n

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Short on time? Here\u2019s what you need to do<\/h2>\n<\/div>\n\n
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If you send<\/strong><\/p><\/div><\/div><\/td>

Using a free email address<\/strong>
(yourbrand@gmail.com or @yahoo.com)<\/em><\/p><\/div><\/div><\/td>

Using a custom domain<\/strong>
(hello@yourbrand.com)<\/em><\/p><\/div><\/div><\/td><\/tr>


Less than 5,000
emails per day<\/p>

<\/p><\/div><\/div><\/td>

Continue to follow email marketing best practices and nurture your list.

<\/p>

You aren’t required to do anything at this time. However, if you are using an email platform like Flodesk, we highly recommend that you:

<\/p>

• Obtain a custom domain
• Authenticate your email with DKIM and SPF records<\/p>


<\/p>

<\/p><\/div><\/div><\/td>


• Authenticate your domain with DKIM verification<\/p><\/div><\/div><\/td><\/tr>


More than 5,000
emails per day<\/p><\/div><\/div><\/td>

• Obtain a custom domain
• Authenticate your email with DKIM and SPF records
<\/p><\/div><\/div><\/td>

• Authenticate your domain with DKIM, SPF, and DMARC records<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n<\/div>\n\n

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What\u2019s happening?<\/h2>\n<\/div>\n\n
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Email providers, like Gmail and Yahoo, are implementing measures to shift the industry towards less spam and more authentic email marketing. Standards that have long been considered best practices will now be required in order to ensure a high deliverability rate and stay out of the spam box.<\/p>\n<\/div>\n\n

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Who does this impact?<\/h2>\n<\/div>\n\n
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Gmail and Yahoo\u2019s new email compliance requirements apply to:<\/p>\n<\/div>\n\n

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