{"id":9574,"date":"2023-11-17T07:21:55","date_gmt":"2023-11-17T15:21:55","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=9574"},"modified":"2026-04-29T10:13:53","modified_gmt":"2026-04-29T18:13:53","slug":"how-these-creative-educators-made-60k-from-one-email","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-these-creative-educators-made-60k-from-one-email\/","title":{"rendered":"How these creative educators made $60K from one Black Friday email\u00a0"},"content":{"rendered":"
\n

TL;DR: Meet Becca Luna and Willow Kaii, the creative duo behind Becca Luna Education. Discover their go-to tactics for maximizing sales and scaling to seven-figure success.<\/em><\/strong><\/p>\n<\/div>\n\n

\n

Becca Luna Education<\/a> helps creatives become successful web designers. Co-owners and educators, Becca Luna and Willow Kaii, share their wealth of web experience and knowledge through courses for students at every stage\u2014whether just starting, growing, or scaling their web design businesses. <\/p>\n<\/div>\n\n\n

\n
\n
\n
\n <\/div>\n <\/div>\n <\/div>\n
\n <\/div>\n<\/div>\n\n
\n

The two began using Flodesk early in their business journey and attribute its tools as an integral part of their business growth. Willow says, “If you’re a small business service provider selling digital products, Flodesk has all the tools you need.” <\/p>\n<\/div>\n\n

\n

Learn how they’ve used Flodesk to maximize their growth (and sales!), plus their top tips for scaling your business with email.<\/p>\n<\/div>\n\n

\n

From high school drop-out to creative multi-millionaire<\/h2>\n<\/div>\n\n
\n

Becca Luna fiercely believes that creative businesses can be both passion-filled and profitable. After dropping out of high school to pursue a freedom-filled nomadic lifestyle, she discovered the world of entrepreneurship. Now, Becca’s a self-made web designer specializing in ShowIt websites and is renowned for her wildly successful Website In a Day<\/a> offer\u2014an exclusive service that delivers custom web pages, branding, templates, and helpful how-to videos within one day. While she’s still a practicing web designer, her primary focus is educating aspiring designers through Becca Luna Education.<\/p>\n<\/div>\n\n\n

\n
\n
\n
\n <\/div>\n <\/div>\n <\/div>\n
\n <\/div>\n<\/div>\n\n
\n

Becca and Willow work together to teach a fusion of web design and how to build a business, offering students the exact insights, templates, and step-by-step frameworks they’ve used on their own path to success. Programs aim to transform individuals into successful web designers within two months or less by showing them how to harness the power of personal branding, acquire essential design skills, and incorporate commercial-level techniques. Willow emphasizes their commitment to empowering students at various skill levels\u2014from beginners to advanced designers.

Early in their business journey, Becca and Willow sought a reliable platform that could handle their growing subscriber base and deliver engaging educational content effectively. Their previous email marketing tool fell short, limiting their design capabilities and providing lackluster results. <\/p>\n<\/div>\n\n

\n

Flodesk to the rescue: Stunning emails for transformative growth<\/h2>\n<\/div>\n\n
\n

As a Web Designer, Becca naturally gravitates toward tools that fuse beauty, design, and ease of use, like ShowIt and Canva\u2014making Flodesk the obvious email solution for their small business. The customizable templates, mobile optimization, and user-friendly interface were key factors that attracted her to the platform. <\/p>\n<\/div>\n\n

\n

“Flodesk was one of the first subscriptions I ever bought when I started my business,” Becca recalls. “We’d never experienced an email platform that could create such visuals.”<\/p>\n<\/div>\n\n

\n

Flodesk allows creatives and entrepreneurs alike to create gorgeous designs with minimal effort. With a library full of inspirational templates to choose from and countless customization features, there’s no stopping what you can do. Becca says, “Flodesk is the Canva of email. It gets me actually excited to get in there, design something, and send it out to my audience,\u201d adding, “If it can make my life easier, I’ll save time, money, and deliver something quicker and way more beautifully than coding something elsewhere.” <\/p>\n<\/div>\n\n

\n

Building brilliant emails takes Becca Luna Education’s team less than 20 minutes to do. “It doesn’t need to be hard\u2014it’s so easy to create beautiful designs you can be proud of that will actually make you money <\/em>and drive your goals forward.”<\/p>\n<\/div>\n\n

\n

The Black Friday email that made $60K in sales<\/h2>\n<\/div>\n\n
\n

One of the biggest differences the duo has experienced since joining Flodesk is the amount of sales they’re able to make through email now. Willow says their highest sales days often occur when they send Flodesk emails\u2014with a single Black Friday email<\/a> generating $60,000 in sales.

But how? By leveraging the power of:<\/p>\n<\/div>\n\n

\n