{"id":9540,"date":"2023-11-21T03:05:26","date_gmt":"2023-11-21T11:05:26","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=9540"},"modified":"2024-01-04T02:21:55","modified_gmt":"2024-01-04T10:21:55","slug":"types-of-forms","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/types-of-forms\/","title":{"rendered":"8 types of forms to market your small business"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>The best way to grow your small business is by funneling your audience into a marketing channel you own: your email list. That\u2019s where online forms come in. Forms let you collect valuable information to market your small business directly in the comfort of subscribers\u2019 inboxes.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>In this article, we\u2019ll explore the types of forms you can use plus inspiring examples of sales and marketing forms. Let\u2019s dig in.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"602\"\n  data-height=\"602\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-130853.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-130853-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-130853-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-130853-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-130853.jpg 602w\"\n            data-width=\"602\"\n      data-height=\"602\"\n      data-fit=\"cover\"\n      width=\"602\"\n      height=\"602\"\n      loading=\"eager\"\n      alt=\"'grab the free guide' form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"why-use-online-forms\" name=\"why-use-online-forms\" data-animate data-destination=\"why-use-online-forms\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why use online forms?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As an online business owner, you likely need to process a lot of information. And if you\u2019re looking out for opportunities for growth, there\u2019s even more to comb through\u2014to analyze trends, pinpoint customer concerns, and investigate what you can do to keep your audience eager for more.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With the insights you gain through online forms, you can make more informed decisions to grow your business and stay aligned with what your customers are really looking for. As an added benefit, online forms:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Save time: <\/strong>Forms save you time and effort, which is especially important for small business owners. They\u2019re easier for your customers to fill in and their answers are automatically recorded. Why waste time manually inputting data when forms will store it for you\u2014and even integrate with your customer relationship manager (CRM) system? It\u2019s so easy!<\/li>\n\n\n\n<li><strong>Prevent mistakes:<\/strong> Manual data entry creates room for errors\u2014and these could cost you big time down the line.&nbsp;<\/li>\n\n\n\n<li><strong>Engage your audience: <\/strong>Online forms are quick and easy to complete. By creating truly gorgeous forms that grab interest, your audience is more likely to engage with you. It\u2019s a win-win!<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1280\"\n  data-height=\"649\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image42.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image42-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image42-200x101.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image42-450x228.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image42-700x355.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image42-1000x507.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image42.png 1280w\"\n            data-width=\"1280\"\n      data-height=\"649\"\n      data-fit=\"cover\"\n      width=\"1280\"\n      height=\"649\"\n      loading=\"eager\"\n      alt=\"exau olive oil popup\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"types-of-opt-in-forms\" name=\"types-of-opt-in-forms\" data-animate data-destination=\"types-of-opt-in-forms\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Types of opt-in forms<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Whether you\u2019re an artist, an author, or sell bespoke goods online, you can use forms to collect essential information that\u2019ll help you grow your audience and meet your marketing goals.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By <a href=\"https:\/\/help.flodesk.com\/en\/articles\/3200763-how-to-add-an-opt-in-form-to-your-website\">adding an opt-in form to your site<\/a>, you can build your email list and cultivate a community around your brand. To create a form your audience wants to fill out, offer up a freebie\u2014like an ebook or guide\u2014an exclusive discount, or ask them to sign up for your newsletter in return for their details.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are four varieties of opt-in forms you can use:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Popup Forms<\/li>\n\n\n\n<li>Inline Forms<\/li>\n\n\n\n<li>Full Page Forms<\/li>\n\n\n\n<li>Link in bio<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let\u2019s take a look at each.&nbsp;<\/p>\n<\/div>\n\n<div id=\"popup-forms\" name=\"popup-forms\" data-animate data-destination=\"popup-forms\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Popup forms<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1280\"\n  data-height=\"655\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image32.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image32-32x16.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image32-200x102.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image32-450x230.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image32-700x358.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image32-1000x512.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image32.png 1280w\"\n            data-width=\"1280\"\n      data-height=\"655\"\n      data-fit=\"cover\"\n      width=\"1280\"\n      height=\"655\"\n      loading=\"eager\"\n      alt=\"taffeta popup\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #5A71B6; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tCreate your own\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/flodesk.com\/blog\/newsletter-popup\/\">Newsletter popups<\/a> can be a powerful marketing tool to gather subscriber information\u2014so you can build an engaged community around your brand.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Popup forms should appear strategically on your webpage and seek to grab the reader\u2019s attention with splashes of color, powerful imagery, and exciting offers that are designed to turn heads. Whatever your popup offering, make sure it\u2019s captured in a clear call to action (CTA), and doesn\u2019t overly disturb the browsing experience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk Popup Forms are fully customizable\u2014allowing you to tailor your form to your brand in moments\u2014and are super easy to embed on your website. Simply copy and paste your embed code into your website<\/p>\n<\/div>\n\n<div id=\"useful-for\" name=\"useful-for\" data-animate data-destination=\"useful-for\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Useful for&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Building your newsletter subscriber base&nbsp;<\/li>\n\n\n\n<li>Promoting freebies like ebooks, webinars, or product trials<\/li>\n\n\n\n<li>Driving sales via discount codes&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"inline-forms\" name=\"inline-forms\" data-animate data-destination=\"inline-forms\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Inline forms<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Much like popups, you can use an inline form to get your audience excited about your special offer or newsletter content\u2014right from your website. But while popups appear over other content, inline forms are embedded into the web page itself\u2014whether it&#8217;s a product page, landing page, or blog page.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The best practice advice for online forms is to keep the fields to a minimum. They\u2019ll usually ask for a name and email address, and include a simple button and an enticing call to action.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A Flodesk Inline Form is a great way to reach audience members who are already engaged with your product or service. For example, this inline form\u2014promoting a passive income guide by tech educator LaShonda Brown\u2014appears over halfway down her homepage. It\u2019s attractive, engaging, and user-friendly: everything needed in an inline form. And if the reader isn\u2019t interested in her offer, they can simply scroll on by.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1897\"\n  data-height=\"673\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image101.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image101-32x11.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image101-200x71.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image101-450x160.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image101-700x248.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image101-1000x355.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image101-1400x497.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image101-1800x639.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image101.png 1897w\"\n            data-width=\"1897\"\n      data-height=\"673\"\n      data-fit=\"cover\"\n      width=\"1897\"\n      height=\"673\"\n      loading=\"eager\"\n      alt=\"LaShonda Brown inline form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To get your Flodesk Inline Form live, you\u2019ll copy and paste two code snippets\u2014one into your website header and the other into the specific post, page, or sidebar where you want it displayed.&nbsp;<\/p>\n<\/div>\n\n<div id=\"useful-for\" name=\"useful-for\" data-animate data-destination=\"useful-for\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Useful for&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Sharing your newsletter&nbsp;<\/li>\n\n\n\n<li>Offering special discount codes or access to freebies like guides or tutorials<\/li>\n\n\n\n<li>Allowing your audience to choose what email content they\u2019re most interested in&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"full-page-forms\" name=\"full-page-forms\" data-animate data-destination=\"full-page-forms\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Full page forms<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"800\"\n  data-height=\"400\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image811.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image811-32x16.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image811-200x100.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image811-450x225.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image811-700x350.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image811.jpg 800w\"\n            data-width=\"800\"\n      data-height=\"400\"\n      data-fit=\"cover\"\n      width=\"800\"\n      height=\"400\"\n      loading=\"eager\"\n      alt=\"Flodesk full page form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #5A71B6; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tCreate your own\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While popups and inline forms are displayed alongside your other web content, Full Page Forms take over the entire webpage\u2014making for a more focused experience. And you don\u2019t need to have a website to use them. Flodesk Full Page Forms are fully hosted, meaning you can simply grab the link and share your offer anywhere.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><em>Here\u2019s a quick video tutorial on <\/em><a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-without-a-website\"><em>how to build an email list without a website<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n<div id=\"useful-for\" name=\"useful-for\" data-animate data-destination=\"useful-for\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Useful for&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Sharing your offer without needing a website<\/li>\n\n\n\n<li>Providing access to gated content, like an ebook, guide, or exclusive webinar<\/li>\n\n\n\n<li>Building out your newsletter subscriber base<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"link-in-bio\" name=\"link-in-bio\" data-animate data-destination=\"link-in-bio\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Link in bio&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019ve been hard at work building your brand across social media, you can leverage your success to grow your email list, too. A Flodesk Link in bio is a shareable form that lets you turn your followers into subscribers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is another code-free solution. Simply select a template, customize it, and add the link to your social media bio. Then, watch as your subscriber numbers climb.&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Turn followers into subscribers with a Flodesk Link in bio<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Capture followers\u2019 emails right from your social profiles to grow your list.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tSign up free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/FreemiumGraphics_3.png\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"useful-for\" name=\"useful-for\" data-animate data-destination=\"useful-for\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Useful for&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Converting your social media followers into subscribers&nbsp;<\/li>\n\n\n\n<li>Offering your social media followers unique content, product codes, and freebies<\/li>\n\n\n\n<li>Replacing Linktree and centralizing your resources<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"795\"\n  data-height=\"961\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image22.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image22-32x39.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image22-200x242.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image22-450x544.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image22-700x846.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image22.png 795w\"\n            data-width=\"795\"\n      data-height=\"961\"\n      data-fit=\"cover\"\n      width=\"795\"\n      height=\"961\"\n      loading=\"eager\"\n      alt=\"Natalie Franke link in bio\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n\n<div class=\"cta-button-block\">\n\n\t<button class=\"cta-button-block__button\" style=\"background-color: #5A71B6; color: #FFFFFF;\">\n\t\t\t\t\t<a href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t\tCreate your own\t\t\t<\/a>\n\t\t\t<\/button>\n\n<\/div>\n\n<div id=\"4-other-types-of-forms-for-marketing-and-sales\" name=\"4-other-types-of-forms-for-marketing-and-sales\" data-animate data-destination=\"4-other-types-of-forms-for-marketing-and-sales\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">4 other types of forms for marketing and sales<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you aren\u2019t already convinced that forms can help you grow your business and improve your offering, then take a look at these other types of forms and see how you can use them to supercharge your sales and marketing efforts.&nbsp;<\/p>\n<\/div>\n\n<div id=\"1-contact-forms\" name=\"1-contact-forms\" data-animate data-destination=\"1-contact-forms\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Contact forms<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1501\"\n  data-height=\"688\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image52.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image52-32x15.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image52-200x92.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image52-450x206.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image52-700x321.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image52-1000x458.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image52-1400x642.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image52.png 1501w\"\n            data-width=\"1501\"\n      data-height=\"688\"\n      data-fit=\"cover\"\n      width=\"1501\"\n      height=\"688\"\n      loading=\"eager\"\n      alt=\"Exau contact form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Contact forms create a direct line of communication with your audience. They make it easy for prospective customers to get in touch without having to disrupt their browsing session to do so.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This saves your audience precious time and effort. It also makes following up with interested customers a breeze, especially if your forms are integrated with your sales or support processes and CRM tool.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As seen in this example from <a href=\"https:\/\/exauoliveoil.com\/pages\/contact\">Exau Olive Oil<\/a>, contact forms are usually short and sweet\u2014containing fields for a name, email address, and perhaps a message with some extra information.&nbsp;<\/p>\n<\/div>\n\n<div id=\"useful-for\" name=\"useful-for\" data-animate data-destination=\"useful-for\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Useful for&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Asking for callbacks or additional information on a product or service you provide<\/li>\n\n\n\n<li>Getting in touch with service issues<\/li>\n\n\n\n<li>Requesting quotes for your services<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"2-customer-feedback-forms\" name=\"2-customer-feedback-forms\" data-animate data-destination=\"2-customer-feedback-forms\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Customer feedback forms<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1768\"\n  data-height=\"732\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image12.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image12-32x13.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image12-200x83.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image12-450x186.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image12-700x290.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image12-1000x414.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image12-1400x580.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image12.png 1768w\"\n            data-width=\"1768\"\n      data-height=\"732\"\n      data-fit=\"cover\"\n      width=\"1768\"\n      height=\"732\"\n      loading=\"eager\"\n      alt=\"customer feedback form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Feedback forms help you build an experience that your audience will love\u2014ranging from forms seeking out product or service-related feedback, or those that ask customers for their thoughts on their shopping experience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Why do these kinds of feedback forms matter? They help you place your customer\u2019s perspective front and center\u2014whether they\u2019re looking to place an order, or find specific information. In the example above, this form prompts website visitors with questions like: \u201cDon\u2019t see something you need?\u201d<\/p>\n<\/div>\n\n<div id=\"useful-for\" name=\"useful-for\" data-animate data-destination=\"useful-for\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Useful for&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Gathering information on your customers\u2019 shopping experience<\/li>\n\n\n\n<li>Receiving suggestions on product or service improvements<\/li>\n\n\n\n<li>Receiving feedback on your website&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"3-registration-forms\" name=\"3-registration-forms\" data-animate data-destination=\"3-registration-forms\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Registration forms<\/h3>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1900\"\n  data-height=\"766\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image91.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image91-32x13.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image91-200x81.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image91-450x181.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image91-700x282.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image91-1000x403.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image91-1400x564.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image91-1800x726.png 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image91.png 1900w\"\n            data-width=\"1900\"\n      data-height=\"766\"\n      data-fit=\"cover\"\n      width=\"1900\"\n      height=\"766\"\n      loading=\"eager\"\n      alt=\"Babes&#038;Brews registration form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Registration forms help your website visitors to show their interest in a specific service, or to RSVP for an event. A typical registration form will collect basic contact information and any event-specific details. In the example above, someone who is interested in an upcoming event group is able to easily RSVP.&nbsp;<\/p>\n<\/div>\n\n<div id=\"useful-for\" name=\"useful-for\" data-animate data-destination=\"useful-for\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Useful for&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Registering interest in an upcoming event&nbsp;<\/li>\n\n\n\n<li>Signing up webinar attendees<\/li>\n\n\n\n<li>Getting on a product or event waitlist<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"4-testimonial-collection-forms\" name=\"4-testimonial-collection-forms\" data-animate data-destination=\"4-testimonial-collection-forms\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Testimonial collection forms&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019re more likely to trust a product or service that\u2019s recommended to us by other people. This makes customer testimonials a valuable form of social proof that can get your audience excited about your offer.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Together with other indicators of happy customers, like trust icons and reviews, testimonials help potential buyers feel more confident in their choice and connected to a broader community.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>An online testimonial form usually includes:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Custom fields to collect personal information&nbsp;&nbsp;<\/li>\n\n\n\n<li>Questions to prompt customers, like \u201cWhat made you choose our brand over others?\u201d, \u201cWhat problem did our solution help you fix?\u201d, \u201cWould you recommend our products to your network?\u201d<\/li>\n\n\n\n<li>A consent button to follow local and international data protection regulations<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"useful-for\" name=\"useful-for\" data-animate data-destination=\"useful-for\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">Useful for&nbsp;<\/h4>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Showcasing real customer testimonials, and gaining credibility<\/li>\n\n\n\n<li>Building customer confidence in your offering<\/li>\n\n\n\n<li>Providing potential customers with a use case for your product or service<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"create-stunning-forms-with-flodesk\" name=\"create-stunning-forms-with-flodesk\" data-animate data-destination=\"create-stunning-forms-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Create stunning forms with Flodesk<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1999\"\n  data-height=\"1999\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image7.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image7-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image7-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image7-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image7-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image7-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image7-1400x1400.jpg 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image7-1800x1800.jpg 1800w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/11\/image7.jpg 1999w\"\n            data-width=\"1999\"\n      data-height=\"1999\"\n      data-fit=\"cover\"\n      width=\"1999\"\n      height=\"1999\"\n      loading=\"eager\"\n      alt=\"Flodesk form\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a small business, you may be working with a limited marketing budget. With online forms that are effective, save you time, and are easy to roll out in mere moments, you can amp up your sales and marketing without breaking a sweat.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>And with Flodesk, creating beautiful forms just got easier. Choose from our fully customizable form templates and turn casual browsers into lifelong customers.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/app.flodesk.com\/forms\">Create yours free.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The best way to grow your small business is by funneling your audience into a marketing channel you own: your email list. That\u2019s where online forms come in. Forms let you collect valuable information to market your small business directly in the comfort of subscribers\u2019 inboxes.&nbsp;&nbsp; In this article, we\u2019ll explore the types of forms [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,49,50],"tags":[],"table_tags":[],"class_list":["post-9540","post","type-post","status-publish","format-standard","hentry","category-design","category-email-forms","category-list-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Types of Forms for Online Marketing &amp; Sales<\/title>\n<meta name=\"description\" content=\"There are many types of forms that enable you to build your email list, sell, register, gather feedback, etc. These are the 8 forms you need to know about!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/types-of-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Types of Forms for Online Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"There are many types of forms that enable you to build your email list, sell, register, gather feedback, etc. These are the 8 forms you need to know about!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/types-of-forms\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/flodeskmaven\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T11:05:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T10:21:55+00:00\" \/>\n<meta name=\"author\" content=\"Petra Molnar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petra Molnar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/types-of-forms\/\",\"url\":\"https:\/\/flodesk.com\/blog\/types-of-forms\/\",\"name\":\"8 Types of Forms for Online Marketing & Sales\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2023-11-21T11:05:26+00:00\",\"dateModified\":\"2024-01-04T10:21:55+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a\"},\"description\":\"There are many types of forms that enable you to build your email list, sell, register, gather feedback, etc. These are the 8 forms you need to know about!\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/types-of-forms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/types-of-forms\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/types-of-forms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 types of forms to market your small business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/6db2d30700a27c61925297b546ef015a\",\"name\":\"Petra Molnar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e4e45fe84436ef13ab65ab73059554dd16125eae5cfd5bbb6f72e848eec2e8d?s=96&d=mm&r=g\",\"caption\":\"Petra Molnar\"},\"description\":\"Petra is an email marketing expert and the founder of Flodesk Maven, where she helps small service-based businesses with their email marketing strategy, content marketing ideas, and Flodesk setup. 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