{"id":9232,"date":"2023-10-12T01:37:20","date_gmt":"2023-10-12T09:37:20","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=9232"},"modified":"2024-01-04T02:23:15","modified_gmt":"2024-01-04T10:23:15","slug":"how-this-lifestyle-brand-achieved-three-sold-out-launches-with-flodesk","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-this-lifestyle-brand-achieved-three-sold-out-launches-with-flodesk\/","title":{"rendered":"How this lifestyle brand achieved three sold-out launches with Flodesk"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><strong><em>TL;DR: Meet Antionette\u2014the Founder and Creative Director behind HAUME. Learn how she uses Flodesk to save time, build community, and achieve sold-out sales with ease.&nbsp;<\/em><\/strong><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1024\"\n  data-height=\"1024\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/AntoinetteArrington1_approved.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/AntoinetteArrington1_approved-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/AntoinetteArrington1_approved-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/AntoinetteArrington1_approved-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/AntoinetteArrington1_approved-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/AntoinetteArrington1_approved-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/AntoinetteArrington1_approved.jpg 1024w\"\n            data-width=\"1024\"\n      data-height=\"1024\"\n      data-fit=\"cover\"\n      width=\"1024\"\n      height=\"1024\"\n      loading=\"eager\"\n      alt=\"Antoinette Arrington\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.welcomehaume.com\/\">HAUME<\/a> is a female-owned lifestyle brand purposefully created to inspire black women to cultivate home sanctuaries and pursue more fulfilling lives. Founder and Creative Director, Antoinette Arrington, believes that the feeling of home should serve as a personal retreat from the world that stimulates calm and relaxation.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Learn about HAUME\u2019s journey to sell-out success and how Antoinette uses Flodesk to save time growing her business.<\/p>\n<\/div>\n\n<div id=\"welcome-haume-from-interior-stylist-to-founder-and-creative-director\" name=\"welcome-haume-from-interior-stylist-to-founder-and-creative-director\" data-animate data-destination=\"welcome-haume-from-interior-stylist-to-founder-and-creative-director\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Welcome HAUME: From Interior Stylist to Founder and Creative Director<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before starting HAUME in 2020, Antoinette worked as an interior stylist. She often felt that many of the spaces she was styling weren\u2019t quite right. It was challenging for her to find products that could evoke a sense of sanctuary while staying true to her client&#8217;s aesthetic.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This frustration, coupled with a troublesome search for a friend\u2019s gift, inspired HAUME\u2019s first product: a luxurious, custom-scented candle reminiscent of the men Antoinette knew. She poured a small batch of plant-based candles and developed HAUME.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1080\"\n  data-height=\"1080\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/1-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/1-1-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/1-1-200x200.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/1-1-450x450.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/1-1-700x700.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/1-1-1000x1000.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/1-1.png 1080w\"\n            data-width=\"1080\"\n      data-height=\"1080\"\n      data-fit=\"cover\"\n      width=\"1080\"\n      height=\"1080\"\n      loading=\"eager\"\n      alt=\"HAUME Candles\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>HAUME\u2019s distinct brand aesthetic features soft color palettes, soothing textures, and custom brand photography portraying black women authentically. \u201cI never really saw black men and women represented in a way I could relate to in the design industry,\u201d says Antoinette.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>She draws inspiration from childhood memories around her family\u2019s dinner table, placing a heavy emphasis on storytelling through HAUME. Stories are seamlessly woven into her range of thoughtfully made home goods, design workshops, and gathering experiences. Email marketing has been integral to bringing HAUME\u2019s story to life.&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Design emails people love to get<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Beautiful emails. As easy as it gets. Discover why beginners and experts alike love growing their business with Flodesk.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tStart free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"the-challenge\" name=\"the-challenge\" data-animate data-destination=\"the-challenge\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Antoinette struggled to find an email marketing platform that balanced ease of use with beautiful design. She needed a tool that was simple and stylish.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before Flodesk, she tried using her website builder\u2019s email tool but found its templates too stark for the content she wanted to create. Other platforms required too much time and tech-savviness. Antoinette says, \u201cWhen you\u2019re a small business owner, doing it all with ease is important.\u201d<\/p>\n<\/div>\n\n<div id=\"flodesk-to-the-rescue\" name=\"flodesk-to-the-rescue\" data-animate data-destination=\"flodesk-to-the-rescue\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Flodesk to the rescue<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cMy friend, a photographer, had told me about Flodesk,\u201d says Antoinette. \u201cBeing able to reconfigure templates to match my brand\u2014whether I was telling a story or selling\u2014was really helpful.\u201d<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now, Antoinette loves using Flodesk to grow her business. She says, \u201cFlodesk gives me the ability to send heartfelt emails to my community that look as good as they feel.\u201d<\/p>\n<\/div>\n\n<div id=\"engaging-emails-to-supercharge-sales\" name=\"engaging-emails-to-supercharge-sales\" data-animate data-destination=\"engaging-emails-to-supercharge-sales\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Engaging emails to supercharge sales<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/app.flodesk.com\/emails\">Flodesk Email<\/a> was crucial in promoting HAUME\u2019s first product launch\u2014the HOMME candle. Within 48 hours of launching, all 50 candles sold out. Shocked by such rapid success, Antoinette readied 100 more candles to sell and sent emails to promote the next launch. When sales opened again, the candles sold out within 24 hours.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1080\"\n  data-height=\"1080\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2-1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2-1-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2-1-200x200.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2-1-450x450.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2-1-700x700.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2-1-1000x1000.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/2-1.png 1080w\"\n            data-width=\"1080\"\n      data-height=\"1080\"\n      data-fit=\"cover\"\n      width=\"1080\"\n      height=\"1080\"\n      loading=\"eager\"\n      alt=\"HAUME Candle Example\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After two successful product launches, Antoinette leaned into the power of storytelling through Flodesk. She wove together stories\u2014such as how to treat your home, the impact of scent and memory, and what HAUME means\u2014and nurtured her email list in preparation for her largest launch to date. <a href=\"https:\/\/view.flodesk.com\/emails\/616cd65b0aba232d3e011203?_gl=1*590s3v*_gcl_au*MTE1Nzk2MzQ1NC4xNjk1NzQ3NTY1*_ga*MjExNjgwOTMzMS4xNjk1NzQ3NTY2*_ga_SHJDGKPK06*MTY5NTc0NzU2NS4xLjEuMTY5NTc0Nzk1MS42MC4wLjA\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s an email<\/a> Antoinette sent to nurture and warm her list for sales.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/view.flodesk.com\/emails\/616cd65b0aba232d3e011203?_gl=1*590s3v*_gcl_au*MTE1Nzk2MzQ1NC4xNjk1NzQ3NTY1*_ga*MjExNjgwOTMzMS4xNjk1NzQ3NTY2*_ga_SHJDGKPK06*MTY5NTc0NzU2NS4xLjEuMTY5NTc0Nzk1MS42MC4wLjA\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"864\"\n  data-height=\"1396\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Sales-Email-ex.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Sales-Email-ex-32x52.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Sales-Email-ex-200x323.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Sales-Email-ex-450x727.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Sales-Email-ex-700x1131.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Sales-Email-ex.png 864w\"\n            data-width=\"864\"\n      data-height=\"1396\"\n      data-fit=\"cover\"\n      width=\"864\"\n      height=\"1396\"\n      loading=\"eager\"\n      alt=\"HAUME Sales Email\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n    <p>HAUME pre-launch email<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>On Black Friday, she opened sales for 250 candles, including a limited edition offer. By the end of the day, all limited edition candles sold out. The remaining stock was gone within just three days.<\/p>\n<\/div>\n\n<div id=\"customizable-templates-for-effortless-brand-consistency\" name=\"customizable-templates-for-effortless-brand-consistency\" data-animate data-destination=\"customizable-templates-for-effortless-brand-consistency\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Customizable templates for effortless brand consistency<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Amid a period of burnout and grief, Antoinette was grateful to have Flodesk\u2019s branded email templates in place when she needed to take a step back from the business. She finds comfort in knowing that her business can continue when she\u2019s on pause.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cA friend stepped in to start helping me with email marketing. Thanks to Flodesk, she was able to seamlessly transition my sales emails into storytelling content, which perfectly matched my brand and flowed effortlessly with the templates I had in place,\u201d she says. \u201cIt looked the same and felt the same. The shift from selling to storytelling was seamless.\u201d<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/view.flodesk.com\/emails\/60bfd99747b2c22b30e2a340\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"716\"\n  data-height=\"1516\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Storytelling-email-ex.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Storytelling-email-ex-32x68.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Storytelling-email-ex-200x423.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Storytelling-email-ex-450x953.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Storytelling-email-ex-700x1482.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Storytelling-email-ex.png 716w\"\n            data-width=\"716\"\n      data-height=\"1516\"\n      data-fit=\"cover\"\n      width=\"716\"\n      height=\"1516\"\n      loading=\"eager\"\n      alt=\"HAUME Storytelling Email Example\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n    <p>HAUME storytelling email<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"intuitive-tools-to-save-time\" name=\"intuitive-tools-to-save-time\" data-animate data-destination=\"intuitive-tools-to-save-time\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Intuitive tools to save time<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a busy business owner, time is precious. <a href=\"https:\/\/app.flodesk.com\/analytics\/emails\">Flodesk Analytics<\/a> empowers Antoinette to quickly see what\u2019s performing well (and what\u2019s not) so she can develop fresh, insight-driven email iterations. She <a href=\"https:\/\/help.flodesk.com\/en\/collections\/1859897-segments-and-tags\">automatically segments subscribers<\/a> based on their behavior and adapts content to each segment\u2019s needs without switching email templates. Flodesk\u2019s automation features and intuitive drag-and-drop builder are huge timesavers for her.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cBecause I don\u2019t have to code or design to get the look I want, it literally takes me 10 minutes to duplicate high-performing emails, drop in copy and content, then schedule them to be delivered.\u201d<\/p>\n<\/div>\n\n<div id=\"personalized-marketing-that-builds-community\" name=\"personalized-marketing-that-builds-community\" data-animate data-destination=\"personalized-marketing-that-builds-community\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Personalized marketing that builds community<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For Antoinette, the greatest experience of them all has been the tight-knit community she\u2019s been able to foster through email. Many of her subscribers view themselves as friends, often responding to her messages.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/view.flodesk.com\/emails\/61813803ebc15f4cea0a8ce9\" target=\"_blank\"  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"930\"\n  data-height=\"936\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Community.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Community-32x32.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Community-200x201.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Community-450x453.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Community-700x705.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-Community.png 930w\"\n            data-width=\"930\"\n      data-height=\"936\"\n      data-fit=\"cover\"\n      width=\"930\"\n      height=\"936\"\n      loading=\"eager\"\n      alt=\"HAUME Community\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>\u201cMy email community really feels at home <em>(no pun intended)<\/em>. They\u2019re much more connected to my brand and me than I\u2019ve ever experienced on social media platforms. The emails feel like a direct conversation\u2014it builds trust.\u201d&nbsp;<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">Beautiful emails. As easy as it gets. <\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Discover why beginners and experts alike love growing their business with Flodesk.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\tTry it free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"success-by-the-numbers\" name=\"success-by-the-numbers\" data-animate data-destination=\"success-by-the-numbers\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Success by the numbers<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk helps HAUME achieve sold-out sales 4x faster and gives Antoinette more time to focus on other business needs. With <a href=\"https:\/\/app.flodesk.com\/emails\">Flodesk Email<\/a>, she grew product sales by over 633% from her first launch to the third. Antoinette saves hours by using Flodesk to create and send emails\u2014which only takes her 10 minutes.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>&nbsp;\u201cIn less than six months, I was able to grow my community to over 300 subscribers and increase my open rate to more than 60%.\u201d<\/em><\/strong><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"692\"\n  data-height=\"122\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/HAUME-Flodesk-success.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/HAUME-Flodesk-success-200x35.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/HAUME-Flodesk-success-450x79.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/10\/HAUME-Flodesk-success.png 692w\"\n            data-width=\"692\"\n      data-height=\"122\"\n      data-fit=\"cover\"\n      width=\"692\"\n      height=\"122\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"flodesk-and-you-5-simple-steps-to-achieve-sell-out-success\" name=\"flodesk-and-you-5-simple-steps-to-achieve-sell-out-success\" data-animate data-destination=\"flodesk-and-you-5-simple-steps-to-achieve-sell-out-success\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Flodesk and you: 5 simple steps to achieve sell-out success&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Wondering how you can achieve success through email marketing, too? Here are five steps to start growing your business with Flodesk and get great results, like HAUME.<\/p>\n<\/div>\n\n<div id=\"1-sign-up-for-flodesk\" name=\"1-sign-up-for-flodesk\" data-animate data-destination=\"1-sign-up-for-flodesk\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Sign up for Flodesk<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>See why beginners and experts love using Flodesk to grow their businesses. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Start free<\/a> and send emails people love to get.&nbsp;<\/p>\n<\/div>\n\n<div id=\"2-begin-growing-your-email-list\" name=\"2-begin-growing-your-email-list\" data-animate data-destination=\"2-begin-growing-your-email-list\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Begin growing your email list<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You don\u2019t need dozens of subscribers to grow your business with email. Start by creating beautiful opt-in forms that capture subscribers\u2019 email addresses and help you build an audience you own. <\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Convert website visitors into subscribers with Popup, Inline, and Full Page Forms. Or better yet, turn followers into subscribers and convert 40x better with a Flodesk Link in bio. The easiest way to own your audience\u2014completely free. Why settle for anything less? Your audience won\u2019t. <a href=\"https:\/\/app.flodesk.com\/forms\/templates?category=0\">Create yours now.<\/a><\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1441\"\n  data-height=\"799\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-ex.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-ex-32x18.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-ex-200x111.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-ex-450x250.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-ex-700x388.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-ex-1000x554.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-ex-1400x776.png 1400w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/HAUME-ex.png 1441w\"\n            data-width=\"1441\"\n      data-height=\"799\"\n      data-fit=\"cover\"\n      width=\"1441\"\n      height=\"799\"\n      loading=\"eager\"\n      alt=\"HAUME Social media example\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Antoinette started growing HAUME&#8217;s list from zero by telling a portion of a story on social media and encouraging her audience to &#8216;subscribe&#8217; to access the full story. She also regularly <a href=\"https:\/\/help.flodesk.com\/en\/articles\/4706562-connecting-your-shopify-store-to-flodesk#h_d6fa95c767\">imports emails from her Shopify store<\/a> into Flodesk to pull new customers into the customer journey.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"3-pick-a-template-that-speaks-to-you-and-let-it-tell-your-story\" name=\"3-pick-a-template-that-speaks-to-you-and-let-it-tell-your-story\" data-animate data-destination=\"3-pick-a-template-that-speaks-to-you-and-let-it-tell-your-story\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Pick a template that speaks to you and let it tell your story<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With Flodesk\u2019s library full of stunning, customizable templates to choose from, there\u2019s no stopping what you can create. Add your brand colors, fonts, logos, and imagery. Use templates as-is or make them yours.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Antoinette says, \u201cYou can tell as much or as little story as you want, but being consistent visually and aesthetically is important.\u201d&nbsp;<\/p>\n<\/div>\n\n<div id=\"4-build-trust-with-consistency\" name=\"4-build-trust-with-consistency\" data-animate data-destination=\"4-build-trust-with-consistency\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Build trust with consistency<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>One way to build trust with your audience is to show up consistently. Maintain a cohesive brand experience while sending emails regularly. By making a routine of sending emails on a set schedule, you can laser-focus on who you\u2019re speaking to, how you want them to feel, and the value you can provide them with.&nbsp;<\/p>\n<\/div>\n\n<div id=\"5-foster-a-community\" name=\"5-foster-a-community\" data-animate data-destination=\"5-foster-a-community\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Foster a community&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Email gives you the unique opportunity to speak directly to your audience in the comfort of their personal inbox. It\u2019s much more intimate than social media where you\u2019re speaking to the masses. Engage with your audience candidly and forge deeper relationships, which will help propel your business forward.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For more inspiration, explore\u00a0<a href=\"https:\/\/itsjessicahawks.com\/\"><a href=\"https:\/\/www.welcomehaume.com\/\">HAUME\u2019s website<\/a><\/a>\u00a0or find her on Instagram and Pinterest: @haumexofficial<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Meet Antionette\u2014the Founder and Creative Director behind HAUME. Learn how she uses Flodesk to save time, build community, and achieve sold-out sales with ease.&nbsp; HAUME is a female-owned lifestyle brand purposefully created to inspire black women to cultivate home sanctuaries and pursue more fulfilling lives. Founder and Creative Director, Antoinette Arrington, believes that the [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[15,33,31],"table_tags":[],"class_list":["post-9232","post","type-post","status-publish","format-standard","hentry","category-flodesk","tag-best-practices","tag-education","tag-member-to-watch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How this lifestyle brand achieved three sold-out launches with Flodesk<\/title>\n<meta name=\"description\" content=\"Meet Antionette, Founder of HAUME. 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