{"id":8966,"date":"2023-09-20T05:54:34","date_gmt":"2023-09-20T13:54:34","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=8966"},"modified":"2024-07-12T04:51:01","modified_gmt":"2024-07-12T12:51:01","slug":"how-to-sell-on-instagram","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-sell-on-instagram\/","title":{"rendered":"How to sell on Instagram, directly and indirectly"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Thinking of selling your products on one of the most popular apps out there? You\u2019re in the right place. With over 500 million active members, Instagram is a haven for small business owners looking to market and sell their products.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The platform has integrated shopping into everyday interactions and continues to roll out features that make your products even easier to discover. But only if you get your Instagram strategy right.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019re sharing everything you need to do to hone your Instagram marketing strategy, plus how to set up and use Instagram Shopping to <a href=\"https:\/\/flodesk.com\/blog\/sales-funnel-builders\/\">boost your sales<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div id=\"how-to-market-effectively-on-instagram\" name=\"how-to-market-effectively-on-instagram\" data-animate data-destination=\"how-to-market-effectively-on-instagram\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to market effectively on Instagram<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before we show you how to sell on Instagram, let&#8217;s go over the basic steps necessary to build an effective Instagram marketing strategy and what it takes to see a promising return on your investment.<\/p>\n<\/div>\n\n<div id=\"1-define-your-target-audience\" name=\"1-define-your-target-audience\" data-animate data-destination=\"1-define-your-target-audience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Define your target audience&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can\u2019t market to everyone. Start by identifying who your ideal customers are, what they prefer, and the challenges they face. By understanding your target audience, you can create targeted content and attract individuals who are interested in your niche.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For instance, say you sell women\u2019s perfumes. Your target audience may be women aged 18 to 35 who love fragrances.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are some tips to help you define your Instagram target audience:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Analyze your competitors\u2019 Instagram business pages<\/strong>. Look for comments on product-related posts. Who are they? Where are they from? What do they say? Have they voiced any specific concerns?<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Use Google Analytics.<\/strong> You should track information, like the age groups of your audience and areas where your website receives the most traction. Use these details as the foundation for your Instagram ideal customer persona (ICP).<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Create an ICP<\/strong>. Imagine you\u2019re speaking to a specific person who represents your target audience. You\u2019ll use their information to create a persona. Include details like their name, age, hobbies, occupation, salary range, location, and so on.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The more specific you are with defining your target audience, the better your Instagram reach will be.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div id=\"2-optimize-your-instagram-profile\" name=\"2-optimize-your-instagram-profile\" data-animate data-destination=\"2-optimize-your-instagram-profile\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Optimize your Instagram profile&nbsp;&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What\u2019s the first thing you spot when viewing a business profile? Chances are, you\u2019ll notice the bio and how the profile is set up.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Follow these simple tips to optimize your Instagram profile:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Add your store name without any special characters. Special characters make you harder to search for and remember<\/li>\n\n\n\n<li>Include a short description (max 150 characters) of your brand in your bio with relevant keywords to boost searchability and visibility<\/li>\n\n\n\n<li>Register for an Instagram business account and select your industry type<\/li>\n\n\n\n<li>Add a powerful link in your bio to convert followers into customers (like <a href=\"https:\/\/flodesk.com\/blog\/how-to-increase-subscriber-growth-in-five-minutes\/\">a Flodesk Social Form<\/a>)<\/li>\n\n\n\n<li>Choose a high-quality profile photo, such as your brand\u2019s logo or your headshot<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s a good example of a small business that sells backpacks. Notice how they\u2019ve added branded hashtags, a link to a landing page, and the keyword \u201cbackpack.\u201d<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1179\"\n  data-height=\"1065\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image1.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image1-32x29.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image1-200x181.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image1-450x406.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image1-700x632.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image1-1000x903.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image1.jpg 1179w\"\n            data-width=\"1179\"\n      data-height=\"1065\"\n      data-fit=\"cover\"\n      width=\"1179\"\n      height=\"1065\"\n      loading=\"eager\"\n      alt=\"Cluse - example of Instagram business bio\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"3-set-clear-goals\" name=\"3-set-clear-goals\" data-animate data-destination=\"3-set-clear-goals\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Set clear goals<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead of trying to tackle everything at once, start by setting small, actionable goals for your Instagram business. To do this, use the SMART goal-setting framework. This stands for specific, measurable, achievable, relevant, and time-bound.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s an example of a SMART business goal. For example, \u201cGet 1,000 Instagram followers on my business page by the end of August.\u201d It\u2019s clear, has time parameters, is measurable, and is reasonable to achieve.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By setting clear goals, you\u2019re able to easily monitor your progress and pinpoint issues if you don\u2019t achieve goals.&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #E3A525; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Convert 40x better with a Social Form<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Beautifully branded forms to capture subscribers directly from your social profile.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\t\tSign up free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/08\/natalie-franke-flodesk-social-form-1.jpg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"4-create-a-content-strategy\" name=\"4-create-a-content-strategy\" data-animate data-destination=\"4-create-a-content-strategy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Create a content strategy&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019ve set an actionable goal, it&#8217;s time to build and execute an Instagram content strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Firstly, brainstorm ideas to determine your content theme. As a more visual platform than other social media apps, sticking to an Instagram theme can attract potential customers who are more likely to recognize your brand\u2019s consistent tone of voice, colors, fonts, and content focus.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Next, decide on your post formats. For example, you can choose carousels, branded videos, customer reviews, Stories, and Reels. You can use content creation tools like <a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-canva-templates\/\">Canva templates<\/a> to design carousel and in-feed posts, <a href=\"https:\/\/inshot.com\/\">InShot<\/a> to edit videos, or <a href=\"https:\/\/lightroom.adobe.com\/\">Lightroom<\/a> to maintain color consistency across posts.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Map your content strategy around your customer\u2019s typical brand journey. This typically consists of three stages:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Awareness<\/strong>: This is when a customer becomes aware they have a problem or need\u2014one that your brand can help solve. This stage is all about increasing brand and product awareness. Some of the best-performing awareness content includes Reels, influencer partnerships, educational videos, and Stories.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Consideration: <\/strong>This is when a customer begins considering options to solve their problem. During this stage, it\u2019s essential to show potential buyers how your product stands apart from competitors. Share compelling branded videos, run FAQ live segments on Stories, and showcase irresistible behind-the-scenes brand content with Reels.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Decision<\/strong>: At this stage, buyers are nearly ready to make a purchase. Persuade them to \u201cbuy now\u201d with offer-related posts, social proof, and limited-time deals.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Pro tip: <\/strong>Use a content calendar to track your efforts, schedule posts, and visualize your content plan.&nbsp;<\/p>\n<\/div>\n\n<div id=\"5-use-relevant-hashtags\" name=\"5-use-relevant-hashtags\" data-animate data-destination=\"5-use-relevant-hashtags\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Use relevant hashtags&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By using targeted hashtags, you can generate more traffic from the Instagram Explore page, Reels, and more.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here are best practices for using hashtags on Instagram:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Look for competitor posts with the most engagement and keep a note of their hashtags<\/li>\n\n\n\n<li>Use branded hashtags to boost brand awareness and track user-generated content. For example, Adidas uses the hashtag #ImpossibleIsNothing<\/li>\n\n\n\n<li>Use at least 40 hashtags under every post to improve your content\u2019s reach. Ensure they\u2019re relevant to your niche and products so that you attract viewers who are likely to engage or make a purchase&nbsp;<\/li>\n\n\n\n<li>Use free hashtag generator tools like <a href=\"https:\/\/www.copy.ai\/tools\/instagram-hashtag-generator\">Copy.ai<\/a> or <a href=\"https:\/\/www.all-hashtag.com\/hashtag-generator\">All Hashtag<\/a> to generate ideas&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"6-engage-with-your-audience\" name=\"6-engage-with-your-audience\" data-animate data-destination=\"6-engage-with-your-audience\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Engage with your audience&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To succeed at Instagram selling, your audience needs to trust you\u2014which starts with engaging your followers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>But what does Instagram engagement even mean? It\u2019s all about interacting with commenters, responding to direct messages (DMs), answering questions on Stories, using the Live feature to interact with followers one-on-one, and so on.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A creative way to boost your Instagram engagement is by hosting product giveaways and encouraging followers to take part in quizzes or fun games for special discounts.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Read Our Guide Next: <a href=\"https:\/\/flodesk.com\/blog\/link-in-bio-tools\/\">Link in Bio Tools<\/a><\/p>\n<\/div>\n\n<div id=\"7-collaborate-with-influencers\" name=\"7-collaborate-with-influencers\" data-animate data-destination=\"7-collaborate-with-influencers\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Collaborate with influencers&nbsp;&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instagram influencer marketing has taken the platform by storm and is a testament to its effectiveness in driving conversions (and boosting sales).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Small business owners don&#8217;t have to target the biggest celebrities out there to succeed at influencer marketing. Smaller influencers, known as micro-influencers, are more affordable partners that typically have niche audiences between 10,000 and 150,000 followers\u2014meaning you can better target a specific audience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, say you\u2019re a clothing brand. You can partner with micro-influencers who post content around shopping hacks, merchandise reviews, or outfit inspiration. They can help promote your brand by sharing your products with their followers in high-engagement content such as Stories or sponsored posts.&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Upgrade your link in bio with a Social Form<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>The easiest way to own your social media audience.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tSign up free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/07\/blogpost4-scaled.jpg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"8-run-instagram-ads\" name=\"8-run-instagram-ads\" data-animate data-destination=\"8-run-instagram-ads\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Run Instagram ads<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Having an Instagram business profile means you can run creative ads. These help you reach wider audiences, spread the word about your brand, and target specific groups.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instagram Shopping ad formats range from Stories to carousels. You can add compelling copy, high-quality images, and an eye-catching CTA that leads audiences to your product landing pages.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s an example of a carousel Instagram ad:<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1052\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image3.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image3-32x49.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image3-200x304.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image3-450x684.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image3-700x1065.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1000x1521.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image3.jpg 1052w\"\n            data-width=\"1052\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1052\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Instagram ad by shayagrams\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"9-leverage-instagram-stories\" name=\"9-leverage-instagram-stories\" data-animate data-destination=\"9-leverage-instagram-stories\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. Leverage Instagram Stories<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Some small businesses shy away from putting time into Instagram Stories as they only last for 24 hours.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>However, Meta statistics show that over half of users made a purchase decision after viewing a brand in Stories\u2014showing just how powerful Instagram Stories can be at boosting brand interest and engagement.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Suppose you\u2019re a small gym merchandise business. You can share <a href=\"https:\/\/flodesk.com\/blog\/digital-product-reviews\/\">product reviews<\/a> on your Instagram Stories with links to products and save them as a highlight on your business profile. This way, every time visitors want to learn more about your products, they can view your \u201cHappy customers\u201d highlight and tap through customer reviews.&nbsp;<\/p>\n<\/div>\n\n<div id=\"10-analyze-and-optimize\" name=\"10-analyze-and-optimize\" data-animate data-destination=\"10-analyze-and-optimize\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">10. Analyze and optimize&nbsp;&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instagram offers an in-app analytics and reporting tool called Instagram Insights\u2014a feature that\u2019s exclusively available for business profiles.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s a free tool that allows you to easily check the performance of your posts. For example, you can analyze impressions, post saves, shares, comments, profile traffic, reach, and more. You can also learn about your audience\u2019s preferences, demographics, and engagement patterns.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Measuring the impact of your Instagram marketing efforts, no matter how small, is crucial. It helps you understand your audience behavior and identify what\u2019s working (and what\u2019s not).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Frequent tracking helps you optimize your efforts, uncover roadblocks, and make the most out of your time and budget.<\/p>\n<\/div>\n\n<div id=\"how-to-sell-directly-through-instagram-shopping\" name=\"how-to-sell-directly-through-instagram-shopping\" data-animate data-destination=\"how-to-sell-directly-through-instagram-shopping\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How to sell directly through Instagram Shopping<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Now that we\u2019ve established what goes into Instagram marketing, let\u2019s break down the steps you should follow to sell online with Instagram Shopping.<\/p>\n<\/div>\n\n<div id=\"1-set-up-an-instagram-business-account\" name=\"1-set-up-an-instagram-business-account\" data-animate data-destination=\"1-set-up-an-instagram-business-account\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Set up an Instagram business account<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First, switch your account to an Instagram business profile. It\u2019s free to do and gives you access to business features like the insights tool, shopping tools, direct contact option, advertising, branded content, and more.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To switch account types:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Launch your Instagram app and go to <strong>Settings<\/strong><\/li>\n\n\n\n<li><strong>Select preferences<\/strong><\/li>\n\n\n\n<li>Scroll to the bottom and choose to <strong>switch to a professional account<\/strong> or <strong>add a new professional account<\/strong><\/li>\n\n\n\n<li>Click <strong>Continue<\/strong> to confirm and edit your details&nbsp;<\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Select a <strong>Category<\/strong> for your business, such as digital creator, health\/beauty, or shopping and retail. Finally, tap <strong>OK<\/strong> to confirm your account.<\/p>\n<\/div>\n\n<div id=\"2-ensure-eligibility\" name=\"2-ensure-eligibility\" data-animate data-destination=\"2-ensure-eligibility\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Ensure eligibility&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To sell on Instagram as a business, you need to meet certain eligibility requirements. If you fail to meet these, your account can be disqualified or you\u2019ll lose access to Instagram commerce features.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To avoid being rejected, ensure you meet each of the eligibility criteria below:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Comply with Instagram\u2019s policies<\/strong><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your Instagram shop must comply with the platform\u2019s Terms of Use and Community Guidelines to ensure privacy protection, respect for community members, and meaningful interactions.<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Have a verified business domain&nbsp;&nbsp;<\/strong><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your Instagram business account should contain product listings, which must be available for purchase directly from your business website. Instagram will ask you to verify your domain before approving your professional account for sales.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Ensure you\u2019re located in supported markets<\/strong><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.facebook.com\/help\/instagram\/321000045119159?helpref=faq_content\" class=\"broken_link\">Check to make sure<\/a> you\u2019re located in a country that\u2019s eligible for Instagram Shopping.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Note: <\/strong>As of 2023, only US-based Instagram shops can allow their customers to checkout directly on Instagram.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Establish trustworthiness&nbsp;&nbsp;<\/strong><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Establish trust and credibility for your Instagram business account by remaining active, engaging with your audience, and growing your follower base.<\/p>\n<\/div>\n\n<div id=\"3-connect-a-facebook-page\" name=\"3-connect-a-facebook-page\" data-animate data-destination=\"3-connect-a-facebook-page\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Connect a Facebook Page<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While it\u2019s not mandatory, connecting your Instagram business account to your Facebook Page can help verify your Instagram shop faster and prepare it for selling.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Connecting a Facebook Page has various other benefits, such as the ability to set up, manage, and track Instagram Shopping ads using your Facebook Ads Manager.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To connect your Facebook Page:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Within your Instagram business account, select<strong> Edit profile<\/strong><\/li>\n\n\n\n<li>Select <strong>Page<\/strong> under Public Business Information and tap <strong>Create Facebook Page <\/strong>or<strong> Connect an existing Page<\/strong><\/li>\n\n\n\n<li>Click <strong>Done<\/strong><\/li>\n<\/ol>\n<\/div>\n\n<div id=\"4-set-up-a-facebook-shop\" name=\"4-set-up-a-facebook-shop\" data-animate data-destination=\"4-set-up-a-facebook-shop\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Set up a Facebook Shop<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking to reach a wider audience, setting up a Facebook Shop to pair with Instagram Shopping is the way to go.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Both of these digital storefronts allow you to engage with customers and help them find the right products. And businesses that link their Facebook Page and Instagram business account can share a storefront across both platforms\u2014which eases the process of setting up your shop and making sales.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how to set up a Facebook Shop:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Visit<a href=\"https:\/\/www.facebook.com\/commerce_manager\/onboarding_landing\" class=\"broken_link\"> <strong>Create your shop<\/strong><\/a><strong> <\/strong>and click Next&nbsp;<\/li>\n\n\n\n<li>Choose a <strong>checkout method<\/strong><\/li>\n\n\n\n<li>Select <strong>where you want to sell<\/strong>\u2014your Facebook business Page, your Instagram business account, or both<\/li>\n\n\n\n<li>Choose a <strong>catalog<\/strong> for your shop&nbsp;<\/li>\n\n\n\n<li>Review and agree to the<strong> Seller Agreement <\/strong>and tap<strong> Finish setup<\/strong><\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you\u2019re done, you can customize your shop\u2019s appearance, add products, create product collections, sync with external ecommerce apps like Shopify, and set up<a href=\"https:\/\/flodesk.com\/checkout\"> product checkout pages<\/a>.&nbsp;<\/p>\n<\/div>\n\n<div id=\"5-enable-shopping-on-instagram\" name=\"5-enable-shopping-on-instagram\" data-animate data-destination=\"5-enable-shopping-on-instagram\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Enable shopping on Instagram&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can enable shopping on Instagram\u2014provided you\u2019ve met the eligibility criteria, have been approved, and have completed the Instagram Shopping setup.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s how to start featuring your products on Instagram shopping:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Go to your Instagram business account and tap <strong>Settings<\/strong><\/li>\n\n\n\n<li>Tap <strong>Business<\/strong> and select <strong>Shopping<\/strong><\/li>\n\n\n\n<li>Choose a <strong>product catalog<\/strong> to connect to your Instagram business account<\/li>\n\n\n\n<li>Click <strong>Done<\/strong><\/li>\n<\/ol>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Note:<\/strong> You\u2019ll only be able to see the <strong>\u201cShopping\u201d<\/strong> menu item once your business account has been approved by the platform.&nbsp;<\/p>\n<\/div>\n\n<div id=\"6-product-tagging\" name=\"6-product-tagging\" data-animate data-destination=\"6-product-tagging\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Product tagging<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once you enable Instagram Shopping, you can use the product tagging feature to make your products even more discoverable.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Product tags let customers purchase items or<a href=\"https:\/\/flodesk.com\/blog\/how-to-create-digital-product\/\"> digital products<\/a> directly through the app after they see them in a Reel, user-generated content, or a featured post.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Take a look at this example that shows two product tags. These allow your audience to learn more about each of the displayed products and purchase them instantly. To reveal product tags and images, viewers simply tap the shop icon in the bottom left corner of the image.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1074\"\n  data-height=\"1600\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image2-32x48.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image2-200x298.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image2-450x670.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image2-700x1043.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1000x1490.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg 1074w\"\n            data-width=\"1074\"\n      data-height=\"1600\"\n      data-fit=\"cover\"\n      width=\"1074\"\n      height=\"1600\"\n      loading=\"eager\"\n      alt=\"Product tagging example by Chaco footwear\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"7-utilize-instagram-shopping-stickers-in-stories\" name=\"7-utilize-instagram-shopping-stickers-in-stories\" data-animate data-destination=\"7-utilize-instagram-shopping-stickers-in-stories\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Utilize Instagram Shopping stickers in Stories&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While you can\u2019t add product tags to Instagram Stories, you can use product stickers to drive traffic to them instead.Your sticker can have a clickable link that takes users to a product landing page on your website or a page on your Instagram shop.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To create Shopping stickers, post a story and select the <strong>Stickers<\/strong> option. Next, select the <strong>Product<\/strong> sticker to tag your product and share the story with your followers.&nbsp;<\/p>\n<\/div>\n\n<div id=\"8-leverage-the-explore-tab\" name=\"8-leverage-the-explore-tab\" data-animate data-destination=\"8-leverage-the-explore-tab\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Leverage the Explore tab<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Everyone\u2019s Instagram Explore tab displays targeted content that they\u2019re likely to engage with. This personalized content is curated using Instagram&#8217;s algorithm, which tracks audience preferences, purchase history, interactions (shares, comments, and likes), and so forth.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The trick to get your products on the Explore tab is to create resonating content your target audience wants to see. To crack the Instagram algorithm and ensure your brand appears in users\u2019 Explore tab, use relevant keywords, hashtags, and phrases.&nbsp;<\/p>\n<\/div>\n\n<div id=\"9-offer-seamless-checkout\" name=\"9-offer-seamless-checkout\" data-animate data-destination=\"9-offer-seamless-checkout\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. Offer seamless checkout<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As we mentioned, Instagram recently rolled out an in-app checkout feature. But since it\u2019s only available in the US, Instagram sellers should consider leading their customers to a separate, beautiful checkout page.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To improve your chances of closing sales quickly\u2014while creating a seamless brand experience, use a high-converting sales page builder like <a href=\"https:\/\/flodesk.com\/checkout\/\">Flodesk Checkout.<\/a> Choose a stunning sales page template or link your Instagram shop to a Checkout only template. Make sales, get paid, and deliver your digital products instantly. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try it free<\/a>.&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #5A71B6; color:#C0DFF5;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Stop juggling separate tools<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Design emails people love to get, sell online, and build an audience you own forever with Flodesk.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tSign up free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/08\/image-4.png\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"build-brilliant-sales-pages-and-sell-online-with-flodesk-checkout\" name=\"build-brilliant-sales-pages-and-sell-online-with-flodesk-checkout\" data-animate data-destination=\"build-brilliant-sales-pages-and-sell-online-with-flodesk-checkout\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Build brilliant sales pages and sell online with Flodesk Checkout<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Double your Instagram selling potential by leading Instagram shoppers through a seamless checkout experience.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Flodesk Checkout makes it easier than ever to create a stunning sales flow, leading your Instagram Shopping customers\u2019 through an elevated branded experience from start to finish.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Choose from our library of beautiful, ready-made templates, make it yours, and set up integrations with your Instagram shop. Maximize sales with discounts, upsells, and special bonus offers post-checkout. There\u2019s no stopping what you can do. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Start your free trial.<\/a><\/p>\n<\/div>\n\n<div id=\"faqs\" name=\"faqs\" data-animate data-destination=\"faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n<\/div>\n\n<div id=\"can-i-sell-directly-through-instagram\" name=\"can-i-sell-directly-through-instagram\" data-animate data-destination=\"can-i-sell-directly-through-instagram\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Can I sell directly through Instagram?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Yes, you can directly sell products or services by enabling Instagram Shopping for your Instagram business account. Depending on your location, this allows Instagram users to shop directly from your store without leaving the app.<\/p>\n<\/div>\n\n<div id=\"how-do-i-set-up-selling-on-instagram\" name=\"how-do-i-set-up-selling-on-instagram\" data-animate data-destination=\"how-do-i-set-up-selling-on-instagram\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do I set up selling on Instagram?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Before you set up selling on Instagram, you must comply with the platform&#8217;s policies and meet eligibility requirements. Once you\u2019re eligible and approved, you can enable shopping using the steps below:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>Go to your Instagram business account and tap <strong>Settings<\/strong><\/li>\n\n\n\n<li>Tap <strong>Business<\/strong> and select <strong>Shopping<\/strong><\/li>\n\n\n\n<li>Choose a <strong>product catalog<\/strong> to connect to your Instagram business account<\/li>\n\n\n\n<li>Click <strong>Done<\/strong><\/li>\n<\/ol>\n<\/div>\n\n<div id=\"does-it-cost-to-sell-on-instagram\" name=\"does-it-cost-to-sell-on-instagram\" data-animate data-destination=\"does-it-cost-to-sell-on-instagram\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Does it cost to sell on Instagram?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instagram Shopping is free of charge and there are no fees to accept or process payments on the app. All you need is an Instagram business account, a Facebook business Page, and approvals to start selling on Instagram.<\/p>\n<\/div>\n\n<div id=\"can-you-sell-on-instagram-without-a-store\" name=\"can-you-sell-on-instagram-without-a-store\" data-animate data-destination=\"can-you-sell-on-instagram-without-a-store\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">&nbsp;Can you sell on Instagram without a store?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Yes, you can still sell on Instagram without an online store or a website. Although having an active domain name is key to setting up Instagram Shopping, there are other creative ways to sell on Instagram.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>For example, you can create an Instagram business account, optimize your profile, add a form link for users to place orders, and add a payment link in your Instagram bio.&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Thinking of selling your products on one of the most popular apps out there? You\u2019re in the right place. With over 500 million active members, Instagram is a haven for small business owners looking to market and sell their products.&nbsp;&nbsp; The platform has integrated shopping into everyday interactions and continues to roll out features that [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,42,69],"tags":[],"table_tags":[],"class_list":["post-8966","post","type-post","status-publish","format-standard","hentry","category-business-growth","category-digital-products","category-marketing-and-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell on Instagram | The Entrepreneur&#039;s Guide<\/title>\n<meta name=\"description\" content=\"Explore how to effectively market on Instagram and how to sell directly through Instagram Shopping, from hashtags to product tagging\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-sell-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell on Instagram | The Entrepreneur&#039;s Guide\" \/>\n<meta property=\"og:description\" content=\"Explore how to effectively market on Instagram and how to sell directly through Instagram Shopping, from hashtags to product tagging\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/how-to-sell-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/flodeskmaven\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T13:54:34+00:00\" \/>\n<meta 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