{"id":8760,"date":"2023-09-05T08:24:40","date_gmt":"2023-09-05T16:24:40","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=8760"},"modified":"2026-05-11T12:36:17","modified_gmt":"2026-05-11T20:36:17","slug":"cody-hays-email-nurturing-success","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/cody-hays-email-nurturing-success\/","title":{"rendered":"How nurturing your email list can turn one email into $61K in sales\u00a0"},"content":{"rendered":"
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TL;DR: Meet Cody Hays\u2014the powerhouse behind Marketing Mission, a nonprofit marketing strategy agency. Discover how he uses Flodesk to automate his email nurturing and make money while he sleeps.<\/em><\/strong><\/p>\n<\/div>\n\n\n

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Email nurturing can be transformative for business growth\u2014but without the right tools, consistently engaging your list can feel time-consuming and difficult to maintain. No one knows that better than Marketing Mission CEO Cody Hays. <\/p>\n<\/div>\n\n

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Marketing Mission<\/a> helps nonprofits build effective, streamlined marketing strategies without sacrificing their time, energy, or sanity. The Marketing Mission team empowers leaders to develop targeted marketing initiatives that get to the heart of their mission and values rather than creating content for the sake of it. Cody says, “They don’t have to be content-creating machines. They just have to figure out the kind of stories they want to be telling.”<\/p>\n<\/div>\n\n

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The challenge <\/h2>\n<\/div>\n\n
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While Cody was helping his clients uplevel their marketing strategies, he struggled to consistently create email marketing content for his own. By the time he finished helping his clients boost their brand awareness, grow an audience, and fundraise, there wasn’t much time left to write Marketing Mission’s email newsletters.<\/p>\n<\/div>\n\n

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Knowing that nurturing his list could keep his business growing while providing his audience value and fostering meaningful relationships, he searched for an easy-to-use tool to engage subscribers effortlessly. “I knew I needed a way to nurture my audience that didn’t require sitting down and sending an email every single week,” he explains. <\/p>\n<\/div>\n\n\n

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In his search, Cody realized many providers price their plans based on subscriber count, requiring users to pay more as their list grows. He says, “I knew as a small business owner, going with a different tool like Mailchimp<\/a> or Constant Contact<\/a> just wasn’t going to be financially sustainable. Having such a clear, concise, and transparent pricing system made choosing Flodesk a no-brainer.”<\/p>\n<\/div>\n\n\n\n\t\n\t\t\t

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Build relationships while you sleep<\/h3>\n\t\t\n\t\t\t\t\t
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Automate a personal journey for each subscriber with Flodesk Workflows.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t