{"id":8012,"date":"2023-06-23T02:22:51","date_gmt":"2023-06-23T10:22:51","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=8012"},"modified":"2024-04-30T07:25:55","modified_gmt":"2024-04-30T15:25:55","slug":"how-to-sell-on-pinterest","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/how-to-sell-on-pinterest\/","title":{"rendered":"How to sell on Pinterest: Small business step-by-step guide"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Do you ever scroll Pinterest\u2019s feed in search of inspiration only to find yourself clicking through to purchase a product or explore an offer further\u2014sometimes more than once? If so, you can understand firsthand the great potential that lies in Pinterest for small businesses.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While you may have experienced how to buy on the platform, do you know how to sell or market your business there? This article will explore how to sell on Pinterest to expand your business reach, plus nine steps to get started and exceed your sales goals.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let&#8217;s dive in.<\/p>\n<\/div>\n\n<div id=\"why-sell-on-pinterest\" name=\"why-sell-on-pinterest\" data-animate data-destination=\"why-sell-on-pinterest\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Why sell on Pinterest?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Marketing your business on other social media platforms can be time-consuming, so adding another social network to the mix may feel daunting. However, with Pinterest, the return on investment (ROI) far exceeds the effort necessary to get started.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With an<a href=\"https:\/\/business.pinterest.com\/en-gb\/audience\/\" target=\"_blank\" rel=\"noreferrer noopener\"> audience of almost half a billion<\/a>, Pinterest gives you access to a wide and diverse audience of active users. Pinterest users are not mere scrollers\u2014they\u2019re actively engaged and seeking inspiration, which gives you an opportunity to easily convert them by being intentional with the pins you post.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s also one of the best platforms to boost traffic to your website. With a Pinterest business account, you can direct people to your website, blog, <a href=\"https:\/\/flodesk.com\/blog\/newsletter-examples\/\">newsletter<\/a>, and more.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Shoppers on Pinterest are almost always at the decision stage in the sales funnel. In fact, <a href=\"https:\/\/view.highspot.com\/viewer\/5f0e1aa4c714337c761eab84\" target=\"_blank\" rel=\"noreferrer noopener\">nine out of ten users<\/a> visit the platform to get inspiration for their next purchase. This makes conversion easy, as <a href=\"https:\/\/view.highspot.com\/viewer\/5f0e1aa4c714337c761eab84\" target=\"_blank\" rel=\"noreferrer noopener\">85% of weekly pinners<\/a> make purchases based on pins they see from businesses.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pinterest helps you:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Reach a diverse audience of engaged users<\/li>\n\n\n\n<li>Drive traffic to your online store, website, or email newsletter<\/li>\n\n\n\n<li>Make massive sales<\/li>\n\n\n\n<li>Meet customers at the bottom of the sales funnel<\/li>\n\n\n\n<li>Convert your audience faster with well-targeted content<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"does-pinterest-still-work-for-small-businesses\" name=\"does-pinterest-still-work-for-small-businesses\" data-animate data-destination=\"does-pinterest-still-work-for-small-businesses\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Does Pinterest still work for small businesses?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pinterest has evolved over the years with the introduction of sponsored pins and other paid features. If you\u2019re on a slim budget and are wondering if Pinterest can still help you grow your business organically, keep reading.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While sponsored posts are great for more reach and improved conversion, organic pins have an <a href=\"https:\/\/cappuccinoandfashion.com\/lifespan-of-social-media-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">average lifespan of six months<\/a>. This means a pin posted six months ago can still gain traction today, even if it\u2019s unsponsored. Also, <a href=\"https:\/\/business.pinterest.com\/en-gb\/audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">97% of searches<\/a> on Pinterest are unbranded, which levels the playing field for all brands\u2014big or small.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No matter what you sell\u2014whether it\u2019s digital products or physical goods\u2014Pinterest can help you effortlessly achieve your business goals. Ready to start selling on Pinterest? Get inspired with 58<a href=\"https:\/\/flodesk.com\/blog\/ideas-for-digital-products\/\"> ideas for digital products to sell in every niche<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While Pinterest and other social media platforms are great places to promote sales and build an online community, remember that they are rented spaces. These platforms could disappear tomorrow, so getting your audience to an owned space, such as a Telegram group, Slack, or email list, is key.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Still unsure if Pinterest is the best sales platform for your small business? If so, consider selling with Flodesk Checkout. <a href=\"https:\/\/flodesk.com\/checkout\">Flodesk Checkout<\/a> makes it easy to sell digital anything with gorgeous sales pages, online payments, and instant product delivery\u2014all in one place. Get started with sales page templates that turn visitors into buyers. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Try it free.<\/a>&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #E3A525; color:#000000;\"\n\t   href=\"https:\/\/flodesk.com\/checkout\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Looking to Boost Your Sales on Pinterest?<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Flodesk makes it easy to create beautiful, conversion-optimized sales pages to link from your Pins. Take your Pinterest strategy to the next level.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #000000; color: #FFFFFF;\">\n\t\t\t\t\tLearn more\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/imgcard-checkoutdesign.jpg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"industries-that-do-well-on-pinterest\" name=\"industries-that-do-well-on-pinterest\" data-animate data-destination=\"industries-that-do-well-on-pinterest\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Industries that do well on Pinterest<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>As a visual search engine, Pinterest works better for some industries than others. These business types tend to sell well on the platform:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Clothing and fashion<\/li>\n\n\n\n<li>Real estate, architecture, and home decor<\/li>\n\n\n\n<li>Beauty and skincare<\/li>\n\n\n\n<li>Food and beverages<\/li>\n\n\n\n<li>Health and wellness<\/li>\n\n\n\n<li>Event planning, weddings, and holidays<\/li>\n\n\n\n<li>DIYs and crafts<\/li>\n\n\n\n<li>Travel and tours<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"764\"\n  data-height=\"292\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image7.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image7-32x12.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image7-200x76.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image7-450x172.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image7-700x268.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image7.png 764w\"\n            data-width=\"764\"\n      data-height=\"292\"\n      data-fit=\"cover\"\n      width=\"764\"\n      height=\"292\"\n      loading=\"eager\"\n      alt=\"pinterest pin examples\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"9-steps-to-selling-on-pinterest\" name=\"9-steps-to-selling-on-pinterest\" data-animate data-destination=\"9-steps-to-selling-on-pinterest\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">9 steps to selling on Pinterest<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Selling on Pinterest doesn\u2019t have to be difficult. By following these nine steps, you\u2019ll be exceeding your sales goals and growing your business in no time.<\/p>\n<\/div>\n\n<div id=\"1-create-a-pinterest-business-account\" name=\"1-create-a-pinterest-business-account\" data-animate data-destination=\"1-create-a-pinterest-business-account\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">1. Create a Pinterest business account<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The first step to selling on Pinterest is opening a <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/get-a-business-account\" target=\"_blank\" rel=\"noreferrer noopener\">business account<\/a>. There are three ways to do this. You can <strong><em>convert <\/em><\/strong>your personal Pinterest account to a business account, <strong><em>add <\/em><\/strong>a business profile to your personal account, or <strong><em>open <\/em><\/strong>a standalone business account.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"400\"\n  data-height=\"574\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image3.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image3-32x46.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image3-200x287.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image3.png 400w\"\n            data-width=\"400\"\n      data-height=\"574\"\n      data-fit=\"cover\"\n      width=\"400\"\n      height=\"574\"\n      loading=\"eager\"\n      alt=\"welcome to pinterest account creation\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.pinterest.com\/\">Source<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>How to convert a personal account to a business account:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Log in to your personal account on Pinterest<\/li>\n\n\n\n<li>Click \u201caccounts and more options\u201d<\/li>\n\n\n\n<li>Choose \u201cconvert to business\u201d<\/li>\n\n\n\n<li>Select \u201cupgrade\u201d<\/li>\n\n\n\n<li>Add your business name and other information to finish reconfiguring the account&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>How to add a business profile to a personal account:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Log in to your personal account on Pinterest<\/li>\n\n\n\n<li>Click on \u201caccounts and more options\u201d<\/li>\n\n\n\n<li>Select \u201cadd account\u201d<\/li>\n\n\n\n<li>Choose \u201cadd a free business profile\u201d<\/li>\n\n\n\n<li>Click \u201cget started\u201d and follow the prompts to create your business account<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>How to open a standalone Pinterest business account:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Visit<a href=\"https:\/\/www.pinterest.com\/business\/create\/\" target=\"_blank\" rel=\"noreferrer noopener\"> pinterest.com\/business\/create\/<\/a><\/li>\n\n\n\n<li>Click &#8220;create account,&#8221; then enter your email, create a password, and fill in the remaining information to finish your set-up<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With a business account, you get access to <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/pick-pins-to-promote\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Ads<\/a>, <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/pinterest-analytics#:~:text=Pinterest%20Analytics%20helps%20you%20understand,decisions%20and%20customize%20your%20content.\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Analytics<\/a>, rich pins, the verified merchant program, and more.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"540\"\n  data-height=\"490\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image6.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image6-32x29.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image6-200x181.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image6-450x408.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image6.png 540w\"\n            data-width=\"540\"\n      data-height=\"490\"\n      data-fit=\"cover\"\n      width=\"540\"\n      height=\"490\"\n      loading=\"eager\"\n      alt=\"upgrading to a free pinterest business account\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div id=\"2-optimize-your-pinterest-business-account\" name=\"2-optimize-your-pinterest-business-account\" data-animate data-destination=\"2-optimize-your-pinterest-business-account\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">2. Optimize your Pinterest business account<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To optimize your account, <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/claim-your-website\" target=\"_blank\" rel=\"noreferrer noopener\">claim your website<\/a> by connecting your Pinterest account with your website or online shop. This helps drive traffic from Pinterest to your website or store.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Next, brand your Pinterest profile with a captivating profile picture and a well-optimized bio description. Consider applying for the <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/verified-merchant-program\" target=\"_blank\" rel=\"noreferrer noopener\">verified merchant program<\/a> to boost your credibility and earn buyers&#8217; trust. This is similar to the blue tick given on other social networks, and it\u2019s free.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Below is an example of a verified merchant business page on Pinterest.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1061\"\n  data-height=\"446\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image1.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image1-32x13.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image1-200x84.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image1-450x189.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image1-700x294.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image1-1000x420.png 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image1.png 1061w\"\n            data-width=\"1061\"\n      data-height=\"446\"\n      data-fit=\"cover\"\n      width=\"1061\"\n      height=\"446\"\n      loading=\"eager\"\n      alt=\"Zara Home - example of a verified merchant business page on Pinterest\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.pinterest.com\/zarahome\/\">Source<\/a><\/p>\n<\/div>\n\n<div id=\"3-set-up-your-catalog\" name=\"3-set-up-your-catalog\" data-animate data-destination=\"3-set-up-your-catalog\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. Set up your catalog<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/before-you-get-started-with-catalogs\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest\u2019s Catalog<\/a> feature is for business owners whose Pinterest business account links to their website or online store. To set up your catalog, you need a data source\u2014also known as a product feed or product catalog. The data source contains all product information on your online store or website, such as product description, image URL, price, availability, and more.\u00a0<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>After submitting your data source and gaining approval, Pinterest will create product pins from it, which appear on the \u201cShop\u201d tab of your profile. This will automatically update every 24 hours to maintain up-to-date product information.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong><em>For more information on getting started with a product feed, read<\/em><\/strong><em> <\/em><a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\"><em>How to Sell Digital Products Online<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #5A71B6; color:#C0DFF5;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Are Your Pinterest Pins Converting?<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Flodesk helps you bridge the gap between Pins and purchases with stunning sales pages. Enhance your Pinterest marketing strategy.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tTry Flodesk free\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/12\/imgcard-inspiration.jpg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"4-create-stunning-informative-pins\" name=\"4-create-stunning-informative-pins\" data-animate data-destination=\"4-create-stunning-informative-pins\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">4. Create stunning, informative pins<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pinterest is a highly visual platform, so creating high-quality visuals\u2014such as product photos, graphic designs, and videos\u2014is key to attracting and converting your target audience into buyers. With <a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-canva-templates\/\">Canva templates<\/a>, you can create stunning visuals for your Pinterest page at little or no cost.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Your Pinterest posts, also known as \u201cpins,\u201d can either be sponsored or organic. You can create different types of pins, such as image pins, video pins, product pins, promoted pins, shop-the-look pins, try-on product pins, rich pins, and collection pins. While creating quality visuals is essential on Pinterest, it\u2019s equally as important to craft pins that provide viewers with valuable information.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"811\"\n  data-height=\"617\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image5.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image5-32x24.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image5-200x152.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image5-450x342.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image5-700x533.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image5.png 811w\"\n            data-width=\"811\"\n      data-height=\"617\"\n      data-fit=\"cover\"\n      width=\"811\"\n      height=\"617\"\n      loading=\"eager\"\n      alt=\"fashion pin\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.pinterest.com\/pin\/AU5wEildqGs5jn2iyBBhE0s1s8HTfqKMe6OW7574ZcAL6eqUCeNSIo4\/\">Source<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/rich-pins\" target=\"_blank\" rel=\"noreferrer noopener\">Rich pins<\/a> extract metadata from your website or online store and add them to your pins. There are various types of rich pins, such as article pins, product pins, and recipe pins. These are beneficial as they provide extra information about your pins, which gives pinners a richer experience and increases engagement. They\u2019re also optimized for SEO because they include detailed information that helps your content appear for relevant keywords.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To set up rich pins, all you need to do is add metadata to the content on your website or online store, then apply it on Pinterest.<\/p>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"811\"\n  data-height=\"569\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image4.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image4-32x22.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image4-200x140.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image4-450x316.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image4-700x491.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image4.png 811w\"\n            data-width=\"811\"\n      data-height=\"569\"\n      data-fit=\"cover\"\n      width=\"811\"\n      height=\"569\"\n      loading=\"eager\"\n      alt=\"example of a rich pin on Pinterest\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.pinterest.com\/pin\/155303887481749531\/\">Source<\/a><\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Top tips to get the most out of your Pinterest pins:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Ensure your pins are visually appealing and of high quality<\/li>\n\n\n\n<li>Create original pins. While reposting other people\u2019s pins isn\u2019t a bad idea, creating and posting original pins helps build your brand<\/li>\n\n\n\n<li>Schedule pins for consistency. This is key to getting great results on the platform<\/li>\n\n\n\n<li>Be descriptive with your pins and organize them into boards to help people know what the pin is about<\/li>\n\n\n\n<li>Add a Call To Action (CTA) to each pin you post<\/li>\n\n\n\n<li>Promote well-performing pins for more reach and improved conversion<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"5-implement-content-marketing\" name=\"5-implement-content-marketing\" data-animate data-destination=\"5-implement-content-marketing\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">5. Implement content marketing<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Content marketing can help amplify your Pinterest selling efforts and improve your engagement. .Beyond pinning pictures and videos of your products, look for opportunities to educate your audience and add value to their lives.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Start by creating a content marketing strategy and analyzing competitors\u2019 pins to understand what pinners expect of brands like yours on the platform.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>For optimal results, keep the following top of mind when creating your Pinterest&nbsp; content strategy:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Create educational content, such as DIYs, how-to guides, listicles, and infographics, that resonates with Pinners<\/li>\n\n\n\n<li>Stay up-to-date on trends and post relevant seasonal content<\/li>\n\n\n\n<li>Feature user-generated content to gain buzz on your Pinterest business profile<\/li>\n\n\n\n<li>Write attention-grabbing descriptions to hold Pinners&#8217; attention<\/li>\n\n\n\n<li>Conduct regular competitor analysis to learn what others are doing, and ideate on how you can do it better<\/li>\n\n\n\n<li>Maintain consistency with a content calendar<\/li>\n\n\n\n<li>Take advantage of Pinterest analytics to improve your content marketing strategy<\/li>\n<\/ul>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"812\"\n  data-height=\"599\"\n  data-svg=\"\"\n    data-orientation='landscape'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image2.png\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image2-32x24.png 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image2-200x148.png 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image2-450x332.png 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image2-700x516.png 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/06\/image2.png 812w\"\n            data-width=\"812\"\n      data-height=\"599\"\n      data-fit=\"cover\"\n      width=\"812\"\n      height=\"599\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><a href=\"https:\/\/www.pinterest.com\/pin\/358388082861320580\/\">Source<\/a><\/p>\n<\/div>\n\n<div id=\"6-pay-attention-to-pinterest-seo\" name=\"6-pay-attention-to-pinterest-seo\" data-animate data-destination=\"6-pay-attention-to-pinterest-seo\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">6. Pay attention to Pinterest SEO<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pinterest is unlike other social media platforms, as it\u2019s a hybrid platform combining the features of a search engine with the visual dynamics of a social media platform. An SEO strategy is key to attracting the right audience, driving traffic to your website, and making sales.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With Pinterest SEO, you can optimize your pins for discoverability when shoppers search for related terms on the platform. You can increase organic traffic to your pins by:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Using the right keywords in product descriptions<\/li>\n\n\n\n<li>Adding pins to relevant boards<\/li>\n\n\n\n<li>Posting quality pins consistently<\/li>\n\n\n\n<li>Following relevant trends<\/li>\n\n\n\n<li>Using rich and promoted pins<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Ready to Sell More on Pinterest?<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Create compelling sales pages with Flodesk and drive more traffic from your Pins to your products.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tCreate Your Sales Page with Flodesk\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/05\/Flodesk_CampaignMay_Blog01.jpg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"7-engage-with-other-accounts\" name=\"7-engage-with-other-accounts\" data-animate data-destination=\"7-engage-with-other-accounts\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">7. Engage with other accounts\u00a0<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Just like any social media platform, engaging with other brands on the platform will help grow your engagement on Pinterest\u2014and in turn, your business. You can start by following accounts of individuals with similar interests or interests related to your business.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Re-pinning, liking, and commenting on others\u2019 posts, creating engaging content that solves your audience\u2019s problems, and responding to followers\u2019 comments on your posts are great ways to engage with others and build relationships that can benefit your business.<\/p>\n<\/div>\n\n<div id=\"8-experiment-with-pinterest-ads-for-better-results\" name=\"8-experiment-with-pinterest-ads-for-better-results\" data-animate data-destination=\"8-experiment-with-pinterest-ads-for-better-results\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">8. Experiment with Pinterest Ads for better results<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pinterest Ads is <a href=\"https:\/\/business.pinterest.com\/en-gb\/advertise\/\" target=\"_blank\" rel=\"noreferrer noopener\">2.3x cheaper cost per conversion<\/a> and has double the return on ad spend compared to other social media platforms. If you\u2019re considering growing your business with paid social promotions, Pinterest is an excellent option.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Paid pins can help you achieve your business goals from the top to the bottom of your sales funnel\u2014without excessive ad spend. Make the most of your marketing strategy with the\u00a0 <a href=\"https:\/\/flodesk.com\/blog\/sales-funnel-builders\/\">11 best sales funnel builders<\/a>. Use Pinterest\u2019s <a href=\"https:\/\/business.pinterest.com\/en-gb\/getting-started-in-ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ads Manager<\/a> to easily create, manage, and track the progress of your campaigns to achieve set goals.<\/p>\n<\/div>\n\n<div id=\"9-track-your-performance-and-adjust-your-strategy\" name=\"9-track-your-performance-and-adjust-your-strategy\" data-animate data-destination=\"9-track-your-performance-and-adjust-your-strategy\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">9. Track your performance and adjust your strategy<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Without tracking your Pinterest analytics, it\u2019s difficult to know what\u2019s working, what should be removed, and what needs to be adjusted in your content strategy.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Start by tracking relevant metrics to see how engaging (or not) your pins are. <a href=\"https:\/\/help.pinterest.com\/en-gb\/business\/article\/pin-stats\" target=\"_blank\" rel=\"noreferrer noopener\">Pin stats<\/a> such as likes, saves, comments, re-pin, follows, and clicks can help you measure your content marketing success and identify top-performing pins for paid promotion and repurposing.<\/p>\n<\/div>\n\n<div id=\"build-beautiful-sales-pages-that-boost-your-bottom-line-with-flodesk-checkout\" name=\"build-beautiful-sales-pages-that-boost-your-bottom-line-with-flodesk-checkout\" data-animate data-destination=\"build-beautiful-sales-pages-that-boost-your-bottom-line-with-flodesk-checkout\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Build beautiful sales pages that boost your bottom line with Flodesk Checkout<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A great selling strategy starts with stunning sales pages that turn visitors into customers.\u00a0 With Flodesk Checkout, choose from a library of beautiful sales page templates that are optimized for conversions. Start selling digital anything with gorgeous sales pages, online payments, and instant product delivery\u2014all in one place. <a href=\"https:\/\/app.flodesk.com\/sign-up\">Get started selling today<\/a>!<\/p>\n<\/div>\n\n<div id=\"pinterest-selling-faqs\" name=\"pinterest-selling-faqs\" data-animate data-destination=\"pinterest-selling-faqs\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Pinterest selling FAQs<\/h2>\n<\/div>\n\n<div id=\"what-sells-best-on-pinterest\" name=\"what-sells-best-on-pinterest\" data-animate data-destination=\"what-sells-best-on-pinterest\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">What sells best on Pinterest?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Many kinds of products perform well on Pinterest. However, some industries gain more traction on the platform than others. Fashion items, beauty and skincare products, home decor, food and drinks, DIY guides, and crafts tend to sell best on Pinterest.<\/p>\n<\/div>\n\n<div id=\"how-do-i-become-a-seller-on-pinterest\" name=\"how-do-i-become-a-seller-on-pinterest\" data-animate data-destination=\"how-do-i-become-a-seller-on-pinterest\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do I become a seller on Pinterest?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Becoming a seller on Pinterest requires opening a Pinterest business account and connecting it with your online store or website.<\/p>\n<\/div>\n\n<div id=\"how-much-does-it-cost-to-sell-on-pinterest\" name=\"how-much-does-it-cost-to-sell-on-pinterest\" data-animate data-destination=\"how-much-does-it-cost-to-sell-on-pinterest\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How much does it cost to sell on Pinterest?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Selling on Pinterest is free. All you need to do is open a business account, optimize your profile, and start pinning. However, you can create paid ads to give your pins more reach and improve conversions.<\/p>\n<\/div>\n\n<div id=\"how-do-i-attract-customers-on-pinterest\" name=\"how-do-i-attract-customers-on-pinterest\" data-animate data-destination=\"how-do-i-attract-customers-on-pinterest\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do I attract customers on Pinterest?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Pinterest is a visual search engine, so including clear photos, appealing graphics, and quality video content helps attract customers to your page. You can also attract more customers by using relevant keywords in your product descriptions to help people find you easily.<\/p>\n<\/div>\n\n<div id=\"does-pinterest-take-a-cut-of-sales\" name=\"does-pinterest-take-a-cut-of-sales\" data-animate data-destination=\"does-pinterest-take-a-cut-of-sales\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">Does Pinterest take a cut of sales?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>No. Money made from sales on the platform goes directly to business owners. Pinterest makes its revenue from ads.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Do you ever scroll Pinterest\u2019s feed in search of inspiration only to find yourself clicking through to purchase a product or explore an offer further\u2014sometimes more than once? If so, you can understand firsthand the great potential that lies in Pinterest for small businesses. While you may have experienced how to buy on the platform, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,1,42,68,69],"tags":[],"table_tags":[],"class_list":["post-8012","post","type-post","status-publish","format-standard","hentry","category-checkout-page","category-design","category-digital-products","category-landing-page","category-marketing-and-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell on Pinterest: Small Business&#039; Step-By-Step Guide<\/title>\n<meta name=\"description\" content=\"Our step-by-step guide explores how to sell on Pinterest, along with a study of how effective selling on Pinterest is in 2024\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/how-to-sell-on-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell on Pinterest: Small Business&#039; Step-By-Step Guide\" \/>\n<meta property=\"og:description\" content=\"Our step-by-step guide explores how to sell on Pinterest, along with a study of how effective selling on Pinterest is in 2024\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/how-to-sell-on-pinterest\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-23T10:22:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-30T15:25:55+00:00\" \/>\n<meta name=\"author\" content=\"Sobrina Pies Crawford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sobrina Pies Crawford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-sell-on-pinterest\/\",\"url\":\"https:\/\/flodesk.com\/blog\/how-to-sell-on-pinterest\/\",\"name\":\"How to Sell on Pinterest: Small Business' Step-By-Step Guide\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2023-06-23T10:22:51+00:00\",\"dateModified\":\"2024-04-30T15:25:55+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/f5f97749347e8553d5676bdcc5438582\"},\"description\":\"Our step-by-step guide explores how to sell on Pinterest, along with a study of how effective selling on Pinterest is in 2024\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-sell-on-pinterest\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/how-to-sell-on-pinterest\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/how-to-sell-on-pinterest\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to sell on Pinterest: Small business step-by-step guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/f5f97749347e8553d5676bdcc5438582\",\"name\":\"Sobrina Pies Crawford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67a6245442cf2b1d5ab647a146f25023da70cf06f1107c7dddd1929ccd8edd02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67a6245442cf2b1d5ab647a146f25023da70cf06f1107c7dddd1929ccd8edd02?s=96&d=mm&r=g\",\"caption\":\"Sobrina Pies Crawford\"},\"description\":\"As Head of Marketing, Sobrina helps people discover and love Flodesk. 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