{"id":7508,"date":"2023-05-11T04:18:34","date_gmt":"2023-05-11T12:18:34","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=7508"},"modified":"2026-05-11T12:44:12","modified_gmt":"2026-05-11T20:44:12","slug":"newsletter-subject-lines","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/newsletter-subject-lines\/","title":{"rendered":"Crafting fantastic newsletter subject lines | examples &amp; tips"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p>Are your newsletters gathering dust in your subscribers\u2019 inboxes, unopened and ignored? Or, even worse, landing up in spam folders never to be seen? From witty one-liners to personalized messages, crafting good newsletter subject lines is a lot like coming up with an opening line in a bar\u2014it\u2019s important to get it right.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ll give you some pointers and examples of great email subject lines that capture attention, pique interest, and leave a lasting impression\u2014as well as some top tips on how to write newsletter subject lines that won\u2019t be ignored. Ready to create a spark?<\/p>\n<\/div>\n\n<div id=\"what-makes-an-effective-subject-line\" name=\"what-makes-an-effective-subject-line\" data-animate data-destination=\"what-makes-an-effective-subject-line\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">What makes an effective subject line?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A great subject can be a lot of things. It can be simple and to the point, but it can also be mysterious and funny, or get people thinking. It all depends on the strategy and style you go for. The most important element is finding the right hook for your audience.&nbsp;<\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>\u201cFinding a good hook is important. For that you need to know your audience and ensure that it speaks to them. It could be a valuable information titbit, a humorous line, a &#8220;shocking&#8221; stat line, or a simple question that gets them thinking\u201d<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/michael-korkia\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: blue;\">Michael Korkia<\/a>, Head of Marketing at Smallpdf<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>When in doubt, you can&#8217;t go wrong with these tips:&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Ensure relevancy: <\/strong>Make use of trending topics and industry news that are relevant to your niche and your audience\u2019s interests.<\/li>\n\n\n\n<li><strong>Keep your email subject lines short and sweet: <\/strong>Aim for 5\u201310 words or 40\u201350 characters. Always check the preview to make sure you\u2019re within the limits.&nbsp;<\/li>\n\n\n\n<li><strong>Personalize your subject lines (beyond just names)<\/strong>: Use the recipient&#8217;s name or reference their location or interests to create targeted subject lines. Make it personal by researching specific interests for various segments and work that into your newsletter subject line&nbsp;<\/li>\n\n\n\n<li><strong>Create urgency: <\/strong>Use words that create a sense of FOMO or time sensitivity. We\u2019ll give you some great examples of this further down the page<\/li>\n\n\n\n<li><strong>Create curiosity: <\/strong>Using questions, humor, or teasers can pique the reader&#8217;s interest and make them want to learn more. From being blunt or sarcastic to mysterious and curious\u2014don&#8217;t be afraid to be a little different when it comes to email subject lines&nbsp;<\/li>\n\n\n\n<li><strong>Be clear and specific: <\/strong>Make sure your subject line accurately reflects the content of your email<\/li>\n\n\n\n<li><strong>Avoid writing subject lines that contain spam trigger words: <\/strong>Spammy words like &#8220;free,&#8221; &#8220;buy,&#8221; and &#8220;limited time&#8221; in your newsletter subject lines can land your email in the spam folder<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Once your subject line is on point, make sure the newsletter is too. Check out these tips to up <a href=\"https:\/\/flodesk.com\/blog\/newsletter-header\/\">your newsletter header<\/a> game.<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #6B1030; color:#D8B0D3;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Start sending emails people love to get<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>Flodesk\u2019s affordable, transparent pricing puts small business owners first\u2014always.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tStart free trial\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Templates-Mobile-View.png\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"40-brilliant-newsletter-subject-line-examples-and-how-to-replicate-them\" name=\"40-brilliant-newsletter-subject-line-examples-and-how-to-replicate-them\" data-animate data-destination=\"40-brilliant-newsletter-subject-line-examples-and-how-to-replicate-them\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">40 brilliant newsletter subject line examples (and how to replicate them)<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Here\u2019s a fun experiment: scroll through your inbox for a while to look for the best email subject lines. After reading a few, you\u2019ll be able to notice some clear patterns in subject lines for newsletters\u2014wordy, repetitive, lacking important information\u2026boring. We\u2019ve gathered expert advice to shake things up a little with open-worthy subject lines.<\/p>\n<\/div>\n\n\n<div data-animate class=\"pull-quote\">\n  <div class=\"quote textarea\">\n    <p>\u201cUnderstand the tone and goal of your email. Is this a serious email? Keep the subject line short, sweet, and to the point. Readers should be able to easily identify what this email is for (i.e. order confirmations). If this is a more fun email, the subject line should reflect that. Make it catchy. It should still relate to the email, but keep the reader wanting more so that they open the email.\u201d<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kristen-lopez\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: blue;\">Kristen Lopez<\/a>, Growth Marketing Manager at Haven Energy<\/p>\n  <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Let yourself be inspired for your next update with the examples below.&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-super-relevant-subject-line\" name=\"the-super-relevant-subject-line\" data-animate data-destination=\"the-super-relevant-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The super-relevant subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This type of subject line works by referencing the recipient&#8217;s pain points or interests. It\u2019s a typical \u2018what you see is what you get\u2019 subject line.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Here are a few examples:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\">\n<li>5 Gift ideas for your dog-loving friend<\/li>\n\n\n\n<li>Solve your space problems with these storage solutions<\/li>\n\n\n\n<li>Get extra cash for your opinion: take our survey<\/li>\n\n\n\n<li>The best productivity tips for remote workers like you<\/li>\n\n\n\n<li>Get green: plants to add to your garden this month<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"how-to-make-these-subject-lines-work-for-you\" name=\"how-to-make-these-subject-lines-work-for-you\" data-animate data-destination=\"how-to-make-these-subject-lines-work-for-you\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">How to make these subject lines work for you<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make this type of subject line work for you, start by segmenting your email list based on interests or pain points, and write content that is directly linked to what they want to know about.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You\u2019ll hit two birds with one stone here: it\u2019ll be easier to find a topic for your newsletter, and you can tailor your subject lines accordingly.<\/p>\n<\/div>\n\n<div id=\"the-short-and-simple-subject-line\" name=\"the-short-and-simple-subject-line\" data-animate data-destination=\"the-short-and-simple-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The short and simple subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Sometimes less is more. A short and simple subject line can be just as effective as a longer one.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Why say in 10 words what you can say in 5? Get to the point quickly so that readers know exactly what they\u2019re in for.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Check out these examples:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"6\">\n<li>Hey there!<\/li>\n\n\n\n<li>New blog post: writing tips<\/li>\n\n\n\n<li>Quick question for you<\/li>\n\n\n\n<li>New video to watch<\/li>\n\n\n\n<li>Funny community posts<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"how-to-make-these-subject-lines-work-for-you\" name=\"how-to-make-these-subject-lines-work-for-you\" data-animate data-destination=\"how-to-make-these-subject-lines-work-for-you\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">How to make these subject lines work for you<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make this type of subject line work for you, focus on creating a sense of curiosity or intrigue with just a few words. Look at the absolute essence of your newsletter and condense it into a snappy subject line.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don\u2019t worry about being super clear in these types of newsletter subject lines, a little mystery will only help to get more people to open your newsletters.<\/p>\n<\/div>\n\n<div id=\"3-the-get-it-before-its-gone-email-subject-line\" name=\"3-the-get-it-before-its-gone-email-subject-line\" data-animate data-destination=\"3-the-get-it-before-its-gone-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">3. The &#8216;get It before it\u2019s gone&#8217; email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This type of subject line works by creating a sense of urgency or scarcity. It\u2019s most suitable for emails for ecommerce businesses, or content creators who have limited-edition products or services on offer.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instead of trying to trick people to open a newsletter, be upfront about having a great offer for something you\u2019re trying to sell.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Here are a few subject line examples that trigger people to act fast :<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"11\">\n<li>Last chance to save 50%!<\/li>\n\n\n\n<li>Only 5 spots left!<\/li>\n\n\n\n<li>$70 off your next 3 orders<\/li>\n\n\n\n<li>24-hour sale starts now<\/li>\n\n\n\n<li>Be one of the 10 lucky ones<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"how-to-make-these-subject-lines-work-for-you\" name=\"how-to-make-these-subject-lines-work-for-you\" data-animate data-destination=\"how-to-make-these-subject-lines-work-for-you\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">How to make these subject lines work for you<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>To make this type of subject line work for you, you\u2019ll have to be running time-limited promotions or offer limited quantities of a product or service.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These types of email campaigns work best if you don&#8217;t do them too often\u2014you want to catch your reader\u2019s attention with truly valuable offers, so keep it limited.&nbsp; It typically works best to go straight to the benefit in the subject line<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With these types of email subject lines, it&#8217;s especially important to check whether you&#8217;re using spam words.&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-funny-and-cheeky-email-subject-line\" name=\"the-funny-and-cheeky-email-subject-line\" data-animate data-destination=\"the-funny-and-cheeky-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The funny and cheeky email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>We\u2019ve all got a crowded inbox, mostly with email subject lines that don&#8217;t spark any joy. So if you want to get people excited about your content coming in, try making them laugh right from the first time they see your newsletter pop up.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>There are many ways to let your brand\u2019s personality shine through and pique curiosity with humor-packed newsletter subject lines\u2014even if you\u2019re not a seasoned comedian.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Here are some ideas:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"16\">\n<li>Don&#8217;t leaf me hanging: the latest trends in indoor gardening<\/li>\n\n\n\n<li>Un-bowl-ievable: our new menu is out<\/li>\n\n\n\n<li>Why cook if you can just open the door?<\/li>\n\n\n\n<li>Looking for (cute) guinea pigs: want to test our new product?<\/li>\n\n\n\n<li>Putting the \u2018fun\u2019 in \u2018funnel\u2019: marketing tips that don\u2019t make you yawn<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"how-to-make-these-subject-lines-work-for-you\" name=\"how-to-make-these-subject-lines-work-for-you\" data-animate data-destination=\"how-to-make-these-subject-lines-work-for-you\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">How to make these subject lines work for you<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s a very fine line between cringe and funny, but it pays off to explore it anyway. If you don&#8217;t have a knack for writing humorous copy, just keep some tactics in mind:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Be sarcastic: <\/strong>Ask yourself, \u201cHow would Chandler from Friends say this?\u201d<\/li>\n\n\n\n<li><strong>Add ridiculous synonyms:<\/strong> Dive into the synonyms of the word you were going to use until you find something only someone from the Middle Ages would say<\/li>\n\n\n\n<li><strong>Be super honest:<\/strong> Sometimes being blunt is the funniest thing you can do. Instead of saying you\u2019ve got an exciting new offer that people can\u2019t miss, just rewrite it as: \u2018ridiculous discount we really shouldn&#8217;t be giving\u2019\u2019.<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>If you\u2019re looking for more material, have a look at <a href=\"https:\/\/www.linkedin.com\/posts\/daveharland_copywriting-writingtips-uncletonyhealedhisownbrokenback-activity-6988426287098822657-2BmW?utm_source=share&amp;utm_medium=member_desktop\">this post from Dave Harland<\/a>, aka The Word Man, in which he gives some more ideas on how to write a great email subject line.<\/p>\n<\/div>\n\n\n\n\n\t<a class=\"cta-image-block has-button\" style=\"background-color: #201A55; color:#DEE5EB;\"\n\t   href=\"https:\/\/app.flodesk.com\/sign-up\" target=\"\">\n\t\t\t<div class=\"cta-image-block__wrapper\">\n\t\t<div class=\"cta-image-block__content\">\n\t\t\t\t\t\t\t<h3 class=\"cta-image-block__headline\">Get unlimited sends &#038; subscribers with Flodesk<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta-image-block__text\">\n\t\t\t\t\t<p>We&#8217;ll never increase pricing because your email list is growing<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<button class=\"cta-image-block__button\" style=\"background-color: #FFFFFF; color: #000000;\">\n\t\t\t\t\tStart free trial\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cta-image-block__image\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2022\/04\/Flodesk-Templates.jpeg\"\/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"the-odd-one-out-email-subject-line\" name=\"the-odd-one-out-email-subject-line\" data-animate data-destination=\"the-odd-one-out-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The odd one out email subject line&nbsp;<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Don&#8217;t want to be like all other businesses? Consider getting weird with your email subject lines. Really weird.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This, of course, only works if it matches your brand, but especially if you have a very creative newsletter, it could be the trick to boosting those click-through rates.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Check out these examples for inspo:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"21\">\n<li>You won&#8217;t believe what we found in our backyard<\/li>\n\n\n\n<li>If you believe in hypnosis, don&#8217;t read this email<\/li>\n\n\n\n<li>How to travel through time with only a toaster<\/li>\n\n\n\n<li>Talking to plants: the best opening lines we\u2019ve used<\/li>\n\n\n\n<li>Did you dream about this too last night?<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"how-to-make-these-subject-line-work-for-you\" name=\"how-to-make-these-subject-line-work-for-you\" data-animate data-destination=\"how-to-make-these-subject-line-work-for-you\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">How to make these subject line work for you<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These subject lines, of course, have to tie in with the rest of the newsletter. It requires storytelling\u2014you\u2019ll need to make the subject line match some other part of the story. Use anecdotes or metaphors in your newsletter to make this easier.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These types of subject lines are best used for a specific audience that appreciates humor and creative thinking. If you&#8217;re uncertain if your audience would respond well to this style, test it out with a small group first.&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-no-excuses-email-subject-line\" name=\"the-no-excuses-email-subject-line\" data-animate data-destination=\"the-no-excuses-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u2018no excuses\u2019 email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A nifty subject line trick is to include the newsletter time investment in hard numbers.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>That way, people immediately know what they\u2019re getting themselves into, and more often than not that means quick and easy-to-read newsletters that are packed with wisdom.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>By telling people up front what the time investment will be for reading your email, you increase the chances of them opening your newsletter.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Here are some examples of newsletter subject lines that incorporate this trick:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"26\">\n<li>Skip the fluff: 5 new jobs that match your profile<\/li>\n\n\n\n<li>Cook this in 20 minutes {no long intro, promise}<\/li>\n\n\n\n<li>1-page guide to the new Google update<\/li>\n\n\n\n<li>60-sec video on intermittent fasting<\/li>\n\n\n\n<li>Read this before bed (1 minute)<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"how-to-make-these-subject-lines-work-for-you\" name=\"how-to-make-these-subject-lines-work-for-you\" data-animate data-destination=\"how-to-make-these-subject-lines-work-for-you\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">How to make these subject lines work for you<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>These email subject lines work great if you make these quick newsletters part of your brand and content strategy. That\u2019s what <a href=\"https:\/\/jamesclear.com\/\">James Clear<\/a>, author of Atomic Habits, does. He sends out newsletters that he calls 3-2-1\u2019s (which he also mentions in the subject line, making it easy to recognize his content).&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>The more you do this, the easier it becomes for people to know what to expect from you. They\u2019ll feel confident that they can quickly open your newsletter and get a good nugget of info.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>You can hint at being a quick read that\u2019s packed with knowledge right from the signup moment. Check out these <a href=\"https:\/\/flodesk.com\/blog\/newsletter-signup-examples\/\">newsletter signup examples<\/a> for more ideas to attract more readers.<\/p>\n<\/div>\n\n<div id=\"the-question-style-email-subject-line\" name=\"the-question-style-email-subject-line\" data-animate data-destination=\"the-question-style-email-subject-line\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The question-style email subject line<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Every so often the answer to writing great subject lines is asking questions.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>With questions, you spark an interaction instead of just pushing content onto your readers. Many content creators experiment with using questions in their newsletter subject lines, and if you use them right, they can certainly up your email marketing game.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Here are some questions you could use as inspiration:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"31\">\n<li>Does your sales team use this trick?<\/li>\n\n\n\n<li>How is your business impacting the environment?<\/li>\n\n\n\n<li>What bothers you when hiring new employees?<\/li>\n\n\n\n<li>Did you know about this, [name]?<\/li>\n\n\n\n<li>What did your first customer teach you?<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"how-to-make-these-subject-lines-work-for-you\" name=\"how-to-make-these-subject-lines-work-for-you\" data-animate data-destination=\"how-to-make-these-subject-lines-work-for-you\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">How to make these subject lines work for you<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>It\u2019s important to ask questions that are directly related to the content of the email and get your subscribers thinking. Make sure your questions are to the point and simple. You don&#8217;t want to overwhelm readers before even opening your newsletter, or alienate a large chunk of them by asking questions that are too specific.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This format requires some storytelling skills, but it\u2019s a great way to interact with your audience, instead of just driving down that one-way lane. Check out our tips on<a href=\"https:\/\/flodesk.com\/blog\/how-to-write-a-newsletter\/\"> how to write a great newsletter<\/a> to learn all about engaging newsletters.&nbsp;<\/p>\n<\/div>\n\n<div id=\"the-do-you-feel-it-too-email-subject-lines\" name=\"the-do-you-feel-it-too-email-subject-lines\" data-animate data-destination=\"the-do-you-feel-it-too-email-subject-lines\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">The \u2018do you feel it too?\u2019 email subject lines<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Last on the list: playing into people\u2019s emotions in your newsletter subject lines. Do this with care\u2014you want to be genuine and kind, and positive, above all else. These newsletter subject lines intend to show your audience that you understand them and their pain points and needs.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p><strong>Here are some examples:<\/strong><\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ol class=\"wp-block-list\" start=\"36\">\n<li>Stressed at work? Here\u2019s advice from our managers<\/li>\n\n\n\n<li>This heartwarming story will help you sleep<\/li>\n\n\n\n<li>5 ways to avoid feeling overwhelmed this holiday season<\/li>\n\n\n\n<li>Feel confident with these resume tips<\/li>\n\n\n\n<li>Here\u2019s how to connect with people like you<\/li>\n<\/ol>\n<\/div>\n\n<div id=\"how-to-make-these-subject-lines-work-for-you\" name=\"how-to-make-these-subject-lines-work-for-you\" data-animate data-destination=\"how-to-make-these-subject-lines-work-for-you\" class=\"heading-wrapper\">\n<h4 class=\"wp-block-heading\">How to make these subject lines work for you<\/h4>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>First up: Take the time to understand what makes your audience tick. What are their pain points, desires, and goals? This will help you craft subject lines that resonate with them emotionally.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Certain words in email subject lines trigger emotions more than others. Try to go for synonyms of the words you would quickly jump to. Moreover: stay authentic.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>This is not a tactic to manipulate your audience\u2019s emotions with false promises or sensationalized headlines.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Using storytelling is great here again. You can tie these types of email subject lines into&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>story-style newsletters that make it easier to talk about certain emotions.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Looking for inspiration that goes beyond the subject line? Make sure to check out these <a href=\"https:\/\/flodesk.com\/blog\/newsletter-examples\/\">newsletter examples<\/a>.<\/p>\n<\/div>\n\n<div id=\"create-newsletters-people-want-to-open-with-flodesk\" name=\"create-newsletters-people-want-to-open-with-flodesk\" data-animate data-destination=\"create-newsletters-people-want-to-open-with-flodesk\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Create newsletters people want to open with Flodesk<\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <a href=\"https:\/\/app.flodesk.com\/sign-up\"   class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"1034\"\n  data-height=\"1034\"\n  data-svg=\"\"\n    data-orientation='square'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline10B_Westerly-Kitchens-well-designed-layout.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline10B_Westerly-Kitchens-well-designed-layout-32x32.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline10B_Westerly-Kitchens-well-designed-layout-200x200.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline10B_Westerly-Kitchens-well-designed-layout-450x450.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline10B_Westerly-Kitchens-well-designed-layout-700x700.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline10B_Westerly-Kitchens-well-designed-layout-1000x1000.jpg 1000w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2021\/08\/Flodesk_Blog_Newsletter_Inline10B_Westerly-Kitchens-well-designed-layout.jpg 1034w\"\n            data-width=\"1034\"\n      data-height=\"1034\"\n      data-fit=\"cover\"\n      width=\"1034\"\n      height=\"1034\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/a>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>What\u2019s a killer newsletter subject line without a newsletter that lives up to the hype? Your readers deserve engaging emails and stunning designs.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Enter <a href=\"https:\/\/flodesk.com\/\">Flodesk<\/a>\u2014with our beautiful and customizable templates, intuitive drag-and-drop builder, and in-depth analytics, we make crafting engaging and effective newsletters lines a breeze.&nbsp;<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Plus, as a Flodesker, you&#8217;ll join a supportive community of email marketers on Facebook, sharing tips and information to take your email game to the next level. <a href=\"https:\/\/app.flodesk.com\/sign-up?fd-source=home&amp;_gl=1*16spzlk*_ga*MTIyODk3MDEyMy4xNjc1MjY0OTY1*_ga_SHJDGKPK06*MTY4MTgxMzkxNC4yNi4wLjE2ODE4MTM5MTQuNjAuMC4w\">Try it for free for 14 days<\/a>, no credit card required.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Are your newsletters gathering dust in your subscribers\u2019 inboxes, unopened and ignored? Or, even worse, landing up in spam folders never to be seen? From witty one-liners to personalized messages, crafting good newsletter subject lines is a lot like coming up with an opening line in a bar\u2014it\u2019s important to get it right.&nbsp;&nbsp; We\u2019ll give [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"table_tags":[],"class_list":["post-7508","post","type-post","status-publish","format-standard","hentry","category-selling-with-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>40 Great Newsletter Subject Lines &amp; Expert Tips<\/title>\n<meta name=\"description\" content=\"Get inspired or tweak your favorites \u2014 we\u2019ve put together the 40 best newsletter subject lines, separated by type, along with our best tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flodesk.com\/blog\/newsletter-subject-lines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40 Great Newsletter Subject Lines &amp; Expert Tips\" \/>\n<meta property=\"og:description\" content=\"Get inspired or tweak your favorites \u2014 we\u2019ve put together the 40 best newsletter subject lines, separated by type, along with our best tips!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flodesk.com\/blog\/newsletter-subject-lines\/\" \/>\n<meta property=\"og:site_name\" content=\"Flodesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-11T12:18:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T20:44:12+00:00\" \/>\n<meta name=\"author\" content=\"Sobrina Pies Crawford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sobrina Pies Crawford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flodesk.com\/blog\/newsletter-subject-lines\/\",\"url\":\"https:\/\/flodesk.com\/blog\/newsletter-subject-lines\/\",\"name\":\"40 Great Newsletter Subject Lines & Expert Tips\",\"isPartOf\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#website\"},\"datePublished\":\"2023-05-11T12:18:34+00:00\",\"dateModified\":\"2026-05-11T20:44:12+00:00\",\"author\":{\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/f5f97749347e8553d5676bdcc5438582\"},\"description\":\"Get inspired or tweak your favorites \u2014 we\u2019ve put together the 40 best newsletter subject lines, separated by type, along with our best tips!\",\"breadcrumb\":{\"@id\":\"https:\/\/flodesk.com\/blog\/newsletter-subject-lines\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flodesk.com\/blog\/newsletter-subject-lines\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flodesk.com\/blog\/newsletter-subject-lines\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flodesk.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crafting fantastic newsletter subject lines | examples &amp; tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flodesk.com\/blog\/#website\",\"url\":\"https:\/\/flodesk.com\/blog\/\",\"name\":\"Flodesk\",\"description\":\"A blog sharing email marketing strategies and best practices for small business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flodesk.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/f5f97749347e8553d5676bdcc5438582\",\"name\":\"Sobrina Pies Crawford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flodesk.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67a6245442cf2b1d5ab647a146f25023da70cf06f1107c7dddd1929ccd8edd02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67a6245442cf2b1d5ab647a146f25023da70cf06f1107c7dddd1929ccd8edd02?s=96&d=mm&r=g\",\"caption\":\"Sobrina Pies Crawford\"},\"description\":\"As Head of Marketing, Sobrina helps people discover and love Flodesk. 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