{"id":6856,"date":"2023-01-25T05:20:57","date_gmt":"2023-01-25T13:20:57","guid":{"rendered":"https:\/\/flodesk.com\/blog\/?p=6856"},"modified":"2024-07-12T04:50:59","modified_gmt":"2024-07-12T12:50:59","slug":"2023-5-day-growth-challenge-converting-social-followers-into-paying-customers","status":"publish","type":"post","link":"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-converting-social-followers-into-paying-customers\/","title":{"rendered":"Converting social followers into paying customers"},"content":{"rendered":"<div data-animate-children class='p-block'>\n<p><em><strong>TL;DR: We sat down with Molly Balint, Instagram pro and small business mentor, to uncover hidden ways to convert your social media followers into paying customers. Read on to discover her top tips.<\/strong><\/em><\/p>\n<\/div>\n\n<div id=\"watch-the-replay\" name=\"watch-the-replay\" data-animate data-destination=\"watch-the-replay\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Watch the replay<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want to rewatch the live stream or reference it later on? Save this blog post!<\/p>\n<\/div>\n\n<div data-animate class=\"embed-wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Day 2: Convert social media followers into loyal customers with new growth hacks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dNJer7L_V_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div id=\"meet-molly-balint\" name=\"meet-molly-balint\" data-animate data-destination=\"meet-molly-balint\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\"><strong>Meet Molly Balint<\/strong><\/h2>\n<\/div>\n\n\n<div data-animate-children class=\"image-block\">\n  <div  class=\"image-options aspectholder \">\n      <div \n  class=\"image  \"\n  data-widget=\"image\"\n  data-init=\"lazy\"\n  data-width=\"600\"\n  data-height=\"902\"\n  data-svg=\"\"\n    data-orientation='portrait'  data-fit='cover'  >\n    <div class=\"-img-wrapper\">\n                  <img\n                  draggable=\"false\"\n      class=\"-img --fit --fit-cover \"\n            data-init=\"lazy\"\n      data-src=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/molly-balint-instagram-expert-e1676541657366.jpg\" \n      data-srcset=\"https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/molly-balint-instagram-expert-e1676541657366-32x48.jpg 32w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/molly-balint-instagram-expert-e1676541657366-200x301.jpg 200w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/molly-balint-instagram-expert-e1676541657366-450x677.jpg 450w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/molly-balint-instagram-expert-700x1052.jpg 700w,https:\/\/flodesk.com\/blog\/wp-content\/uploads\/2023\/01\/molly-balint-instagram-expert-e1676541657366.jpg 600w\"\n            data-width=\"600\"\n      data-height=\"902\"\n      data-fit=\"cover\"\n      width=\"600\"\n      height=\"902\"\n      loading=\"eager\"\n      alt=\"\"\n      \/>    <\/div>\n      <\/div>\n  <\/div>\n  <div class=\"caption grey\">\n      <\/div>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Molly is a self-proclaimed Instagram geek and growth expert who recognized the power of Instagram for business early on. She\u2019s a business mentor who coaches women on overcoming the overwhelm of Instagram and using it with clarity.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Molly also founded The Social Circle\u2014a community that brings together education and support for women-owned businesses on Instagram\u2014to empower women to share their gifts and what makes them different. She helps them stand out from the noise of social media.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Want to connect with Molly? Find her on Instagram or at <a href=\"https:\/\/mollybalint.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">mollybalint.com<\/a>.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Curious about how you can leverage social media to grow your sales? Molly is sharing her secrets!<\/p>\n<\/div>\n\n\n\n\t<a class=\"cta-block has-button\" style=\"background-color: #f0c8c7; color:#000000;\"\n\t   href=\"https:\/\/app.flodesk.com\/forms\/templates?type=social-form\" target=\"\">\n\t\t\t<div class=\"cta-block__wrapper\">\n\t\t\n\t\t\t\t\t<h3 class=\"cta-block__headline\">A stunning link in bio. Free with Flodesk.<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"cta-block__text\">\n\t\t\t\t<p>Elevate your brand, drive traffic where it matters, and convert followers into subscribers 40x better with a Flodesk Link in bio.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<button class=\"cta-block__button\" style=\"background-color: #000000; color: #f0c8c7;\">\n\t\t\t\tCreate yours free\t\t\t<\/button>\n\t\t\t<\/div>\n\t<\/a>\n\n\n<div id=\"how-do-i-scale-instagram-to-build-a-thriving-community-and-business\" name=\"how-do-i-scale-instagram-to-build-a-thriving-community-and-business\" data-animate data-destination=\"how-do-i-scale-instagram-to-build-a-thriving-community-and-business\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How do I scale Instagram to build a thriving community and business?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Instagram (IG) is for more than boredom scrolling\u2014it can and <em>should <\/em>be part of your business strategy. But there are a few fundamentals to conquer before you expect to scale your IG and start building a community:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Look at the bigger IG picture<\/strong>. View every aspect of Instagram as a channel to connect with your audience and share your brand, including your profile, reels, and stories. Each element can help drive people to your website or checkout page. You can even share links to your opt-in forms to move your audience toward your email list.<br><br><\/li>\n\n\n\n<li><strong>Start with your profile<\/strong>. Optimize your IG profile to represent yourself and your brand well. Be authentic and build a profile that your audience will immediately recognize as yours or your brand\u2019s\u2014from your profile photo and link in your bio to any hashtags you use and your business description. And use the lingo your audience relates to and understands to foster connection and help them find you. Don\u2019t neglect it!<br><br><\/li>\n\n\n\n<li><strong>Approach every element as its own<\/strong>. We now have reels (short-form videos), stories, posts, and IG lives available to us, but we need to recognize how we can use them differently. Reels often get pushed to people who don\u2019t follow you, making them an exceptional tool for building brand awareness. Stories are for people who follow you, so leverage them to promote your brand or sell your offerings. Your followers have already made some commitment to you, so they may be more likely to work with or purchase from you. Use your feed and stories to help get them there!<br><\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><strong>Find and stick to your niche<\/strong>. Instead of doing what everyone else is, create content that reflects what you do, your business, and what you believe. Your content should represent you and your brand to attract the clients you want.<br><br><\/li>\n\n\n\n<li><strong>Be authentic (and yourself)<\/strong>. Lean into who you are. People <em>want <\/em>to see the real you and enjoy what feels like a more authentic and personal experience. We all know a lot of people can be fake on social media, which is yet another reason you\u2019ll stand out: people can tell when you\u2019re being real (or fake).<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"how-do-i-stand-out-among-the-noise-on-social-media\" name=\"how-do-i-stand-out-among-the-noise-on-social-media\" data-animate data-destination=\"how-do-i-stand-out-among-the-noise-on-social-media\" class=\"heading-wrapper\">\n<h3 class=\"wp-block-heading\">How do I stand out among the noise on social media?<\/h3>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>A crucial tenet of building a following and a business is cutting through all the noise, finding your people, and standing out. It can feel impossible with thousands of people just like you doing the same thing, but Molly\u2019s tips are the perfect place to start:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Ask yourself what makes you different. Do you take a fresh approach to serving your clients? What do you value? Social media is crowded\u2014being different is a highly competitive advantage here.<br><br><\/li>\n\n\n\n<li>After you find your differentiator, put that message out to your followers. Stay true to yourself, and make sure you don\u2019t sound like everyone else. Your authentic content will ring true with the right people and help you grow and nurture your audience (and your business).<br><br><\/li>\n\n\n\n<li>Remember that your audience has a problem. You are the solution. We know\u2014it can be awkward to sell, especially over and over. But there\u2019s a high chance your audience might scroll past a sales post in your feed, miss your story, or not see a reel. And as your audience grows, they need to see your sales messages. It\u2019s okay (and encouraged) to sell on your Instagram.<br><br><\/li>\n\n\n\n<li>Reduce friction and make it easy to find you. How should your audience contact you to work together? What\u2019s it like to work with you? Tell people all the details they need to know and make it as simple as possible. Molly shares polls on her stories, asking followers what they want from her, and she\u2019ll respond with the information in the DMs. It makes working with Molly ridiculously easy and finding the content they\u2019re searching for simple.<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"should-i-repurpose-content-from-instagram-on-other-platforms-should-i-use-repurposed-content-on-ig\" name=\"should-i-repurpose-content-from-instagram-on-other-platforms-should-i-use-repurposed-content-on-ig\" data-animate data-destination=\"should-i-repurpose-content-from-instagram-on-other-platforms-should-i-use-repurposed-content-on-ig\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">Should I repurpose content from Instagram on other platforms? Should I use repurposed content on IG?<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Molly sees it all the time\u2014a business owner who feels like they\u2019ve said something once, so they shouldn\u2019t keep repeating the same message. But as Molly points out, many people won\u2019t see your message the first time. Here are a few ways Molly recommends you repurpose your content:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Grab content from your blog and repurpose it into a feed post or story. You can get creative with Canva templates to pull out a quote or blurb from the blog and explain it further in the caption.<br><br><\/li>\n\n\n\n<li>Are you on Facebook, TikTok, LinkedIn, or YouTube? Mine your other social platforms for content to repurpose for IG.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Our audiences need constant reminding of what we do, who we are, and what we\u2019re offering\u2014<em>especially<\/em> because you\u2019re likely acquiring new followers. But don\u2019t haphazardly repurpose content. Use data to understand what content performs well and then repurpose and create that content.<\/p>\n<\/div>\n\n<div id=\"how-can-i-use-social-media-to-get-people-to-opt-in-to-email\" name=\"how-can-i-use-social-media-to-get-people-to-opt-in-to-email\" data-animate data-destination=\"how-can-i-use-social-media-to-get-people-to-opt-in-to-email\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">How can I use social media to get people to opt-in to email?&nbsp;<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>While you don\u2019t own your social media channels, you <em>do <\/em>own your email list. Molly tells her clients to start building their lists immediately. <a href=\"https:\/\/university.flodesk.com\/how-to-build-an-email-list-without-a-website\">You don\u2019t need a website<\/a> or anything else to grow your list. Her strategy involves building your email list while you\u2019re on social so you can grow both audiences and funnel your social audience into your email marketing list.<\/p>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Followers on social media have expressed interest in you or your content\u2014that\u2019s easy. But you want to take them to the next step: welcoming them into your business. Once you do that, you can nurture your subscribers and build rapport to turn them into paying customers. If you send your social audience into the inbox:<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li>Provide educational or entertaining content<\/li>\n\n\n\n<li>Offer your audience free resources that serve them (not you)<\/li>\n\n\n\n<li>Design a quality newsletter that keeps your subscribers engaged<\/li>\n\n\n\n<li>Send exclusive content they won\u2019t get on social<\/li>\n<\/ul>\n<\/div>\n\n<div id=\"more-from-the-flodesk-community\" name=\"more-from-the-flodesk-community\" data-animate data-destination=\"more-from-the-flodesk-community\" class=\"heading-wrapper\">\n<h2 class=\"wp-block-heading\">More from the Flodesk community<\/h2>\n<\/div>\n\n<div data-animate-children class='p-block'>\n<p>Discover valuable tips from building your email list <em>and your business<\/em> to finding clarity to set impactful goals. Watch the video replays below!<\/p>\n<\/div>\n\n<div data-animate-children class='list-block'>\n<ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-harnessing-social-to-grow-your-list\/\">Harness the power of your email list to increase your bottom line<\/a><\/span><br><br><\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-honing-your-energetic-mindset-to-achieve-big-goals\/\"><span style=\"text-decoration: underline;\">Untap hidden creativity and hone your energetic mindset to achieve big goals<\/span><\/a><br><br><\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-boost-your-bottom-line-with-fresh-online-selling-strategies\/\"><span style=\"text-decoration: underline;\">Boost your 2023 sales with three fresh strategies<\/span><br><\/a><br><\/li>\n\n\n\n<li><a href=\"https:\/\/flodesk.com\/blog\/2023-5-day-growth-challenge-deepen-your-mind-body-connection-to-break-through-the-overwhelm\/\"><span style=\"text-decoration: underline;\">Deepen your mind-body connection to align with your customers\u2019 needs<\/span><\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR: We sat down with Molly Balint, Instagram pro and small business mentor, to uncover hidden ways to convert your social media followers into paying customers. Read on to discover her top tips. Watch the replay Want to rewatch the live stream or reference it later on? Save this blog post! Meet Molly Balint Molly [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,66],"tags":[33],"table_tags":[],"class_list":["post-6856","post","type-post","status-publish","format-standard","hentry","category-business-growth","category-sales-tips","tag-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Converting social followers into paying customers<\/title>\n<meta name=\"description\" content=\"Molly Balint, Instagram pro and small business mentor, uncovers hidden ways to convert your social media followers into paying customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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